How-to-Books-For-Authors

Please help me celebrate the release of the 3rd edition of the Winningest Book in Carolyn Howard-Johnson’s “HowToDoItFrugally” Series of books,  “The Frugal Editor”! 

SUNDAY, JUNE 4, 2023

Dawn Colclasure Lauds Carolyn Howard-Johnson's "The Frugal Editor"

I love author-edited newsletters like the one below from Dawn Colclasure below for information, yes, but especially for networking and building a loyal base.  You'll see from the "More About the Author" that Dawn is not only a prolific author, but among her books are career-boosting how-tos for writers--and you (my SharingwithWriters and TheNewBookReview subscribers and visitors) know how I am about books being the most frugal way (and often the most credible way!) to build writing careers. Today's post was a surprise from Dawn, perhaps my first quite like this. It is what I will call and "editorial review" or recommendation.  It will become a vital part of my celebration of the release of the 3rd edition of my #TheFrugalEditor. Here it is! Along with a sample of her newsletter!   Welcome to the latest issue (the of the  Thirteenth!) of the SPARREW Newsletter! An Assortment of Dawn Colclasure's Poetry, Fiction, and About Anything and Everything Else!  The free monthly newsletter for self-publishers, authors, readers, reviewers, editors and writers! I am happy to have you aboard! Thank you for subscribing! And welcome to new subscribers! Thanks to her lovely contributions to this newsletter, Carolyn Howard-Johnson’s newest release, the third edition of The Frugal Editor: Do-It-Yourself Editing Secrets-From Your Query Letters to Final Manuscript to the Marketing of Your New Bestseller is not an unknown book to me. If you’d like to read about Carolyn’s thoughts on why the update of this book was necessary, you can check it out in my article in First Chapter Plus here: pages 16-17   But aside from getting new nuggets of editorial wisdom from this book, I was surprised by how Carolyn’s reminder to edit query letters really hits home. I have reviewed many rejected query letters and realized that, after some thought, they definitely could use some editing. Carolyn’s book can help whip those query letters into shape! It’s definitely a must-have book for every writer serious about making their work shine.   We got a great issue put together for you this month.   In a recent issue of The Wordling newsletter, I learned about self-publisher Paul Millerd. After reading about his success as a self-publisher, I knew I had to interview him for my own newsletter! Despite his VERY busy schedule, Paul was able to find some time to answer my questions. Check out his sage advice about self-publishing below!   The author interview is with an author I have know for some time: William Meikle. I met William decades ago, through the Absolute Write Water Cooler. Even though it’s been many years since I’ve participated at the Water Cooler, I kept track of William through other online platforms – mainly, social media. When I learned he had books coming out this month, I wanted to interview him so he could share all about them! Don’t miss my interview with William and learn all about his journey in becoming an author.   And finally, the writer interview is with another fellow scribe I have known for many years: Shanta Everington. I met Shanta when I was writing for a parent publication based in England, and we kept in touch on and off ever since. Shanta graciously took some time to answer questions for the writer interview and to share her wisdom about all things writing.   This month’s feature article is from a fellow author who I recently crossed paths with. After I won a book drawing through Jessica McCann’s newsletter, I wanted to return the nice gesture and asked her if she would like to contribute a guest post to this newsletter. Thankfully, Jessica agreed to do so, and I loved how her ideas for writing puts a nice spin on the process! Please check out her article to find out just how she does it!   I hope you enjoy this issue! Feel free to drop me a note or connect with me on social media! I'd love to connect with you! Enjoy this issue!

Basics for Authors Considering DIY Publishing

Publish Like the Pros: A Brief Guide to Quality Self-Publishing and an Insider's Look at a Misunderstood Industry (Paperback)

Reviewed by

Carolyn Howard-Johnson "Author 'This is the Place,' 'Harkening,' 'Tracings' and 'The Frugal Book Promoter'" originally for Amazon

Well, here it is. In a little 79-page nutshell. The basics for any writer thinking about publishing a book on his or her own. It dispels the idea that anyone can or should self-publish. As Author Michele DeFilippo says, "It ain't easy." She then provides a roadmap--indeed a very succinct Mapquest directional--to the basics an author needs to know in order to produce a professional product (and yes, a book is a product!). Indeed, it will help authors evaluate whether this is a project they really want to tackle. And to avoid some pitfalls many first-time authors fall into when they decide to go for it.

"Publish Like the Pros" is a little short on resources, but a book can't be everything to everyone. This book calls itself a "Brief Guide." It also uses the words "QUALITY Self-Publishing." Generally speaking, this is the perfect way to get started. "Brief" and "Quality" being keywords.

There are tons of other books to delve into that cover any all aspects of self-publishing once an author has determined he or she wants to go that route. That includes books like:
Aiming at Amazon: The NEW Business of Self Publishing, or How to Publish Your Books with Print on Demand and Online Book Marketing on Amazon.com,

From Word to Kindle: Self Publishing Your Kindle Book with Microsoft Word, or Tips and Secrets for Formatting Your Text in MS Word and Converting Your Document to a Kindle Ebook (Version 2),

The Complete Guide to Self-Publishing: Everything You Need to Know to Write, Publish, Promote and Sell Your Own Book,

The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success (How To Do It Frugally series of book for writer),

Book Promo 101: Learn the basics of Book Promotion,

The Frugal Book Promoter: How to get nearly  free publicity on your own or by partnering with your publisher,

1001 Ways to Market Your Books (1001 Ways to Market Your Books: For Authors and Publishers),

From Book to Bestseller: An Insider's Guide to Publicizing and Marketing Your Book!

Mosquito Marketing for Authors: How I self-published an award-winning book that is a consistent best seller in its category
and dozens of others.

The reason I'm recommending other books as well is that, though the author of this book is the owner of a service that helps writers publish and do it professionally (This little book is proof of that!), I worry that many beginning authors overspend on both production and marketing. They often spend more than they will ever earn unless they are among the very talented and very lucky few. Thus it is is wise to start with this very, very valuable overview. And--once committed--to learn as much as possible the frugal way (with books!) in order to determine what they might learn to do themselves or at least better understand how to hire the best at the best possible price.


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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :

Midwest Book Review Managing Editor Reviews The Frugal Editor

 In The Frugal Book Promoter, I advise that authors choose promotions and marketing tools that fit their title, their personalities, and their pocketbooks.  Recently I have also learned it's a good idea to be kind to oneself and adapt to the circumstances of one's life. The campaign I had planned for the release of the second edition of The Frugal Editor  in paperback is far more casual (and scattered!) than the one I had planned because my husband fell from our roof and broke his vertebrae (four of them!), So, as a full time caregiver,  I'm taking my own advice and doing a what we might call this a dribble campaign. Here is the latest review from Beth Cox the new managing editor of The Midwest Book Review.

The Frugal Editor
Carolyn Howard-Johnson

From the HowToDoItFrugally Series of books for writers
HowToDoItFrugally Publishing
www.howtodoitfrugally.com
ISBN: 9781505712117
 $17.95

Genre: Nonfiction/Writers/Marketing

288pp, 

Available as an e-book or in paperback from Amazon

Review by Beth Cox, Managing Editor of Midwest Book Review

Reprinted with Permission from her June newsletter, the Beth Cox Report

June's Book of the Month is about the writing and publishing trades.
Writing/Publishing books are regularly featured in the Jim Cox Report,
 so I rarely spotlight them here, but this one is exceptionally worthy:

Editing is the process of selecting and preparing written, visual, audible and film media used to convey information. The editing process can involve correction, condensation, organization, and many other modifications performed with an intention of producing a correct, consistent, accurate and complete work. The editing process often begins with the author's idea for the work itself, continuing as a collaboration between the author and the editor as the work is created. As such, editing can involve creative skills, human relations and a precise set of methods. There are various editorial positions in publishing. Typically, one finds editorial assistants reporting to the senior-level editorial staff and directors who report to senior executive editors. Senior executive editors are responsible for developing a product for its final release. The smaller the publication, the more these roles overlap. In the book publishing industry, editors may organize anthologies and other compilations, produce definitive editions of a classic author's works (scholarly editor), and organize and manage contributions to a multi-author book (symposium editor or volume editor). Obtaining manuscripts or recruiting authors is the role of an Acquisitions Editor or a commissioning editor in a publishing house. Finding marketable ideas and presenting them to appropriate authors are the responsibilities of a sponsoring editor. Copy editors correct spelling, grammar and align writings to house style. Changes to the publishing industry since the 1980s have resulted in nearly all copy editing of book manuscripts being outsourced to freelance copy editors.

The Frugal Editor: Do-It-Yourself Editing Secrets for Authors is a complete course of instruction under one cover. From editing query letters to editing final manuscripts to the editorial chores of marketing, The Frugal Editor covers the complete range of editorial tasks and responsibilities -- including common mistakes and errors to avoid. Thoroughly 'user friendly' from beginning to end, The Frugal Editor is ideal for the novice author, and would prove to be of immense value as an instructional reference resource for experienced authors, publishers, publicists, and freelance copy editors.

Bethany Cox
Managing Editor
The Midwest Book Review
http://www.midwestbookreview.com

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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.

Self-Publishing Secrets from Penny Sansevieri

Get Published Today

Subtitle: An Insider’s Guide to Publishing Success

By Penny C. Sansevieri

Publisher: Wheatmark 2011

ISBN: 9781604945591

Nonfiction/ (Writing/Publishing)

Contact Reviewer: hojonews@aol.com

               Let the Expert Make an Expert of You

Marketing Guru Shares Publishing Secrets

Reviewed by Carolyn Howard-Johnson, award-winning author of This Is the Place and Harkening: A Collection of Stories Remembered, Tracings, a chapbook of poetry and the How To Do It Frugally Series of books for writers and retailers.

Many of my consulting clients first come to me because they’ve self-published or used a partner publisher and run into some serious mistakes (and misunderstandings) along the way. When Dan Poynter endorsed the second edition of my Frugal Book Promoter (http://budurl.com/FrugalBkPromo) he noted that “The most expensive parts of book promotion are the mistakes.” That’s true of publishing a book, too.

In Get Published Today, Penny C. Sansevieri has written a definitive book on self-publishing. One glance at the Contents (a reliable resource for being reasonably sure a book will give us the information we need), tells us this book will do the job for any author who has chosen the self-publishing route because they don’t want to bide their time during the long and emotionally strenuous agent/traditional publishing route. Or they know that self-publishing is the best way to make more money for their particular title.

Sansevieri covers the basics in the first section, “Let’s Get Published.” In fact she even covers the different publishing models that will help a writer make the best choice. She doesn’t neglect the publishing process, discussions of where you can get help and what you’re likely to need help with.

The third section works at convincing authors that marketing is indeed part of publishing—an essential part. Thank heaven for that! After the thorough job she does of helping a writer bring their book to market, what would be the point of letting it languish!

I am a big proponent of learning by reading. Any author considering the self-publishing route should have a go at this book. The information in it will stand them in good stead no matter what publishing decisions they finally make. The more any writer knows about the publishing world, the less chance there is of having unrealistic expectations, the less chance of making those expensive mistakes.

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Carolyn Howard-Johnson’s first novel, This is the Place, has won eight awards. Her book of creative nonfiction Harkening, won three. A UCLA Writers' Program instructor, she also is the author of another book essential for writers, USA Book News' Best Professional Book , The Frugal Book Promoter: How to get nearly free publicity on your own or partnering with your publisher to get nearly free publicity on your own or by partnering with your publisher (http://budurl.com/FrugalBkPromo). The second in the HowToDoItFrugally series, The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success (also a multi award-winner) covers writing successful query letters and includes helpful hints from twenty of the nation's top agents. Purchase it at Amazon, http://budurl.com/TheFrugalEditor.  Learn more at her Web site http://HowToDoItFrugally.com.

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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :

How-to-Books For Authors - Celebrating Their Reviews and Their Reviewers

Please help me celebrate the release of the 3rd edition of the Winningest Book in Carolyn Howard-Johnson’s “HowToDoItFrugally” Series of books,  “The Frugal Editor”! 

SUNDAY, JUNE 4, 2023

Dawn Colclasure Lauds Carolyn Howard-Johnson's "The Frugal Editor"

I love author-edited newsletters like the one below from Dawn Colclasure below for information, yes, but especially for networking and building a loyal base.  You'll see from the "More About the Author" that Dawn is not only a prolific author, but among her books are career-boosting how-tos for writers--and you (my SharingwithWriters and TheNewBookReview subscribers and visitors) know how I am about books being the most frugal way (and often the most credible way!) to build writing careers. Today's post was a surprise from Dawn, perhaps my first quite like this. It is what I will call and "editorial review" or recommendation.  It will become a vital part of my celebration of the release of the 3rd edition of my #TheFrugalEditor. Here it is! Along with a sample of her newsletter!   Welcome to the latest issue (the of the  Thirteenth!) of the SPARREW Newsletter! An Assortment of Dawn Colclasure's Poetry, Fiction, and About Anything and Everything Else!  The free monthly newsletter for self-publishers, authors, readers, reviewers, editors and writers! I am happy to have you aboard! Thank you for subscribing! And welcome to new subscribers! Thanks to her lovely contributions to this newsletter, Carolyn Howard-Johnson’s newest release, the third edition of The Frugal Editor: Do-It-Yourself Editing Secrets-From Your Query Letters to Final Manuscript to the Marketing of Your New Bestseller is not an unknown book to me. If you’d like to read about Carolyn’s thoughts on why the update of this book was necessary, you can check it out in my article in First Chapter Plus here: On pages 16-17   But aside from getting new nuggets of editorial wisdom from this book, I was surprised by how Carolyn’s reminder to edit query letters really hits home. I have reviewed many rejected query letters and realized that, after some thought, they definitely could use some editing. Carolyn’s book can help whip those query letters into shape! It’s definitely a must-have book for every writer serious about making their work shine.   We got a great issue put together for you this month.   In a recent issue of The Wordling newsletter, I learned about self-publisher Paul Millerd. After reading about his success as a self-publisher, I knew I had to interview him for my own newsletter! Despite his VERY busy schedule, Paul was able to find some time to answer my questions. Check out his sage advice about self-publishing below!   The author interview is with an author I have know for some time: William Meikle. I met William decades ago, through the Absolute Write Water Cooler. Even though it’s been many years since I’ve participated at the Water Cooler, I kept track of William through other online platforms – mainly, social media. When I learned he had books coming out this month, I wanted to interview him so he could share all about them! Don’t miss my interview with William and learn all about his journey in becoming an author.   And finally, the writer interview is with another fellow scribe I have known for many years: Shanta Everington. I met Shanta when I was writing for a parent publication based in England, and we kept in touch on and off ever since. Shanta graciously took some time to answer questions for the writer interview and to share her wisdom about all things writing.   This month’s feature article is from a fellow author who I recently crossed paths with. After I won a book drawing through Jessica McCann’s newsletter, I wanted to return the nice gesture and asked her if she would like to contribute a guest post to this newsletter. Thankfully, Jessica agreed to do so, and I loved how her ideas for writing puts a nice spin on the process! Please check out her article to find out just how she does it!   I hope you enjoy this issue! Feel free to drop me a note or connect with me on social media! I'd love to connect with you! Enjoy this issue!

Santa's List for a Better Writing Career?

Midwest Review’s Top Books for Writers
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
In an article in his newsletter, Jim Cox, founding guru of the Midwest Review, included his suggested titles for writers and I'm flattered (and glad) to be one of them.  At this season I think of it as his gift list for writers. Just think! A holiday gift that could lead to a better writing career in 2015.

Cox said, "There are a lot of excellent how to instruction manuals and guides available to the novice publisher and the newly self-published author on what has been termed 'guerilla marketing' strategies offering a wealth of tips, tricks, techniques, and strategies for those of limited financial means. You will find them reviewed and listed at:

 http://www.midwestbookreview.com/bookbiz/pub_shlf.htm

 

"There you will find such informative and "every author/publisher should read this" titles like:

"1001 Ways to Market Your Books by John Kremer
52 Ways To Sell More Books! by Penny C. Sansevieri
The Author's Guide To Publishing And Marketing by Tim Ward & John Hunt
Book Marketing De-Mystified by Bruce Batchelor
Book Promotion Made Easy by Eric Gelb
Brilliant PR by Cathy Bussey
The Complete Guide To Book Publicity by Jodee Blanco
The Economical Guide To Self-Publishing by Linda F. Radke
The Frugal Book Promoter: 2nd Edition, by Carolyn Howard-Johnson
Grass Roots Book Marketing by Rusty Fischer
Grassroots Marketing For Authors And Publishers by Shel Horowitz
Grassroots Marketing: Getting Noticed in a Noisy World by Shel Horowitz
Grumpy's Guide To Global Marketing For Books by Carolyn Mordecai
Maverick Marketing by Lisa Messenger & Mel Carswell
Maximum Exposure Marketing System by Tami DePalma & Kim Dushinski
Mosquito Marketing for Authors by Michelle Dunn
Musings Of An Online Bookseller by John Landahl
Online Book Marketing by Lorraine Phillips
Publicize Your Book! by Jacqueline Deval
Publishing For Profit by Thomas Woll
Red Hot Internet Publicity by Penny C. Sansevieri
Sell More Books! by J. Steve Miller & Cherie K. Miller
Sell Your Book Like Wildfire by Rob Eager
Selling Books as Premiums & Incentives by Marilyn & Tom Ross
The Selling Of An Author by Bruce E. Mowday
Simple Guide to Marketing Your Book, by Mark Ortman
The Step-by-Step Guide to Self-Publishing for Profit! by C. Pinherio & Nick Russell
Why, When, Where, & How To Write, Publish, Market, & Sell Your Book by Bill Thurwanger
Write, Publish & Market Your Book by Patrika Vaughn
You Can Market Your Book by Carmen Leal

"There are a lot more titles where these came from. I take a justifiable pride in the Midwest Book Review web site as having the largest writing/publishing bibliography data bases in all the world!"

Naturally, I thought I'd pass his suggestions on to you. I always say, "One book on the writing and marketing of books is never enough." 

 

You can subscribe to Jim's newsletter at http://www.midwestbookreview.com.  I love it.

 You'll also find my personal list of helpful books for writers in the Appendix of The Frugal Editor, 2^nd Edition.

 

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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.

Publishing Professionals Share Publishing Experience

TITLE: The Nonfiction Book Publishing Plan

SUBTITLE: The Professional Guide to Profitable Self-Publishing

AUTHORS: Stephanie Chandler and Karl W. Palachuk

PUBLISHER: Authority Publishing

ASIN: B07H39LPSX

ISBN:  978-1-949642-00-1

PRINT LINK: https://amzn.to/2Jq5Sic 

GENRE: Nonfiction

CATEGORY: Publishing

Stephanie Chandler and Karl W. Palachuk have written The Nonfiction Book Publishing Plan. Stephanie founded the Nonfiction Authors Association and is this decade’s expert. Today there are many go-to experts, but no one can exceed her experience. Paluchuk is an ideal partner for such an all-encompassing project! 

This Book Publishing Plan (it will work just as well for creative works as nonfiction!) says it all. I always suggest that authors read more than one book on any publishing topic, but this is the perfect place to start for anyone considering publishing of any kind. In the first chapter it takes the reader through some of the trials experienced by anyone approaching the publishing industry with the old model in mind. I have a few horror stories of my own, but Chandler and Palachuk quickly move into how nonfiction authors in particular will benefit from self-publishing and takes them well beyond—starting with titles and subtitles, bylines and moves on to giving an author enough information to get a great start on a marketing plan.

I believe in reading books to get the expertise needed for publishing—even traditional publishing. Don’t be fooled that readers can get what they need piecemeal from the Web (it is hard to ascertain credibility with so much conflicting advice!) or even to choose what to read from extensive tables of contents (which would be better titled “Contents” to avoid redundancy). This is the place to start. These authors complement one another. It is full of memorable experiences and anecdotes you won’t forget as well as specific advice. At the beginning of this review, I said it is the place for new authors to start, but seasoned authors in any genre (seriously!) will find inaccuracies they have come to believe gently corrected and comfort knowing that many of their instincts have been right all along. 

Hint: Notice how Palachuk and Chandler weave their biographies—read that experience—into the first chapter and how well that works in a book covering a difficult and far-ranging genre like a how-to for the publishing industry! 

MORE ABOUT THIS BLOG AND GETTING REVIEWS AND ANOTHER FREEBIE

 The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. Of particular interest to readers of this blog is her most recent How to Get Great Book Reviews Frugally and Ethically (http://bit.ly/GreatBkReviews ) that covers 325 jam-packed pages covering everithing from Amazon vine to writing reviews for profit and promotion. Reviewers will have a special interest in the chapter on how to make reviewing pay, either as way to market their own books or as a career path--ethically!

This blog is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.

Note: Participating authors and their publishers may request the social sharing image by Carolyn Wilhelm at no charge.  Please contact the designer at:  cwilhelm (at) thewiseowlfactory (dot) com. Provide the name of the book being reviewed and--if an image or headshot of the author --isn't already part of the badge, include it as an attachment. Wilhelm will send you the badge to use in your own Internet marketing. Give Wilhelm the link to this post, too! 

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Invitation to Upper Michigan for Writers' Conference and a Review...

...of the flagship book in my #HowToDoItFrugally Series of books now in its third edition and published by Modern History Press.  In time, I hope for you to make reservations for the conference in June.  If you won't be there but have other writers' conference plans--and I hope you do--this review will remind you to learn more about making writers' conferences more successful in #TheFrugalBookPromoter.  Just use the index to find plan-ahead suggestions, conference possibilities you may not know about and a whole lot more!

Please scroll down for details on the writers' conference and here is the review from MyShelf.com with many thanks to reviewer Leslie C. Halpern:

The Frugal Book Promoter, 3rd editionHow To Get Nearly Free Publicity On Your Own Or By Partnering With Your Publisherby Carolyn Howard-Johnson Modern History Press / Reader’s Digest September 2019/ ISBN 978-1615994694 Nonfiction / Writing / Publishing Reviewed by Leslie C. Halpern

From the author’s popular “How to Do It Frugally Series,” comes this third edition of The Frugal Book Promoter, a nonfiction guide to getting no-and-low-cost publicity. As the publishing industry has changed over the years—primarily because of the internet—each new edition provides updates accordingly. This latest version of the first book in the series has been reorganized to help readers better understand promotion, and provides up-to-the minute advice on producing effective media releases, query letters, and media kits. Divided into seven sections (along with helpful appendixes with writing samples and an index), the book focuses on getting started, using publicity basics, working independently or with a publicity partner, promoting a book through writing other material, understanding the media, standard promotions that still work, and tips for rejuvenating earlier publications. Sections are broken down into chapters, and chapters are further broken down into subheadings and bulleted points. These methods of dividing material into smaller chunks of information should keep the abundance of advice from overwhelming readers. Some of the updated internet information is contained in Chapter 21 “Game Changers.” Howard-Johnson, an award-winning author and former publicist, encourages writers to consider blogging as a social network where they can establish their personal brand, promote their work, build name recognition, and network with others in the publishing world. The chapter provides specific ways to begin a blog, find content for posting, and nearly a dozen ways to promote it. “We use our blogs to promote, obviously. What isn’t so obvious is that the blog itself must be promoted. One of the most important ways to do both things is to integrate it with all the other entities you use for networking on the web.” Whether authors are first-timers or adding the next book to their series, this book offers helpful suggestions for authors of fiction and nonfiction (and all genres within these categories). The book also provides links, publication titles, and other helpful resources for additional information. All authors who want to spread the word about their publications should have a copy of The Frugal Book Promoter on their bookshelf.

MORE ABOUT THE REVIEWER Leslie C. Halpern is the author of four nonfiction books, including 200 Love Lessons from the Movies and four children's books, including Silly Sleepytime Poems. MORE ABOUT UPPER PENINSULA PUBLISHES WRITERS' CONFERENCE  The 21st annual Upper Peninsula Publishers and Authors Association (UPPAA) Spring Conference will be held June 6th 2020 at the Olson Library on the campus of Northern Michigan University, Marquette Michigan.  Attendance is free for UPPAA members and $50 for non-members.  The Spring Conference will be preceded by a pre-conference Fiction Writing Workshop hosted by Red Ore Writers. Authors who attend will learn best practices for writing, marketing, and selling their work from a broad selection of industry professionals.  This year's special topics include: romance writing, children's picture books, social media marketing, and writing/researching your historical fiction/non-fiction books. Our keynote speaker is Carolyn Howard-Johnson who will present "Your Frugal Book Launch:  The first 100 days to success".  Updates will be posted at www.UPPAA.org

MORE ABOUT THIS BLOG

 The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. Authors, readers, publishers, and reviewers may republish their favorite reviews of books they want to share with others. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read and love. Please see submission guidelines on the left of this page and in a tab at the top of this blog's home page. Reviews and essays are indexed by genre, reviewer names, and review sites so it may be used a resource for most anyone in the publishing industry. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.

#TheFrugalbookPromoter, #CarolynHowardJohnson, #TheNewBookReview, #TheFrugalEditor, #SharingwithWriters, #reading #BookReviews #GreatBkReviews #BookMarketing #writersconferences

Author and Blogger at Writers First Aid Blog Loves Second Edition

The Frugal Book Promoter
Second Edition
By Carolyn Howard-Johnson
Available paperback and Kindle
ISBN: 9781463743291

Reviewed by Kristi Holl originally for Writers First Aid Blog

The Frugal Book Promoter: Second Edition: How to get nearly free publicity on your own or by partnering with your publisher.

I very rarely read an e-book and then buy the hard copy–but I did in this case. I have to mark it up, add my colored flags and post-its, and turn down page corners.

Why? Because it is so very full of practical, usable, frugal marketing advice. (And I mean frugal in terms of both money and your time.) I already owned the 2004 first edition, but publishing times have changed so much–and this 2011 updated version reflects that.

Why a New Edition?

We all know that book promotion (and life!) has changed since The Frugal Book Promoter was first published in 2004–particularly in ways that have to do with the Web, but in other ways, too. As an example, the publishing world in general is more open to independent publishing now than it was then. So, this update includes lots of information on ways to promote that were not around or were in their infancy a few short years ago.

So here is what is new:

• A simplified method for making social networks actually work–without spending too much time away from my writing
• How to avoid falling into some of the scam-traps for authors
• The best “old-fashioned” ways to promote–the ones I shouldn’t give up on entirely
• How to write (and publish) an award-worthy book
• How to promote your book to mobile users and others
• The pitfalls of using the Web and how to avoid them
• Unusual methods of getting reviews–even long after your book has been published

Up-to-Date

Today’s technology, social networking and marketing techniques are covered. Updated web resources abound. Advice in sync with today’s Internet are incorporated:

* Blogging tips and pitfalls
* Obtaining reviews and avoiding scams
* Finding places to pitch your book
* Using the eBook explosion to promote sales
* Using Google alerts to full advantage
* Staying on top of current trends in the publishing industry
* Writing quality query, media release letters and scripts for telephone pitches
* Putting together power point and author talk presentations

This is just a tip of the iceberg too. I highly recommend Carolyn Howard-Johnson’s updated Frugal Book Promoter. (NOTE: Be sure you get the new 2011 edition with the cover above.)

~Reviewer Kristi Holl is the author of how-to books for writers and works actively to help writers. Learn more about her and what she does at http://institutechildrenslit.net/Writers-First-Aid-blog.

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  The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :

Sound Advice on Publishing in Little Time

Publishing Possibilities
Subtitle: Eight Steps to Understanding Your Options and Choosing the Best Path for Your Book
By Cheryl Pickett
Brighter Day Publishing, 2009
ISBN: 9780615260808
Nonfiction/Publishing/Writing
Contact Reviewer: hojoreviews@aol.com
Publisher's Site: www.publishinganswer.com





Getting Your Publishing Options Straight


The days when authors were at the mercy of others is gone. Any writer in any genre now has choices; those who rely on the old, traditional mode of publishing may be doing themselves a disservice. Equally so of those who plunge headlong into the world of partner, subsidy and self publishing without considering what that will entail.

Publishing Possibilities, by Cheryl Pickett gives a new author the essentials they need to choose a publishing process that is best for his or her books and experienced writers options they may never have considered.

Authors who have been around publishing for a while may have picked up shreds of publishing wisdom that are not rooted in fact, even terms that are misused. Picket clarifies. She also offers these more experienced authors new possibilities, especially if their work has taken a new direction. A publishing plan for one genre may work fine but not work as well for another.

I must insert a disclaimer here. After reading Publishing Possibilities, I asked Cheryl to contribute a column to my newsletter, Sharing with Writers. That does not diminish my belief that this book serves authors. In fact, it confirms that I found it a useful resource for writers.

Publishing Possibilities is short and clearly written so it does not soak up valuable time an author could use doing other things to further their careers unnecessarily. It gives them the essential on publishing as well as resources for finding more information from seasoned and trusted publishers, writer’s Web sites and consultants.

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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've loved. Please see submission guidelines on the left of this page. Reviews and essays are indexed by author names, reviewer names, and review sites. Writers will find the index handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.

Marketing for Writers Book Gets 5-Star Review from Veteran Reviewer

The Frugal Book Promoter

Subtitle: How to get nearly free publicity on your own or by partnering with your publisher
By Carolyn Howard-Johnson
Author's Web site: www.howtodoitfrugally.com
Genre: Nonfiction/How-to/Business/Book Marketing/ Book Promotion/PR
Available paperback/Kindle www.budurl.com/FrugalBkPromo

Reviewed by Robert Medak

The Frugal Book Promoter is a book every author needs in their library for consultation when promoting their book without spending every dime in their piggy bank.

This copy of The Frugal Book Promoter is a revised and expanded work by Carolyn that tells it like it is as only she can.

This reviewer read and reviewed the original copy of The Frugal Book Promoter, but his copy holds even more information than the original with links to more information, people you might want to contact for help with book covers and marketing your book, which authors need to take on in today’s publishing environment.

It is a sad fact, that publishers are not what they used to be as far as publicity and marketing for your book. More responsibility rests on the shoulders of authors for getting out and making your book sell. The more you can do on your own will save you money, which most authors do not have for hiring a publicist or marketer. It is now up to the author to learn how to do this.

Yes, authors are no longer just authors. They are authors, salespersons, marketers, publicists, and anything else to get their book into the hands of readers.

In The Frugal Book Promoter, authors will find frugal ways to market and promote their books.

Authors need to add The Frugal Book Promoter to their required reference books in writer’s library.

This reviewer highly recommends The Frugal Book Promoter as a must read for anyone thinking of writing a book and getting it into the hands of readers.

The Frugal Book Promoter receives a five out of five star rating from this reviewer who is adding it to other reference books in his library.

~Robert Medak, Freelance Writer/Editor/Reviewer/Marketer

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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :