Editor-in-Chief of Midwest Book Review Shares Book on Pitching

Title: Story Selling
Heather Hale
Michael Wiese Productions
12400 Ventura Blvd., #1111, Studio City, CA 91604
www.mwp.com
ISBN: 9781615932818

$26.95, PB, 220pp

Available on www.amazon.com

Reviewed by Jim Cox originally for his Midwest Book Review Newsletter

Synopsis: Pitching is an art form that brings together content and communication channels. Regardless of what you're pitching, the universally applicable principles of Where, When and to Whom always apply. But it's how you pitch that matters most -- and there are countless strategies that combine elements in different combinations.

"Story Selling: How to Develop, Market, and Pitch Your Film & TV Projects", Heather Hale details all of them, their construction and applications, in a fun and interactive way that inspires her readers to create memorable and saleable pitches in order to get their own projects made.

Critique: Expertly organized and presented, "Story Selling: How to Develop, Market, and Pitch Your Film; TV Projects" offers a wealth of practical and effective tips, tricks and techniques that aspiring writers can immediately begin using when pitching their projects for television and movie productions. While unreservedly recommended for professional, community, and academic library Writing/Publishing instructional reference collections, it should be noted for personal reading lists that "Story Selling" is also available in a digital book format (Kindle, $17.47).

Editorial Note: Heather Hale is a film and television producer, director, screenwriter, teacher and consultant. She directed, produced and co-wrote the million-dollar thriller Absolute Killers (2011) which was marketed at Le Marche du Film and the American Film Market. She wrote the $5.5 million-dollar Lifetime Original Movie The Courage to Love and has over 60 hours of produced reality credits which have won Emmys, Ace, and Telly awards. Her How to Work the Film & TV Markets: A Guide for Content Creators was published by Focal Press/Routledge. She was the Independent Film and Television Alliance's Industry Liaison for the 2013 American Film Market (AFM) and had a four-year development deal with NBC Universal (through IFTA).

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