Invitation to Upper Michigan for Writers' Conference and a Review...

...of the flagship book in my #HowToDoItFrugally Series of books now in its third edition and published by Modern History Press.  In time, I hope for you to make reservations for the conference in June.  If you won't be there but have other writers' conference plans--and I hope you do--this review will remind you to learn more about making writers' conferences more successful in #TheFrugalBookPromoter.  Just use the index to find plan-ahead suggestions, conference possibilities you may not know about and a whole lot more!

Please scroll down for details on the writers' conference and here is the review from MyShelf.com with many thanks to reviewer Leslie C. Halpern:

The Frugal Book Promoter, 3rd editionHow To Get Nearly Free Publicity On Your Own Or By Partnering With Your Publisherby Carolyn Howard-Johnson Modern History Press / Reader’s Digest September 2019/ ISBN 978-1615994694 Nonfiction / Writing / Publishing Reviewed by Leslie C. Halpern

From the author’s popular “How to Do It Frugally Series,” comes this third edition of The Frugal Book Promoter, a nonfiction guide to getting no-and-low-cost publicity. As the publishing industry has changed over the years—primarily because of the internet—each new edition provides updates accordingly. This latest version of the first book in the series has been reorganized to help readers better understand promotion, and provides up-to-the minute advice on producing effective media releases, query letters, and media kits. Divided into seven sections (along with helpful appendixes with writing samples and an index), the book focuses on getting started, using publicity basics, working independently or with a publicity partner, promoting a book through writing other material, understanding the media, standard promotions that still work, and tips for rejuvenating earlier publications. Sections are broken down into chapters, and chapters are further broken down into subheadings and bulleted points. These methods of dividing material into smaller chunks of information should keep the abundance of advice from overwhelming readers. Some of the updated internet information is contained in Chapter 21 “Game Changers.” Howard-Johnson, an award-winning author and former publicist, encourages writers to consider blogging as a social network where they can establish their personal brand, promote their work, build name recognition, and network with others in the publishing world. The chapter provides specific ways to begin a blog, find content for posting, and nearly a dozen ways to promote it. “We use our blogs to promote, obviously. What isn’t so obvious is that the blog itself must be promoted. One of the most important ways to do both things is to integrate it with all the other entities you use for networking on the web.” Whether authors are first-timers or adding the next book to their series, this book offers helpful suggestions for authors of fiction and nonfiction (and all genres within these categories). The book also provides links, publication titles, and other helpful resources for additional information. All authors who want to spread the word about their publications should have a copy of The Frugal Book Promoter on their bookshelf.

MORE ABOUT THE REVIEWER Leslie C. Halpern is the author of four nonfiction books, including 200 Love Lessons from the Movies and four children's books, including Silly Sleepytime Poems. MORE ABOUT UPPER PENINSULA PUBLISHES WRITERS' CONFERENCE  The 21st annual Upper Peninsula Publishers and Authors Association (UPPAA) Spring Conference will be held June 6th 2020 at the Olson Library on the campus of Northern Michigan University, Marquette Michigan.  Attendance is free for UPPAA members and $50 for non-members.  The Spring Conference will be preceded by a pre-conference Fiction Writing Workshop hosted by Red Ore Writers. Authors who attend will learn best practices for writing, marketing, and selling their work from a broad selection of industry professionals.  This year's special topics include: romance writing, children's picture books, social media marketing, and writing/researching your historical fiction/non-fiction books. Our keynote speaker is Carolyn Howard-Johnson who will present "Your Frugal Book Launch:  The first 100 days to success".  Updates will be posted at www.UPPAA.org

MORE ABOUT THIS BLOG

 The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. Authors, readers, publishers, and reviewers may republish their favorite reviews of books they want to share with others. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read and love. Please see submission guidelines on the left of this page and in a tab at the top of this blog's home page. Reviews and essays are indexed by genre, reviewer names, and review sites so it may be used a resource for most anyone in the publishing industry. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.

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