Best of Best Book Marketers Tell Secrets in Anthology

Title: Indie Author Book Marketing Success

Subtitle: Proven 5-Star Marketing Techniques from Successful Authors and Book Marketing Experts
Genre: Nonfiction/Marketing/Anthology
Published by Self-Publishing-Coach.com
ISBN: 978-0615767253
Contributing Authors: Shelley Hitz, Heather Hart, Laura Pepper Wu, D’vorah Lansky, Dana Lynn Smith, Joel Friedlander, Penny Sansevieri, Eric Van Der Hope, Lorilyn Roberts, Kristen Eckstein, Lindsay Buroker, Carolyn Howard-Johnson, Staci Stallings, and Karen Baney

Synopsis:
 

If you take a quick step into the online world, you’ll find hundreds if not thousands of websites and books all related to book marketing and from hundreds of different people and perspectives. The diversity of book marketing experts is as assorted as the books they write and market, yet each one holds an insight or two that the others might have missed.

But why do we need another book on book marketing?

“Indie Author Book Marketing Success” is unique because it brings some of the leading book marketing experts and best-selling authors from around the web all to one place. Each author writes about their own area of expertise with the hopes of help other authors be successful.

Shelley Hitz and Heather Hart from Self-Publishing-Coach.com hand-picked each of the contributors to this book – including me! Other contributors include:

· Joel Friedlander from TheBookDesigner.com

· Laura Pepper Wu of 30 Day Books

· Penny Sansevieri from Author Marketing Experts, Inc.

· Eric Van Der Hope author of “Mastering Niche Marketing“

· Lorilyn Roberts founder of the John 3:16 Marketing Network

· Kristen Eckstein, The Ultimate Book Coach

· Lindsay Buroker of LindsayBurker.com

· Dana Lynn Smith, The Savvy Book Marketer

· D’vorah Lansky author of “Book Marketing Made Easy“

· Carolyn Howard Johnson from How To Do It Frugally and the Writer's Digest 101 Best Website award winner, SharingwithWriters.

· Staci Stallings co-founder of CrossReads

· Karen Baney of Christian eBooks Today

· And from Self-Publishing-Coach.com, Shelley Hitz and Heather Hart

14 different authors

14 different marketing topics.

The book marketing journey is one that every successful author must take in his or her own way. There is no one way to market books successfully. You have to work hard and find what works best for you. Book marketing can be intimidating, let us help you find your way.

 

The official book launch for our new book is February 19^th-21^st and everyone that purchases a copy during those dates will also receive 7 free bonus gifts and can enter to win over $100 worth of free prizes.

 

You can learn more at: http://bit.ly/IndieAuthorBookLaunch

 

Self-Publishing-Coach.com is a website that offers authors free book templates, articles, newsletters, tele-classes, special reports, eBooks, webinars, podcasts, videos and other resources to help authors get published and noticed!

Shelley Hitz is the founder of Self-Publishing-coach.com and an entrepreneur, speaker, author and consultant to individuals, organizations and small businesses who want to multiply their impact through self publishing. She teaches from personal experience. Over a two year span, while working full-time, she published five books, multiple audio CDs, authored two websites that attract thousands of visitors each month, and created multiple products that she sells through her website and at her speaking engagements.

Heather Hart is a book marketing expert and Shelley’s assistant at Self-Publishing-Coach.com. She has authored and contributed to multiple books, including “A Year of Book Marketing.” Helping other authors since 2009, Heather lives in Texas with her husband and four children where she fills her days typing away on her keyboard and brainstorming new marketing ideas.

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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.

How-to-Books-For-Authors

Please help me celebrate the release of the 3rd edition of the Winningest Book in Carolyn Howard-Johnson’s “HowToDoItFrugally” Series of books,  “The Frugal Editor”! 

SUNDAY, JUNE 4, 2023

Dawn Colclasure Lauds Carolyn Howard-Johnson's "The Frugal Editor"

I love author-edited newsletters like the one below from Dawn Colclasure below for information, yes, but especially for networking and building a loyal base.  You'll see from the "More About the Author" that Dawn is not only a prolific author, but among her books are career-boosting how-tos for writers--and you (my SharingwithWriters and TheNewBookReview subscribers and visitors) know how I am about books being the most frugal way (and often the most credible way!) to build writing careers. Today's post was a surprise from Dawn, perhaps my first quite like this. It is what I will call and "editorial review" or recommendation.  It will become a vital part of my celebration of the release of the 3rd edition of my #TheFrugalEditor. Here it is! Along with a sample of her newsletter!   Welcome to the latest issue (the of the  Thirteenth!) of the SPARREW Newsletter! An Assortment of Dawn Colclasure's Poetry, Fiction, and About Anything and Everything Else!  The free monthly newsletter for self-publishers, authors, readers, reviewers, editors and writers! I am happy to have you aboard! Thank you for subscribing! And welcome to new subscribers! Thanks to her lovely contributions to this newsletter, Carolyn Howard-Johnson’s newest release, the third edition of The Frugal Editor: Do-It-Yourself Editing Secrets-From Your Query Letters to Final Manuscript to the Marketing of Your New Bestseller is not an unknown book to me. If you’d like to read about Carolyn’s thoughts on why the update of this book was necessary, you can check it out in my article in First Chapter Plus here: pages 16-17   But aside from getting new nuggets of editorial wisdom from this book, I was surprised by how Carolyn’s reminder to edit query letters really hits home. I have reviewed many rejected query letters and realized that, after some thought, they definitely could use some editing. Carolyn’s book can help whip those query letters into shape! It’s definitely a must-have book for every writer serious about making their work shine.   We got a great issue put together for you this month.   In a recent issue of The Wordling newsletter, I learned about self-publisher Paul Millerd. After reading about his success as a self-publisher, I knew I had to interview him for my own newsletter! Despite his VERY busy schedule, Paul was able to find some time to answer my questions. Check out his sage advice about self-publishing below!   The author interview is with an author I have know for some time: William Meikle. I met William decades ago, through the Absolute Write Water Cooler. Even though it’s been many years since I’ve participated at the Water Cooler, I kept track of William through other online platforms – mainly, social media. When I learned he had books coming out this month, I wanted to interview him so he could share all about them! Don’t miss my interview with William and learn all about his journey in becoming an author.   And finally, the writer interview is with another fellow scribe I have known for many years: Shanta Everington. I met Shanta when I was writing for a parent publication based in England, and we kept in touch on and off ever since. Shanta graciously took some time to answer questions for the writer interview and to share her wisdom about all things writing.   This month’s feature article is from a fellow author who I recently crossed paths with. After I won a book drawing through Jessica McCann’s newsletter, I wanted to return the nice gesture and asked her if she would like to contribute a guest post to this newsletter. Thankfully, Jessica agreed to do so, and I loved how her ideas for writing puts a nice spin on the process! Please check out her article to find out just how she does it!   I hope you enjoy this issue! Feel free to drop me a note or connect with me on social media! I'd love to connect with you! Enjoy this issue!

Dave and Lillian Brummet Give Marketing Tips to Authors

Title: Purple Snowflake Marketing - How to Make Your Book Stand Out in a Crowd
Edition: Two
Authors: Dave & Lillian Brummet
Available: www.booklocker.com
Authors' Web site: www.brummet.ca

Purple Snowflake Marketing - How to Make Your Book Stand Out in a Crowd is a reference guide for self-marketing authors who want to be noticed in a snowstorm of writers. With nineteen chapters and twenty-five appendices, this e-book is a means for authors to design an effective marketing plan and utilize frugal promotional tools with the click of their mouse. The e-book also offers over 900 resources that will accelerate your marketing efforts far beyond your peers. As a reassuring marketing plan guide, it contains ample advice for avoiding pit-falls and setting a pace for marketing endeavors.

This e-book was originally released in June 2007 and since then has made the recommended reading lists of more than a dozen writing courses. Authors of most genres will find this inspiring book an essential component for marketing their book.
Announcements and details will soon be available later today at: www.brummet.ca/purple.html

The authors donate 30% of the royalties they receive from book sale to SPCA, the Canadian Wildlife Federation and the Seeds of Diversity Organization. Purchase it for only $10 at http://www.booklocker.com/books/4120.html



Book Review By Donna Sundblad


Dave and Lillian Brummet's Purple Snowflake Marketing gets an A+ as a guide to help new authors get their books into the hands of reviewers, booksellers and ultimately readers. This how-to book doesn't just pump you up with a lot of motivational rhetoric, but supplies authors and small presses with practical, low-budget marketing tools including hundreds of promotional links. Their advice doesn't just expose authors to opportunities; it also helps steer them away from pit-falls in the publishing industry.

This book is filled advice on marketing your book, beginning with the day you sign the contract, paints a realistic outlook on what a new or relatively unknown author can expect and how to employ research and preparation to make a memorable first impression. Written in an easy-to-read electronic format, the text is broken into useful categories punctuated with headings that aid readers when in-finding specific topics. Purple Snowflake Marketing fills a vacuum in the area of marketing planning for new authors with proven and practical information developed as Dave and Lillian Brummet promoted their other books. The information provided helps authors see beyond book signings and getting their books stocked on bookstore shelves.

Specifics include how to get book reviews, disciplines like follow-up, and tips for internet marketing. Learn how to target your audience with "Purple Snowflake" techniques which require thinking outside the box. These techniques provide insight into direct marketing, underground marketing, backdoor marketing and online marketing along with frugal advertising tips that fit any budget.

I was also pleasantly surprised to see tips for how to avoid feeling frustrated and overwhelmed. Answers to questions common to new authors provide guidance regarding copyright information for North America and definitions of commonly used but often confused terms used within the industry.

When it come to getting your book into bookstores, Purple Snowflake Marketing offers fresh ideas and a realistic view with statistics to assist in making informed decisions as you put together a marketing plan. If you're ready to market you book, advice about how to get beyond feeling shy when talking about and promoting your book will get you started as you learn how to get beyond bookstore managers who say "no" to see your book on a variety of bookstore shelves. This book is a must-have for every new author's bookshelf.


~ Reviewed by author Donna Sundblad, senior editor of E-Press Publishing Company
~ Dave & Lillian Brummet are also uthors of: Trash Talk - Learn how you can impact the planet -Towards Understanding - a collection of 120 poems on society, the environment & overcoming trauma.


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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've loved. Please see submission guidelines on the left of this page. Reviews and essays are indexed by author names, reviewer names, and review sites. Writers will find the index handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.

Santa's List for a Better Writing Career?

Midwest Review’s Top Books for Writers
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
In an article in his newsletter, Jim Cox, founding guru of the Midwest Review, included his suggested titles for writers and I'm flattered (and glad) to be one of them.  At this season I think of it as his gift list for writers. Just think! A holiday gift that could lead to a better writing career in 2015.

Cox said, "There are a lot of excellent how to instruction manuals and guides available to the novice publisher and the newly self-published author on what has been termed 'guerilla marketing' strategies offering a wealth of tips, tricks, techniques, and strategies for those of limited financial means. You will find them reviewed and listed at:

 http://www.midwestbookreview.com/bookbiz/pub_shlf.htm

 

"There you will find such informative and "every author/publisher should read this" titles like:

"1001 Ways to Market Your Books by John Kremer
52 Ways To Sell More Books! by Penny C. Sansevieri
The Author's Guide To Publishing And Marketing by Tim Ward & John Hunt
Book Marketing De-Mystified by Bruce Batchelor
Book Promotion Made Easy by Eric Gelb
Brilliant PR by Cathy Bussey
The Complete Guide To Book Publicity by Jodee Blanco
The Economical Guide To Self-Publishing by Linda F. Radke
The Frugal Book Promoter: 2nd Edition, by Carolyn Howard-Johnson
Grass Roots Book Marketing by Rusty Fischer
Grassroots Marketing For Authors And Publishers by Shel Horowitz
Grassroots Marketing: Getting Noticed in a Noisy World by Shel Horowitz
Grumpy's Guide To Global Marketing For Books by Carolyn Mordecai
Maverick Marketing by Lisa Messenger & Mel Carswell
Maximum Exposure Marketing System by Tami DePalma & Kim Dushinski
Mosquito Marketing for Authors by Michelle Dunn
Musings Of An Online Bookseller by John Landahl
Online Book Marketing by Lorraine Phillips
Publicize Your Book! by Jacqueline Deval
Publishing For Profit by Thomas Woll
Red Hot Internet Publicity by Penny C. Sansevieri
Sell More Books! by J. Steve Miller & Cherie K. Miller
Sell Your Book Like Wildfire by Rob Eager
Selling Books as Premiums & Incentives by Marilyn & Tom Ross
The Selling Of An Author by Bruce E. Mowday
Simple Guide to Marketing Your Book, by Mark Ortman
The Step-by-Step Guide to Self-Publishing for Profit! by C. Pinherio & Nick Russell
Why, When, Where, & How To Write, Publish, Market, & Sell Your Book by Bill Thurwanger
Write, Publish & Market Your Book by Patrika Vaughn
You Can Market Your Book by Carmen Leal

"There are a lot more titles where these came from. I take a justifiable pride in the Midwest Book Review web site as having the largest writing/publishing bibliography data bases in all the world!"

Naturally, I thought I'd pass his suggestions on to you. I always say, "One book on the writing and marketing of books is never enough." 

 

You can subscribe to Jim's newsletter at http://www.midwestbookreview.com.  I love it.

 You'll also find my personal list of helpful books for writers in the Appendix of The Frugal Editor, 2^nd Edition.

 

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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.

Book on Book Marketing Strategy Reviewed

 

 

Title: A Year of Book Marketing-Part 1
Author: Heather Hart
Author's Web site: http://authorshart.com
Genre: Nonfiction/book marketing
ASIN: B00AVGUSVO

Reviewed by D'vorah Lansky, bestselling author of Book Marketing Made Easy

Review:

 

A Year of Book Marketing: Part 1, walks the reader through an extremely rich collection of strategies that will provide increased exposure to new audiences. Enjoy these monthly marketing activities, based on calendar sensitive events, to comprehensive lists and how-to tips. From there, the author, Heather Hart, provides an entire year's work of daily book marketing strategies along with an inspiring and related quote.

This book is a gem! Pick up your copy today and be sure to let your author friends know about this powerful guide!

Link to the book on Amazon: http://www.amazon.com/dp/B00AVGUSVO

 

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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :

ENTER YOUR FAVE MARKETING TIP HERE

Hi, it's Carolyn Howard-Johnson here, creator of the blogs: #NewBookReview and #SharingWithWriters.  

MY INVITATION TO OUR SHARINGWITHWRITERS FANS

Do you have a successful marketing tip to share with your fellow authors, publicists, readers and book marketers?  Just send it to me at carolynhjohnson@icloud.com with the words "My fave marketing tip" in the subject line, and include a great creditline/introduction to your author self and your most recent book or project with links to learn more. (My super associate Lois W. St at  #SharingwithWriters blog and #TheNewBookReview blog. Lois suggests using the format below to make it ever-so-easy.)  We will publish your tip and give a special award to the one which receives the greatest number of views that month.  

A MESSAGE FROM MY ASSOCIATE, LOIS W. STERN

This is an opportunity to get more eyeballs focused on you, whether you are an author, publisher, editor or publicist. 

We all know that even the best of books won’t go far without some good marketing behind them, so how about sending Carolyn your FAVE marketing tip, using the form below. Carolyn and I will select one marketing tip each month as the WINNER OF THE MONTH, based on the number of views it gets, and post it on this blog and TheNewBookReview blog too. And that’s a big deal ‘cause it gives you one more opportunity to highlight your accomplishments as an Author, Editor, Publisher or Marketing guru. and i'll kick it off with one of my own, THE ZODIAC--which is related to my anthology series that make great birthday gifts for anyone who reads year round!

HOW TO SUBMIT YOUR FAVE MARKETING TIP:

To make the submission process easier, first copy and paste the template below to help you gather all your data. Then we will post it for FREE at: https://SharingwithWriters.blogspot.com and--if suitable--at https://TheNewBookReview.blogspot.com, too! And of course, let you. know when it will be published by sending you a permalink to use for your own promotion to encourage your audience to come support you to help you win Lois’s award icon to give you even more fun bragging rights on any or all of your social media.  

 TEMPLATE for SUBMITTING a FAV MARKETING TIP

YOUR NAME: 

YOUR CREDENTIALS:: How you want to be known  

(Author, Publicist, Editor , Marketing guru . . .)

TITLE(S) OF BOOK(S) YOU SUCCESSFULLY MARKETED:

MARKETING TIP  ITSELF, of course!

IMAGES: Please include JPEG IMAGES of your choice, (i.e. Your logo, Your headshot, logo, badge, or photo related to writing--anything that helps define you and the book you marketed). Kindly send each with an identifying caption.

ABOUT YOU, THE MARKETING GURU: With Optional Biography/credit line. 

(Don’t be shy. This is your opportunity to let readers know of all your wonderful accomplishments.)

YOUR  FAVE LINKS: Include buy links for your books, of course.

YOUR E-MAIL ADDRESS: ____________________________

Do you want this email to be included with your marketing tip?

 ___ Yes ___ NO

LAST CHECK: NITTY GRITTY BUT IMPORTANT PUBLISHING STUFF

YOUR SUBMISSION WILL INCLUDE:

Your name as submitter of this marketing tip.

Title of book you are marketing.

Actual marketing tip.

Permission to print your marketing tip. 

Photos of your choice in JPEG format. (Google loves them!)

Caption to identify each submitted photo.

Note #1: If you would like to quote a testimonial or blurb of twenty-five words or less at the end of your marketing tip, please feel free to do so. 

If you need help editing blurbs, read Carolyn’s “The Frugal Editor” using the Index to find appropriate entries. 

Send your best book marketing tip to Lois at Tales2inspire2@gmail.com, with "Best Marketing Tip" in the subject line.

Note #2: Watch for our new feature--a marketmatic free contest to select a winning marketing tip from among all those submitted each season--a veritable zodiac of winners!  

Yay! A way for us to extend one more lucky participant's exposure a bit farther, and give them a chance to tout another win! 

And, I (Lois) will  make an award-emblem for winners to use in their own campaigns... forever afterward.

Note #3: Did you have trouble choosing which marketing tip to submit? Not to fret, you can make a regular habit of sending them. But only one a month, and ONLY one in each submission email. 

We accept more than a single marketing tip from any given participant, spaced at 30 days or more apart. Please send each tip separately. 

ABOUT THENEWBOOKREVIEW ASSOCIATE:

Lois W. Stern is an Associate & Review Coordinator for TheNewBookReview. She is also the creator of Tales2Inspire®, an #AuthorsHelpingAuthors project/contest to help aspiring writers on their paths to discovery. And best of all, it’s Free. Lois has now published twelve Tales2Inspire® treasured Tales2Inspire Jewel Collection anthologies and six Tales2Inspire 2-in-1 Diamond Collection anthologies. As a multi award winning author, her work has been featured in the New York Times, Newsday, Long Island Press, Barnard Magazine, on Local Access TV and in live presentations in varied venues. As TheNewBookReview review coordinator, Lois serves as an outreach to help other authors brand themselves as authors of talent. 

More About #TheNewBookReview Blog 

The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. Authors, readers, publishers, and reviewers may republish their favorite reviews of books they want to share with others. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read and love. 

Please see submission guidelines in a tab at the top of this blog's home page or go directly to the submission guidelines at http://bit.ly/ThePlacetoRecycleBookReviews or to the guideline tab at the top of the home page of this blog. Authors and publishers who do not yet have reviews or want more may use Lois W. Stern's #AuthorsHelpingAuthors service  (also free) for requesting reviews. Find her guidelines in the right column of #TheNewBookReview blog home page (a silver and gold badge and three silver-gray circles beneath it located in the right column. 

Carolyn Wilhelm is our IT expert. She is an award-winning author and veteran educator and contributes reviews and posts on other topics related to books on this blog. 

Reviews, interviews, and articles on this blog are indexed by genre, reviewers' names, and review sites so #TheNewBookReview may be used as a resource for most anyone in the publishing industry. As an example, writers will find this blog's search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. #TheFrugalbookPromoter, #CarolynHowardJohnson, #TheNewBookReview, #TheFrugalEditor, #SharingwithWriters, #reading #BookReviews #GreatBkReviews #BookMarketing HowToDoItFrugally http://bit.ly/ThePlacetoRecycleBookReviews.