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Sunday, May 16, 2010

National Stationery Show Features Authors on Tradeshow Floor

Five Veteran Industry Authorities to Debut Books at the 2010 National Stationery Show!
Meet the Authors" Book Signing Events
Media Resource Lounge, 3600 aisle



Book Signing on Monday

Here’s a terrific opportunity to meet and chat with industry-esteemed experts, all of whom will debut helpful business-building books at the Show this year.

Rob Fortier, president of Paper Words and Meryl Hooker, manufacturer’s representative, have jointly authored Pushing the Envelope: The Small Greeting Card Manufacturer’s Guide to Working with Sales Reps. This book will convey to small greeting card manufacturers how to find, recruit and retain a winning sales. Written from both the manufacturer and sales rep perspectives, this nuts and bolts guide is full of industry information, sales tips, and guidance for building successful and profitable rep relationships.

Enjoy meeting Meryl and Rob! Monday, 4pm – 5pm and get your copy hot off the press!

Book Signing on Sunday

Long-time retailer and best-selling author Carolyn Howard- Johnson will launch two new books in her award-winning "How To Do It Frugally" series:

Frugal and Focused Tweeting for Retailers: Tweaking Your Tweets Other Tips for Integrating Your Social Media and Your Blog, Your Business: A Retailer’s Mini Guide to Garnering Customer Loyalty and Sales Online and In Store.


Carolyn is a 30-year veteran of the retail industry, founding and operating a successful chain of stores from Los Angeles to Las Vegas.

Carolyn is also the author of A Retailer's Guide To Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrify Events and Sales Techniques, launched at the National Staterionery Show in 2009. It will also be available for purchase.

Carolyn will be available to meet, greet and sign her books on Sunday, 2pm – 3pm.


Book Signing Monday

Linda Cahan is internationally known for her visual merchandising and store design expertise developed over three decades of working with retail stores.

Get a first run, signed copy of her book 100 Display Ideas Under $100. and chat with Linda on Monday, 10am – 11am.

Linda is also the author of Feng Shui for Retailers.

And as a special exclusively for NSS attendees, Carolyn’s book will be offered at one half the retail price and Linda’s book will be available at a significant discount during these signing events!

Book Signing Tuesday

Wanda Wen, a devoted paper arts enthusiast and founder of Los Angeles stationer Soolip -- the preferred artisanal paper supplier and letterpress correspondence purveyor for L.A.’s trendsetters and Hollywood A-Listers -- has long been a champion of creating simplicity-infused beauty using the ingenuity of the human hand and heart. Wanda's new book The Art of Gift Wrapping (Potter Craft/Random House), an inspiring, visually tantalizing and resourceful how-to on the art of gift wrapping, inspires others to join in the fun with 50 innovative design ideas using organic, unique and uncommon materials.

Enjoy the opportunity to visit with Wanda Tuesday, May 18, 11:00 am – 12:00 pm

Many of these celebrated authors are among the 2010 National Stationery Show’s educational Faculty, and will be presenting seminars throughout the show.

All signings will take place in the Media Resource Lounge, 3600 aisle 


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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've loved. Please see submission guidelines on the left of this page. Reviews and essays are indexed by author names, reviewer names, and review sites. Writers will find the index handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using the widget below:

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