Review: The Frugal Book Promoter, 2nd Edtion
Subtitle: How to get nearly free publicity on your own or by partnering with your publisher
By Carolyn Howard-Johnson
Winner USA Book News Best Business Book in Publishing/Writers Category
Available for Kindle, http://budurl.com/FrugalBkProKindle
Weighing in at 416 pages, the book is meant to be a broad survey of twenty-first century book promotion opportunities, covering both fiction and non-fiction. The ideal reader is a motivated author who has already learned a bit about the subject, who could yet benefit from a good primer. For example, if you've read enough to know that you may need a "media release" and "media kit," this is the book which will tell you precisely how--and why--to write one. The tone of the book is that of a knowledgeable aunt who has been around the block frequently enough to have thought the journey through. Dozens of promotion ideas covered: retail opportunities, conferences, media interviews, awards.
The first part of The Frugal Book Promoter helps an author frame her thinking around what book promotion can and cannot accomplish. I particularly enjoyed the short chapter about whether or not to hire a publicist, and also the chapter on being interviewed, and how to be a good radio/TV guest. Because the book tackles so many subjects at once, however, every chapter is short. This book is the #101 survey course, and I sometimes found myself wanting to know more advanced details before I was swept on to the next topic.
If you'd like to peruse the universe of book promotion ideas, this book is for you.
Disclosure: I received a copy of The Frugal Book Promoter when I expressed the desire to review it. You can find more about Ms. Howard-Johnson at www.howtodoitfrugally.com. The book is $17.95 in paperback on Amazon or $9.95 as an e-book.