Best of Best Book Marketers Tell Secrets in Anthology

Title: Indie Author Book Marketing Success

Subtitle: Proven 5-Star Marketing Techniques from Successful Authors and Book Marketing Experts
Genre: Nonfiction/Marketing/Anthology
Published by Self-Publishing-Coach.com
ISBN: 978-0615767253
Contributing Authors: Shelley Hitz, Heather Hart, Laura Pepper Wu, D’vorah Lansky, Dana Lynn Smith, Joel Friedlander, Penny Sansevieri, Eric Van Der Hope, Lorilyn Roberts, Kristen Eckstein, Lindsay Buroker, Carolyn Howard-Johnson, Staci Stallings, and Karen Baney

Synopsis:
 

If you take a quick step into the online world, you’ll find hundreds if not thousands of websites and books all related to book marketing and from hundreds of different people and perspectives. The diversity of book marketing experts is as assorted as the books they write and market, yet each one holds an insight or two that the others might have missed.

But why do we need another book on book marketing?

“Indie Author Book Marketing Success” is unique because it brings some of the leading book marketing experts and best-selling authors from around the web all to one place. Each author writes about their own area of expertise with the hopes of help other authors be successful.

Shelley Hitz and Heather Hart from Self-Publishing-Coach.com hand-picked each of the contributors to this book – including me! Other contributors include:

· Joel Friedlander from TheBookDesigner.com

· Laura Pepper Wu of 30 Day Books

· Penny Sansevieri from Author Marketing Experts, Inc.

· Eric Van Der Hope author of “Mastering Niche Marketing“

· Lorilyn Roberts founder of the John 3:16 Marketing Network

· Kristen Eckstein, The Ultimate Book Coach

· Lindsay Buroker of LindsayBurker.com

· Dana Lynn Smith, The Savvy Book Marketer

· D’vorah Lansky author of “Book Marketing Made Easy“

· Carolyn Howard Johnson from How To Do It Frugally and the Writer's Digest 101 Best Website award winner, SharingwithWriters.

· Staci Stallings co-founder of CrossReads

· Karen Baney of Christian eBooks Today

· And from Self-Publishing-Coach.com, Shelley Hitz and Heather Hart

14 different authors

14 different marketing topics.

The book marketing journey is one that every successful author must take in his or her own way. There is no one way to market books successfully. You have to work hard and find what works best for you. Book marketing can be intimidating, let us help you find your way.

 

The official book launch for our new book is February 19^th-21^st and everyone that purchases a copy during those dates will also receive 7 free bonus gifts and can enter to win over $100 worth of free prizes.

 

You can learn more at: http://bit.ly/IndieAuthorBookLaunch

 

Self-Publishing-Coach.com is a website that offers authors free book templates, articles, newsletters, tele-classes, special reports, eBooks, webinars, podcasts, videos and other resources to help authors get published and noticed!

Shelley Hitz is the founder of Self-Publishing-coach.com and an entrepreneur, speaker, author and consultant to individuals, organizations and small businesses who want to multiply their impact through self publishing. She teaches from personal experience. Over a two year span, while working full-time, she published five books, multiple audio CDs, authored two websites that attract thousands of visitors each month, and created multiple products that she sells through her website and at her speaking engagements.

Heather Hart is a book marketing expert and Shelley’s assistant at Self-Publishing-Coach.com. She has authored and contributed to multiple books, including “A Year of Book Marketing.” Helping other authors since 2009, Heather lives in Texas with her husband and four children where she fills her days typing away on her keyboard and brainstorming new marketing ideas.

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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.

How-to-Books-For-Authors

Please help me celebrate the release of the 3rd edition of the Winningest Book in Carolyn Howard-Johnson’s “HowToDoItFrugally” Series of books,  “The Frugal Editor”! 

SUNDAY, JUNE 4, 2023

Dawn Colclasure Lauds Carolyn Howard-Johnson's "The Frugal Editor"

I love author-edited newsletters like the one below from Dawn Colclasure below for information, yes, but especially for networking and building a loyal base.  You'll see from the "More About the Author" that Dawn is not only a prolific author, but among her books are career-boosting how-tos for writers--and you (my SharingwithWriters and TheNewBookReview subscribers and visitors) know how I am about books being the most frugal way (and often the most credible way!) to build writing careers. Today's post was a surprise from Dawn, perhaps my first quite like this. It is what I will call and "editorial review" or recommendation.  It will become a vital part of my celebration of the release of the 3rd edition of my #TheFrugalEditor. Here it is! Along with a sample of her newsletter!   Welcome to the latest issue (the of the  Thirteenth!) of the SPARREW Newsletter! An Assortment of Dawn Colclasure's Poetry, Fiction, and About Anything and Everything Else!  The free monthly newsletter for self-publishers, authors, readers, reviewers, editors and writers! I am happy to have you aboard! Thank you for subscribing! And welcome to new subscribers! Thanks to her lovely contributions to this newsletter, Carolyn Howard-Johnson’s newest release, the third edition of The Frugal Editor: Do-It-Yourself Editing Secrets-From Your Query Letters to Final Manuscript to the Marketing of Your New Bestseller is not an unknown book to me. If you’d like to read about Carolyn’s thoughts on why the update of this book was necessary, you can check it out in my article in First Chapter Plus here: pages 16-17   But aside from getting new nuggets of editorial wisdom from this book, I was surprised by how Carolyn’s reminder to edit query letters really hits home. I have reviewed many rejected query letters and realized that, after some thought, they definitely could use some editing. Carolyn’s book can help whip those query letters into shape! It’s definitely a must-have book for every writer serious about making their work shine.   We got a great issue put together for you this month.   In a recent issue of The Wordling newsletter, I learned about self-publisher Paul Millerd. After reading about his success as a self-publisher, I knew I had to interview him for my own newsletter! Despite his VERY busy schedule, Paul was able to find some time to answer my questions. Check out his sage advice about self-publishing below!   The author interview is with an author I have know for some time: William Meikle. I met William decades ago, through the Absolute Write Water Cooler. Even though it’s been many years since I’ve participated at the Water Cooler, I kept track of William through other online platforms – mainly, social media. When I learned he had books coming out this month, I wanted to interview him so he could share all about them! Don’t miss my interview with William and learn all about his journey in becoming an author.   And finally, the writer interview is with another fellow scribe I have known for many years: Shanta Everington. I met Shanta when I was writing for a parent publication based in England, and we kept in touch on and off ever since. Shanta graciously took some time to answer questions for the writer interview and to share her wisdom about all things writing.   This month’s feature article is from a fellow author who I recently crossed paths with. After I won a book drawing through Jessica McCann’s newsletter, I wanted to return the nice gesture and asked her if she would like to contribute a guest post to this newsletter. Thankfully, Jessica agreed to do so, and I loved how her ideas for writing puts a nice spin on the process! Please check out her article to find out just how she does it!   I hope you enjoy this issue! Feel free to drop me a note or connect with me on social media! I'd love to connect with you! Enjoy this issue!

Dave and Lillian Brummet Give Marketing Tips to Authors

Title: Purple Snowflake Marketing - How to Make Your Book Stand Out in a Crowd
Edition: Two
Authors: Dave & Lillian Brummet
Available: www.booklocker.com
Authors' Web site: www.brummet.ca

Purple Snowflake Marketing - How to Make Your Book Stand Out in a Crowd is a reference guide for self-marketing authors who want to be noticed in a snowstorm of writers. With nineteen chapters and twenty-five appendices, this e-book is a means for authors to design an effective marketing plan and utilize frugal promotional tools with the click of their mouse. The e-book also offers over 900 resources that will accelerate your marketing efforts far beyond your peers. As a reassuring marketing plan guide, it contains ample advice for avoiding pit-falls and setting a pace for marketing endeavors.

This e-book was originally released in June 2007 and since then has made the recommended reading lists of more than a dozen writing courses. Authors of most genres will find this inspiring book an essential component for marketing their book.
Announcements and details will soon be available later today at: www.brummet.ca/purple.html

The authors donate 30% of the royalties they receive from book sale to SPCA, the Canadian Wildlife Federation and the Seeds of Diversity Organization. Purchase it for only $10 at http://www.booklocker.com/books/4120.html



Book Review By Donna Sundblad


Dave and Lillian Brummet's Purple Snowflake Marketing gets an A+ as a guide to help new authors get their books into the hands of reviewers, booksellers and ultimately readers. This how-to book doesn't just pump you up with a lot of motivational rhetoric, but supplies authors and small presses with practical, low-budget marketing tools including hundreds of promotional links. Their advice doesn't just expose authors to opportunities; it also helps steer them away from pit-falls in the publishing industry.

This book is filled advice on marketing your book, beginning with the day you sign the contract, paints a realistic outlook on what a new or relatively unknown author can expect and how to employ research and preparation to make a memorable first impression. Written in an easy-to-read electronic format, the text is broken into useful categories punctuated with headings that aid readers when in-finding specific topics. Purple Snowflake Marketing fills a vacuum in the area of marketing planning for new authors with proven and practical information developed as Dave and Lillian Brummet promoted their other books. The information provided helps authors see beyond book signings and getting their books stocked on bookstore shelves.

Specifics include how to get book reviews, disciplines like follow-up, and tips for internet marketing. Learn how to target your audience with "Purple Snowflake" techniques which require thinking outside the box. These techniques provide insight into direct marketing, underground marketing, backdoor marketing and online marketing along with frugal advertising tips that fit any budget.

I was also pleasantly surprised to see tips for how to avoid feeling frustrated and overwhelmed. Answers to questions common to new authors provide guidance regarding copyright information for North America and definitions of commonly used but often confused terms used within the industry.

When it come to getting your book into bookstores, Purple Snowflake Marketing offers fresh ideas and a realistic view with statistics to assist in making informed decisions as you put together a marketing plan. If you're ready to market you book, advice about how to get beyond feeling shy when talking about and promoting your book will get you started as you learn how to get beyond bookstore managers who say "no" to see your book on a variety of bookstore shelves. This book is a must-have for every new author's bookshelf.


~ Reviewed by author Donna Sundblad, senior editor of E-Press Publishing Company
~ Dave & Lillian Brummet are also uthors of: Trash Talk - Learn how you can impact the planet -Towards Understanding - a collection of 120 poems on society, the environment & overcoming trauma.


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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've loved. Please see submission guidelines on the left of this page. Reviews and essays are indexed by author names, reviewer names, and review sites. Writers will find the index handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.

Santa's List for a Better Writing Career?

Midwest Review’s Top Books for Writers
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
In an article in his newsletter, Jim Cox, founding guru of the Midwest Review, included his suggested titles for writers and I'm flattered (and glad) to be one of them.  At this season I think of it as his gift list for writers. Just think! A holiday gift that could lead to a better writing career in 2015.

Cox said, "There are a lot of excellent how to instruction manuals and guides available to the novice publisher and the newly self-published author on what has been termed 'guerilla marketing' strategies offering a wealth of tips, tricks, techniques, and strategies for those of limited financial means. You will find them reviewed and listed at:

 http://www.midwestbookreview.com/bookbiz/pub_shlf.htm

 

"There you will find such informative and "every author/publisher should read this" titles like:

"1001 Ways to Market Your Books by John Kremer
52 Ways To Sell More Books! by Penny C. Sansevieri
The Author's Guide To Publishing And Marketing by Tim Ward & John Hunt
Book Marketing De-Mystified by Bruce Batchelor
Book Promotion Made Easy by Eric Gelb
Brilliant PR by Cathy Bussey
The Complete Guide To Book Publicity by Jodee Blanco
The Economical Guide To Self-Publishing by Linda F. Radke
The Frugal Book Promoter: 2nd Edition, by Carolyn Howard-Johnson
Grass Roots Book Marketing by Rusty Fischer
Grassroots Marketing For Authors And Publishers by Shel Horowitz
Grassroots Marketing: Getting Noticed in a Noisy World by Shel Horowitz
Grumpy's Guide To Global Marketing For Books by Carolyn Mordecai
Maverick Marketing by Lisa Messenger & Mel Carswell
Maximum Exposure Marketing System by Tami DePalma & Kim Dushinski
Mosquito Marketing for Authors by Michelle Dunn
Musings Of An Online Bookseller by John Landahl
Online Book Marketing by Lorraine Phillips
Publicize Your Book! by Jacqueline Deval
Publishing For Profit by Thomas Woll
Red Hot Internet Publicity by Penny C. Sansevieri
Sell More Books! by J. Steve Miller & Cherie K. Miller
Sell Your Book Like Wildfire by Rob Eager
Selling Books as Premiums & Incentives by Marilyn & Tom Ross
The Selling Of An Author by Bruce E. Mowday
Simple Guide to Marketing Your Book, by Mark Ortman
The Step-by-Step Guide to Self-Publishing for Profit! by C. Pinherio & Nick Russell
Why, When, Where, & How To Write, Publish, Market, & Sell Your Book by Bill Thurwanger
Write, Publish & Market Your Book by Patrika Vaughn
You Can Market Your Book by Carmen Leal

"There are a lot more titles where these came from. I take a justifiable pride in the Midwest Book Review web site as having the largest writing/publishing bibliography data bases in all the world!"

Naturally, I thought I'd pass his suggestions on to you. I always say, "One book on the writing and marketing of books is never enough." 

 

You can subscribe to Jim's newsletter at http://www.midwestbookreview.com.  I love it.

 You'll also find my personal list of helpful books for writers in the Appendix of The Frugal Editor, 2^nd Edition.

 

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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.

Book on Book Marketing Strategy Reviewed

 

 

Title: A Year of Book Marketing-Part 1
Author: Heather Hart
Author's Web site: http://authorshart.com
Genre: Nonfiction/book marketing
ASIN: B00AVGUSVO

Reviewed by D'vorah Lansky, bestselling author of Book Marketing Made Easy

Review:

 

A Year of Book Marketing: Part 1, walks the reader through an extremely rich collection of strategies that will provide increased exposure to new audiences. Enjoy these monthly marketing activities, based on calendar sensitive events, to comprehensive lists and how-to tips. From there, the author, Heather Hart, provides an entire year's work of daily book marketing strategies along with an inspiring and related quote.

This book is a gem! Pick up your copy today and be sure to let your author friends know about this powerful guide!

Link to the book on Amazon: http://www.amazon.com/dp/B00AVGUSVO

 

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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :

Book Tour: Learning How To Promote on Cyberspace with Karen Leland

Title – Ultimate Pinterest Guide for BusinessAuthor – Karen LelandAuthor's website link - http://www.karenleland.com/  Genre or category – Business Promotion, Online Marketing, Social Media MarketingISBN-10: 1-59918-5-083ISBN-13: 978-1-59918-508-8 

Ultimate Pinterest Guide for Business by Karen Leland

 

Pinterest is the third largest social media site after Facebook and Twitter. It gets 10 million unique views a month and has over 25 million members.  

Pinterest is a social bookmarking site that allows users to create a visual, online pinboard with images they love organized around topics of their choice by category. It’s the fastest growing social media site in history, the third-largest network after Facebook and Twitter and has over 25 million members and 10 million unique visitors a month. 

 

The most recent studies indicate that nearly 20 percent of women using the Internet are on Pinterest, 72 percent of Pinterest users are female, and 66 percent of those are age 35 or older, and the average amount of time visitors spend surfing the Pinterest site is an hour.

 

Karen Leland, author of the new book “Entrepreneur Magazine’s Ultimate Guide to Pinterest for Business,” has created a comprehensive and easy-to-use guide to hitting the road running and quickly making Pinterest into a valuable source of prospects, promotion and profits. 

 

“Great business brands are about telling compelling, congruent stories, and Pinterest is at its core about storytelling in pictures,” says Leland. “Pinterest has tapped into this visceral lover of visuals, and no small business, entrepreneur or corporation can afford to miss the boat on bringing what they offer beyond words and into images.”

About Ultimate Pinterest Guide for Business

“The Ultimate Guide to Pinterest for Business” is designed to help businesses use Pinterest to its maximum potential. The book provides both beginning users and seasoned veterans with the ability to find their specific area of interest “at a glance.” It uses step-by-step how-to, sidebars, examples, case studies, expert interviews and tip sheets to show how, from setup to strategy, to use Pinterest for promotional, branding and marketing objectives. 

 

The book explores the ins and outs of signing up and getting started on Pinterest and how to create boards that get noticed, drive traffic and convert fans into customers. Special chapters are devoted to creating a strong community and enthusiastic following through high-engagement activities, contests, social media outreach and smart pinning strategies.

 

In addition the book outlines specific marketing applications to small businesses, from architecture firms to theater companies.  

 

About Karen Leland

Karen Leland is the best-selling author of nine business books and the President of Sterling Marketing Group, where she works with entrepreneurs, small businesses and Fortune 500 companies around the globe on building stronger personal and business brands. Her clients have included AT&T, American Express, Marriott Hotels, Apple Computer and Johnson & Johnson, among others.  

 

She is a regular speaker for business groups and has spoken for the Young Presidents’ Organization, American Management Association and Direct Marketing Association, among others. Karen is a frequent guest of the media and has been interviewed on “The Today Show,” CNN, CNBC and “Oprah.”

 

She writes a regular branding and marketing column for Entrepreneur.com and has been published in Woman’s Day, Self, The Los Angeles Times and others. Her latest book is “Entrepreneur Magazine’s Ultimate Guide to Pinterest for Business.”

 

What People Are Saying

Every small business should read this book — not only because it will show you exactly how to use Pinterest to promote your business but for the marketing and branding lessons Karen Leland has managed to weave throughout the book. Make Pinterest work as hard as you DO! -Berny Dohrmann, Founder, CEO Space, Bestselling Author, “Redemption: The Cooperation Revolution”

“Ultimate Guide to Pinterest for Business” provides the reader with a step-by-step approach and a clear path for maximizing communication in their business or profession. Karen's in-depth knowledge of social media, marketing and branding are a bonus for anyone wanting to integrate Pinterest into their marketing mix. -Michelle Patterson, Executive Director, California Women's Conference

 

Karen Leland's “Ultimate Guide to Pinterest for Business” is a gem! She has provided the must-have, must-read playbook for pinning in business. I've learned so many ideas, details and strategies that will impact and improve the Pinterest portion of my business and life.

-Susan RoAne, Author, “How to Work a Room” and “The Secrets of Savvy Networking”

 

WOW. This book is AMAZING! If you're ready to learn everything you need to know about successfully using Pinterest, then read and absorb the strategies in this brilliant book by Karen Leland! -James Malinchak, The World's #1 Big Money Speaker® Trainer & Coach featured on ABC's hit TV show, “Secret Millionaire,” Founder, BigMoneySpeaker

Can you make money using Pinterest? Absolutely! Karen Leland's new book shows you the exact steps to master the art of relationship marketing on Pinterest. Read this well-written, comprehensive book, and you'll be attracting and converting leads into paying customers in no time! -Mari Smith, Social Media Thought Leader, Author, “The New Relationship Marketing,” Co-author, “Facebook Marketing: An Hour a Day”

Authoritative, accessible and specific — this guide is an invaluable resource. -Gretchen Rubin, Author, “The Happiness Project”

Karen Leland has one of the best grasps on branding I've seen. “Ultimate Guide to Pinterest for Business” is more than just a book on using Pinterest for marketing; it's a handbook for anyone who wants to understand how to approach branding and social media in today's complex online world.  - Olivia Fox Cabane, Author, “The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism”

Karen is the behind-the-scenes secret for the success of many small business brands. Her take on Pinterest makes this a fascinating book with a roadmap on how to use this popular platform to increase community engagement, brand visibility and sales. - Susan Harrow, Author, “Sell Yourself Without Selling Your Soul”

 
For much more information about Pinterest, Karen Leland and this book, visit http://bookpromotionservices.com/2013/04/05/pinterest-for-business-tour/

 

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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.

The Lowdown on E-mail Marketing and How You've Been Lead Astray

Email Marketing for Complex Sales Cycles
Subtitle: Proven Ways to Produce a Continuous Flow of Prospects and Profits with
Effective, Spam-Free Email Systems
By Winton Churchill
Foreword by Ron Richards, President, ResultsLab
Morgan - James, 2008
ISBN 9781600374210
Nonfiction/Business
Author's Site: www.churchillmethod.com/
Contact Reviewer: HoJoNews@aol.com



Reviewed by Carolyn Howard-Johnson, award-winning author of three books of fiction and poetry and The Frugal Book Promoter: How to Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success

Remember when we were advised, "Don't believe everything you read?" That's probably even more true in the Internet age than it was back in the days when I first heard it. That's one of the reasons I was glad to see the release of Email Marketing for Complex Sales Cycles by Winton Churchill.

See, I've always been vaguely aware that people get unnecessarily up in arms about SPAM. I see them let others censor the material they get delivered in their e-mail boxes all in the interest of kill, kill, killing the Dearly Beloved messages. I've seen them give up an old e-mail address to curtail the flow of SPAM, even though they are also giving up all kinds of networking contacts when they do so. I've seen them rant and rave about SPAM that was really only a query from someone who had found them doing a search on Google. I mean, that's why we have websites, so people can find us.

So when a real expert like Churchill tells it like it is, well . . . that is a wonderful, affirming experience for me. Churchill is a master marketer who has been quoted in the likes of The Wall Street Journal and Inc. Magazine. He also happens to know a good deal about e-marketing and he shares what he knows in this helpful marketing book.

Email Marketing is written primarily for big business people with large marketing budgets and big staffs. I would like to have seen Churchill specifically address how little guys might put his method to use on a smaller scale and a lot more frugally. But then I am the author behind the HowToDoItFrugally series of book for writers. With an emphasis on the word frugal.

That doesn't mean this author's methods can't be adapted to small business people, right down to small publishers—even individual authors. I found that many of his theories fit very well into the basics of great PR (things like building relationships rather than use the big four-letter word SELL). And that many of them can be adapted to less ambitious online processes like forging trust and making great contact lists.

It is also comforting to know that in my own marketing I have already been practicing much of what he preaches but on a much, much smaller scale. He almost has me convinced to take a jump into something bigger. But if I don't, I can use some of his techniques to hone the processes I'm already using.

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Carolyn Howard-Johnson is an instructor for UCLA Extension's Writers’ Program. She is the author of two award-winning books, This Is the Place and Harkening. Her how-to book for writers, The Frugal Book Promoter: How to Do What Your Publisher Won't, is the winner of USA Book News' Best Professional Book and the Irwin Award. The second in the HowToDoItFrugally series of books for writers, The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, is also a USA Book News award winner and a Reader Views Literary award winner. She won the 2008 New Generation Award for Marketing. Learn more at www.HowToDoItFrugally.com.

YP Publishing President Yvonne Wu Recommends Frugal Book Promoter for Seasoned Authors

Title: The Frugal Book Promoter, 3^rdEdition

Subtitle: How to get nearly free publicity on your own or by partnering with your publisher

Author: Carolyn Howard-Johnson

Publisher: Modern History Press(Limited Time: Special gift and discount.)

Genre: Nonfiction – Writers/Careers/How-To

Book of the Month at Women Connect Online

Available on Amazonas ebook, paperback, hardcover

ISBN Paper: 978-1615994687

ISBN Hardcover: 978-1615994694

ASIN: B07X2CCTGL

Reviewed by Yvonne Wu originally for WomenConnectOnline

Wow this book is a treasure chest of knowledge and ideas. This powerful resource is a collector’s item! The book provides you with up to date solid advice and direction as you navigate through the different ways to promote your book and prepare for your book launch.

New authors will love the book, the conversational style, the humorous quotes and the fact that it begins with explaining book promotion in simple steps. Every objection that a new author would have is mentioned and Carolyn Howard-Johnson provides solutions. Throughout the book she goes through what would be in a authors marketing plan. She provides the reader with explanation to the essential components of a marketing plan. She talks about branding, public relations, media kits, attracting media attention and more.

I myself have been providing book promotion services for 10 years and I learnt a lot about public relations after reading this book. I like that Carolyn Howard-Johnson warns the author of marketing scams and lets the author know that free book promotion is not necessarily free you get what you pay for.

The target market for this book is both self-published authors and published authors. As well she targets the new author who may not have any marketing- or journalism-related experience. She provides information on how to market yourself to a Publisher or Agent. Many chapters have funny phrases that answers new and seasoned authors marketing objections. The index provides easy reference and the book is full of free resources and excellent examples.  This book will save you time and money!

ABOUT THE REVIEWER

Yvonne Wu, president of The YP Publishing, provides services tailored to professional speakers and authors, helping them with marketing themselves in person and online. Yvonne has assisted authors with a wide variety of projects across North America, helping them with publishing and promoting their books. Yvonne has been a Buffalo Books Examiner and has been interviewed on sites that discuss various aspects of the publishing industry. Yvonne has been a Benjamin Franklin Book Award Judge, has been a Global eBook Award Judge and Stevie Award Judge. The 6th Annual Shorty Awards nominated The YP Publishing as #10 in the small business category of the Shorty Awards 2014. Yvonne is a writer and an award-winning author. Her book has been an Amazon top seller in the Podcast category. Linkedin has highlighted The YP Publishing as one of the top 10% most viewed profiles. Learn more about her at http://theyppublishing.com. 

New E-Book Helps Authors Shoot Their Books to Amazon Bestseller Lists

Amazon Categories Create Best Sellers: But That's Not All They Do by Aggie Villanueva
ISBN 13: 978-0-9825914-4-4

Genre: Non-fiction, How-to
Category: Writing, Publishing
Author's Web site
Purchase Link
Book Trailer
Press Page
E-Book

This book was an immediate bestseller in multiple categories and that status for the first seven  weeks of publication, which attests to the effectiveness of this book.

Synopsis:

This e-book is the most comprehensive help you'll find in using the simple techniques offered through Amazon's category choices, leading to your book to not only become a category bestseller but also make many of Amazon's other top-100 lists.

Further, this book discusses background Amazon strategies and controversy affecting authors while attempting to understand and utilize it on many levels. A fellow author's probe into the machinations of Amazon's mega-publicity engine. It attempts to understand Amazon Book Store's multi-leveled promotional core with no legal lingo, no geek speak."

Amazon created an ingenious marketing engine that drills through several layers of free and automated publicity, each layer completely unique, and each layer reaching millions of readers every minute of every day.

They have wisely structured their site for auto-promotion, promotion and more promotion applied to each book without bias. But few authors are aware of the tendrils of opportunity extending from your sales page to your target audience. And those lead to more and those lead to more and...

Even lesser known is that it all starts with categories.

Categories are the inverted pyramid point from which nearly every top-100 list is drawn. Mess up your categories and you'll never rank in most of Amazon's lists, including bestselling.

What people are saying:

"This book is a little jewel. Aggie Villanueva changes your perspective of Amazon from that of an online book store to that of an author publicity machine. Amazon.com like its namesake - is a large, unfathomable, murky river with many secrets and many treasures. This book shines a light on one such secret - using the categories function on Amazon to create best sellers. This little book is essential reading for authors ... even those who hate Amazon!"
Vikram Narayan, CEO BookBuzzr.com.

“I’ve been in the kindle ebook publishing game for a number of years now, have learned a lot, but after reading this Kindle book, it made me realize there is still tons of stuff I don’t know – and need to know. I also already had a basic understanding about Amazon categories – but Villanueva has obviously been combing through Amazons methods and policies – analyzing everything in critical detail, and what she has discovered is significant and important.”
Ken Korczak, Reviewer.

About the Author:

Aggie Villanueva  is a Bestselling, Award-winning Author & Marketing Specialist, and owner of Promotion a la Carte author marketing services. She also owns My Book Marketing Systems where authors get their mobile app affordably.

Aggie Villanueva 575.268.6095 aggie@promotionalacarte.com Skype: myaggie2
Promotion a la Carte, Promotional Menu of Choice: Promoting Authors & Celebrating Books

My Book Marketing Systems: Learn why you need your own author app
SUBSCRIBE TO LEARN ALL ABOUT BOOK PROMOTION & OUR PROMOTIONAL SERVICES

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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :

Ghostwriter "Highly Recommends" How-To Book on Getting Reviews

Title: How to Get Book Reviews Frugally and Ethically
Subtitle: Reviews as part of a viable and ongoing campaign for self-published and traditionally published books
Series: The Multi Award-Winning Series of books for writers

Author: Carolyn Howard-Johnson
Genre: Nonfiction: How-to/Writing/Marketing 
ISBN: 13: 978-1536948370
Available as Paperback and E-Book at http://bit.ly/GreatBkReviews

Reviewed by Karen Cioffi, originally for her WritersontheMove blog and Goodreads

How to Get Book Reviews Frugally and Ethically is another powerhouse tool from Carolyn Howard-Johnson for authors to be used as part of their book marketing strategy. 

From Section I on through the Appendices and with her tons of experience, Carolyn has created an invaluable book to help authors not only get reviews but also make the most of them. As a bonus, it includes lots of information on how to write reviews for other authors (she tells you the marketing benefits in doing this).

In addition to getting and writing reviews, there’s information on how to ethically use an excerpt of a review, dealing with criticism, how to boost your Amazon ranking (hint: reviews are a part of it), what to do when your book sales get musty, and so much more.

Here’s one eye-opening tidbit in Chapter Two on why reviews are so important:

“Reviews grow footprints on Google, Bing, and Goodsearch. You can use free services like Addme.com to get your Web site listed on these and other search engines.”

What I especially liked about this Frugal book is Carolyn has included her own helpful quotes at the beginning of each section and chapter. The one in Section 1 is my favorite:

“Experience is a very good teacher, but contrary to belief, perhaps not the best. Learning what we need before we fail has obvious benefits.” 

Another tidbit from the book in Section III that I love is:

“I wish all authors knew--deep down in their bones--that marketing tools are the magic that makes bestsellers.”

As an author, ghostwriter, and online marketing instructor, I have and truly appreciate all of Carolyn Howard-Johnson’s ‘Frugal’ books. I found How to Get Book Reviews Frugally and Ethically jammed-packed with usable information that I’ll taking advantage of. I highly recommend it.

MORE ABOUT THE REVIEWER

Karen Cioffi is an award-winning children’s author, ghostwriter, and online marketing instructor. For tips on writing for children or help with your story, visit http://karencioffiwritingforchildren.com Check out the DIY Page also.

MORE ABOUT THE AUTHOR

Carolyn Howard-Johnson brings her experience as a publicist, journalist, marketer, and retailer to the advice she gives in her HowToDoItFrugally series of books for writers and the many classes she taught for nearly a decade as instructor for UCLA Extension’s world-renown Writers’ Program. The books in her HowToDoItFrugally Series of books for writers have won multiple awards. That series includes both the first and second editions of The Frugal Book Promoter and The Frugal Editor won awards from USA Book News, Readers’ Views Literary Award, the marketing award from Next Generation Indie Books and others including the coveted Irwin award. How To Get Great Book Reviews Frugally and Ethically is the newest book in her HowToDoItFrugally Series of books for writers.

Howard-Johnson is the recipient of the California Legislature’s Woman of the Year in Arts and Entertainment Award, and her community’s Character and Ethics award for her work promoting tolerance with her writing. She was also named to Pasadena Weekly’s list of “Fourteen San Gabriel Valley women who make life happen” and was given her community’s Diamond Award for Achievement in the Arts.  Her Web site is http://HowToDoItFrugally.com and she tweets @FrugalBookPromo. 

MORE ABOUT THIS BLOG

 The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.