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Tuesday, June 30, 2009

Dave and Lillian Brummet Give Marketing Tips to Authors

Title: Purple Snowflake Marketing - How to Make Your Book Stand Out in a Crowd
Edition: Two
Authors: Dave & Lillian Brummet
Available: www.booklocker.com
Authors' Web site: www.brummet.ca

Purple Snowflake Marketing - How to Make Your Book Stand Out in a Crowd is a reference guide for self-marketing authors who want to be noticed in a snowstorm of writers. With nineteen chapters and twenty-five appendices, this e-book is a means for authors to design an effective marketing plan and utilize frugal promotional tools with the click of their mouse. The e-book also offers over 900 resources that will accelerate your marketing efforts far beyond your peers. As a reassuring marketing plan guide, it contains ample advice for avoiding pit-falls and setting a pace for marketing endeavors.

This e-book was originally released in June 2007 and since then has made the recommended reading lists of more than a dozen writing courses. Authors of most genres will find this inspiring book an essential component for marketing their book.
Announcements and details will soon be available later today at: www.brummet.ca/purple.html

The authors donate 30% of the royalties they receive from book sale to SPCA, the Canadian Wildlife Federation and the Seeds of Diversity Organization. Purchase it for only $10 at http://www.booklocker.com/books/4120.html



Book Review By Donna Sundblad


Dave and Lillian Brummet's Purple Snowflake Marketing gets an A+ as a guide to help new authors get their books into the hands of reviewers, booksellers and ultimately readers. This how-to book doesn't just pump you up with a lot of motivational rhetoric, but supplies authors and small presses with practical, low-budget marketing tools including hundreds of promotional links. Their advice doesn't just expose authors to opportunities; it also helps steer them away from pit-falls in the publishing industry.

This book is filled advice on marketing your book, beginning with the day you sign the contract, paints a realistic outlook on what a new or relatively unknown author can expect and how to employ research and preparation to make a memorable first impression. Written in an easy-to-read electronic format, the text is broken into useful categories punctuated with headings that aid readers when in-finding specific topics. Purple Snowflake Marketing fills a vacuum in the area of marketing planning for new authors with proven and practical information developed as Dave and Lillian Brummet promoted their other books. The information provided helps authors see beyond book signings and getting their books stocked on bookstore shelves.

Specifics include how to get book reviews, disciplines like follow-up, and tips for internet marketing. Learn how to target your audience with "Purple Snowflake" techniques which require thinking outside the box. These techniques provide insight into direct marketing, underground marketing, backdoor marketing and online marketing along with frugal advertising tips that fit any budget.

I was also pleasantly surprised to see tips for how to avoid feeling frustrated and overwhelmed. Answers to questions common to new authors provide guidance regarding copyright information for North America and definitions of commonly used but often confused terms used within the industry.

When it come to getting your book into bookstores, Purple Snowflake Marketing offers fresh ideas and a realistic view with statistics to assist in making informed decisions as you put together a marketing plan. If you're ready to market you book, advice about how to get beyond feeling shy when talking about and promoting your book will get you started as you learn how to get beyond bookstore managers who say "no" to see your book on a variety of bookstore shelves. This book is a must-have for every new author's bookshelf.


~ Reviewed by author Donna Sundblad, senior editor of E-Press Publishing Company
~ Dave & Lillian Brummet are also uthors of: Trash Talk - Learn how you can impact the planet -Towards Understanding - a collection of 120 poems on society, the environment & overcoming trauma.


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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've loved. Please see submission guidelines on the left of this page. Reviews and essays are indexed by author names, reviewer names, and review sites. Writers will find the index handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.

1 comment:

Travis Hou said...

I do not know, which demographic this book is targeting. Perhaps, adults older than 30, because anyone under it, knows the internet well enough.

There so many resources out there-- book forums, social cataloging, and unique widgets for a blog. I, personally, would not find this book useful.