Search This Blog for Authors, Publishers, Reviewers and Books

Add Your Logo or Avatar to This New Book Review Reader List:

Sunday, August 1, 2010

Tweeting Anyone? Paul Vogel Reviews for Midwest Books

MBR Bookwatch: June 2010
James A. Cox, Editor-in-Chief
Midwest Book Review
278 Orchard Drive, Oregon, WI 53575
 
Vogel's Bookshelf
 
Frugal And Focused Tweeting For Retailers
Carolyn Howard-Johnson
HowToDoItFrugally Publishing
HoJoNews@aol.com
www.howtodoitfrugally.com
9781451546149, $17.95,
www.amazon.com

Reviewed by Paul T. Vogel for Midwest Review
 
No 'brick and mortar' business can survive in today's marketplace without including the advances in communications technology represented by the computer, the internet, web sites, the Blackberry, Facebook, blogging, and now -- twittering. That's why Carolyn Howard-Johnson's "Frugal And Focused Tweeting For Retailers" should be considered mandatory reading for all business managers over the age of 30. And that's because younger generations than that, the phenomena of twittering is already well established and near universally entrenched. Using 'social media' communications technology is vital for successfully competing in the marketplace regardless of the services or products being offered to a consuming public. "Frugal And Focused Tweeting For Retailers" is a 130-page compendium of invaluable, practical, instruction, tips, and techniques for integrating this new technology into marketing and management, maximizing results for publicity, promotion, advertisements, and sales; customer relations; internal communications, and more, making "Frugal And Focused Tweeting For Retailers" an invaluable and highly recommended addition for personal, professional, academic, and community library instructional reference collections and supplemental reading lists.

-----
The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've loved. Please see submission guidelines on the left of this page. Reviews and essays are indexed by author names, reviewer names, and review sites. Writers will find the index handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using the widget below:

No comments: