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Friday, May 5, 2017

Ghostwriter "Highly Recommends" How-To Book on Getting Reviews

Title: How to Get Book Reviews Frugally and Ethically
Subtitle: Reviews as part of a viable and ongoing campaign for self-published and traditionally published books
Series: The Multi Award-Winning Series of books for writers
Author: Carolyn Howard-Johnson
Genre: Nonfiction: How-to/Writing/Marketing 
ISBN: 13: 978-1536948370
Available as Paperback and E-Book at http://bit.ly/GreatBkReviews

Reviewed by Karen Cioffi, originally for her WritersontheMove blog and Goodreads

How to Get Book Reviews Frugally and Ethically is another powerhouse tool from Carolyn Howard-Johnson for authors to be used as part of their book marketing strategy. 

From Section I on through the Appendices and with her tons of experience, Carolyn has created an invaluable book to help authors not only get reviews but also make the most of them. As a bonus, it includes lots of information on how to write reviews for other authors (she tells you the marketing benefits in doing this).

In addition to getting and writing reviews, there’s information on how to ethically use an excerpt of a review, dealing with criticism, how to boost your Amazon ranking (hint: reviews are a part of it), what to do when your book sales get musty, and so much more.

Here’s one eye-opening tidbit in Chapter Two on why reviews are so important:
“Reviews grow footprints on Google, Bing, and Goodsearch. You can use free services like Addme.com to get your Web site listed on these and other search engines.”

What I especially liked about this Frugal book is Carolyn has included her own helpful quotes at the beginning of each section and chapter. The one in Section 1 is my favorite:
“Experience is a very good teacher, but contrary to belief, perhaps not the best. Learning what we need before we fail has obvious benefits.” 

Another tidbit from the book in Section III that I love is:
“I wish all authors knew--deep down in their bones--that marketing tools are the magic that makes bestsellers.”

As an author, ghostwriter, and online marketing instructor, I have and truly appreciate all of Carolyn Howard-Johnson’s ‘Frugal’ books. I found How to Get Book Reviews Frugally and Ethically jammed-packed with usable information that I’ll taking advantage of. I highly recommend it.

MORE ABOUT THE REVIEWER

Karen Cioffi is an award-winning children’s author, ghostwriter, and online marketing instructor. For tips on writing for children or help with your story, visit http://karencioffiwritingforchildren.com Check out the DIY Page also.

MORE ABOUT THE AUTHOR

Carolyn Howard-Johnson brings her experience as a publicist, journalist, marketer, and retailer to the advice she gives in her HowToDoItFrugally series of books for writers and the many classes she taught for nearly a decade as instructor for UCLA Extension’s world-renown Writers’ Program. The books in her HowToDoItFrugally Series of books for writers have won multiple awards. That series includes both the first and second editions of The Frugal Book Promoter and The Frugal Editor won awards from USA Book News, Readers’ Views Literary Award, the marketing award from Next Generation Indie Books and others including the coveted Irwin award. How To Get Great Book Reviews Frugally and Ethically is the newest book in her HowToDoItFrugally Series of books for writers.

Howard-Johnson is the recipient of the California Legislature’s Woman of the Year in Arts and Entertainment Award, and her community’s Character and Ethics award for her work promoting tolerance with her writing. She was also named to Pasadena Weekly’s list of “Fourteen San Gabriel Valley women who make life happen” and was given her community’s Diamond Award for Achievement in the Arts.  Her Web site is http://HowToDoItFrugally.com and she tweets @FrugalBookPromo. 

MORE ABOUT THIS BLOG

 The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.

1 comment:

Karen Cioffi-Ventrice said...

Carolyn, I shared it all over!