Editor Review O'Callan's Third Book

Title – "Other People"

Author – Kelly O’Callan
Author's website link - http://www.facebook.com/kelly.ocallan?fref=ts&ref=br_tf
Publisher: Kelly O'Callan; First edition (April 11, 2014)
Genre or category - Contemporary Fiction
ISBN-10: 1496095537
ISBN-13: 978-1496095534
Links to purchase

 

Reviewer: Nina Meditz, Editor

I am Nina Meditz, editor and friend of the author, Kelly O'Callan. Her first and second books, "Breaking Limbo” and “The Cardholder,” were published just a few months ago. Both books are doing very well and getting great reviews from readers on Amazon and Good Reads. Now, Kelly has just released her third novel, “Other People,” which promises to be just as successful as the others. As the editor, I have had to read “Other People” several times in the process of getting it ready for publication. I can honestly say that I never tire of the story and characters and find I get more out of the book with each reading. Kelly’s captivating writing style holds a reader’s interest and leaves them wanting more.

Other People is about a young woman, named Ginny Hughes, who suffers from a mental condition called borderline personality disorder. She desperately tries to fit in with "other people,' but her disorder prevents this from happening. Her fragile mental state leaves her very vulnerable, afraid and insecure in the world. She is easily hurt and driven to suicidal thoughts. Through her interaction with her neighbors, Vance, Nina and Jim we get a an in depth look at Ginny's daily internal, chaotic dialogue and her struggle. The characters are well developed and the story is full of the unexpected twists and turns typical of Kelly's work. 

ABOUT THE AUTHOR

Kelly’s love affair with novel writing began with an English class in college, when she penned her first contemporary fiction novel, “Other People”. Shortly afterwards, she wrote the suspense-filled psychological thriller, “The Cardholder”. Feeling she had a wonderful gift to share – storytelling fused with fruitful life lessons for mankind- she became a member of the Bucks County Writers Room and attended several Philadelphia Writers Conferences.

Kelly’s pursuit of publication was put on hold when she suffered two disabling car accidents in less than a year, requiring over twenty surgeries within a six year period. In the meantime, she married and is raising two boys in a suburb of Philadelphia, PA. After a ten year hiatus, she published her first book, “Breaking Limbo”, a paranormal psychological thriller, in September, 2013 and her second book, The Cardholder, a psychological suspense thriller, in November, 2013. Her third book, Other People, is now available for sale on Amazon.

 

You can read my review of Kelly's first novel, "Breaking Limbo" at http://thenewbookreview.blogspot.com/2013/09/editor-is-fan-and-reviewer-for-new.html   and my review of her second novel, "The Cardholder" at http://thenewbookreview.blogspot.com/2013/11/editor-reviews-authors-second-suspense.html

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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.

Ghostwriter "Highly Recommends" How-To Book on Getting Reviews

Title: How to Get Book Reviews Frugally and Ethically
Subtitle: Reviews as part of a viable and ongoing campaign for self-published and traditionally published books
Series: The Multi Award-Winning Series of books for writers

Author: Carolyn Howard-Johnson
Genre: Nonfiction: How-to/Writing/Marketing 
ISBN: 13: 978-1536948370
Available as Paperback and E-Book at http://bit.ly/GreatBkReviews

Reviewed by Karen Cioffi, originally for her WritersontheMove blog and Goodreads

How to Get Book Reviews Frugally and Ethically is another powerhouse tool from Carolyn Howard-Johnson for authors to be used as part of their book marketing strategy. 

From Section I on through the Appendices and with her tons of experience, Carolyn has created an invaluable book to help authors not only get reviews but also make the most of them. As a bonus, it includes lots of information on how to write reviews for other authors (she tells you the marketing benefits in doing this).

In addition to getting and writing reviews, there’s information on how to ethically use an excerpt of a review, dealing with criticism, how to boost your Amazon ranking (hint: reviews are a part of it), what to do when your book sales get musty, and so much more.

Here’s one eye-opening tidbit in Chapter Two on why reviews are so important:

“Reviews grow footprints on Google, Bing, and Goodsearch. You can use free services like Addme.com to get your Web site listed on these and other search engines.”

What I especially liked about this Frugal book is Carolyn has included her own helpful quotes at the beginning of each section and chapter. The one in Section 1 is my favorite:

“Experience is a very good teacher, but contrary to belief, perhaps not the best. Learning what we need before we fail has obvious benefits.” 

Another tidbit from the book in Section III that I love is:

“I wish all authors knew--deep down in their bones--that marketing tools are the magic that makes bestsellers.”

As an author, ghostwriter, and online marketing instructor, I have and truly appreciate all of Carolyn Howard-Johnson’s ‘Frugal’ books. I found How to Get Book Reviews Frugally and Ethically jammed-packed with usable information that I’ll taking advantage of. I highly recommend it.

MORE ABOUT THE REVIEWER

Karen Cioffi is an award-winning children’s author, ghostwriter, and online marketing instructor. For tips on writing for children or help with your story, visit http://karencioffiwritingforchildren.com Check out the DIY Page also.

MORE ABOUT THE AUTHOR

Carolyn Howard-Johnson brings her experience as a publicist, journalist, marketer, and retailer to the advice she gives in her HowToDoItFrugally series of books for writers and the many classes she taught for nearly a decade as instructor for UCLA Extension’s world-renown Writers’ Program. The books in her HowToDoItFrugally Series of books for writers have won multiple awards. That series includes both the first and second editions of The Frugal Book Promoter and The Frugal Editor won awards from USA Book News, Readers’ Views Literary Award, the marketing award from Next Generation Indie Books and others including the coveted Irwin award. How To Get Great Book Reviews Frugally and Ethically is the newest book in her HowToDoItFrugally Series of books for writers.

Howard-Johnson is the recipient of the California Legislature’s Woman of the Year in Arts and Entertainment Award, and her community’s Character and Ethics award for her work promoting tolerance with her writing. She was also named to Pasadena Weekly’s list of “Fourteen San Gabriel Valley women who make life happen” and was given her community’s Diamond Award for Achievement in the Arts.  Her Web site is http://HowToDoItFrugally.com and she tweets @FrugalBookPromo. 

MORE ABOUT THIS BLOG

 The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.

Deborah Lynn Stanley Reviews The Frugal Editor, 3rd Edition

Title: The Frugal Editor

Edition: Third Edition

Subtitle: Do-it-yourself editing secrets

Author: Carolyn Howard-Johnson

Publisher: Modern History Press

Available on Amazon

ISBN:  9781625996001

 

Reviewed by Deborah Lynn Stanley, originally for Amazon

Today I am sharing the third edition of my favorite self-editing book. Carolyn Howard-Johnson is a consistent source of encouragement for the writer’s journey!

Carolyn’s delivery style, always down to earth and illuminating, is headache prevention. Believe it or not, though I think we have all been surprised, grammar rules change over time and may not apply to fiction. In this third edition she has labored to clear up misconceptions and annoying style choices you may run into from the publishing world.

Carolyn has taken this opportunity to reorganize and add helpful new material for self-editing that may assist us in being better partners for our editors. 

The following additions stand out to me:

* A chapter for word-lovers and poets.
* Quick review of word processors.
* Spotting Scams: A list of dos and don’ts to help avoid publisher and agent scams.
* What to know about custom dictionaries.
* A list of twenty-one of the nation’s best editors tell their pet peeves.
* A lot of grammatically correct things that annoy publishers.
* Help to increase self-editing skills to catch what formatters and editors might miss. 
* Making Word Work for You and the Appendices you’ll love.

The Goal of the book is to equip writers, both aspiring and accomplished, with the best self-editing skills for successful publishing.

I recommend this book. It’s refreshing and empowers the writers' journey.  I was not required to write a positive review, I receive no compensation, and it was my choice to write this review.

Learn More About the Author:

Carolyn Howard-Johnson has published widely—from traditionally to alternatively, from journalism to fiction. She taught for UCLA Extension’s world-renowned Writers' Program for nearly a decade, speaks, and has national TV and radio appearances and commercials to her credit. She was awarded Woman of the Year in Arts and Entertainment by members of the California Legislature. Her hometown's Character and Ethics Commission honored her for her work on promoting tolerance, and the Pasadena Weekly named her to their list of “San Gabriel Valley women who make life happen” for literary activism.  Learn more about her at: https://howtodoitfrugally.com/ She is a contributing Author for: WOTM  https://www.writersonthemove.com/

  

About the Reviewer            

Deborah Lyn Stanley is an author of Creative Non-Fiction. She writes articles, essays and stories. She is passionate about caring for the mentally impaired through creative arts. 
Visit her My Writer’s Life website at: https://deborahlynwriter.com/   
Visit her caregiver’s website: https://deborahlyncaregiver.com/ 

"Mom & Me: A Story of Dementia and the Power of God’s Love" is available:
https://www.amazon.com/Deborah-Lyn-Stanley/
& https://books2read.com/b/valuestories

Must-Have Book for Retailers Reviewed by Rober Medak

A Retailer’s Guide to Frugal In-Store Promotions
by Carolyn Howard-Johnson

Reviewed by Robert Medak for Stormy Writer and Amazon.com


A Retailer’s Guide to Frugal In-Store Promotions lists a series of frugal ways of promoting your business, in good economic times as well as bad; and not break the bank in the process. Anyone in the retail business should read this 120-page book. There is a good deal of information in a small book that is of use to retailers, and their business no matter the present circumstances.

Many of the ideas are common sense, but also things that retailers may not have thought of. There are many inexpensive concepts that are easy to implement in your store, whether it is large or small. The size does not matter, the ideas in this book are what can help retailers grow their customer base with a few simple adjustments to present stock and how to deal with it. Simple promotion ideas that may cost only a few dollars, to free can increase your business over time. Fortunately, the few ideas listed in this book may trigger some things retailers can come up with on their own.

Do you need more business in your store? A Retailer’s Guide to Frugal In-Store Promotions can help you with simple ideas form how to move and arrange your stock and more. There are also some simple and effective ways to garner publicity in your local newspaper and have customers send you business with ideas that may cost you nothing expect some time and training of your employees.

A Retailer’s Guide to Frugal In-Store Promotions is an easy to read book that can help all retailers do more promotion for your business without spending a lot of money.

I recommend this book for any retailer and award it a four star rating.



Endorsement Disclaimer: All reviews posted on this site and written by this reviewer are personal opinions of the book by this reviewer. The reviews are NOT paid endorsements of the book or the author. They are not advertisements. All reviews are honest, forthright and the opinion of this individual reviewer. This reviewer’s opinions are not for sale. (There is however, a small fee for some reviews, and sometimes this reviewer receives complementary copies from the author.) Federal Trade Commission 16 CFR Part 255 (http://www.ftc.gov/os/2009/10/091005revisedendorsementguides.pdf)

The reviewer is a freelance editor and writer.

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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've loved. Please see submission guidelines on the left of this page. Reviews and essays are indexed by author names, reviewer names, and review sites. Writers will find the index handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using the widget below:

Linda Barnett-Johnson Finds Frugal Book Promoter a Help with Her Book Tour

The second edition of my The Frugal Book Promoter was recently reviewed on Amazon by Linda Barnett-Johnson and I thought I'd use it as an occasion to remind subscribers and visitors to this blog that this multi award-winning book makes a lovely gift for any author or aspiring author because it's a gift that keeps giving, keeps contributing to his or her writing career. This review makes it clear that it is one of those books one can keep referring to again and again.

Title: The Frugal Book Promoter

Second Edition

Author: Carolyn Howard-Johnson

Author's Web site

Available as paperback or e-book on Amazon

Awards: USA Book News, winner business category; Global E-Book Awards, honorable mention; BPSC Irwin Award

Cover by Chaz DeSimone

Reviewed by Linda Barnett-Johnson, originally for Amazon

I am always in the market for books on helping my author clients in promoting their books.  The Frugal Book Promoter is one of those books that I bought. What I like about this book is the easy format; table of contents; easy to find categories; how-to’s and much more.

I love the word “frugally” because that in itself is what I am. I don’t have the big bucks to buy ads or other marketing strategies. I like giving my authors reliable information and tactics without them having to pay high dollar for it.

I was interested in the social marketing and blog marketing and “The Frugal Book Promoter” was there to help. Since I have never done a “book tour” before, it was easy to read and follow. I had my first book tour in March.

There are many interesting subjects:

Amazon - How to set up your books and much more;

Blogs;

Book launches;

Book tours;

Contests;

E-mail marketing;

Resources and Reviews;

And don’t forget “writing”

 

Anything from A-Z. She has researched and used her methods and it shows.

 

There are many quotes and anecdotes from other authors and writers.

 

If you want your book promotions to go easier, I would recommend her books. I have them all and will use them over-and-over.

 

MORE ABOUT THE REVIEWER

Linda Barnett-Johnson

Editor/Virtual Assistant for Authors

www.lindabarnett-johnson.com

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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.

Book Promotion How-To Lauded by Editor of Midwest Review

The Frugal Book Promoter, second edition
Carolyn Howard-Johnson
HowToDoItFrugally Publishing
Author’s Web site: www.carolynhoward-johnson.com
ISBN: 9781463743291

Paperback $17.95
Paperback on Amazon
Kindle Edition

Reviewed by Jim Cox, editor of The Midwest Review

Originally for The Midwest Review and Newsletter

Carolyn Howard-Johnson draws upon her many years of experience and expertise as a professional book publicist and marketing specialist to author "The Frugal Book Promoter". The 416-page compendium of commentary, advice, tips, tricks and 'real world' techniques on how to authors can obtain nearly free publicity on your own or by partnering with their publishers will prove to be an invaluable, practical, profitable, and thoroughly 'user friendly' instructional reference.

It should be noted that the Midwest Book Review is cited four times.

Of special note in this newly expanded and completely updated second edition are the sample letters query letters, media releases, blog entries, trade show invitations, phone pitch scripts, email auto-signatures, and tip sheets. Simply stated, "The Frugal Book Promoter" is the single most valuable addition any aspiring author or novice small press publishers can add to their personal and professional book marketing reference shelves -- and has a great deal of enduring value for even the more experienced publisher marketing directors and publicists.

----- The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :

The Frugal Book Promoter Reviewed by Robert J. Medak

The Frugal Book Promoter: How to do What Your Publisher Won’t
By Carolyn Howard-Johnson
Star Publish
ISBN: 193299310X
Pages 283
Genre: Nonfiction: Writers/Marketing/

Reviewed by Robert J. Medak

In today’s publishing environment, the author is often responsible for promoting their book. There are ways to do this, this book lists many of them, and you may come up with some of your own after reading The Frugal Book Promoter.

It would be nice if your publisher did the promoting for you, but most authors do not have names like King, Bradbury, or Rice to name a few that might have their publishers doing more for them than the average writer. The Frugal Promoter to the rescue, in this book you will find out about press kits, and more. There is also information about how to do media releases, and ways to get publicity for you, and your book.

This reviewer believes that this book can be good for promoting anything, just replace the word “book”, with a service, product, or anything you are trying to let the public know about.

It is up to the author to have the willingness to get out and do the work. Anyone can do it, if he or she is of the mindset to get out and promote your book. Many publishers are not going to do it for you, and may ask you for a promotion plan. Without one, you may not get far in the publishing game unless you decide to self-publish. If you choose a nontraditional way to publish your book, you will have to do the promotion for it to sell. Either way, it is up to the author to promote these days. If you are lucky, you may get some help from a publisher, but do not rely on getting it.

The authors best bet is to have this book handy for ways to promote your book. This reviewer found the information in this book to be valuable to anyone wishing to promote his or her book.

The Frugal Book Promoter receives a five star rating from this reviewer.

Reviewer Information:
Reviewer Robert J. Medak is a freelance writer and editor. Learn more at http://www.stormywriter.com/
"The time to begin writing an article is when you have finished it to your satisfaction. By that time you begin to clearly and logically perceive what it is that you really want to say."
- Mark Twain's Notebook, 1902-1903


Endorsement Disclaimer:
All reviews written by this Robert J. Medak are personal opinions of the book. The reviews are NOT paid endorsements of the book or the author. They are not advertisements. All reviews are honest, forthright and the opinion of this individual reviewer. This reviewer’s opinions are not for sale. (There is however, a small fee for some reviews, and sometimes this reviewer receives complementary copies from the author.) Federal Trade Commission 16 CFR Part 255 (http://www.ftc.gov/os/2009/10/091005revisedendorsementguides.pdf)

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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've loved. Please see submission guidelines on the left of this page. Reviews and essays are indexed by author names, reviewer names, and review sites. Writers will find the index handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using the widget below:

Writers on the Move Guru Karen Cioffi Reviews Third Edition of The Frugal Book Promoter

The Frugal Book Promoter

Subtitle: How to get nearly free publicity on your own or by partnering with your publisher

Edition: Three

Awards for all editions: Winner USA Book News, coveted Irwin Award

Award, USA Book News winner, silver medal from Military Writers Society of America, honored by Global Ebook Awards

Publisher: Modern History Press

Publisher’s Website: www.modernhistorypress.com

ISBN: 9781615994687

ASIN: 978161594694

Available in hard cover, print and ebook onAmazon

Reviewed by Karen Cioffi-Ventrice originally for Amazon

Marketing and promotion are changing all the time, from the best ways to get visibility for you and your book to maintaining an effective search engine optimized website.

Continually striving to give her readers the most helpful book promotion tools possible, Carolyn Howard-Johnson has created The Frugal Book Promoter – 3rd Edition.

This third edition provides authors with the latest promotional information and resources. And, it's been reorganized for easier reading.

What's best about The Frugal Book Promoter – 3rd Edition - is that along with well researched tools and tips, it's filled with Carolyn's own marketing experiences. This includes booboos from her early marketing days when her Wiki page was taken down when she was booted off of Facebook.

As Carolyn is a well-known expert book promoter, these tips, insights, and warnings are invaluable.

This latest edition includes everything from writing a query letter to copyright information to using QR codes to backdoor methods for getting reviews. And' there's lots on "You and the Media."

Plus, there are lots and lots of samples, including sample query letters and even a sample blog entry. 

My favorite line in the book is in Chapter 10:

"You can’t count on your publisher. Publishers focus on their next big profit maker when sales of your book dwindles."

This says it all. 

If you're questioning the need to promote your book, even if you're traditionally published, the answer is, YES. It’s essential. And, I can't think of a better book to help you do this than Carolyn Howard-Johnson's The Frugal Book Promoter – 3rd Edition. 

More About the Reviewer

Karen Cioffi is a children’s ghostwriter and author/writer online platform instructor with WOW! Women on Writing. She is also the founder and editor of Writers on the Move.

Learn more about her ghostwriting services at https://karencioffiwritingforchildren.

For her online platform classes, visit:

http://www.articlewritingdoctor.com/content-marketing-tools/

MORE ABOUT THE BLOGGER, THIS BLOG, AND ITS BENEFITS FOR WRITERS

 The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. Of particular interest to readers of this blog is her most recent How to Get Great Book Reviews Frugally and Ethically (http://bit.ly/GreatBkReviews ) that covers 325 jam-packed pages covering everything from Amazon Vine to writing reviews for profit and promotion. Reviewers will have a special interest in the chapter on how to make reviewing pay, either as way to market their own books or as a career path--ethically!

This blog is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.

Note: Participating authors and their publishers may request the social sharing image by Carolyn Wilhelm at no charge.  Please contact the designer at:  cwilhelm (at) thewiseowlfactory (dot) com. Provide the name of the book being reviewed and--if an image or headshot of the author --isn't already part of the badge, include it as an attachment. Wilhelm will send you the badge to use in your own Internet marketing. Give Wilhelm the link to this post, too.

Self-Publishing Secrets from Penny Sansevieri

Get Published Today

Subtitle: An Insider’s Guide to Publishing Success

By Penny C. Sansevieri

Publisher: Wheatmark 2011

ISBN: 9781604945591

Nonfiction/ (Writing/Publishing)

Contact Reviewer: hojonews@aol.com

               Let the Expert Make an Expert of You

Marketing Guru Shares Publishing Secrets

Reviewed by Carolyn Howard-Johnson, award-winning author of This Is the Place and Harkening: A Collection of Stories Remembered, Tracings, a chapbook of poetry and the How To Do It Frugally Series of books for writers and retailers.

Many of my consulting clients first come to me because they’ve self-published or used a partner publisher and run into some serious mistakes (and misunderstandings) along the way. When Dan Poynter endorsed the second edition of my Frugal Book Promoter (http://budurl.com/FrugalBkPromo) he noted that “The most expensive parts of book promotion are the mistakes.” That’s true of publishing a book, too.

In Get Published Today, Penny C. Sansevieri has written a definitive book on self-publishing. One glance at the Contents (a reliable resource for being reasonably sure a book will give us the information we need), tells us this book will do the job for any author who has chosen the self-publishing route because they don’t want to bide their time during the long and emotionally strenuous agent/traditional publishing route. Or they know that self-publishing is the best way to make more money for their particular title.

Sansevieri covers the basics in the first section, “Let’s Get Published.” In fact she even covers the different publishing models that will help a writer make the best choice. She doesn’t neglect the publishing process, discussions of where you can get help and what you’re likely to need help with.

The third section works at convincing authors that marketing is indeed part of publishing—an essential part. Thank heaven for that! After the thorough job she does of helping a writer bring their book to market, what would be the point of letting it languish!

I am a big proponent of learning by reading. Any author considering the self-publishing route should have a go at this book. The information in it will stand them in good stead no matter what publishing decisions they finally make. The more any writer knows about the publishing world, the less chance there is of having unrealistic expectations, the less chance of making those expensive mistakes.

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Carolyn Howard-Johnson’s first novel, This is the Place, has won eight awards. Her book of creative nonfiction Harkening, won three. A UCLA Writers' Program instructor, she also is the author of another book essential for writers, USA Book News' Best Professional Book , The Frugal Book Promoter: How to get nearly free publicity on your own or partnering with your publisher to get nearly free publicity on your own or by partnering with your publisher (http://budurl.com/FrugalBkPromo). The second in the HowToDoItFrugally series, The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success (also a multi award-winner) covers writing successful query letters and includes helpful hints from twenty of the nation's top agents. Purchase it at Amazon, http://budurl.com/TheFrugalEditor.  Learn more at her Web site http://HowToDoItFrugally.com.

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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :

Veteran Book Review Chief Passes Along Competitive Tip for Authors

The editor-in-chief of Midwest Book Reviews has given me permission to reprint editorials (and other things) from his newsletter. He must know how valuable what he has to say are for readers of this blog. They are, of course, readers looking for great new mostly alternative reading, reviewers who want more exposure for the books they cared enough about to review, and authors who like extending exposure for their favorite reviews (see submission guidelines in the left column of this blog!).  There are a few others who come back time again like blog tour operators and publishers who care about the publicity their authors are getting!  

Today, my borrowings from Jim Cox are especially important because they help all those people compete for the limited space available for reviews these days when some 700,000 books a year are released. So listen up!   

Dear Publisher Folk, Friends & Family:

Some sixteen or so years ago I wrote an article called "War, Religion, and Publishing" in response to the 9/11 attack in New York. I had quite forgotten that article until Mark R. Anspach (an author living in Bologna, Italy) submitted his book "Vengeance in Reverse: The Tangled Loops of Vilence, Myth, and Madness" and included a reference to my article in his accompanying cover letter as the reason that he thought I would find his book of particular interest.

That prompted me to go back and re-read what I had written so long ago. It's archived, as most of my stuff is, on the Midwest Book Review. Here's the link to that specific article just incase you are interested or curious:

http://www.midwestbookreview.com/bookbiz/advice/war.htm

I think it still applies to the world as we see it today -- only add North Korea and the Russian corruption of the American electoral process to the mix.

The reason I'm referencing all this is actually because author Mark Anspach's referencing that article in his cover letter [also called query letters] was an excellent (and effective) marketing tool used by him when submitting his book for review against all the competing titles for my attention -- and underscores the importance of the cover letter as a tool of persuasion. If you as an author, publisher, or publicist know something about a reviewer that would incline him or her to view your book submission favorably then use it.

Perhaps you are aware that the reviewer has reviewed other books in the same genre or subject matter as yours. That's always a good 'opener'. It also tends to flatter the reviewer (who will have an ego at least as large as any author) that you are aware of their work.

In the game of poker, 'suited connectors' (that is two cards of the same suite that are in line with each other such as 8 & 9, or King & Ace) has an additional 2% statistical chance of winning over two connected cards that are of different suites. That's called an edge. -- Knowing something thematically favorable about a reviewer with respect to your particular book gives you a similar kind of edge over your competition which is comprised of all the other books being submitted to that reviewer whose time is limited. Believe me, any reviewer that is competent and conscientious will always have far more books presented to him or her that he or she will have time to deal with.

By the way, Mark's books turned out to be exceptionally well reasoned, written, and 'reader friendly' in organization and presentation -- and thematically in line with that old article of mine. You'll find the review for his book on the Midwest Book Review website this month (October 2017).

All of the previous issues of the "Jim Cox Report" are archived on the Midwest Book Review website at www.midwestbookreview.com/bookbiz/jimcox.htm. If you'd like to receive the "Jim Cox Report" directly (and for free), just send me an email asking to be signed up for it.

So until next time -- goodbye, good luck, and good reading!

Jim Cox

Midwest Book Review
278 Orchard Drive, Oregon, WI, 53575
http://www.midwestbookreview.com

NOTE FROM CAROLYN

Speaking of cover letters! I interviews more than 100 agents for the chapter in my The Frugal Editor to get their cover letter pet peeves. I edited them down to several and quoted them in the chapter.  They were kind enough to help me help authors, I also listed them as a resource in the Appendix of that book.  You will find more on cover letters in The Frugal Book Promoter and sample cover/query letters in both of those books.   

MORE ABOUT THIS BLOG

 The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. Of particular interest to readers of this blog is her most recent How to Get Great Book Reviews Frugally and Ethically (http://bit.ly/GreatBkReviews ). This blog is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.

Orlando Sentinel Editor's Newest Book Reviewed by Midwest Book Review

Title: "Tate Drawdy"

Author's name: Michael Ludden

Author's website link: http://www.michaelludden.com/    https://michaelludden.net/

Genre: Suspense / thriller

Pages: 294 

ISBN: 978-1-978210-73-8

Name of reviewer: Midwest Book Review 

Reviewer's link: http://www.midwestbookreview.com/sbw/feb_18.htm

Originally reviewed at  Midwest Book Review

Synopsis: Amid the engravings of the evangelists, the stained glass, the marble, the serenity of Savannah's Cathedral of St. John the Baptist are two dead and naked bodies. One of the victims is a priest; the other, a teenage girl. And now John Robert Griffin, a savage killer, wants to help Tate Drawdy solve the crime. That way, there will be more of Drawdy left for him. Drawdy must survive a horrifying clash with the priest's killer in time to face Griffin. But something's wrong. Drawdy's beginning to suspect someone else out there wants him dead. And he's starting to make mistakes.

Critique: It is interesting to note that author Michael Ludden is a former Deputy Managing Editor at the Orlando Sentinel, where he directed an investigation that won a Pulitzer Prize. He's written for magazines, advertising and marketing firms, edited books and been a senior writer/editor at CNN's Headline News. Therefore it's no surprise to find out with his novel "Tate Drawdy" that he has a genuine flair for narrative driven storytelling and is a master of the mystery genre, Exceptionally well written and replete with unexpected twists and turns, "Tate Drawdy" is unreservedly recommended, especially for community library Mystery/Suspense collections. Dedicated mystery buffs should be aware that "Tate Drawdy" is also available for their personal reading lists in a digital book format (Kindle, $2.99).

Purchase link: 

https://www.amazon.com/Tate-Drawdy-Michael-Ludden/dp/1978210736/ref=sr_1_1?s=books&ie=UTF8&qid=1519666407&sr=1-1&keywords=tate+drawdy+by+michael+ludden

MORE ABOUT THE AUTHOR

Michael Ludden is a former Deputy Managing Editor at the Orlando Sentinel, where he directed an investigation that won a Pulitzer Prize. He’s written for magazines, advertising and marketing firms, edited books and been a senior writer/editor at CNN’s Headline News.

"Tate Drawdy" is his second novel, following "Alfredo's Luck". He also has a blog, "Tales from the Morgue", where he tells short stories from his days in journalism. https://michaelludden.net/

He lives in Atlanta, where he’s working on another Tate Drawdy thriller. 

MORE ABOUT THIS BLOG

 The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. Of particular interest to readers of this blog is her most recent How to Get Great Book Reviews Frugally and Ethically (http://bit.ly/GreatBkReviews ) that covers 325 jam-packed pages covering everithing from Amazon vine to writing reviews for profit and promotion. Reviewers will have a special interest in the chapter on how to make reviewing pay, either as way to market their own books or as a career path--ethically!

This blog is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.

Polishing up Your Media Releases with "The Frugal Book Promoter"

The Frugal Book Promoter
By Carolyn Howard-Johnson
ISBN 193299310X
Star Publish
Pages 282 Includes Index
Winner USA Book News Best Book Award, and Book Publicists of Southern California's Irwin Award


Reviewed by Author and Radio Host Constance M. Gotsch

As the program director for a public radio station, thrice-published author, and publicist for a couple of arts organizations in my home town, I deal with releases all the time. Some of the people who send me stuff should read The Frugal Book Promoter. Carolyn Howard-Johnson is full of ideas on how to focus promotions, and how to make them attractive to any medium--radio, TV, the net, print, and more. To grasp all the information she's managed to pack into 243 pages, counting the index, would take multiple readings.

Though aimed mostly at authors The Frugal Book Promoter can be useful to anyone doing publicity. Ms. Howard-Johnson's ideas adapt as well to the Red Cross as they do to a hot romance to read in the airport.

The Frugal Book Promoter will be a dog-eared reference on my writer's shelf both at work and at home until it falls apart from over work, and I have to spring for a new copy.
-----
The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've loved. Please see submission guidelines on the left of this page. Reviews and essays are indexed by author names, reviewer names, and review sites. Writers will find the index handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.
And while you're at it, as a courtesy to the author, please retweet this post:

Tony Eldridge Reviews Book on Tweeting

Frugal and Focused Tweeting
Subtitle: Tweaking Your Tweets and Other Tips for Integrating Your Social Media
The HowToDoItFrugally series of books
ISBN 9781451546149
Paperback or Kindle
129 pages


Reviewed by Tony Eldridge originally for Book Marketing Tips, http://blog.marketingtipsforauthors.com/


Twitter is not just for letting people know the type of cereal you are having for breakfast anymore. Savvy professionals are learning how to use it as a powerful marketing asset in their corner. Fortunately, there are a lot of resources that will help you learn how to harness the power of Twitter for your business. Carolyn Howard-Johnson is one of those people. In her newest Frugal series book, she tackles Twitter for retailers head-on, and the result is a focused, easy-to-follow plan for any retailer when it comes to incorporating Twitter into their business plan.

Frugal and Focused Tweeting for Retailers: Tweaking Your Tweets and Other Tips for Integrating Your Social Media is a wealth of information packed into a easy to navigate book. It will take a retailer from the initial stages of establishing a Twitter presence all the way through the strategies they will need to employ to make Twitter an effective marketing machine.


Carolyn goes beyond the "how-tos" of Twitter by walking through how your Twitter decisions affect the impact of your Twitter presence. For example, she gives great advice on how to set up your tiny biography in a way that reinforces your brand. And this is the kind of business savvy help you get from every page of this book.
By now, you probably have a website up for your business. Most people admit that it's a must-have for any business. But finding traffic to your site is another animal altogether. If you are worried that a Twitter account is another website project you will have to spend time marketing for, take heart. Carolyn spends time in her book showing you how to find followers for your Twitter account. And if you find good followers for Twitter, you will increase your website's presence at the same time.


Frugal and Focused Tweeting for Retailers is far more than just a simple "how-to" book. Carolyn goes on to show you how to implement marketing strategies that are unique to Twitter. She also discusses some Twitter-specific tools you can can use. With tens of thousands of tools out there, it's worth a lot to have a Twitter expert weigh in on where to look for the tools you need.



If you are looking for a Twitter guide that cuts through the fluff, gives you exactly what you need to make Twitter a brand-enhancing tool, and is written in an easy to follow format, Frugal and Focused Tweeting for Retailers is a must for your shelf. It will have you up and running on Twitter in no-time.


~Reviewer Tony Eldridge tweets at www.twitter.com/TonyEldridge

----- The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :