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Monday, September 5, 2011

Joyce White Reviews Frugal and Focused Tweeting

Frugal and Focused Tweeting for Retailers:
Tweaking Your Tweets and Other Tips for Integrating Your Social Media By Carolyn Howard-Johnson
    Paperback: 130 pages Publisher: CreateSpace (April 1, 2010) Language: English ISBN-10: 1451546149 ISBN-13: 978-1451546149 Product Dimensions: 7.8 x 5.1 x 1 inches Available as paperback, e-book, and for Kindle
This Book Is Sponsored by
Gift Shop Magazine
Blurb: "It's entirely possible that three or four years from now, we'll have moved on [to something new on the Web]. But the key elements of the Twitter platform will persevere. Every major channel of information will be Twitterfied." ~ Time Magazine

Reviewed by Joyce White originally for Amazon and Sculpting the Heart Reviews--Five Stars

“When business is slow,” says Carolyn, “the last budget one should trim is advertising.” Up until now Tweeting cost us nothing unless we become addicted. In that case, I suggest you stop tweeting if it hurts. Carolyn writes that tweeting helps us connect with our target audience in a way that delights them, builds relationships, and creates a sense of community with people of like interest.

Since I am a new author myself, and Yes, I tweet; but,
after reading this book, I realize I haven‘t been
appreciating what an exciting and versatile tool
Twitter can be in promoting my books and myself
over the internet. Carolyn reinforces the ideas that
 tweeting will help you not only drive new traffic to
 your site, but it will also help you create a loyal
 following of repeat clients . . .even help you make
new friends. I like this idea.

There are several books out there on tweeting but
 Carolyn Howard-Johnson's "Frugal and Focused
 Tweeting for Retailers" should be the one considered
 mandatory reading. For all who want to successfully
 compete in the marketplace regardless of the services
or products being offered to a consuming public, her
 books are like a congenial roadmap with all the
 shortcuts and detours to your future prosperity.

Twitter is about making new connections, says Carolyn. For retailers that means, it’s a customer-building process. We aren’t fussy about who comes into our store as long as they are reasonably well behaved. It’s the same with Twitter.


~Reviewer Joyce White writes  Sculpting the Heart Book Reviews at


The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :

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