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Thursday, February 4, 2010

Polishing up Your Media Releases with "The Frugal Book Promoter"

The Frugal Book Promoter
By Carolyn Howard-Johnson
ISBN 193299310X
Star Publish
Pages 282 Includes Index
Winner USA Book News Best Book Award, and Book Publicists of Southern California's Irwin Award


Reviewed by Author and Radio Host Constance M. Gotsch

As the program director for a public radio station, thrice-published author, and publicist for a couple of arts organizations in my home town, I deal with releases all the time. Some of the people who send me stuff should read The Frugal Book Promoter. Carolyn Howard-Johnson is full of ideas on how to focus promotions, and how to make them attractive to any medium--radio, TV, the net, print, and more. To grasp all the information she's managed to pack into 243 pages, counting the index, would take multiple readings.

Though aimed mostly at authors The Frugal Book Promoter can be useful to anyone doing publicity. Ms. Howard-Johnson's ideas adapt as well to the Red Cross as they do to a hot romance to read in the airport.

The Frugal Book Promoter will be a dog-eared reference on my writer's shelf both at work and at home until it falls apart from over work, and I have to spring for a new copy.
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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've loved. Please see submission guidelines on the left of this page. Reviews and essays are indexed by author names, reviewer names, and review sites. Writers will find the index handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.
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