Invitation to Upper Michigan for Writers' Conference and a Review...

...of the flagship book in my #HowToDoItFrugally Series of books now in its third edition and published by Modern History Press.  In time, I hope for you to make reservations for the conference in June.  If you won't be there but have other writers' conference plans--and I hope you do--this review will remind you to learn more about making writers' conferences more successful in #TheFrugalBookPromoter.  Just use the index to find plan-ahead suggestions, conference possibilities you may not know about and a whole lot more!

Please scroll down for details on the writers' conference and here is the review from MyShelf.com with many thanks to reviewer Leslie C. Halpern:

The Frugal Book Promoter, 3rd editionHow To Get Nearly Free Publicity On Your Own Or By Partnering With Your Publisherby Carolyn Howard-Johnson Modern History Press / Reader’s Digest September 2019/ ISBN 978-1615994694 Nonfiction / Writing / Publishing Reviewed by Leslie C. Halpern

From the author’s popular “How to Do It Frugally Series,” comes this third edition of The Frugal Book Promoter, a nonfiction guide to getting no-and-low-cost publicity. As the publishing industry has changed over the years—primarily because of the internet—each new edition provides updates accordingly. This latest version of the first book in the series has been reorganized to help readers better understand promotion, and provides up-to-the minute advice on producing effective media releases, query letters, and media kits. Divided into seven sections (along with helpful appendixes with writing samples and an index), the book focuses on getting started, using publicity basics, working independently or with a publicity partner, promoting a book through writing other material, understanding the media, standard promotions that still work, and tips for rejuvenating earlier publications. Sections are broken down into chapters, and chapters are further broken down into subheadings and bulleted points. These methods of dividing material into smaller chunks of information should keep the abundance of advice from overwhelming readers. Some of the updated internet information is contained in Chapter 21 “Game Changers.” Howard-Johnson, an award-winning author and former publicist, encourages writers to consider blogging as a social network where they can establish their personal brand, promote their work, build name recognition, and network with others in the publishing world. The chapter provides specific ways to begin a blog, find content for posting, and nearly a dozen ways to promote it. “We use our blogs to promote, obviously. What isn’t so obvious is that the blog itself must be promoted. One of the most important ways to do both things is to integrate it with all the other entities you use for networking on the web.” Whether authors are first-timers or adding the next book to their series, this book offers helpful suggestions for authors of fiction and nonfiction (and all genres within these categories). The book also provides links, publication titles, and other helpful resources for additional information. All authors who want to spread the word about their publications should have a copy of The Frugal Book Promoter on their bookshelf.

MORE ABOUT THE REVIEWER Leslie C. Halpern is the author of four nonfiction books, including 200 Love Lessons from the Movies and four children's books, including Silly Sleepytime Poems. MORE ABOUT UPPER PENINSULA PUBLISHES WRITERS' CONFERENCE  The 21st annual Upper Peninsula Publishers and Authors Association (UPPAA) Spring Conference will be held June 6th 2020 at the Olson Library on the campus of Northern Michigan University, Marquette Michigan.  Attendance is free for UPPAA members and $50 for non-members.  The Spring Conference will be preceded by a pre-conference Fiction Writing Workshop hosted by Red Ore Writers. Authors who attend will learn best practices for writing, marketing, and selling their work from a broad selection of industry professionals.  This year's special topics include: romance writing, children's picture books, social media marketing, and writing/researching your historical fiction/non-fiction books. Our keynote speaker is Carolyn Howard-Johnson who will present "Your Frugal Book Launch:  The first 100 days to success".  Updates will be posted at www.UPPAA.org

MORE ABOUT THIS BLOG

 The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. Authors, readers, publishers, and reviewers may republish their favorite reviews of books they want to share with others. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read and love. Please see submission guidelines on the left of this page and in a tab at the top of this blog's home page. Reviews and essays are indexed by genre, reviewer names, and review sites so it may be used a resource for most anyone in the publishing industry. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.

#TheFrugalbookPromoter, #CarolynHowardJohnson, #TheNewBookReview, #TheFrugalEditor, #SharingwithWriters, #reading #BookReviews #GreatBkReviews #BookMarketing #writersconferences

Compulsive Reader Managing Editor Reviews The Frugal Book Promoter

Title: The Frugal Book Promoter

Subtitle: How to get nearly free publicity on your own or by partnering with your publisher

Edition: Three

Awards for all editions: Winner USA Book News, coveted Irwin Award

Award, USA Book News winner, silver medal from Military Writers Society of America, honored by Global Ebook Awards

Publisher: Modern History Press

Publisher’s Website: www.modernhistorypress.com

ISBN: 9781615994687

ASIN: 978161594694

Available in hard cover, print and ebook onAmazon

Reviewed by Magdalena Ball, originally for CompulsiveReader.com

I first read, and reviewed Carolyn Howard-Johnson’s The Frugal Book Promoter in 2011, when the second edition came out. Since then it has been my go-to for ideas on ways to promote my books cheaply – which is, of course, what every author needs these days. It’s a noisy world, and no matter how well-written, or what kind of publisher support you may have, if you don’t promote well, it’s unlikely that your books will attract notice. Few of us have big budgets for promotion, and most of us have a budget close to zero. Creative and effective ideas for book promotion are more than just nice-to-haves, they’re critical, and Howard-Johnson is about as knowledgeable as it gets on the subject. Of course books like this go out of date quickly, so the re-releases are also vital, as they allow for technological and cultural change. 

The 3rd edition came out recently and is right up-to-the-minute, exploring new ways of branding, developing a platform, and getting your work out into the world. Howard-Johnson’s prose remains utterly clear, accessible, and warm–like having a very helpful, clued-up conversation with your best friend–and the book is as inspirational as it is practical.

The latest version of the book contains nearly 300 pages (quite a lot more than the first edition!) of high quality information on every thing from how to promote your work ethically, public relations, creating media releases and a media kit, querying for reviews (and believe me, this is a much needed skill!), making use of radio and other media, using the internet and social media (and how not to use it), including ensuring that you use online bookstores correctly, making the most of reading groups, revitalizing old titles, recycling your work, and so much more. As with the original version, the book comes with a number of handy template, scripts, codes and examples, but these have been updated so that they continue to remain relevant to a modern author. The book is beautifully structured and well indexed, so you can find what you need when you need it fast. Howard-Johnson has created a number of mnemonics to help simplify the overall promotion process:

“The Six-P maxim is the one that makes me a nag. The more organized you are, the more you know early on, the earlier you start to practice promotion and publicity magic, the more good it will do for your book. The more you learn the easier it is. And that leads me to the three most important Ps for marketing books. Platform, Publicity, Public Relations.”

Throughout the book, there is careful attention paid to ethics, which I love. The Frugal Book Promoter is most certainly not about buying likes, reviews, unsolicited mailings, or manipulating people into purchasing something they don’t want. These practices happen all too frequently, and sometimes they work in the short term, but they are unsustainable and no way to manage a lifelong career. Ethical marketing all about relationships, giving people work they will get value from, and working within carefully obtained permissions. It’s about creating a brand that people will continue to trust, so you’re not just selling one book, but yourself as a person. This kind of work builds on itself and each thing that you do increases the overall messages you’re putting out, creating a cumulative effect:

“Good PR, of course, is carefully targeted. But mostly PR is connecting with people in a way that makes them feel cared for, and those connections are made—with love and expertise—over and over again. Those are the essentials and they work. Done this way, great publicity becomes great public relations and vice versa.”

I won’t give away too many of Howard-Johnson’s marvelous tips here, but suffice to say that the book is full of them—many of them inventive, and all of them focusing on credibility and multi-tasking – getting impact for your effort. As the title suggests, most of the ideas here are either inexpensive or free, though not without effort. There are a few chapters which are worth the whole cost of the book. These include, to my mind, chapters on querying and pitching–something I repeatedly see done badly—and the chapter on creating a media kit. I have not seen either of these topics covered in such detail, or with such clarity.  Even seasoned self-promoters will learn new things from these chapters. The reviews section too, is particularly thorough, with plenty of current links and samples. There are also lots of tips about what doesn’t work and where to save your money, your time, your sanity, and how to best manage your all-important networks–for the long run. Put simply, The Frugal Book Promoter is one of the best all-purpose books for developing a promotional plan for your work that won’t break the bank or destroy your relationships. This is a book keeps on providing practical, easy to apply ideas to get your work noticed, and to create a viable, sustainable, ethical platform that will continue to create valuable promotion for authors of all genres.  It’s one of those guides that should be on every author’s bookshelf.

ABOUT THE REVIEWER

Magdalena Ball is an award-winning novelist, poet, reviewer and interviewer, and is Managing Editor of Compulsive Reader, one of the internet’s most respected and long-running review sites.  She is the author of several novels and poetry books, the most recent of which, High Wire Step, was published in 2018 by Flying Island Books. Find out more about Magdalena at http://www.magdalenaball.com. 

MORE ABOUT THIS BLOG

 The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. Authors, readers, publishers, and reviewers may republish their favorite reviews of books they want to share with others. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read and love. Please see submission guidelines on the left of this page and in a tab at the top of this blog's home page. Reviews and essays are indexed by genre, reviewer names, and review sites so it may be used a resource for most anyone in the publishing industry. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. #TheFrugalbookPromoter, #CarolynHowardJohnson, #TheNewBookReview, #TheFrugalEditor, #SharingwithWriters, #reading #BookReviews #GreatBkReviews #BookMarketing

Jim Cox Calls The Frugal Book Promoter "Unreservedly Endorsed"

The Frugal Book Promoter, third edition

Subtitle: How to get nearly free publicity on your own or by partnering with your publisher
Series:  First in the multi award-winning HowToDoItFrugally Series of books for writers
Author: Carolyn Howard-Johnson (https://howtodoitfrugally.com)
Publisher: Modern History Press (http://modernhistorypress.com)
Awards: USA News Best Book Award Winner, Business category; Irwin Award, USA Book News winner
ISBN: 978-1-61599-468-7 (paperback)

ISBN 978-1-61599-469-4 (hardcover)

ASIN (e-book): B07X2CCTGL
Pages: 292
Endorsed by the legendary Dan Poynter and hundreds of others.
Includes: Index, Bibliography, Appendix, References
Suggested Retail: Hard cover: $36.95; Ebook: $6.95; Paperback: $24.95
Available Worldwide on Amazon (http://bit.ly/FrugalBookPromoIII)

Reviewed by Jim Cox, Editor-in-Chief Midwest Book Review 

Synopsis
Simply stated, this newly updated third edition of "The Frugal Book Promoter" by Carolyn Howard-Johnson assures even the most novice of authors to get their book gets the best possible start in life, whether their publisher assigns zero dollars or thousands to their book's marketing campaign. Carolyn is a former publicist and draws upon her years of experience to enable authors provides no-nonsense basics to build the essentials needed to build a time-saving social media campaign and knock'em dead lists of influencers that will be more effective than anything paid advertisement you could buy. Authors can pick and choose from dozens of ideas for promotions that Carolyn developed or refined through extensive (and award-winning) book campaigns of her own. There are campaign ideas, techniques and strategies to match any pocketbook and personality considerations.

Critique
It should be noted that the Midwest Book Review is positively cited three specific times as a valuable and valued resource for an author's book marketing campaign, along with a positive endorsement citation for Carolyn's work on her previous 'how to' books for authors and publishers. That said, this new third edition of "The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher" continues to be an unreservedly endorsed and recommended addition to personal, professional, community, college, and university library Writing/Publishing instructional collections. Thoroughly 'user friendly' in organization and presentation, it should be noted for personal reference and reading lists that this new edition of "The Frugal Book Promoter" is also available in hardcover, in a paperback edition (9781615994687, $24.95) and in a digital book format (Kindle, $6.95).

Editorial Note
Carolyn Howard-Johnson brings her experience as a publicist, journalist, marketer, and retailer to the advice she gives in her HowToDoItFrugally Series of books for writers and the many classes she taught for nearly a decade as instructor for UCLA Extension's world-renown Writers' Program.

The books in her How To Do It Frugally series of books for writers have won multiple awards. including from USA Book News, Readers' Views Literary Award, the marketing award from Next Generation Indie Books, and the coveted Irwin award among others

Howard-Johnson is also the recipient of the California Legislature's Woman of the Year in Arts and Entertainment Award, and her community's prestigious Character and Ethics award for her work promoting tolerance with her writing and Diamond Award for Achievement in the Arts. She was also named to Pasadena Weekly's list of "Fourteen San Gabriel Valley women who make life happen."

Of particular interest for the publishing community is a complete listing of her published works which can be found at:

http://www.howtodoitfrugally.com/published_works_almanac.htm

Admitting to carrying a pen and journal wherever she goes, Carolyn's website is www.howtodoitfrugally.com. Those interested can subscribe to her free #SharingwithWriters newsletter by sending an e-mail with "subscribe" in the subject

#TheFrugalBookPromoter #CarolynHowardJohnson #HowToDoItFrugally