Title: The Frugal Book Promoter, 3rdEdition
Subtitle: How to get nearly free publicity on your own or by partnering with your publisher
Author: Carolyn Howard-Johnson
Publisher: Modern History Press(Limited Time: Special gift and discount.)
Genre: Nonfiction – Writers/Careers/How-To
Book of the Month at Women Connect Online
Available on Amazonas ebook, paperback, hardcover
ISBN Paper: 978-1615994687
ISBN Hardcover: 978-1615994694
ASIN: B07X2CCTGL
Reviewed by Yvonne Wu originally for WomenConnectOnline
Wow this book is a treasure chest of knowledge and ideas. This powerful resource is a collector’s item! The book provides you with up to date solid advice and direction as you navigate through the different ways to promote your book and prepare for your book launch.
New authors will love the book, the conversational style, the humorous quotes and the fact that it begins with explaining book promotion in simple steps. Every objection that a new author would have is mentioned and Carolyn Howard-Johnson provides solutions. Throughout the book she goes through what would be in a authors marketing plan. She provides the reader with explanation to the essential components of a marketing plan. She talks about branding, public relations, media kits, attracting media attention and more.
I myself have been providing book promotion services for 10 years and I learnt a lot about public relations after reading this book. I like that Carolyn Howard-Johnson warns the author of marketing scams and lets the author know that free book promotion is not necessarily free you get what you pay for.
The target market for this book is both self-published authors and published authors. As well she targets the new author who may not have any marketing- or journalism-related experience. She provides information on how to market yourself to a Publisher or Agent. Many chapters have funny phrases that answers new and seasoned authors marketing objections. The index provides easy reference and the book is full of free resources and excellent examples. This book will save you time and money!
ABOUT THE REVIEWER
Yvonne Wu, president of The YP Publishing, provides services tailored to professional speakers and authors, helping them with marketing themselves in person and online. Yvonne has assisted authors with a wide variety of projects across North America, helping them with publishing and promoting their books. Yvonne has been a Buffalo Books Examiner and has been interviewed on sites that discuss various aspects of the publishing industry. Yvonne has been a Benjamin Franklin Book Award Judge, has been a Global eBook Award Judge and Stevie Award Judge. The 6th Annual Shorty Awards nominated The YP Publishing as #10 in the small business category of the Shorty Awards 2014. Yvonne is a writer and an award-winning author. Her book has been an Amazon top seller in the Podcast category. Linkedin has highlighted The YP Publishing as one of the top 10% most viewed profiles. Learn more about her at http://theyppublishing.com.
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