The New Book Review

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Showing posts with label Nonfiction: Business. Show all posts
Showing posts with label Nonfiction: Business. Show all posts

Saturday, February 9, 2013

Donna M. McDine Reviews New Helpful Book for Emigrants

This is a New Book Review first! I've never run interviews before, partially because I worry about getting reliable permission from both the interviewer and the author to reprint/repost them, so this is a trial. I'd also like to know how it's received by my New Book Review subscribers. So leave comments. Let me know what you think. I liked this review because it isn't canned--it truly has a personal touch.

Interview of Lance Johnson, author of What Foreigners Need To Know About America From A ToZ: How ToUnderstand Crazy American culture, people, government, business, language and more by Donna M. McDine


“Lance, I am in awe of your vast accomplishments. I’ve spent quite a bit of time learning about you through your website at www.AmericaAtoZ.com . I’d like to transform myself into a “pocket person” and experience your travels first hand. I’m delighted to interview you and to have an opportunity to introduce you to my blog readers and network of colleagues. Welcome!

 

DMc: The creation of your book, What ForeignersNeed to Know About America from A to Z: How to understand crazy Americanculture, people, government, business, language and more came from your love of America and extensive travels throughout the world. Please share why you feel your book is the perfect guide in understanding American culture.

 

LJ: As I point out in the book’s intro, I’ve been in 81 countries, taught overseas, and experienced firsthand the difficulties my immigrant friends in the US have understanding our crazy culture. I’m not sure there’s a perfect guide that you refer to above because it is such a broad complex topic. But I’ve simplified it with 26 fundamental chapters. For example, the chapters on grammar and speech simply address the errors commonly made by foreigners and how they can overcome them…I keep it simple and the language easy and fun.

 

DMc: One of your travel tips abroad is to ask people “what they would like to know about America that they were always afraid of asking for fear of offending.” What is the most common question, the most unusual?

 

LJ: Oh boy, that really varies. For example, when I taught Chinese teachers of English near Shanghai using my book as a text, the chapter on religion brought the most interest. This is not surprising, given China’s opposition to religions. Next in line was the chapter on film and the movie stars they knew a lot about.

 

A German couple wanted to know why we all get along so well here, given our various minorities. I explained that we didn’t do well at it, then we analyzed why they had that perception. A common question is about our food and table manners, a topic discussed in an entire chapter on food and dining. I think the most revealing questions come from foreigners who probably know more about what is going on in Washington than the average American. I recently met an Italian and his wife who surprised me with endless questions and observations about Obama, Romney, and our government, which reveals foreigners are indeed aware of what is happening here; they wanted my comments on their comments. That is why I have an entire chapter on government.

 

As a side note on this topic, throughout the book I stress the importance of free speech, individual rights, and religious freedom that are chiseled in the cornerstone of our society, which in turn define how we behave. Because of the recent crudely-produced video that incited Muslim hate of America, it comes as no surprise because in those countries they are told what they can do and say. Thus, it is my guess they think our government and people support saying bad things about their religion, which of course is not true. They don’t realize this was one man’s film and the expression of his opinion, and that in America we are free to express our opinions. (In Thailand I learned that expressing negative comments about the king can land you in jail.)

 

As I’ve learned in all my travels, if America were a business, it would need a better public relations department…we‘re continually fighting a bad image, another topic in my book. It has an entire chapter on what foreigners think about America, and in many cases they say the same thing: from their firsthand knowledge, America is not as bad as most foreigners think.

 

DMc: What, if any was your biggest obstacle in writing and publishing What Foreigners Need to Know About America from A to Z?

 

LJ: This is easy. I wasn’t sure the book would ever be published. Halfway through the 24-month writing process, I started sending queries to literary agents and publishers around the world. The response was generally the same: There’s never been a book like this so there’s not a need for it. Finally, a foreign agent for all the big publishers in the US said he wanted rights to it. I signed a contract and he found a publisher who gave me an advance. Lesson: follow your own North Star and keep plugging away.

 

DMc: What has been your most exhilarating travel experience?

 

LJ: “Exhilarating” has multiple connotations, including frightening/exciting/stimulating. Frightening: Last year on a cruise ship from Singapore through the Suez Canal to Rome, as we approached Yemen and the Red Sea, we had to close our curtains a night and the ship ran without outdoor lights because of pirate activity in that area. During the day the captain spotted suspicious ships nearing us and broadcast an alert. Also, during the day we saw an armada of battle ships from different countries along the shipping lanes, which gave us some comfort. Exciting: I’ve traveled the Panama Canal multiple times and still marvel at this engineering wonder that is 100 years old and still working as designed. Stimulating: Visiting Israel, walking where Christ did, witnessing all the Biblical sights that I learned about as a youngster, and learning firsthand that Israel is much less the monster portrayed in the press regarding Arabs there. Like the US, they need a better PR Dept.

 

DMc: What’s next?

 

LJ: Would love to take the Orient Express, travel the Silk Road, and take the train across scenic Canada and write about that. (As an actor, I did some filming in Kunming, China, the exit from the Silk Road.) In my travels I send a travelogue to my friends with pictures and brief daily commentaries. In the last one when I sailed from Australia to San Francisco, this was the closing comment I made: “I’ve now been in 81 countries on 6 continents, but the more I travel the more I realize how little I know about the world and all that inhabits it, including peoples, cultures, vegetation, wildlife, and geology. What an eye opener it is to travel. If I were the Creator of Earth, I wouldn’t change a thing. What a magnificent place, and we’d better darn well take better care of it. This is also what astronauts say as they view Earth as a tiny speck cradling mankind. LJ”

 

I also point this out in the book’s intro:  With all of our cultural differences though, you’ll be surprised to learn how much our countries—and we as human beings—have in common on this third rock from the sun called Planet Earth. After all, the song played at our Disneyland parks around the world is “It’s A Small World After All.”

 

DMc: A signature request I like to ask every author, illustrator, editor, etc., I interview is for the individual to share with us a tidbit from their lives that the reader will find either humorous or surprising. Lance, can you please share one with us?

 

LJ: Perhaps the most surprising thing related to my book was receiving endorsements from the US Ambassador to China and the ambassadors to the US from China and Singapore in response to my requests for them. As my grandfather taught me ages ago: You’ll never know if you don’t try, will you?

 

Lance, thanks for taking the time out to chat with me. I’ve enjoyed getting to you know you! Best wishes for your continued success.

 

Interviewer bio: Donna McDine is an award-winning children's author, Honorable Mention in the 77th and two Honorable Mentions in the 78th Annual Writer’s Digest Writing Competitions, Literary Classics Silver Award & Seal of Approval Recipient Picture Book Early Reader, Readers Favorite 2012 Honorable Mention, Global eBook Awards Finalist Children’s Picture Book Fiction, and Preditors & Editors Readers Poll 2010 Top Ten Children’s Books ~ The Golden Pathway.

Her stories, articles, and book reviews have been published in over 100 print and online publications. Her interest in American History resulted in writing and publishing The Golden Pathway. Donna has four more books under contract with Guardian Angel Publishing, Hockey Agony, Powder Monkey, A Sandy Grave, and Dee and Deb, Off They Go. She writes, moms and is the Editor-in-Chief for Guardian Angel Kids and owner of Author PR Services from her home in the historical hamlet Tappan, NY. McDine is a member of the Children’s Literature Network, Family Reading Partnership, and SCBWI. Visit www.donnamcdine.com and www.donna-mcdine.blogspot.com.
 
Buy Information:
Learn more about Lance Johnson at www.howtodoitfrugally.com/A_to_Z.htm. His book is available on Amazon at http://amzn.to/ForeignersAmericaUs in the US and on other Amazon online bookstores worldwide.

 
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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :

Wednesday, January 16, 2013

Thought of PREtirement? This Book Will Help



Title: Ready for PREtirement
Subtitle: Everything You Need To Know Now So Your Money Is There When YOu Need It
Author: Kris Miller
Genre: Nonfiction/Finance/Business

 


“Ready For PREtirement: Everything You Need To Know NOW So Your Money Is There When You Need It is a comprehensive guide designed to help you plan for retirement NOW. Retirement planning can be scary, confusing and overwhelming, especially if you wait until you’re faced with a family medical emergency. It is during these unexpected situations that people often make foolish decisions because of the stress and pressure to make a quick choice.

But a little planning goes a long way. The worksheets and tools included in “Ready For PREtirement” make it easy to get started. Learn how to create a Living Will and a Living Trust. Designate Guardians for your young children and make sure that your family is cared for, even if you can’t be here to take care of them yourself.

While older people have pressing financial planning issues related to age and health, retirement planning isn’t just for Seniors. Author Kris Miller taps into her vast Estate Planning experience and explains why you should get started now – even in your 20’s, 30’s, and 40’s.

“Ready For PREtirement” is designed to offer – in easy-to-understand terms – an overview of all the financial decisions that everyone will need to make at some point in their lives. From writing a will to creating a trust, from the proper way to hold property to selecting low-risk investments, this book provides necessary financial guidance for everyone. For those who haven’t even started their PREtirement planning yet, “Ready For PREtirement,” will serve as the first step.

So get started and get “Ready For PREtirement.”


Submitted by:
Denise Cassino
http://www.bestsellerservices.com/
"Make your book an Amazon #1 Bestseller"
Publicist & Book Marketing Specialist
skype: denise.cassino
www.BestsellerServices.com
www.mybestsellerlaunch.com
----- The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.

Wednesday, November 21, 2012

Prolific Author Loves The Frugal Book Promoter

 
 
Subtitle: How to get nearly free publicity on your own or by partnering with your publisher
Second Edition
By   Carolyn Howard-Johnson
Genre Nonfiction: How-to for writers
Publisher HowToDoItFrugally Publishing
ISBN 9781463743291
Available as paperback and on Kindle
Reviewed by Dave Menefee, originally for BookPleasures.com
 
Would you spend a nickel for the best advice you could ever receive?
If you are a writer, spending 5¢ a page for a 395-page book packed to the seams with the most comprehensive collection of established, helpful advice ever compiled would be well worth the investment. In The Frugal Book Promoter, author Carolyn Howard-Johnson details how to get nearly free publicity on your own by partnering with your publisher. Spend the $17.95 for the huge book and get your career on track for success. Carolyn not only shows you the way, she lights the trail to triumph with a blazing torch.
The book’s title may seem misleading, once you dig deeply into the thirty-two chapters and find that Carolyn’s suggestions often hinge on either the author or the publisher spending money on touting a tome. Don’t let this throw you. The Frugal Book Promoter does not pretend to be a book for an author wishing to succeed on a shoestring. Instead, Carolyn shows you how to wring the most out of your advertising, marketing, and promotional budget. For example, staging a book signing event usually entails purchasing books to sell, travel expenses, signage charges, giveaway costs, buying business cards and brochures, and laying out money on a long list of other sundry expenditures that add up to a tidy investment gamble. Here’s where Carolyn’s expertise gleaned during years of trial and error pays off: she reveals all the little tricks of the trade that can spell the difference between failure and loss or an ample return on your investment. As your mother might say, “Listen to her! She knows what she’s talking about!”
Carolyn’s massive set of revelations are divided into seven sections:
  • Getting Started and Getting On With It: dealing with typical author angst.
  • Plunging In: Publicity Basics Now: all about the business of promotions
  • Do-It-Yourself and Partner Publicity: media releases, book reviews, media kits
  • Promote Your Book by Doing What You Love: extra writing opps that can fan your flame
  • You and the Media: how to handle interviews, and using the Internet
  • Well Traveled, Oft Forgotten: wading into the world of retailing
  • Onward and Upward: stoking the stove for even more success
In addition, the back matter contains a set of Appendices containing sample query letters, media releases, blog entries, trade show invitations, a phone pitch script, an autosignature for e-mails, and a tip sheet example.
For an experienced author who may be battle weary from years of tooting their own horn, Carolyn’s sage recommendations will enlighten him or her to hundreds of steps they may have missed that will prove more encouraging during their next tour through the trenches. For the beginning author who may feel baffled and intimidated by the mere thought of selling during a dreadful economy, Carolyn’s clever counsel should seem like a Godsend. “This book is for authors who want their books to soar and do not want their careers to languish,” she writes. “It is structured so authors can select chapters that address aspects of their marketing plan most needed at any given time.” Indeed, the book features an extensive Index that will make looking up topics a second time a snap. This is not a mere book to read; this is a guide to refer back to time and again—a battle plan for victory.
If you are an author, or if you know an author struggling over how to build buzz for their book, The Frugal Book Promoter outlays literally thousands of nitty-gritty how-tos for obtaining a foothold in a niche. As the old saying goes, “When you find your niche, scratch it!” With The Frugal Book Promoter, you can light a fire under your ambitions, pick and choose from ideas extensively developed and refined through endless campaigns, and match up your pocketbook and personality with hundreds of Carolyn’s angles for accomplishment.

~Reviewer David W. Menefee is the author of
Can't Help Falling in Love
Secret Soldier Master of Disguise
Sweet Memories
Sarah Bernhardt, Her Films, Her Recordings
(Foreword by Kevin Brownlow)
Wally: The True Wallace Reid Story
(Foreword by Robert Osborne)
The Rise and Fall of Lou-Tellegen
Richard Barthelmess: A Life in Pictures
The First Female Stars: Women of the Silent Era
The First Male Stars: Men of the Silent Era
Brothers of the Storm
"Otay!" The Billy "Buckwheat" Thomas Story
(with William Thomas, Jr.)
Charlie O’Doone’s Second Chance
Margot Cranston The Voice in the Shadows
Margot Cranston The Secret of St. Laurent Lighthouse
Margot Cranston The Mystery at Loon Lake
Margot Cranston The Quest for the Jade Dragons

Falling Stars 10 Who Tried to be a Movie Star
George O'Brien: A Man's Man in Hollywood
A Craving for Travel II
(with Jim Strong)
How to Write, Format, and Market a Kindlebook on a Shoestring Budget

His newly released book, Master of Disguise, is about secret soldier Isador Messing who  lives up to the title of the book. Terror strikes when Hitler's SS troops arrest  Messing's fiancĆ© on the day they plan to escape Nazi occupied Berlin.  Alone and stoic in the face of utter malevolence, he launches a bold, daring, and desperate plan to liberate her. Can the remarkable Mr. Messing's one-man army triumph against all odds and win in a war-torn world gone mad?
This book is also available on Kindle.
 
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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.

Monday, July 30, 2012

Accountant Reviews Book That Inspired Him

Title: Yes You Can ! How to Be a Success no Matter Who You Are or
Where You're From

Author: Bill Townsend
Website: www.interminds.com
Genre: Self-help, motivational, business
ISBN-13: 978-1477659748
Reviewer: Naoto Takazawa, Accountant, Las Vegas, NV

For 9 years I have worked in the accounting department of a mid-sized
company. It is a good job, it pays fairly well, and I am thankful for
it. But I have often wondered if there is something else I should be
doing? Am I destined to move to another company? Should I start my own
accounting firm? Should I change careers completely? And each time I
ask myself these questions, something holds me back.
No longer.

Last week I read "Yes You Can ! How to Be a Success no Matter Who You
Are or Where You're From" by Bill Townsend (available at Amazon.com in
paperback and Kindle).

As a 37 year old with questions about my future, reading this book was
a revelation. It gave me not only the motivation to take action, but
the inspiration to do so. It also helped me determine how to do it, by
giving me tactics to follow. I find that part of the book unique among
self-help books because most talk about how to be better, but few give
you actual tactics to get there.

The author, Bill Townsend, isn’t a Harvard graduate and wasn’t born
with a silver spoon in his mouth. He grew up on a farm in Western
Pennsylvania. His mother had a stroke when he was 5 years old that
left her paralyzed and without speech. He taught her the ABCs and how
to tie her shoes. He earned a degree in art, then worked in
advertising. At age 27 ran for US Congress, almost winning. Then he
got busy. He was the cofounder of Lycos.com, sixdegrees.com (now
LinkedIn), Deja.com (sold to Google and eBay) and 9 other companies. A
pretty successful person by anyone’s thinking.

"Yes You Can! How to Be a Success no Matter Who You Are or Where
You're From" is a motivational book that teaches you how to take
control of your life to become successful in career, love, and life.
There are hundreds of stories of people who started with nothing and
made it: people like John Paul Dejoria, who started John Paul Mitchel
Systems with $700 and is now worth over $4 billion.
"Yes You Can ! How to Be a Success no Matter Who You Are or Where
You're From" is fun to read, nurturing, uplifting, regenerative, and
worth every moment spent in your hands.

P.S. I’ve decided to start my own accounting and bookkeeping service.

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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tell your Facebook friends about it.  

Thursday, July 12, 2012

Major Reference Important for ESL Students and US Emmigrants

What America Needs To Know About America From A To Z
Subtitle: How To Understand Crazy American Culture, People, Government, Business, Language and More
By Lance Johnson
Author's Web site: http://howtodoitfrugally.com/A_to_Z.htm
Author's E-mail: info@AmericaAtoZ.com
ISBN: 978-1468172362

 

Endorsed by U.S. and foreign ambassadors and editors, this new book paints a revealing picture of America and its people for those foreigners who will benefit from a better understanding of America. It will also inform Americans who want to learn more about the U.S. and how it compares to other countries around the world.

World traveler and teacher Lance Johnson studies cultural differences and the difficulties foreigners (even Americans!) have understanding crazy America, as some call it. Foreigners might come to the U.S. to work for American employers, to open branch offices or factories for their homeland employers, to start their own businesses (100's of thousands do each year), go to school (1 million a year do), or just move here (500 thousand do yearly). Others might work for American organizations in their homelands or have American teachers there. An understanding of American culture and language without question will contribute to their success.

For this book “foreigners” are defined as anyone who is not sufficiently familiar with American culture to achieve success. This includes the multitudes of foreign-born, naturalized citizens who have lived in the U.S. for years and still struggle with the ways and the language. A foreigner could also be a first-generation American whose immigrant parents did not fully expose their children to American culture and they now pay the price in mainstream U.S. There are lots of other examples, too.  Throw in foreign students, those who would like to become foreign students, those who would like to open a business in the US or do business with Americans--either in the US or oversease, and you have a very wide audience indeed. The language chapter has special value for ESL (English as Second Language) students everywhere.

Each of the 26 chapters’ brush strokes contributes to the final painting of what America is all about. For ease of understanding, the chapters are grouped into four sections. (The sections are available as individual books as well.)

•Section I – America's Heritage - The historical background of why America and its people became who and what they are today.

•Section II – America's Culture - Everyday life in America, ranging from customs and etiquette, to what’s on the minds of Americans, to education and personal relationships.

•Section III – America's Business - The complex business environment, operations, and people-related customs. How to start a business of your own in the U.S. How to increase the chances of getting hired by an American firm in the U.S. or abroad.

•Section IV – America's Language - The number one problem area foreigners say they have with American culture. Easy, practical ways to improve English grammar, speech, writing, communication skills, and accent reduction. Common English grammar and speech errors made by foreigners are identified and simple tips are provided for overcoming them.

This book is also in paperback in Europe and Asia at:  
 

Austria
  


 

Canada  -



 

France -



 




 

Italy -



 

Japan -




Spain
 



 






It is also available in Chine from Oriental Press in simplified Chinese.

For those with special needs or interests,
the sections of this book
are also available separately:

Book 1 - America's Heritage
Find it on Amazon at
http://bit.ly/AmericasHeritageBook1
Book 2 - America's Culture
Find it on Amazon at
http://bit.ly/AmericasCultureBook2
Book 3 - America's Business
Find it on Amazon at
http://bit.ly/AmericasBusinessBook3

Book 4 - America's Language
Find it on Amazon at
http://bit.ly/AmericasLanguageBook4

The above volumes are also available on Amazon in Austria, Canada, France, Germany, Italy, Japan, Spain, and the United Kingdom.
     

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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :

Wednesday, July 11, 2012

Dr. Hefferan May Solve YOUR Job Crisis


Title – JOBS, How the United States Can Reach Long-Term Full EmploymentAuthor – Dr William T HefferanAuthor's website link - http://drhefferan.com Genre or category –Business/Employment/Entrepreneur
ISBN-10:
0615598366
ISBN-13:
978-0615598369

In JOBS, Dr. T. William Hefferan, DBA, MBA, CCIM, CPM provides a stunning approach to achieving long-term full employment in the United States and ending the repeating cycles of high unemployment. Dr. Hefferan reveals the essential shift in how we need to think about jobs and employment as the U.S. accelerates its timely transformation into a knowledge worker economy.

This profound shift will invigorate our heritage and foundation of innovation and entrepreneurship – including restoration of our global leadership in education and learning – leading to a dawn of new discoveries that create exciting new and unique careers.

With over 23 years of experience as President/CEO of a 100 employee company, Dr. Hefferan decided to put his corporate work experience together with his academic background and solve one of our most significant societal problems. His unique approach to end the persistent ups and downs of unemployment includes a peer reviewed research study he designed specifically to discover ways to solve the problem.

Capitalizing on the focus of his doctorate – organizational psychology and social science research -- in 2009 and 2010 Dr. Hefferan interviewed job seekers, employees, employers, HR professionals and CEOs across the United States using unique questionnaires he designed to uncover unique solutions to the problem.

Each group has their own thoughts as to the needs and wants of the other; however, Dr. Hefferan’s concept was to look at those viewpoints side-by-side to determine if there were gaps in the communications strategies and perceptions of each group that may affect optimal employment relationships. The results are surprising as they reveal the differences and misperceptions of each of the groups -- employers and employees -- Dr. Hefferan interviewed.

These differences lead to less than optimal hiring and often to poor employment relationships. Obviously the performance of the company is significantly affected and the employees are not only disengaged at work, but many dislike even showing up for another day at a job they don’t like. 

These startling results and conclusions from his research study lead him to develop a series of easy to understand solutions called the 10 building blocks of EMBER. The EMBER employment relationship is one in which both the employer and the employee concentrate on making the work relationship a mutually beneficial and rewarding one that meets each other’s needs and wants for both the short and long-term. The path to reach EMBER is described in these 10 building blocks,
Passion for Work
Finding an EMBER Job
Connecting with EMBER Employees
Creating an EMBER Environment
Ethics and Authenticity
Personal Branding
Online Social Networking
Leadership
Education and Retraining
Innovation and Entrepreneurship


JOBS draws the reader deep into visualizing the solutions through heartfelt real-life personal stories and experiences of the research participants regarding all aspects of employment. Readers clearly see how everyone can benefit from this journey to create a steady stream of beneficial and rewarding jobs. Job seekers and employees learn how to secure their perfect job, employers learn how to attract and retain top-tier employees, and entrepreneurs learn the value of putting their ideas and initiatives to work.

Readers learn the value of ethics and authenticity in the workplace as well as why everyone in an organization can be a leader, adding value to the company and the employee’s career growth. Education and retraining, innovation and entrepreneurship are shown in their increasingly critical role in putting every American to work in their dream job.

Just like the financial melt-down that caused the Great Recession, we will continue to face new and complex challenges, such as globalization and economic challenges that could again cause massive unemployment with little warning. Together with the findings of his study, germinal research, and the input from contemporary experts and authors in the area of employment, this groundbreaking book provides a blueprint for America to reach long-term full employment. Dr. Hefferan demystifies our journey to ending persistent ups and downs of unemployment with his original entertaining presentation style.

Readers are energized as they see how they can participate in this contemporary revolution to a new America that will always have meaningful and rewarding employment. 

About Dr William T Hefferan

With over 23 years of experience as President/CEO of a 100 employee company, Dr. Hefferan decided to put his corporate work experience together with his academic background and solve one of our most significant societal problems. His unique approach to explore ways to end the persistent ups and downs of unemployment includes a peer reviewed research study he designed specifically to discover ways to solve the problem.


Dr. Hefferan shares with readers his life-changing event that compelled him to dedicate over three years of his life to find these sound solutions, creating a blueprint for America to reach long-term full employment.


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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :

Saturday, June 2, 2012

How to Blog a Book: Write, Publish, and Promote Your Work One Post at a Time

How to Blog a Book: Write, Publish, and Promote Your Work One Post at a Time
By Nina Amir

  • Paperback: 168 pages
  • Publisher: Writers Digest Books (May 21, 2012)
  • Language: English
  • ISBN-10: 1599635402
  • ISBN-13: 978-1599635408
  • Product Dimensions: 7.4 x 5.4 x 0.7 inches

Reviewed by Deborah Carney, originally for  Amazon.com

5.0 out of 5 stars Excellent book for blog authors or authors who blog, May 5, 2012


This book very clearly lays out what, how and why you would want to blog a book. From making you accountable to an audience that wants you to keep writing, to establishing good writing habits, to actually writing a business plan about what you want the blog and book to accomplish. Easy to read, easy to understand and easy to implement, must read for bloggers and authors both.



Learn more about the author Nina Amir:
http://www.ninaamir.com
http://www.copywrightcommunications.com
http://www.howtoblogabook.com


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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :

Monday, April 30, 2012

Marketing for Writers Book Gets 5-Star Review from Veteran Reviewer

The Frugal Book Promoter
Subtitle: How to get nearly free publicity on your own or by partnering with your publisher
By Carolyn Howard-Johnson
Author's Web site: www.howtodoitfrugally.com
Genre: Nonfiction/How-to/Business/Book Marketing/ Book Promotion/PR
Available paperback/Kindle www.budurl.com/FrugalBkPromo

Reviewed by Robert Medak

The Frugal Book Promoter is a book every author needs in their library for consultation when promoting their book without spending every dime in their piggy bank.

This copy of The Frugal Book Promoter is a revised and expanded work by Carolyn that tells it like it is as only she can.

This reviewer read and reviewed the original copy of The Frugal Book Promoter, but his copy holds even more information than the original with links to more information, people you might want to contact for help with book covers and marketing your book, which authors need to take on in today’s publishing environment.

It is a sad fact, that publishers are not what they used to be as far as publicity and marketing for your book. More responsibility rests on the shoulders of authors for getting out and making your book sell. The more you can do on your own will save you money, which most authors do not have for hiring a publicist or marketer. It is now up to the author to learn how to do this.

Yes, authors are no longer just authors. They are authors, salespersons, marketers, publicists, and anything else to get their book into the hands of readers.

In The Frugal Book Promoter, authors will find frugal ways to market and promote their books.

Authors need to add The Frugal Book Promoter to their required reference books in writer’s library.

This reviewer highly recommends The Frugal Book Promoter as a must read for anyone thinking of writing a book and getting it into the hands of readers.

The Frugal Book Promoter receives a five out of five star rating from this reviewer who is adding it to other reference books in his library.

~Robert Medak, Freelance Writer/Editor/Reviewer/Marketer

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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :

Tuesday, April 3, 2012

Book Tour: Inspirational Thought Leader

Become an Inspirational Thought Leader, Turn Your Setbacks Into Opportunities and Change the World with Your Gifts
By Marcia Bench


BECOME AN INSPIRATIONAL
THOUGHT LEADER


Become an Inspirational Thought Leader gives you the right words to express your Inspirational Message, helps you be more compelling to the perfect people for your business or cause, and makes it easy to market and deliver your services! This book helps readers become truly inspirational, exceeding the awareness and ability of ordinary experts. Written for entrepreneurs, nonprofit directors and corporate leaders, you will find Marcia's paint-by-numbers system to be a comforting solution to the overwhelm, stress and confusion many thought leaders feel. Get ready to exponentially expand your impact, income and influence as you read and apply the principles in this book! 


Do you have a calling but can’t quite make the dream happen?
Could your message change the world?
Then become an Inspirational Thought Leader!
If you feel the calling to inspire others and become a recognized leader in your profession without compromising your integrity or having to use hard selling in the process, then this book is a must read. It elegantly combines a heart-centered marketing system with quantum physics, laws of success, and personal growth principles.
The result?
You literally change the world through your work!
In Marcia Bench’s new book, Become an Inspirational Thought Leader, Turn Your Setbacks Into Opportunities and Change the World with Your Gifts, you’ll learn how to:
  • Turn your setbacks – as well as successes - into the foundation for a thriving business
  • Design your Inspirational Message and package it into multiple “Inspirational Income Streams” you love
  • Clear any remaining beliefs or energy blocks to your Inspirational Message
  • Reach exponentially more people with your work using online and offline strategies
  • Become the go-to expert in your niche and virtually eliminate the competition!
  • Navigate the 5 Phases of Inspirational Thought Leadership and expand your business globally.
Navigate the 5 Phases of Inspirational Thought Leadership and expand your business globally.
Let your true spirit be expressed!
By reading this book - and doing the exercises and meditations provided - you will:
(1) be recognized as the go-to person, the expert, the guru
(2) feel more empowered and accept the power of influence you have,
(3) feel more connected than ever with a Purpose bigger than you are
(4) communicate your Inspirational Message to the world in a powerful way!
Inspirational Thought Leadership is not just for the CEO's and "top dogs." It's for anyone who wants to be a force of influence, inspiration and impact in their personal or professional sphere. And when you buy the book today, you'll claim more than $3500 in great bonuses!
 About the author:
Author of 24 books, Marcia Bench is known as the Inspirational Messaging and Marketing Mentor™ and as a professional coach, author and speaker she has worked with entrepreneurs, corporations, nonprofits and government clients for more than 25 years. She is the CEO of InspirationalThoughtLeader.com and Marcia Bench Enterprises as well as the Founder/Director of the worldwide training company, Career Coach Institute. http://bit.ly/GTgHam
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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :