Editor-in-Chief of Midwest Book Review Shares Book on Pitching

Title: Story Selling
Heather Hale
Michael Wiese Productions
12400 Ventura Blvd., #1111, Studio City, CA 91604
www.mwp.com
ISBN: 9781615932818

$26.95, PB, 220pp

Available on www.amazon.com

Reviewed by Jim Cox originally for his Midwest Book Review Newsletter

Synopsis: Pitching is an art form that brings together content and communication channels. Regardless of what you're pitching, the universally applicable principles of Where, When and to Whom always apply. But it's how you pitch that matters most -- and there are countless strategies that combine elements in different combinations.

"Story Selling: How to Develop, Market, and Pitch Your Film & TV Projects", Heather Hale details all of them, their construction and applications, in a fun and interactive way that inspires her readers to create memorable and saleable pitches in order to get their own projects made.

Critique: Expertly organized and presented, "Story Selling: How to Develop, Market, and Pitch Your Film; TV Projects" offers a wealth of practical and effective tips, tricks and techniques that aspiring writers can immediately begin using when pitching their projects for television and movie productions. While unreservedly recommended for professional, community, and academic library Writing/Publishing instructional reference collections, it should be noted for personal reading lists that "Story Selling" is also available in a digital book format (Kindle, $17.47).

Editorial Note: Heather Hale is a film and television producer, director, screenwriter, teacher and consultant. She directed, produced and co-wrote the million-dollar thriller Absolute Killers (2011) which was marketed at Le Marche du Film and the American Film Market. She wrote the $5.5 million-dollar Lifetime Original Movie The Courage to Love and has over 60 hours of produced reality credits which have won Emmys, Ace, and Telly awards. Her How to Work the Film & TV Markets: A Guide for Content Creators was published by Focal Press/Routledge. She was the Independent Film and Television Alliance's Industry Liaison for the 2013 American Film Market (AFM) and had a four-year development deal with NBC Universal (through IFTA).

MORE ABOUT THE BLOGGER, THIS BLOG, AND ITS BENEFITS FOR WRITERS

 The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. Of particular interest to readers of this blog is her most recent How to Get Great Book Reviews Frugally and Ethically (http://bit.ly/GreatBkReviews ) that covers 325 jam-packed pages covering everything from Amazon Vine to writing reviews for profit and promotion. Reviewers will have a special interest in the chapter on how to make reviewing pay, either as way to market their own books or as a career path--ethically!

This blog is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.

Note: Participating authors and their publishers may request the social sharing image by Carolyn Wilhelm at no charge.  Please contact the designer at:  cwilhelm (at) thewiseowlfactory (dot) com. Provide the name of the book being reviewed and--if an image or headshot of the author --isn't already part of the badge, include it as an attachment. Wilhelm will send you the badge to use in your own Internet marketing. Give Wilhelm the link to this post, too.

Compulsive Reader Managing Editor Reviews The Frugal Book Promoter

Title: The Frugal Book Promoter

Subtitle: How to get nearly free publicity on your own or by partnering with your publisher

Edition: Three

Awards for all editions: Winner USA Book News, coveted Irwin Award

Award, USA Book News winner, silver medal from Military Writers Society of America, honored by Global Ebook Awards

Publisher: Modern History Press

Publisher’s Website: www.modernhistorypress.com

ISBN: 9781615994687

ASIN: 978161594694

Available in hard cover, print and ebook onAmazon

Reviewed by Magdalena Ball, originally for CompulsiveReader.com

I first read, and reviewed Carolyn Howard-Johnson’s The Frugal Book Promoter in 2011, when the second edition came out. Since then it has been my go-to for ideas on ways to promote my books cheaply – which is, of course, what every author needs these days. It’s a noisy world, and no matter how well-written, or what kind of publisher support you may have, if you don’t promote well, it’s unlikely that your books will attract notice. Few of us have big budgets for promotion, and most of us have a budget close to zero. Creative and effective ideas for book promotion are more than just nice-to-haves, they’re critical, and Howard-Johnson is about as knowledgeable as it gets on the subject. Of course books like this go out of date quickly, so the re-releases are also vital, as they allow for technological and cultural change. 

The 3rd edition came out recently and is right up-to-the-minute, exploring new ways of branding, developing a platform, and getting your work out into the world. Howard-Johnson’s prose remains utterly clear, accessible, and warm–like having a very helpful, clued-up conversation with your best friend–and the book is as inspirational as it is practical.

The latest version of the book contains nearly 300 pages (quite a lot more than the first edition!) of high quality information on every thing from how to promote your work ethically, public relations, creating media releases and a media kit, querying for reviews (and believe me, this is a much needed skill!), making use of radio and other media, using the internet and social media (and how not to use it), including ensuring that you use online bookstores correctly, making the most of reading groups, revitalizing old titles, recycling your work, and so much more. As with the original version, the book comes with a number of handy template, scripts, codes and examples, but these have been updated so that they continue to remain relevant to a modern author. The book is beautifully structured and well indexed, so you can find what you need when you need it fast. Howard-Johnson has created a number of mnemonics to help simplify the overall promotion process:

“The Six-P maxim is the one that makes me a nag. The more organized you are, the more you know early on, the earlier you start to practice promotion and publicity magic, the more good it will do for your book. The more you learn the easier it is. And that leads me to the three most important Ps for marketing books. Platform, Publicity, Public Relations.”

Throughout the book, there is careful attention paid to ethics, which I love. The Frugal Book Promoter is most certainly not about buying likes, reviews, unsolicited mailings, or manipulating people into purchasing something they don’t want. These practices happen all too frequently, and sometimes they work in the short term, but they are unsustainable and no way to manage a lifelong career. Ethical marketing all about relationships, giving people work they will get value from, and working within carefully obtained permissions. It’s about creating a brand that people will continue to trust, so you’re not just selling one book, but yourself as a person. This kind of work builds on itself and each thing that you do increases the overall messages you’re putting out, creating a cumulative effect:

“Good PR, of course, is carefully targeted. But mostly PR is connecting with people in a way that makes them feel cared for, and those connections are made—with love and expertise—over and over again. Those are the essentials and they work. Done this way, great publicity becomes great public relations and vice versa.”

I won’t give away too many of Howard-Johnson’s marvelous tips here, but suffice to say that the book is full of them—many of them inventive, and all of them focusing on credibility and multi-tasking – getting impact for your effort. As the title suggests, most of the ideas here are either inexpensive or free, though not without effort. There are a few chapters which are worth the whole cost of the book. These include, to my mind, chapters on querying and pitching–something I repeatedly see done badly—and the chapter on creating a media kit. I have not seen either of these topics covered in such detail, or with such clarity.  Even seasoned self-promoters will learn new things from these chapters. The reviews section too, is particularly thorough, with plenty of current links and samples. There are also lots of tips about what doesn’t work and where to save your money, your time, your sanity, and how to best manage your all-important networks–for the long run. Put simply, The Frugal Book Promoter is one of the best all-purpose books for developing a promotional plan for your work that won’t break the bank or destroy your relationships. This is a book keeps on providing practical, easy to apply ideas to get your work noticed, and to create a viable, sustainable, ethical platform that will continue to create valuable promotion for authors of all genres.  It’s one of those guides that should be on every author’s bookshelf.

ABOUT THE REVIEWER

Magdalena Ball is an award-winning novelist, poet, reviewer and interviewer, and is Managing Editor of Compulsive Reader, one of the internet’s most respected and long-running review sites.  She is the author of several novels and poetry books, the most recent of which, High Wire Step, was published in 2018 by Flying Island Books. Find out more about Magdalena at http://www.magdalenaball.com. 

MORE ABOUT THIS BLOG

 The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. Authors, readers, publishers, and reviewers may republish their favorite reviews of books they want to share with others. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read and love. Please see submission guidelines on the left of this page and in a tab at the top of this blog's home page. Reviews and essays are indexed by genre, reviewer names, and review sites so it may be used a resource for most anyone in the publishing industry. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. #TheFrugalbookPromoter, #CarolynHowardJohnson, #TheNewBookReview, #TheFrugalEditor, #SharingwithWriters, #reading #BookReviews #GreatBkReviews #BookMarketing

Opportunity Knocks - Just Open the Door to List Your Book (Plus Hint #9 for Getting More Reviews)

 

________________

CAROLYN'S HINT 9 FOR GETTING REVIEWS

Build relationships with each of your chosen bloggers. Frequent their blogs, comment on them and broaden the discussion. Judiciously drop in information about your books, with a link to your site. After a suitable amount of time, pitch these bloggers with the idea of a review. (paraphrased  from Carolyn's book, How to Get Great Book Review Frugally and Ethically, Page 104.)  

_______________

REVIEWS WANTED

In the tradition (and memory) of our beloved friend and author advocate, Dan Poynter,

The New Book Review wants to help our readers get credible reviews, so continue to send us your REVIEW WANTED requests as outlined below.

__________________________

TO SUBMIT YOUR REVIEW REQUEST, KINDLY USE THE FOLLOWING FORMAT:

AUTHOR'S NAME:

BOOK TITLE:

SUBTITLE (if any::

NUMBER OF PAGES:

DESCRIPTION: (Please keep pitch to 75 words or less.)

GENRE OF BOOK:

E-MAIL:

FORMAT:(PDF, E-BOOK, # of PAPERBACK BOOKS, # of HARDCOVER BOOKS)

* NOTE: you are more likely to get a response to your review request if you offer a paperback book.

AGE/NTEREST LEVEL:

AMAZON URL: 

Send review requests to Lois at: tales2inspire@optimum.net with Book Review Request IN THE SUBJECT LINE.

__________________________

REVIEWS WANTED

___________________________

This is an "Authors Helping Authors" Project. 

We post your review requests but ask that you return the favor by reviewing one of our listed books of interest to you. 

1. To get your copy of any of the titles listed for review, contact that author directly. using the e-mail listed in the 2nd column - right under the author's name. 
2. Commit to writing a review within 30 days.
3. Post your review on Amazon.
4. Give the author permission to post it on this New Book Review blog, credited to you with a link to your website or social network, of course.
5. E-mail Lois with a link to your review so she can reward your efforts.

___________________

Lois W. Stern is a multi award winning author whose work has been featured in the New York Times, on Local Access TV and in live presentations in many varied venues. She has now published eight Tales2Inspire books of her contest winners' stories. Fans of Chicken Soup for the Soul are particularly enamored of Tales2Inspire books, because aside from their inspirational themes, they are filled with original photos to enhance the power of each story. Lois invites interested readers to get a FREE Tales2Inspire sampler book at: www.tales2inspire.com/gifts and to learn more about entering the next Tales2Inspire® contest at: www.tales2inspire.com/contest-2

________________________________________________________________________________

MORE ABOUT THIS BLOG The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. Authors, readers, publishers, and reviewers may republish their favorite reviews of books they want to share with others. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read and love. Please see submission guidelines on the left of this page and in a tab at the top of this blog's home page. Reviews and essays are indexed by genre, reviewer names, and review sites so it may be used a resource for most anyone in the publishing industry. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. #TheFrugalbookPromoter, #CarolynHowardJohnson, #TheNewBookReview, #TheFrugalEditor, #SharingwithWriters, #reading #BookReviews 

Great Stocking Stuffer for Authors

Title: The Great First Impression Book Proposal

Subtitle:  Everything You Need to Know to Impress 
                a Publisher in Thirty Minutes or Less
Author: Carolyn Howard-Johnson
Modern History Press
https://www.howtodoitfrugally.com/index.htm
Publisher: Modern History Press
5145 Pontiac Trail, Ann Arbor, MI 48105
www.modernhistorypress.com
ISBN: Paperback, 9781615994816, $8.95, 

54pp, 

Available as hard copy, paperback and ebook on Amazon

Synopsis: Carolyn Howard-Johnson, has been a UCLA Extension Writers' Program instructor for nearly a decade. In "The Great First Impression Book Proposal: Everything You Need to Know About Selling Your Book to an Agent or Publisher in Thirty Minutes or Less" she draws upon her decades of experience and expertise to helps authors successfully execute the task they most love to hate -- writing a book proposal. In this 54 page booklet Carolyn has taken the guessing out of the book proposal process with a thoroughly 'user friendly' and effective step-by-step instructional guide and manual.

Critique: The creation of an effective book proposal cannot be overemphasized as a basic skill set for all aspiring authors seeking publication of their work -- and Carolyn Howard-Johnson is a time-tested expert on the subject. Every aspiring (and even seasoned) author needs to obtain and carefully read "The Great First Impression Book Proposal" -- and every Creative Writing class should list "The Great First Impression Book Proposal" on their supplemental studies reading lists. It should be noted for personal reading lists that "The Great First Impression Book Proposal" is also available in a digital book format (Kindle, $2.99).

MORE ABOUT THIS BLOG

 The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. Authors, readers, publishers, and reviewers may republish their favorite reviews of books they want to share with others. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read and love. Please see submission guidelines on the left of this page and in a tab at the top of this blog's home page. Reviews and essays are indexed by genre, reviewer names, and review sites so it may be used a resource for most anyone in the publishing industry. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. #TheFrugalbookPromoter, #CarolynHowardJohnson, #TheNewBookReview, #TheFrugalEditor, #SharingwithWriters, #reading #BookReviews #GreatBkReviews #BookMarketing

Writers on the Move Guru Karen Cioffi Reviews Third Edition of The Frugal Book Promoter

The Frugal Book Promoter

Subtitle: How to get nearly free publicity on your own or by partnering with your publisher

Edition: Three

Awards for all editions: Winner USA Book News, coveted Irwin Award

Award, USA Book News winner, silver medal from Military Writers Society of America, honored by Global Ebook Awards

Publisher: Modern History Press

Publisher’s Website: www.modernhistorypress.com

ISBN: 9781615994687

ASIN: 978161594694

Available in hard cover, print and ebook onAmazon

Reviewed by Karen Cioffi-Ventrice originally for Amazon

Marketing and promotion are changing all the time, from the best ways to get visibility for you and your book to maintaining an effective search engine optimized website.

Continually striving to give her readers the most helpful book promotion tools possible, Carolyn Howard-Johnson has created The Frugal Book Promoter – 3rd Edition.

This third edition provides authors with the latest promotional information and resources. And, it's been reorganized for easier reading.

What's best about The Frugal Book Promoter – 3rd Edition - is that along with well researched tools and tips, it's filled with Carolyn's own marketing experiences. This includes booboos from her early marketing days when her Wiki page was taken down when she was booted off of Facebook.

As Carolyn is a well-known expert book promoter, these tips, insights, and warnings are invaluable.

This latest edition includes everything from writing a query letter to copyright information to using QR codes to backdoor methods for getting reviews. And' there's lots on "You and the Media."

Plus, there are lots and lots of samples, including sample query letters and even a sample blog entry. 

My favorite line in the book is in Chapter 10:

"You can’t count on your publisher. Publishers focus on their next big profit maker when sales of your book dwindles."

This says it all. 

If you're questioning the need to promote your book, even if you're traditionally published, the answer is, YES. It’s essential. And, I can't think of a better book to help you do this than Carolyn Howard-Johnson's The Frugal Book Promoter – 3rd Edition. 

More About the Reviewer

Karen Cioffi is a children’s ghostwriter and author/writer online platform instructor with WOW! Women on Writing. She is also the founder and editor of Writers on the Move.

Learn more about her ghostwriting services at https://karencioffiwritingforchildren.

For her online platform classes, visit:

http://www.articlewritingdoctor.com/content-marketing-tools/

MORE ABOUT THE BLOGGER, THIS BLOG, AND ITS BENEFITS FOR WRITERS

 The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. Of particular interest to readers of this blog is her most recent How to Get Great Book Reviews Frugally and Ethically (http://bit.ly/GreatBkReviews ) that covers 325 jam-packed pages covering everything from Amazon Vine to writing reviews for profit and promotion. Reviewers will have a special interest in the chapter on how to make reviewing pay, either as way to market their own books or as a career path--ethically!

This blog is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.

Note: Participating authors and their publishers may request the social sharing image by Carolyn Wilhelm at no charge.  Please contact the designer at:  cwilhelm (at) thewiseowlfactory (dot) com. Provide the name of the book being reviewed and--if an image or headshot of the author --isn't already part of the badge, include it as an attachment. Wilhelm will send you the badge to use in your own Internet marketing. Give Wilhelm the link to this post, too.

Jim Cox Calls The Frugal Book Promoter "Unreservedly Endorsed"

The Frugal Book Promoter, third edition

Subtitle: How to get nearly free publicity on your own or by partnering with your publisher
Series:  First in the multi award-winning HowToDoItFrugally Series of books for writers
Author: Carolyn Howard-Johnson (https://howtodoitfrugally.com)
Publisher: Modern History Press (http://modernhistorypress.com)
Awards: USA News Best Book Award Winner, Business category; Irwin Award, USA Book News winner
ISBN: 978-1-61599-468-7 (paperback)

ISBN 978-1-61599-469-4 (hardcover)

ASIN (e-book): B07X2CCTGL
Pages: 292
Endorsed by the legendary Dan Poynter and hundreds of others.
Includes: Index, Bibliography, Appendix, References
Suggested Retail: Hard cover: $36.95; Ebook: $6.95; Paperback: $24.95
Available Worldwide on Amazon (http://bit.ly/FrugalBookPromoIII)

Reviewed by Jim Cox, Editor-in-Chief Midwest Book Review 

Synopsis
Simply stated, this newly updated third edition of "The Frugal Book Promoter" by Carolyn Howard-Johnson assures even the most novice of authors to get their book gets the best possible start in life, whether their publisher assigns zero dollars or thousands to their book's marketing campaign. Carolyn is a former publicist and draws upon her years of experience to enable authors provides no-nonsense basics to build the essentials needed to build a time-saving social media campaign and knock'em dead lists of influencers that will be more effective than anything paid advertisement you could buy. Authors can pick and choose from dozens of ideas for promotions that Carolyn developed or refined through extensive (and award-winning) book campaigns of her own. There are campaign ideas, techniques and strategies to match any pocketbook and personality considerations.

Critique
It should be noted that the Midwest Book Review is positively cited three specific times as a valuable and valued resource for an author's book marketing campaign, along with a positive endorsement citation for Carolyn's work on her previous 'how to' books for authors and publishers. That said, this new third edition of "The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher" continues to be an unreservedly endorsed and recommended addition to personal, professional, community, college, and university library Writing/Publishing instructional collections. Thoroughly 'user friendly' in organization and presentation, it should be noted for personal reference and reading lists that this new edition of "The Frugal Book Promoter" is also available in hardcover, in a paperback edition (9781615994687, $24.95) and in a digital book format (Kindle, $6.95).

Editorial Note
Carolyn Howard-Johnson brings her experience as a publicist, journalist, marketer, and retailer to the advice she gives in her HowToDoItFrugally Series of books for writers and the many classes she taught for nearly a decade as instructor for UCLA Extension's world-renown Writers' Program.

The books in her How To Do It Frugally series of books for writers have won multiple awards. including from USA Book News, Readers' Views Literary Award, the marketing award from Next Generation Indie Books, and the coveted Irwin award among others

Howard-Johnson is also the recipient of the California Legislature's Woman of the Year in Arts and Entertainment Award, and her community's prestigious Character and Ethics award for her work promoting tolerance with her writing and Diamond Award for Achievement in the Arts. She was also named to Pasadena Weekly's list of "Fourteen San Gabriel Valley women who make life happen."

Of particular interest for the publishing community is a complete listing of her published works which can be found at:

http://www.howtodoitfrugally.com/published_works_almanac.htm

Admitting to carrying a pen and journal wherever she goes, Carolyn's website is www.howtodoitfrugally.com. Those interested can subscribe to her free #SharingwithWriters newsletter by sending an e-mail with "subscribe" in the subject

#TheFrugalBookPromoter #CarolynHowardJohnson #HowToDoItFrugally

New Release Alert! Get Review Requests to 2,400 Legitimate Reviewers

Open to non-members Room for 4 more books View this email in your browser

Get your book in front of 2,400+ legitimate book reviewers, Amazon reviewers, and book bloggers Solve the mystery of getting a book in front of legitimate reviewers. SPAWN has the answers to these questions: Where do I find these people? What do I present to them? Do I send a print book or ebook? Feature your book in this service from SPAWN,  open to members and nonmembers. Sign up now and be part of New Releases from... Deadline for next issue is September 30, 2019 Book must have been released during the last six months or will be released before October 2019. View the August issue Praise for New Releases from...SPAWN "I never expected to receive such an amazing and heartfelt review, and I appreciate it so much." ~ Chuck Redman, author of A Cottonwood Stand "In January  2019, at age  79, I published my first  novel, a memoir called I Slept In Hitler's Bed. I had no idea if it was marketable. I signed up for SPAWNS New Releases, and received 3 remarkable reviews, the last from Midwest Book Reviews, a 30-year-old organization that reviews for Educational Institutions and Libraries. SPAWN has placed my book out into the universe, and the feedback just as important to me, since it has confirmed that I am a writer." - Jay Balter "As much as I am a do-it-yourself kind of marketer, one author can only do so much! SPAWN's outreach to reviewers got results--one of the best pay-for-help services I ever used!" ~ Carolyn Howard-Johnson, author of How to Get Great Book Reviews Frugally and Ethically  "WOW! We already received three book order from reviewers in less than 24 hours. Thanks, so much." ~ Bob Osland, Surepoint Publishing DO YOU HAVE A BOOK PLANNED FOR WINTER RELEASE? Editors had a positive response to New Releases from SPAWN. One thing several wanted were unreleased books, those coming out in the Winter. Plan your marketing for reviews at least 3 to 4 months in advance. Reserve your space now! Launched in March 2017, the newsletter goes out every quarter to over 2,400 book reviewers, Amazon reviewers, and book bloggers. The reviewer list is pulled from Cision, the premiere online media database company that updates its media lists daily and includes top publications, online and broadcast resources like NPR, daily and weekly newspapers that publish book reviews, and a host of freelancers and bloggers who review books. Each participating author submits up to 75-word description of the book that starts with a catchy log line such as appears in the New York Times Book Review or online at Kirkus Reviews. Log lines are the concise one-sentence description of the book usually at the top of the review. We want these descriptions to sound professional and grab reviewers. Quick set and a grabber to get them to request the book. View the last issue for examples. Along with the description, an image of the book cover and a link for reviewers to request a book. Fee and how to participate in the New Releases from... newsletter      Option One:  $225 for one book description and cover. SPAWN members only $150 - non-members including membership The New Releases from… newsletter goes out four times a year. The next edition is October 2019. This service is open for all books published within the last year. Deadline for participation in the next issue is September 30, 2019. Learn more or sign up!

MORE ABOUT THIS BLOG

 The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning series of books for writers. Authors, readers, publishers, and reviewers may republish their favorite reviews of books they want to share with others. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read and love. Please see submission guidelines on the left of this page and in a tab at the top of this blog's home page. Reviews and essays are indexed by genre, reviewer names, and review sites so it may be used a resource for most anyone in the publishing industry. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. #TheFrugalbookPromoter, #CarolynHowardJohnson, #TheNewBookReview, #TheFrugalEditor, #SharingwithWriters, #reading #BookReviews #GreatBkReviews #BookMarketing
HowToDoItFrugally

YP Publishing President Yvonne Wu Recommends Frugal Book Promoter for Seasoned Authors

Title: The Frugal Book Promoter, 3^rdEdition

Subtitle: How to get nearly free publicity on your own or by partnering with your publisher

Author: Carolyn Howard-Johnson

Publisher: Modern History Press(Limited Time: Special gift and discount.)

Genre: Nonfiction – Writers/Careers/How-To

Book of the Month at Women Connect Online

Available on Amazonas ebook, paperback, hardcover

ISBN Paper: 978-1615994687

ISBN Hardcover: 978-1615994694

ASIN: B07X2CCTGL

Reviewed by Yvonne Wu originally for WomenConnectOnline

Wow this book is a treasure chest of knowledge and ideas. This powerful resource is a collector’s item! The book provides you with up to date solid advice and direction as you navigate through the different ways to promote your book and prepare for your book launch.

New authors will love the book, the conversational style, the humorous quotes and the fact that it begins with explaining book promotion in simple steps. Every objection that a new author would have is mentioned and Carolyn Howard-Johnson provides solutions. Throughout the book she goes through what would be in a authors marketing plan. She provides the reader with explanation to the essential components of a marketing plan. She talks about branding, public relations, media kits, attracting media attention and more.

I myself have been providing book promotion services for 10 years and I learnt a lot about public relations after reading this book. I like that Carolyn Howard-Johnson warns the author of marketing scams and lets the author know that free book promotion is not necessarily free you get what you pay for.

The target market for this book is both self-published authors and published authors. As well she targets the new author who may not have any marketing- or journalism-related experience. She provides information on how to market yourself to a Publisher or Agent. Many chapters have funny phrases that answers new and seasoned authors marketing objections. The index provides easy reference and the book is full of free resources and excellent examples.  This book will save you time and money!

ABOUT THE REVIEWER

Yvonne Wu, president of The YP Publishing, provides services tailored to professional speakers and authors, helping them with marketing themselves in person and online. Yvonne has assisted authors with a wide variety of projects across North America, helping them with publishing and promoting their books. Yvonne has been a Buffalo Books Examiner and has been interviewed on sites that discuss various aspects of the publishing industry. Yvonne has been a Benjamin Franklin Book Award Judge, has been a Global eBook Award Judge and Stevie Award Judge. The 6th Annual Shorty Awards nominated The YP Publishing as #10 in the small business category of the Shorty Awards 2014. Yvonne is a writer and an award-winning author. Her book has been an Amazon top seller in the Podcast category. Linkedin has highlighted The YP Publishing as one of the top 10% most viewed profiles. Learn more about her at http://theyppublishing.com. 

Judith Briles Adds to Her Series of How-Tos for Writers

TITLE: How to Create a $1,000,000 Speech

AUTHORS: Dr. Judith Briles

PUBLISHER: Mile High Press, LTD.

ISBN:  978-1885331-67-0

293 pages, $25.00

PRINT LINK: https://amzn.to/2DuaXp7

GENRE: Nonfiction

CATEGORY: Speaking/Careers

Reviewed by Carolyn Howard-Johnson, 

author of the multi award-winning HowToDoItFrugally Series of books for writers

My first serious introduction to self-publishing was at a SPAN conference in Atlanta (Small Publishers of North America); it was there I was introduced to a very fat volume on self-publishing by Marilyn Ross that included the idea that real publishing includes marketing. She also applauded speaking as the best way to market a book—read that as the most assured path to success.

Since then, I have recommended a couple of super speakers’ books to my clients and in the appendixes of my #HowToDoItFrugally Series of books for writers and I’ve pointed to the writing (and speaking) career of the late Dan Poynter as an example of how well speaking benefits a writing career—and vice versa. 

Now, years later, Dr. Judith Briles, adds her How to Create a $1,000,000 Speech to the battery of my choices for “Best Books on Speaking.” And trust me, it is not a battery, but a very short list! 

Though this book's title may seem as if it is promising more than speaking can deliver, it is not. I have seen speaking make many authors a ton of money over the years and build writing careers as it does so. One side benefit that always appealed to me: Travel.

Have I convinced you of the possibilities? Then the next step is to study up. May I suggest you start with Briles’ book? For the fun of it. For the enthusiasm and inspiration between those royal purple covers. And for the all-in-one-place advice you’ll get on the process of speaking as a marketing technique. 

Patricia Tripp, CSP and Past President of the National Speakers Association, said it perfectly and I can’t beat that: “Learning from Judith Briles could well be your best purchase of the year.” 

It boils down to experience. And, of course, Judith’s near-unique ability to tap that experience and organize it into a book you won’t want to put down or relegate to a bookshelf. Not when you can keep it near your computer to nudge you toward your speaking goal a little each day.

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 The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. Of particular interest to readers of this blog is her most recent How to Get Great Book Reviews Frugally and Ethically (http://bit.ly/GreatBkReviews ) that covers 325 jam-packed pages covering everithing from Amazon vine to writing reviews for profit and promotion. Reviewers will have a special interest in the chapter on how to make reviewing pay, either as way to market their own books or as a career path--ethically!

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