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Sunday, January 25, 2015

An Author's Complete Guide for Using Book Fairs to Market Books

Title: Book Fairs for Authors
Subtitle: How to Leverage Book Fairs to Build Your Author Platform
Authors: Larry DeKay with Peggy DeKay
ISBN: 9780983414438
Genre: Nonfiction: Writing, Book Marketing, Reference
Publisher: Darby Press
Bonus Materials: Lists of book fairs, book festival, resources for authors, book expos and trade shows
 
 
Marketing whizzes Larry and Peggy DeKay have published Book Fairs for Authors: How to Leverage Book Fairs to Build Your Author Platform. Here’s what I love about it above and beyond what I wrote about book fairs in my The Frugal Book Promoter: The couple includes a lot of resources including lists of book fairs, book festivals, book expos, and trade shows and tells how book fairs can “impact speaking opportunities.” Peggy says, “Your book is not your baby… your book is your business.”
 
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Larry DeKay is a marketing strategist and event planner for The Business of Writing Today (Darby Press) and the Business of Writing Summit. He is also cohost of The Business of Writing Today podcast heard in over eighty countries. Peggy DeKay, award-winning author, speaker, and book coach, is his business partner.  


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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage thse reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.

4 comments:

L. Diane Wolfe said...

If they have lists, then I'll definitely pick up the book!

Carolyn Howard-Johnson said...

Diane, anyone with the marketing chops that you have will also want to get in touch with the DeKays. They do so much and are so inclusive! Hugs.

Larry DeKay said...

Authors who invest in their writing career meet with far greater success than those who do not. Like The Frugal Book Promoter, Book Fairs for Authors is a tool to help an author achieve book sales by participating in events (fairs) where sometimes thousands of readers and librarians converge to buy books. There are tips in the book like Chapter 10 on Tips for Engaging Buyers that make the purchase of the book worthwhile for all authors who do book signings anywhere.

Carolyn Howard-Johnson said...

Larry, I notice that--like me--you like to pass along marketing tips that are frugal as well as useful! It's a good book!