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Thursday, April 29, 2010

Must-Have Book for Retailers Reviewed by Rober Medak

A Retailer’s Guide to Frugal In-Store Promotions
by Carolyn Howard-Johnson

Reviewed by Robert Medak for Stormy Writer and Amazon.com


A Retailer’s Guide to Frugal In-Store Promotions lists a series of frugal ways of promoting your business, in good economic times as well as bad; and not break the bank in the process. Anyone in the retail business should read this 120-page book. There is a good deal of information in a small book that is of use to retailers, and their business no matter the present circumstances.

Many of the ideas are common sense, but also things that retailers may not have thought of. There are many inexpensive concepts that are easy to implement in your store, whether it is large or small. The size does not matter, the ideas in this book are what can help retailers grow their customer base with a few simple adjustments to present stock and how to deal with it. Simple promotion ideas that may cost only a few dollars, to free can increase your business over time. Fortunately, the few ideas listed in this book may trigger some things retailers can come up with on their own.

Do you need more business in your store? A Retailer’s Guide to Frugal In-Store Promotions can help you with simple ideas form how to move and arrange your stock and more. There are also some simple and effective ways to garner publicity in your local newspaper and have customers send you business with ideas that may cost you nothing expect some time and training of your employees.

A Retailer’s Guide to Frugal In-Store Promotions is an easy to read book that can help all retailers do more promotion for your business without spending a lot of money.

I recommend this book for any retailer and award it a four star rating.



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The reviewer is a freelance editor and writer.

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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've loved. Please see submission guidelines on the left of this page. Reviews and essays are indexed by author names, reviewer names, and review sites. Writers will find the index handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using the widget below:

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