Ultimate
Pinterest Guide for Business by Karen Leland
Pinterest is the third largest social media site
after Facebook and Twitter. It gets 10 million unique views a month and has
over 25 million members.
Pinterest is a social
bookmarking site that allows users to create a visual, online pinboard with
images they love organized around topics of their choice by category. It’s the
fastest growing social media site in history, the third-largest network after Facebook and Twitter and has over 25
million members and 10 million unique visitors a month.
The most
recent studies indicate that nearly 20 percent of women using the Internet are on
Pinterest, 72 percent of Pinterest users are female, and 66 percent of those
are age 35 or older, and the average amount of time visitors spend surfing the
Pinterest site is an hour.
Karen Leland, author of
the new book “Entrepreneur Magazine’s
Ultimate Guide to Pinterest for Business,” has created a comprehensive and
easy-to-use guide to hitting the road running and quickly making Pinterest into
a valuable source of prospects, promotion and profits.
“Great
business brands are about telling compelling, congruent stories, and Pinterest
is at its core about storytelling in pictures,” says Leland. “Pinterest has
tapped into this visceral lover of visuals, and no small business, entrepreneur
or corporation can afford to miss the boat on bringing what they offer beyond
words and into images.”
About
Ultimate Pinterest Guide for Business
“The Ultimate
Guide to Pinterest for Business” is designed to help businesses use Pinterest
to its maximum potential. The book provides both beginning users and seasoned
veterans with the ability to find their specific area of interest “at a
glance.” It uses step-by-step how-to, sidebars, examples, case studies, expert
interviews and tip sheets to show how, from setup to strategy, to use Pinterest
for promotional, branding and marketing objectives.
The book
explores the ins and outs of signing up and getting started on Pinterest and
how to create boards that get noticed, drive traffic and convert fans into
customers. Special chapters are devoted to creating a strong community and
enthusiastic following through high-engagement activities, contests, social
media outreach and smart pinning strategies.
In addition
the book outlines specific marketing applications to small businesses, from
architecture firms to theater companies.
About Karen
Leland
Karen Leland
is the best-selling author of nine business books and the President of Sterling
Marketing Group, where she works with entrepreneurs, small businesses and
Fortune 500 companies around the globe on building stronger personal and
business brands. Her clients have included AT&T, American Express,
Marriott Hotels, Apple Computer and Johnson & Johnson, among others.
She is a
regular speaker for business groups and has spoken for the Young Presidents’
Organization, American Management Association and Direct Marketing Association,
among others. Karen is a frequent guest of the media and has been interviewed
on “The Today Show,” CNN, CNBC and “Oprah.”
She writes a
regular branding and marketing column for Entrepreneur.com and has been
published in Woman’s Day, Self, The Los Angeles Times and others. Her latest
book is “Entrepreneur Magazine’s Ultimate Guide to Pinterest for Business.”
What People Are Saying
Every small
business should read this book — not only because it will show you exactly how to
use Pinterest to promote your business but for the marketing and branding
lessons Karen Leland has managed to weave throughout the book. Make Pinterest
work as hard as you DO! -Berny Dohrmann, Founder, CEO Space, Bestselling
Author, “Redemption: The Cooperation Revolution”
“Ultimate
Guide to Pinterest for Business” provides the reader with a step-by-step
approach and a clear path for maximizing communication in their business or
profession. Karen's in-depth knowledge of social media, marketing and branding
are a bonus for anyone wanting to integrate Pinterest into their marketing mix.
-Michelle Patterson, Executive Director, California Women's Conference
Karen Leland's
“Ultimate Guide to Pinterest for Business” is a gem! She has provided the
must-have, must-read playbook for pinning in business. I've learned so many
ideas, details and strategies that will impact and improve the Pinterest
portion of my business and life.
-Susan RoAne,
Author, “How to Work a Room” and “The Secrets of Savvy Networking”
WOW. This book
is AMAZING! If you're ready to learn everything you need to know about
successfully using Pinterest, then read and absorb the strategies in this
brilliant book by Karen Leland! -James Malinchak, The World's #1 Big Money
Speaker® Trainer & Coach featured on ABC's hit TV show, “Secret
Millionaire,” Founder, BigMoneySpeaker
Can you make
money using Pinterest? Absolutely! Karen Leland's new book shows you the exact
steps to master the art of relationship marketing on Pinterest. Read this
well-written, comprehensive book, and you'll be attracting and converting leads
into paying customers in no time! -Mari Smith, Social Media Thought Leader,
Author, “The New Relationship Marketing,” Co-author, “Facebook Marketing: An
Hour a Day”
Authoritative,
accessible and specific — this guide is an invaluable resource. -Gretchen
Rubin, Author, “The Happiness Project”
Karen Leland
has one of the best grasps on branding I've seen. “Ultimate Guide to Pinterest
for Business” is more than just a book on using Pinterest for marketing; it's a
handbook for anyone who wants to understand how to approach branding and social
media in today's complex online world. -
Olivia Fox Cabane, Author, “The Charisma Myth: How Anyone Can Master the Art
and Science of Personal Magnetism”
Karen is the
behind-the-scenes secret for the success of many small business brands. Her
take on Pinterest makes this a fascinating book with a roadmap on how to use
this popular platform to increase community engagement, brand visibility and
sales. - Susan Harrow, Author, “Sell Yourself Without Selling Your Soul”
