Award-Winning Author Mary Green Gives New Frugal Book Promoter Heads Up

The Frugal Book PromoterBy Carolyn Howard-Johnson416 pages
ISBN: 9781463743291
Available in paperback or for Kindle
Also available as an e-book at http://createspace.com/3656422
Author's Web site: http://www.howtodoitfrugally.com

 

 

 

 

 

Everything you wanted to know about book promoting and much

much more., September 25, 2011

Reviewed by

mary greenwood

originally for Amazon

This review is from: The Frugal Book Promoter: Second Edition: How to get nearly free publicity on your own or by partnering with your publisher. (Paperback)

When I saw the Table of Contents for this promoting bible, I was hooked. There was a chapter on everything I wanted or needed to know. I have written three "How To" books and have had a number of reviews and awards, but I am looking to go to the next level with some fresh new ideas. In other words, I had reached a plateau and did not want to repeat the same old methods.

When I first started reading the book I immediately liked the tone. It was as though the author was in my living room saying: Mary, why don't you try this and maybe you don't want to do this." Her books, like mine, are based on her personal experience. She has done book fairs; she has taught classes and consulted with authors; she has written award-winning books. She is an expert. That is what makes the book so powerful. I have read books that make me feel guilty if I haven't done ten things for my book that day.

Yesterday, I exhibited at a book festival and most of the authors were complaining that they had few sales. I looked up the topic in my new book. The author says "Book festivals are for readers." I knew intuitively that she was right. She goes on to say that these are really networking opportunities for the writers and not that many books are sold. That shift made me feel encouraged rather than discouraged at the book festival's results. Even though I did not sell tons of books, I did meet a lot of people: readers, writers and bookstore owners. I got a few tips and gave a few tips. I reconnected with people I had seen at previous events and got some recommendations for the best venues for future events. The author was spot on.

I also checked the chapter on book awards. I have won a total of 28 book awards for my three books and thought I knew all there was to know about awards and have spoken on the subject. However, after reading that section on book awards, I realized that I was not doing enough publicizing after I won the book awards and I am going to remedy that situation. Another tip I picked up. I am now going to say Mary Greenwood, multi-award winning author, instead of award-winning author.

Of course, I wished I had seen this book when my first book came out, but I can see that this book is useful for all authors, those working on their first book and authors who already have published several books and need some new ideas. I know I will go back and reread a chapter when I am starting a new task such as a press release or am thinking about doing a new blog or sprucing up my website.

I am just starting on my new book about "How to Negotiate With Your Dog" (hint: you don't.) I am going to use The Frugal Book Promoter Second Edition, the whole way. I can't wait to get started!
~Reviewer Green is author of How to Interview Like A Pro: Forty-Three Rules for Getting Your Next Job
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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :

Professional Marketer Gives Frugal Book Promoter Five Stars

The Frugal Book Promoter, Second Edition
Subtitle: How to get nearly free publicity on your own or by partnering with your publisher.
Published by HowToDoItFrugally
By Carolyn Howard-Johnson
Cover by Chaz DeSimone, www.chazdesimone.com
ISBN: 9781463743291
Order at www.budurl.com/FrugalBkPromo
Also available for Kindle

Reviewed by

Eric V. Van Der Hope (Fox Hills - Culver City, California) originally for Amazon

This review is from: The Frugal Book Promoter: Second Edition: (Paperback)

My first `introduction' of Carolyn Howard-Johnson was after reading her first edition of `The Frugal Book Promoter: How To Do What Your Publisher Won't' back in 2007. Definitely a book full of useful ideas, strategies & techniques to implement a promotional `plan of attack' for any book! Many authors don't have the means necessary to afford big advertising campaigns to fund their marketing, promotion or publicity. Carolyn is able to share with her readers how they can be just as effective with publicity without having deep pockets. This book was one of my first marketing/publicity resources that I purchased before publishing my first book and it's one of the reasons why my own book Mastering Niche Marketing' has seen the success it has.

If you can compare a book to something of value, I'd say that Carolyn's First Edition was like Silver! However, Carolyn's Second Edition of `The Frugal Book Promoter: Second Edition: How to get nearly free publicity on your own or by partnering with your publisher' can be compared in value to GOLD.

This edition is an update to her first book (128 more pages full of valuable content) that contains additional promotional and marketing techniques that can be used on a limited budget but doesn't take away from the effectiveness. Carolyn is able to draw from her own experience in the industry and reveal how authors can do their own promotion more effectively, better than that of the publisher (who probably wouldn't do it at all) and even a professional publicist. It's been said that the author of a book knows their book best and thus they'd probably be in a position to know what their readers are searching for. `The Frugal Book Promoter: Second Edition: How to get nearly free publicity on your own or by partnering with your publisher' should be one of the first books on your list to get if you wish to promote your book successfully. It's practical and full of useful techniques and strategies that even well-seasoned publishers, authors and publicists would benefit from!

What are you waiting for . . . ? Still undecided . . . ? Then the 100+ reviews from Carolyn's First Edition of `The Frugal Book Promoter: How To Do What Your Publisher Won't' should be a motivating factor that this book should be read, studied and used (put into action)!

~Reviewer Eric V. Van Der Hope is a  publisher and #1 Best-selling Author of 'Mastering Niche Marketing'

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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :

Joyce White Reviews Frugal and Focused Tweeting

Frugal and Focused Tweeting for Retailers:
Tweaking Your Tweets and Other Tips for Integrating Your Social Media By Carolyn Howard-Johnson

Paperback: 130 pages Publisher: CreateSpace (April 1, 2010) Language: English ISBN-10: 1451546149 ISBN-13: 978-1451546149 Product Dimensions: 7.8 x 5.1 x 1 inches Available as paperback, e-book, and for Kindle This Book Is Sponsored by Gift Shop Magazine Blurb: "It's entirely possible that three or four years from now, we'll have moved on [to something new on the Web]. But the key elements of the Twitter platform will persevere. Every major channel of information will be Twitterfied." ~ Time Magazine

Reviewed by Joyce White originally for Amazon and Sculpting the Heart Reviews--Five Stars

“When business is slow,” says Carolyn, “the last budget one should trim is advertising.” Up until now Tweeting cost us nothing unless we become addicted. In that case, I suggest you stop tweeting if it hurts. Carolyn writes that tweeting helps us connect with our target audience in a way that delights them, builds relationships, and creates a sense of community with people of like interest.

Since I am a new author myself, and Yes, I tweet; but,

after reading this book, I realize I haven‘t been

appreciating what an exciting and versatile tool

Twitter can be in promoting my books and myself

over the internet. Carolyn reinforces the ideas that

 tweeting will help you not only drive new traffic to

 your site, but it will also help you create a loyal

 following of repeat clients . . .even help you make

new friends. I like this idea.

There are several books out there on tweeting but

 Carolyn Howard-Johnson's "Frugal and Focused

 Tweeting for Retailers" should be the one considered

 mandatory reading. For all who want to successfully

 compete in the marketplace regardless of the services

or products being offered to a consuming public, her

 books are like a congenial roadmap with all the

 shortcuts and detours to your future prosperity.

Twitter is about making new connections, says Carolyn. For retailers that means, it’s a customer-building process. We aren’t fussy about who comes into our store as long as they are reasonably well behaved. It’s the same with Twitter.

FIVE STARS FOR AMAZON

~Reviewer Joyce White writes  Sculpting the Heart Book Reviews at www.wingedforhealing.com.

Joyce White
Author
Sculpting the Heart with Art Therapy
Read Now - http://bit.ly/d1jGLN
Twitter - @wjoycewhite

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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :

Joyce Gilmour Lauds Book Marketing Technique

Class Act: Sell More Books Through School and Library Author Appearances

By Barbara Techel

www.promoteyourbooktoschools.com

Genre: Book Marketing
ISBN: 978-0-9800052-6-4

Reviewed by Joyce Gilmour originally for Amazon

 

Class Act: Sell More Books Through School and Library Author Appearances by Barbara Techel is a fantastic resource for authors who are considering making appearances and/or selling books at schools and/or libraries. Barbara really has done a superb job of putting together everything an author would need to know in preparation for such presentations.

During this past school year, I had the pleasure of working with Barbara, to set up two Skype presentations, along with an in-person visit at our school in southern Wisconsin. I could tell that she really had her act together when it came to making sure that absolutely everything would run smoothly. After her visits, I had more positive comments than any other time we've had an author visit our school.

The book is very well organized and is set up in a logical order to help authors every step of the way. There are many helps, checklists, and resources throughout the book. Barbara also includes information from authors other than herself. The index makes it a topnotch quality, as it is so easy to go back and find a particular topic when you are in the midst of planning and need something in a hurry.

I highly recommend Barbara Techel as an author for a visit to your school and/or library, but more than that I recommend Class Act as a resource for everyone who is considering going this route as an author/speaker. After seeing Barbara Techel in action, I would say, "Read her book and take her advice. She knows what she is talking about. She truly is a class act!"

~Author Barbara Techel is an the award -winning author of Frankie the Walk ‘N Roll Dog book series and Frankie the Walk 'N Roll Coloring and Paper Doll Activity Book

Website: Joyful Paws

Email: barb@joyfulpaws.com

Invite Frankie to Skype with your classroom or library!

Follow Frankie on Facebook, Twitter, and Blog

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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :

Compulsive Reader Reviews Expanded Second Edition of Frugal Book Promoter

The Frugal Book PromoterHow to get nearly free publicity on your own or by partnering with your publisher
by Carolyn Howard-Johnson
Second Edition
CreateSpace
Paperback: 416 pages, August 25, 2011ISBN-13: 978-1463743291

Reviewed by Magdalena Ball

It doesn't matter how many books you've published. Self-published or traditionally published, gaining publicity is always tricky, always critical, and always a moving target. If your budget is limited, it's even harder, and perhaps, even more imperative. Enter Carolyn Howard-Johnson, the queen of frugal promotion. Her frugal books are pitched at the modern writer: time poor, financially parsimonious, and publicity hungry. The Frugal Book Promoter (www.budurl.com/FrugalBkPromo) is the jewel in the crown. As with the first version, The Frugal Book Promoter is full of ideas, strategies, and tips for promoting your book cheaply, in innovative and effective ways, but it has been updated with a much greater focus on new technologies, the all-important social networks, and a range of strategies designed to help authors with less commercial offerings such as poetry and fiction.

Of course the book is rich with classic techniques too, such as media releases, query letters, and a whole fantastic chapter pulling together a media kit. There's information on using bylines, writing a biography, obtaining endorsements and blurbs, distribution of releases, obtaining reviews, tradeshows, book fairs, setting up a website, and many more 'must-do' items that have really become part and parcel of any author's promotional toolkit. Ignore this kind of stuff and unless you win some kind of book lotto, your book will almost certainly fall into the obscurity that is an ever-present risk of modern authordom. What I like best about Howard-Johnson's book is the simple, informal prose which is both warmly reassuring ('of course you can do this'), and deceptively intelligent. The reader is encouraged and reminded of his or her own innate capabilities even as they're goaded onto to raising the bar:
 

You’ve been practicing PR most of your life. Getting along with family. Impressing a new boss. You’ve been a customer and know why you like some products and businesses better than others. All it takes is some examination of the processes that influence you to get a grip on public relations—even on marketing as a whole.

The new version also contains a chapter on some of the most current topics, including information on blogging, working Amazon, using social networks, and even some common pitfalls to avoid in blogging and networking. Howard-Johnson totally practices what she preaches, so her advice comes directly from her many years of experience, and is rich with innovative ideas to minimise the time involved and maximise the input through such things as integration and cross-linking, clever use of soundbites and re-tweetable tweets, setting up a "Quotable Quotes” page on your Web site (I love that one), using RSS, and many other novel ideas. Throughout the book there are links, anecdotes, worked examples, and excellent templates including queries, a sample media release, blog entries, invitations, and even a tip sheet.
 

No, you don't really need a copy of The Frugal Book Promoter. You could hire a publicist for $100 an hour, or organise a retainer for anywhere from $1,500 to $20,000. But if you're looking to do your own publicity, or to augment your publishers and don't have the kind of budget that can support a publicist, or you simply want to do the legwork, connect with your reading public, and do your best to ensure that your wonderful work of art reaches a maximum audience, then this book is really the self-promoter's bible. You don't have to read it cover to cover, although it's certainly accessible and enjoyable enough to do so. The book is well-referenced and perfectly designed to enable the frugal author to dip in once a week and pull out a new publicity idea to try, or to use as a reference when it's time to pull together a marketing plan for your book, or at that moment when you need to write a press-release and want a template and guide, when you're looking for ideas to maximise your book signing. Whatever kind of promotions you want to do for your book, you're sure to find it in The Frugal Book Promoter. Howard-Johnson makes it all sound simple, and provides such easy instructions, that you'll want to go out straightaway and get to it. Put simply, The Frugal Book Promoter is the best guide around for create interesting, fresh, inexpensive, and relatively easy promotion for your book, whatever the genre.
 

~Magdalena Ball runs the popular review site Compulsive Reader and is an award-winning author and poet in her own right.

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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :

Well Known Marketer Give Tips for Facebook Marketing

Facebook Guide for Authors

By Dana Lynn Smith

Web page URL: http://www.SavvyBookMarketer.com
Direct link to book page: http://bookmarketingmaven.typepad.com/savvy_book_marketer/facebook.html
Category: publishing/marketing
ISBN – none (ebook)

Originally Reviewed by  Nick Daws for Nick Daws’ Writing Blog

I was pleased to receive a review copy of the fully revised, third edition of Facebook Guide for Authors by Dana Lynn Smith, aka The Savvy Book Marketer. Here's what I thought of it...

The guide is provided in the form of a downloadable, 79-page PDF. My first impression was that it is exceptionally well written and presented. It's printed in a clean, sharp, sans serif font, with screengrab illustrations where appropriate.

I was also impressed that the table of contents is fully hyperlinked, not just to the main chapter headings but to the section headings as well.

Dana starts by talking about online networking in general. This is a sensible approach, as it puts Facebook into perspective with other social networking sites such as Twitter and LinkedIn. The guide doesn't go into great detail about these other networks, but there are nonetheless some good suggestions on developing an overall strategy for promoting yourself and your work. Dana also reveals common mistakes people new to social networking as a promotional tool make.

The next chapter, Get Started With Facebook, is aimed at complete newcomers to Facebook. Dana takes the reader through setting up their personal profile, adding a profile photograph (and other photos and videos), adjusting privacy and notifications settings, how to import blog posts into Facebook, and so on.

Following this, in Network With Facebook, Dana talks about actually using Facebook to build your network of contacts. She discusses making friends on Facebook and responding to friend requests. Personally, though, I found the latter part of this chapter most interesting. This covers the sorts of things authors can post about on Facebook, how to gain added visibility for your updates using "tagging", and steps you can take to ensure that your updates get maximum prominence in your friends' or followers' news feeds. There are some great ideas here that I will certainly be trying out myself in future.

The manual then goes on to discuss other methods of promoting yourself on Facebook, including Fan Pages, Groups (both "Old" and "New"), Events, Questions, and advertising. This is all invaluable, thought-provoking stuff, and bang up to date (I don't even have Facebook Questions on my own Facebook Page yet - Dana says this feature is being rolled out gradually). Again, there are lots of ideas I plan to try out here.

The guide concludes with a list of common mistakes users make, and suggested daily and weekly routines for getting the most from Facebook while not letting it take over your life!

Do I have any criticisms of Facebook Guide for Authors? Well, I might just like to have seen a bit more discussion about how to use Facebook strategically, e.g. whether it's a good idea to have a Fan Page for every title you write, or just have one main author Page instead. Still, I guess this is probably a decision every author needs to make for him- or herself.

Overall, if you want to get up to speed with using Facebook as a promotional tool (and you almost certainly should), I highly recommend Facebook Guide for Authors, especially with its modest $15 price tag. It's definitely going to be my "bible" where Facebook is concerned from now on.

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  The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :

Perfect Little Gift for Writers on Your List

The Great First Impression Book Proposal
Subtitle: Everything You Need To Know To Impress a Publisher in Twenty Minutes or Less
By Carolyn Howard-Johnson
http://www.howtodoitfrugally.com/great_first_impression_book_proposal.htm
A booklet in the HowToDoItFrugally series of books for writers
$6.95
Available on Amazon: www.budurl.com/BookProposals


Reviewed by Jennifer Akers, reviewer and editor for MyShelf

If you’re interested in writing a book, then I’ve found a great resource for you. Written by PR guru, award-winning writer, Carolyn Howard-Johnson, The Great First Impression Book Proposal guides you through every step you need to know to impress a publisher.


Do you know the differences between fiction and nonfiction writers trying to sell their books? The former writes their book first and then sends a query letter, including a specific number of chapters (requested by the publisher or agent). Their book must be ready to go because the publisher may want to contract their work.

Nonfiction writers send proposals, in which they need to impress the publisher on the idea of their work. The book isn’t written. Before that sounds like the easier path of the two, it isn’t. A book proposal is well researched and formatted; the process is similar to writing a book and can be complicated if you don’t know what you’re doing.

To the rescue, The Great First Impression Book Proposal! In six chapters, you’ll learn how to get past gatekeepers, entice jaded gatekeepers, get an open invitation, and keep those doors open. You’ll also have a checklist to make sure your proposal is at its best. The resource section includes a basic query letter sample, suggested studies, and resources for editing, grammar, book promotion, publishing and more.

A book proposal is a mysterious beast. It’s not something you can bypass; it’s a necessary “evil” of the publishing world. To do it correctly, you need to know the guidelines. In essence, you’re proposing a business deal, but your letter shouldn’t be too formal. It needs to be friendly with eye-attracting titles without being too cozy or using over-the-top language like “amazing”. It’s a fine balance; one you’ll need to learn to be successful.

You’ll learn about the publishing industry; the correct way to research, write, and format your letter; and the steps to make yours a winning proposal. This is a jammed-packed resource, with the tag line “Everything You Need To Know To Impress A Publisher in Twenty Minutes or Less”. A quick read with everything to write a winning proposal.

Howard-Johnson writes with the experience of a professional and the candor of a best friend who doesn’t want you to fall on your face. With humor and friendliness, she offers solid, practical tips. She is one of my favorite authors, and her books always top my must-have list. This one is no exception. It’ll stay on my resource shelf.

If you’ve ever thought about being an author, you need The Great First Impression Book Proposal in your resources.

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 The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :

Wall Street Journal-Quoted Expert Reviews Marketing Book

Review of Frugal and Focused Tweeting: How-To Tweak Your Tweets and Integrate Your Online Presence
By Carolyn Howard-Johnson
ISBN: 9781451546149
Available on Amazon: http://budurl.com/Tweeting4Retailers

Reviewed by Michelle Dunn

With Social Media dominating every aspect of business especially marketing, Carolyn Howard Johnson is sharing practical marketing practices using social media that anyone can use. While businesses everywhere cut their marketing budget due to the economy, the handful that keep marketing and using Carolyn's books to help them be successful will be the last ones standing.

It is obvious Carolyn loves what she does and is good at it, lucky for us she is willing to share her tips and techniques in her book subtitled How to Tweak your Tweets and Integrate your Online Presence so that we can share in that success.

If you know nothing about Twitter but want to learn how you to can use it as a successful marketing tool pick up this book. It is the only book on Twitter marketing that you will need.

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Reviewer Michelle Dunn is an internationally known credit & debt collection expert. Michelle she is the award winning author of 13 books, a columnist ,and marketing expert. She has been featured on CNN, Forbes, Smart Money magazine and is often quoted in the Wall Street Journal. Learn more at www.MichelleDunn.com.

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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've loved. Please see submission guidelines on the left of this page. Reviews and essays are indexed by author names, reviewer names, and review sites. Writers will find the index handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using the widget below:

The Frugal Book Promoter Reviewed by Robert J. Medak

The Frugal Book Promoter: How to do What Your Publisher Won’t
By Carolyn Howard-Johnson
Star Publish
ISBN: 193299310X
Pages 283
Genre: Nonfiction: Writers/Marketing/

Reviewed by Robert J. Medak

In today’s publishing environment, the author is often responsible for promoting their book. There are ways to do this, this book lists many of them, and you may come up with some of your own after reading The Frugal Book Promoter.

It would be nice if your publisher did the promoting for you, but most authors do not have names like King, Bradbury, or Rice to name a few that might have their publishers doing more for them than the average writer. The Frugal Promoter to the rescue, in this book you will find out about press kits, and more. There is also information about how to do media releases, and ways to get publicity for you, and your book.

This reviewer believes that this book can be good for promoting anything, just replace the word “book”, with a service, product, or anything you are trying to let the public know about.

It is up to the author to have the willingness to get out and do the work. Anyone can do it, if he or she is of the mindset to get out and promote your book. Many publishers are not going to do it for you, and may ask you for a promotion plan. Without one, you may not get far in the publishing game unless you decide to self-publish. If you choose a nontraditional way to publish your book, you will have to do the promotion for it to sell. Either way, it is up to the author to promote these days. If you are lucky, you may get some help from a publisher, but do not rely on getting it.

The authors best bet is to have this book handy for ways to promote your book. This reviewer found the information in this book to be valuable to anyone wishing to promote his or her book.

The Frugal Book Promoter receives a five star rating from this reviewer.

Reviewer Information:
Reviewer Robert J. Medak is a freelance writer and editor. Learn more at http://www.stormywriter.com/
"The time to begin writing an article is when you have finished it to your satisfaction. By that time you begin to clearly and logically perceive what it is that you really want to say."
- Mark Twain's Notebook, 1902-1903


Endorsement Disclaimer:
All reviews written by this Robert J. Medak are personal opinions of the book. The reviews are NOT paid endorsements of the book or the author. They are not advertisements. All reviews are honest, forthright and the opinion of this individual reviewer. This reviewer’s opinions are not for sale. (There is however, a small fee for some reviews, and sometimes this reviewer receives complementary copies from the author.) Federal Trade Commission 16 CFR Part 255 (http://www.ftc.gov/os/2009/10/091005revisedendorsementguides.pdf)

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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've loved. Please see submission guidelines on the left of this page. Reviews and essays are indexed by author names, reviewer names, and review sites. Writers will find the index handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using the widget below:

Christian Book Marketing

Title: Your Guide to Marketing Books in the Christian Marketplace,
Second Edition
Author:Sarah Bolme
Website: www.marketingchristianbooks.com
Category: Nonfiction: Marketing
ISBN:978-0-9725546-8-8
Publisher: CREST Publications



Synopsis:

This book provides a blueprint for authors and publishers to promote their books in the Christian marketplace. The book covers three areas:

1) Launching Your Book including gathering endorsements, garnering reviews, and pursuing book awards;

2) Selling Your Books with information on reaching Christian retailers, connecting with churches, promoting to Christian consumers, and harnessing the Internet;

3) Special Markets for selling your books to the homeschool market, the Urban market, and e-books.

Review:

Reviewed by Mary Battle

Sarah Bolme has distinguished herself as a leading publisher and author in her latest book, Your Guide to Marketing Books in the Christian Marketplace, Second Edition. In her book, Bolme reveals the secret to successful marketing for authors and publishers alike. She unveils countless valuable tips, web resources, and easy to follow instructions on marketing in the Christian book industry. As an African-American author, I found the ‘Targeting Special Markets’ section a priceless gem. This book is an essential tool for all Christian authors and publishers.
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Sarah Bolme is an author and speaker. She blogs at http://marketingchristianbooks.wordpress.com
and tweets at http://www.twitter.com/SaraBlome
Buy the book at www.marketingchristianbooks.com



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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've loved. Please see submission guidelines on the left of this page. Reviews and essays are indexed by author names, reviewer names, and review sites. Writers will find the index handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.

Dave and Lillian Brummet Give Marketing Tips to Authors

Title: Purple Snowflake Marketing - How to Make Your Book Stand Out in a Crowd
Edition: Two
Authors: Dave & Lillian Brummet
Available: www.booklocker.com
Authors' Web site: www.brummet.ca

Purple Snowflake Marketing - How to Make Your Book Stand Out in a Crowd is a reference guide for self-marketing authors who want to be noticed in a snowstorm of writers. With nineteen chapters and twenty-five appendices, this e-book is a means for authors to design an effective marketing plan and utilize frugal promotional tools with the click of their mouse. The e-book also offers over 900 resources that will accelerate your marketing efforts far beyond your peers. As a reassuring marketing plan guide, it contains ample advice for avoiding pit-falls and setting a pace for marketing endeavors.

This e-book was originally released in June 2007 and since then has made the recommended reading lists of more than a dozen writing courses. Authors of most genres will find this inspiring book an essential component for marketing their book.
Announcements and details will soon be available later today at: www.brummet.ca/purple.html

The authors donate 30% of the royalties they receive from book sale to SPCA, the Canadian Wildlife Federation and the Seeds of Diversity Organization. Purchase it for only $10 at http://www.booklocker.com/books/4120.html



Book Review By Donna Sundblad


Dave and Lillian Brummet's Purple Snowflake Marketing gets an A+ as a guide to help new authors get their books into the hands of reviewers, booksellers and ultimately readers. This how-to book doesn't just pump you up with a lot of motivational rhetoric, but supplies authors and small presses with practical, low-budget marketing tools including hundreds of promotional links. Their advice doesn't just expose authors to opportunities; it also helps steer them away from pit-falls in the publishing industry.

This book is filled advice on marketing your book, beginning with the day you sign the contract, paints a realistic outlook on what a new or relatively unknown author can expect and how to employ research and preparation to make a memorable first impression. Written in an easy-to-read electronic format, the text is broken into useful categories punctuated with headings that aid readers when in-finding specific topics. Purple Snowflake Marketing fills a vacuum in the area of marketing planning for new authors with proven and practical information developed as Dave and Lillian Brummet promoted their other books. The information provided helps authors see beyond book signings and getting their books stocked on bookstore shelves.

Specifics include how to get book reviews, disciplines like follow-up, and tips for internet marketing. Learn how to target your audience with "Purple Snowflake" techniques which require thinking outside the box. These techniques provide insight into direct marketing, underground marketing, backdoor marketing and online marketing along with frugal advertising tips that fit any budget.

I was also pleasantly surprised to see tips for how to avoid feeling frustrated and overwhelmed. Answers to questions common to new authors provide guidance regarding copyright information for North America and definitions of commonly used but often confused terms used within the industry.

When it come to getting your book into bookstores, Purple Snowflake Marketing offers fresh ideas and a realistic view with statistics to assist in making informed decisions as you put together a marketing plan. If you're ready to market you book, advice about how to get beyond feeling shy when talking about and promoting your book will get you started as you learn how to get beyond bookstore managers who say "no" to see your book on a variety of bookstore shelves. This book is a must-have for every new author's bookshelf.


~ Reviewed by author Donna Sundblad, senior editor of E-Press Publishing Company
~ Dave & Lillian Brummet are also uthors of: Trash Talk - Learn how you can impact the planet -Towards Understanding - a collection of 120 poems on society, the environment & overcoming trauma.


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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've loved. Please see submission guidelines on the left of this page. Reviews and essays are indexed by author names, reviewer names, and review sites. Writers will find the index handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.

The Lowdown on E-mail Marketing and How You've Been Lead Astray

Email Marketing for Complex Sales Cycles
Subtitle: Proven Ways to Produce a Continuous Flow of Prospects and Profits with
Effective, Spam-Free Email Systems
By Winton Churchill
Foreword by Ron Richards, President, ResultsLab
Morgan - James, 2008
ISBN 9781600374210
Nonfiction/Business
Author's Site: www.churchillmethod.com/
Contact Reviewer: HoJoNews@aol.com



Reviewed by Carolyn Howard-Johnson, award-winning author of three books of fiction and poetry and The Frugal Book Promoter: How to Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success

Remember when we were advised, "Don't believe everything you read?" That's probably even more true in the Internet age than it was back in the days when I first heard it. That's one of the reasons I was glad to see the release of Email Marketing for Complex Sales Cycles by Winton Churchill.

See, I've always been vaguely aware that people get unnecessarily up in arms about SPAM. I see them let others censor the material they get delivered in their e-mail boxes all in the interest of kill, kill, killing the Dearly Beloved messages. I've seen them give up an old e-mail address to curtail the flow of SPAM, even though they are also giving up all kinds of networking contacts when they do so. I've seen them rant and rave about SPAM that was really only a query from someone who had found them doing a search on Google. I mean, that's why we have websites, so people can find us.

So when a real expert like Churchill tells it like it is, well . . . that is a wonderful, affirming experience for me. Churchill is a master marketer who has been quoted in the likes of The Wall Street Journal and Inc. Magazine. He also happens to know a good deal about e-marketing and he shares what he knows in this helpful marketing book.

Email Marketing is written primarily for big business people with large marketing budgets and big staffs. I would like to have seen Churchill specifically address how little guys might put his method to use on a smaller scale and a lot more frugally. But then I am the author behind the HowToDoItFrugally series of book for writers. With an emphasis on the word frugal.

That doesn't mean this author's methods can't be adapted to small business people, right down to small publishers—even individual authors. I found that many of his theories fit very well into the basics of great PR (things like building relationships rather than use the big four-letter word SELL). And that many of them can be adapted to less ambitious online processes like forging trust and making great contact lists.

It is also comforting to know that in my own marketing I have already been practicing much of what he preaches but on a much, much smaller scale. He almost has me convinced to take a jump into something bigger. But if I don't, I can use some of his techniques to hone the processes I'm already using.

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Carolyn Howard-Johnson is an instructor for UCLA Extension's Writers’ Program. She is the author of two award-winning books, This Is the Place and Harkening. Her how-to book for writers, The Frugal Book Promoter: How to Do What Your Publisher Won't, is the winner of USA Book News' Best Professional Book and the Irwin Award. The second in the HowToDoItFrugally series of books for writers, The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, is also a USA Book News award winner and a Reader Views Literary award winner. She won the 2008 New Generation Award for Marketing. Learn more at www.HowToDoItFrugally.com.

Jill Lublin Shares Expertise for Businesses: Books are Business, Too

Get Noticed . . . Get Referrals
By Jill Lublin with Mark Steisel
Subtitle: Build Your Client Base and Your Business by Making a Name for Yourself
McGraw Hill, 2008
ISBN 9780071508278
Nonfiction/Business/Promotion
Contact Reviewer: HoJoNews@aol.com





Reviewed by Carolyn Howard-Johnson, award-winning author of three books of fiction and poetry and The Frugal Book Promoter: How to Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success


Advice.

Even good advice is often not believable. And writers are especially immune. Many of us tend not to believe in ourselves, anyway. As writers, we get more advice than we need— well intended perhaps— but mostly uninspired. When to write, how to write, how to query editors, how to punctuate.

The beauty of Jill Lublin's Get Noticed . . . Get Referrals is that what she tells us about promotion and the business world (and, yes, it translates directly to the book biz) comes from her expertise. It also comes from her heart.

That kind of personal involvement is a motivator for anyone and is intended to be. There is way too much talk out there about "self-promotion," a term that reeks of misguided give me this and gimme that tactics. This book is about true public relations.

The word "relations" is the tipoff. Good promotion and the profession of PR is all about relationships and though most of us think we know how to form those, there is lots we may not know. Especially in the business world—whatever business we may be in. Good business relationships don't just happen, they need to be worked like a good marriage. (Come to think of it, some of Jill's approaches to getting noticed and getting referrals might help some marriages out there!)

Then there's the word "public." For those of us who write books, it is an essential word, the word that lets people know enough about us and our books so that we can share what we write with others. That's the whole idea, isn't it?

My favorite chapter is Number Ten (p. 128), "Build on Your Passions." Most writers are passionate about the business of writing—of telling a story or sharing expertise. Much of what is in this chapter is not new but it is reaffirming. Further, it may help writers understand that to be successful their passion must extend beyond the writing of something to the getting of that something into the public consciousness. One of the hints I liked was for people who are having trouble doing it. Lublin says, "Fake it . . . at least initially." Psychologists ascribe to the same theory. You simply "act as if" and you find your life (and your career and maybe even your book sales!) improving.

I am a person who thinks tips and anecdotes are among the best ways to reach people. They give people what they need or want in little easily-read and easily-related to pieces. Jill knows that, too. Her book is scatted with small shaded areas that clip the best and the most pithy stuff from her book and make it easy for you to internalize them in a few seconds.

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The reviewer is an instructor for UCLA Extension's Writers’ Program. She is the author of two award-winning books, THIS IS THE PLACE and HARKENING. TRACINGS, an award-winning chapbook of poetry, is available at www.finishinglinepress.com. Her how-to book for writers, THE FRUGAL BOOK PROMOTER: HOW TO DO WHAT YOUR PUBLISHER WON’T, is the winner of USA Book News' Best Professional Book of 2004 and the Irwin Award and her new book THE FRUGAL EDITOR: PUT YOUR BEST BOOK FORWARD TO AVOID HUMILIATION AND ENSURE SUCCESS is also a USA Book News Best Book and a winner of Reader Views Literary Award.



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The New Book Review is blogged by Carolyn Howard-Johnson, founder of Authors' Coalition (www.authorscoalitionandredenginepress.com). It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews and reviewers who'd like to see their reviews get more exposure and readers who want to shout out praise of books they've loved. Please see submission guidelines on the left of this page.

Author of Slipper Art of Book Reviews Interviews Carolyn How This Blog Works and More!

Carolyn Howard-Johnson is the founder of Authors' Coalition, an award-winning author and poet, a columnist for My Shelf, and an instructor for the UCLA Extension Writers' Program. Her books include the popular titles The Frugal Promoter and The Frugal Editor, both USA Book News' Award winners. Carolyn is also the editor of The New Book Review, a book review blog with a different twist: authors may submit reviews which have already been written about their books, thus extending the life of the reviews. In this interview, Johnson discusses the influence and effectiveness of reviews in terms of book promotion, among other things.

Thanks for being here today, Carolyn. How long have you been reviewing?

I've been reviewing for about eight years. Now I really only review movies occasionally for the Glendale News Press and even more infrequently for my series called Reviews for Riters (tm). The latter are reviews written for well-known books but rather than recommending a book (or not!) they are examinations of how master authors tackle specific elements of writing. Thus they are directed at writers--really--more than readers. They're really tools for learning our craft.

Please tell us about The New Book Review. How and when did it get started?

The New Book Review is unusual in that it does not offer review services (either free or paid) to authors. Rather it is a place where authors can submit reviews that have already been written for their book, thus extending the life of the review. Readers are welcome to submit, too. The New Book Review is a blog rather than a site and the submission guidelines may be found in the left column. Of course, writers must have permission from their reviewers to republish the review and must give the reviewer full credit for their work.

What makes The New Book Review different?

Probably just that it is simple and easy to remember. THE NEW BOOK REVIEW. Its concept may be more original than the name. The "new" means that I take a the "new' view to books. Reviews for all books (other than pornography) are welcome. If someone loved a book enough to write a review for it, it belongs at THE NEW BOOK REVIEW. By the way, I will accept critical reviews but not slash and burn critiques. If the reviewer can't recommend a book, then why would my readers want to know about it?

What is the most challenging aspect of running your blog?

As you can see, I make it easy. If people don't submit material in a way that I prescribe in the guidelines, it doesn't get published. That's a good lesson for all. To promote well, authors (and others) must make it easy on the editor.

Do you have staff reviewers?

I suppose every person who submits a review is on my staff. Kind of a neat concept, don't you think?

How should an author contact you about a review request?

Just follow the guidelines on The New Book Review. 

How do you determine which reviews to post on your blog?

As long as a review meets the guidelines (found in the left column of the blog), I accept them. When needed, I edit them. Sometimes there is a wait. I try to never post more than one review a day. All those who submit are asked to do a little promotion of the fact that their review has appeared. That helps all the participating authors get more exposure.

How effective are reviews in terms of book publicity?

Reviews are very important to an overall book campaign.  I do think that authors need to put them into perspective, though. They are part of a campaign. A vital part but still only a part with every part working together.  The Frugal Book Promoter gives authors and publishers information on how to get reviews but also about those other essential parts of a promotion effort.

How influential are reviews on consumers?

For some consumers, they are very influential. My daughter-in-law (she helps me nominate books for my Noble (Not Nobel!) Prize that appears on MyShelf.com) buys her books almost exclusively on the basis of reviews. But different people buy their books differently.  I believe that word-of-mouth is more influential and most studies uphold that view.  By the way, winning a contest can be a big influence, too. And what a wonderful opportunity a win is to get the word on a book out there.

Do you think reviews can make or destroy an author's career?

They say there is no such thing as bad publicity.  I also think that many authors view reviews as bad reviews when they aren't.  A review will have more credibility if it isn't all raves and rose petals.  A balanced review is more credible. And like everything in our culture, reviews are short-lived.  Everyone forgets them in short order. Except maybe the author.

Do you think there’s a lot of ‘facile praise’ among many online review sites?

Facile praise. Quite a term. Yes, I do. But if someone loves a book, who out there should tell them that they are wrong. I'd just prefer reviews to be a little more even-handed. After all, the review process is about learning for the author and credibility for the reader, too.

There was a lot of controversy last year between print publication reviewers and online bloggers. In your opinion, what defines a ‘legitimate’ reviewer?

It is very hard to draw a line, isn't it. Weren't the reviewers for the New York Times at one point beginners. Does one have to have a BA in English Lit or an MFA in writing to be considered an expert. I think the point here is that people should always be aware of where the material they read is coming from. What is the reader's standard for credibility? Apply those standards. No one should believe everything they read. On the other hand, opinions of others should be respected. Just because a reviewer doesn't agree with us, doesn't mean that their opinion is not valid. This is one of those arguments never to be won, one of those problems never to be solved.

What is your stand on paid reviews?

I'm against them. Paying for something undermines its credibility. And, yes, that even applies to the paid reviews that Kirkus does.

Do you think it’s okay for reviewers to resell the books they review? What about advance review copies?

No, reviewers should donate their books to libraries. It is a fine point of ethics but an important one.

In your opinion, what are the most common mistakes amateur reviewers make?

You named it! Facile reviews.

With so many major newspapers getting rid of their book review sections, how do you see the future of online review sites?

I think there is a place for shorter, quicker reviews online regardless of what the LA Times does with their pages. Still, one hates to see lovely old review sections in journals and newspapers deteriorate.

Do you keep the author’s feelings in mind when you review?

Absolutely. But I also keep the future of her craft in mind.

Have you received aggressive responses from authors or publishers because of a negative review? If yes, how do you handle it?

Not so far. I did quit reviewing for a newspaper who demanded that I write only good things because it was a "family newspaper." This is a freedom of the press issue. Reviews--once committed--get to say what they want. Only their own standards should affect what they say.

What does your blog offer readers?

The New Book Review offers readers a variety of review for books that they might miss if they only peruse the major journals.

What promotional opportunities does your blog offer authors?

Oh, you know me. All publicity and exposure is good publicity and exposure.

What is the most rewarding aspect of being a reviewer?

Well, I am an author's advocate--at least with some of my writing. Therefore I'm always interested in helping authors reach readers with what they are passionate about. That's certainly why they write, right?

Is there anything else you would like to say about you or The New Book Review?

Just please come to The New Book Review. To find new and different material to read. Authors should come to reach new readers, cross-promote, and grow their footprint on the Google search engine.

Thanks, Carolyn! It was a pleasure interviewing you! 

 

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The New Book Review is blogged by Carolyn Howard-Johnson, founder of Authors' Coaliition (www.authorscoalitionandredenginepress.com). It is a free service offered to those who want to encourage the reading of books they love--and that includes authors who want to share their favorite reviews and reviewers who'd like to see their reviews get more exposure. Please see submission guidelines on the left of this page.

Publishing Consultant Reviews Frugal Book Promoter

The Frugal Book Promoter
Author: Carolyn Howard-Johnson
Available on Amazon.com in paperback or as a Kindle book
Star Publish
Available as an e-book at Star Publish
Number 1 in the HowToDoItFrugally series of books for writers


Reviewed by Dana Lynn Smith, publishing consultant, Texana Publishing

Become a master at the book publicity game

Carolyn Howard-Johnson’s PR background shines through as she shares dozens and dozens tips for preparing media materials and working successfully with the media.

The Frugal Book Promoter also offers advice on the effective use of galleys and ARCs, tips for getting blurbs, information on using Amazon’s promotional tools, ideas for book launch announcements and parties, tips for jump-starting sales of books that have been out for a while, and more.

This book is a great tool for both new and experienced authors. New authors will especially benefit from Howard-Johnson’s refreshingly realistic look at the not-always-glamorous world of book signings and book fairs.

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The New Book Review is blogged by Carolyn Howard-Johnson, founder of Authors' Coaliition (www.authorscoalitionandredenginepress.com). It is a free service offered to those who want to encourage the reading of books they love--and that includes authors who want to share their favorite reviews and reviewers who'd like to see their reviews get more exposure. Please see submission guidelines on the left of this page.

A to Z: Important Questions Answered by Francine Silverman

Book Marketing from A-Z
By Francine Silverman
Purchase Link:http://www.buybooksontheweb.com/search.asp?cat=Marketing&action=browsemarketing 0-7414-2431-2
Reviewed by Shirley Johnson, Senior Reviewer, Midwest Book Review

A Must For All Authors To Have!

By Shirley Priscilla Johnson "Author/Reviewer -... (USA

If you were to sit and talk with any writer whose work is having success, and ask them what the main element is that has made this a reality, they would tell you one word, promotion.

As a reviewer, I have read countless books that literally brim over the top with talent and craftsmanship of writing that will never be read by a hungry audience. Why? Because none knows about these rare treasures that would fill them with total ecstasy and pure reading enjoyment. When I am asked, who is your favorite author; I always say, the unknown. It is a sad truth, but there is hope at the end of the tunnel, Book Marketing from A-Z, may indeed give any author a fighting chance in the competitive world of publishing.

What will you find inside the pages of this excellent work? The heart of your fellow authors, reviewers, and others that will share with you their trials, tribulations, failures and successes in book promoting. Written in a clear concise way; this work is easy to navigate, not filled with fluff, but with honest ideas to help you achieve your goals.

Authors from every genre are represented, countless stories and valuable tips literally fill each page with their carefully constructed ideas and plans that have helped to bring them in contact with the reading public. Find out the true answers to questions such as; Just how well do contests do to draw potential buyers? Are reviews really that important? Does having a book signing really make a difference? If you have an unanswered question about promoting, this book will give you the answer.

As one who hears the heart-cry of countless unknown authors, I cannot recommend this book highly enough. This work will be a Godsend to you; an author's Bible that you will refer to time and time again; one that will help join you with the reader that is awaiting your hidden treasure.

Shirley Johnson
Senior Reviewer
MidWest Book Review

Disclaimer: Carolyn Howard-Johnson, editor of The New Book Review is quoted in this book. I think it's an exceptional book, too!
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