Joyce White Reviews Frugal and Focused Tweeting

Frugal and Focused Tweeting for Retailers:
Tweaking Your Tweets and Other Tips for Integrating Your Social Media By Carolyn Howard-Johnson

Paperback: 130 pages Publisher: CreateSpace (April 1, 2010) Language: English ISBN-10: 1451546149 ISBN-13: 978-1451546149 Product Dimensions: 7.8 x 5.1 x 1 inches Available as paperback, e-book, and for Kindle This Book Is Sponsored by Gift Shop Magazine Blurb: "It's entirely possible that three or four years from now, we'll have moved on [to something new on the Web]. But the key elements of the Twitter platform will persevere. Every major channel of information will be Twitterfied." ~ Time Magazine

Reviewed by Joyce White originally for Amazon and Sculpting the Heart Reviews--Five Stars

“When business is slow,” says Carolyn, “the last budget one should trim is advertising.” Up until now Tweeting cost us nothing unless we become addicted. In that case, I suggest you stop tweeting if it hurts. Carolyn writes that tweeting helps us connect with our target audience in a way that delights them, builds relationships, and creates a sense of community with people of like interest.

Since I am a new author myself, and Yes, I tweet; but,

after reading this book, I realize I haven‘t been

appreciating what an exciting and versatile tool

Twitter can be in promoting my books and myself

over the internet. Carolyn reinforces the ideas that

 tweeting will help you not only drive new traffic to

 your site, but it will also help you create a loyal

 following of repeat clients . . .even help you make

new friends. I like this idea.

There are several books out there on tweeting but

 Carolyn Howard-Johnson's "Frugal and Focused

 Tweeting for Retailers" should be the one considered

 mandatory reading. For all who want to successfully

 compete in the marketplace regardless of the services

or products being offered to a consuming public, her

 books are like a congenial roadmap with all the

 shortcuts and detours to your future prosperity.

Twitter is about making new connections, says Carolyn. For retailers that means, it’s a customer-building process. We aren’t fussy about who comes into our store as long as they are reasonably well behaved. It’s the same with Twitter.

FIVE STARS FOR AMAZON

~Reviewer Joyce White writes  Sculpting the Heart Book Reviews at www.wingedforhealing.com.

Joyce White
Author
Sculpting the Heart with Art Therapy
Read Now - http://bit.ly/d1jGLN
Twitter - @wjoycewhite

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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :

Tony Eldridge Reviews Book on Tweeting

Frugal and Focused Tweeting
Subtitle: Tweaking Your Tweets and Other Tips for Integrating Your Social Media
The HowToDoItFrugally series of books
ISBN 9781451546149
Paperback or Kindle
129 pages


Reviewed by Tony Eldridge originally for Book Marketing Tips, http://blog.marketingtipsforauthors.com/


Twitter is not just for letting people know the type of cereal you are having for breakfast anymore. Savvy professionals are learning how to use it as a powerful marketing asset in their corner. Fortunately, there are a lot of resources that will help you learn how to harness the power of Twitter for your business. Carolyn Howard-Johnson is one of those people. In her newest Frugal series book, she tackles Twitter for retailers head-on, and the result is a focused, easy-to-follow plan for any retailer when it comes to incorporating Twitter into their business plan.

Frugal and Focused Tweeting for Retailers: Tweaking Your Tweets and Other Tips for Integrating Your Social Media is a wealth of information packed into a easy to navigate book. It will take a retailer from the initial stages of establishing a Twitter presence all the way through the strategies they will need to employ to make Twitter an effective marketing machine.


Carolyn goes beyond the "how-tos" of Twitter by walking through how your Twitter decisions affect the impact of your Twitter presence. For example, she gives great advice on how to set up your tiny biography in a way that reinforces your brand. And this is the kind of business savvy help you get from every page of this book.
By now, you probably have a website up for your business. Most people admit that it's a must-have for any business. But finding traffic to your site is another animal altogether. If you are worried that a Twitter account is another website project you will have to spend time marketing for, take heart. Carolyn spends time in her book showing you how to find followers for your Twitter account. And if you find good followers for Twitter, you will increase your website's presence at the same time.


Frugal and Focused Tweeting for Retailers is far more than just a simple "how-to" book. Carolyn goes on to show you how to implement marketing strategies that are unique to Twitter. She also discusses some Twitter-specific tools you can can use. With tens of thousands of tools out there, it's worth a lot to have a Twitter expert weigh in on where to look for the tools you need.



If you are looking for a Twitter guide that cuts through the fluff, gives you exactly what you need to make Twitter a brand-enhancing tool, and is written in an easy to follow format, Frugal and Focused Tweeting for Retailers is a must for your shelf. It will have you up and running on Twitter in no-time.


~Reviewer Tony Eldridge tweets at www.twitter.com/TonyEldridge

----- The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :

Tweeting Anyone? Paul Vogel Reviews for Midwest Books

MBR Bookwatch: June 2010
James A. Cox, Editor-in-Chief
Midwest Book Review
278 Orchard Drive, Oregon, WI 53575
 
Vogel's Bookshelf
 
Frugal And Focused Tweeting For Retailers
Carolyn Howard-Johnson
HowToDoItFrugally Publishing
HoJoNews@aol.com
www.howtodoitfrugally.com
9781451546149, $17.95,
www.amazon.com

Reviewed by Paul T. Vogel for Midwest Review
 
No 'brick and mortar' business can survive in today's marketplace without including the advances in communications technology represented by the computer, the internet, web sites, the Blackberry, Facebook, blogging, and now -- twittering. That's why Carolyn Howard-Johnson's "Frugal And Focused Tweeting For Retailers" should be considered mandatory reading for all business managers over the age of 30. And that's because younger generations than that, the phenomena of twittering is already well established and near universally entrenched. Using 'social media' communications technology is vital for successfully competing in the marketplace regardless of the services or products being offered to a consuming public. "Frugal And Focused Tweeting For Retailers" is a 130-page compendium of invaluable, practical, instruction, tips, and techniques for integrating this new technology into marketing and management, maximizing results for publicity, promotion, advertisements, and sales; customer relations; internal communications, and more, making "Frugal And Focused Tweeting For Retailers" an invaluable and highly recommended addition for personal, professional, academic, and community library instructional reference collections and supplemental reading lists.

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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've loved. Please see submission guidelines on the left of this page. Reviews and essays are indexed by author names, reviewer names, and review sites. Writers will find the index handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using the widget below:

National Stationery Show Features Authors on Tradeshow Floor

Five Veteran Industry Authorities to Debut Books at the 2010 National Stationery Show!
Meet the Authors" Book Signing Events
Media Resource Lounge, 3600 aisle


Book Signing on Monday

Here’s a terrific opportunity to meet and chat with industry-esteemed experts, all of whom will debut helpful business-building books at the Show this year.

Rob Fortier, president of Paper Words and Meryl Hooker, manufacturer’s representative, have jointly authored Pushing the Envelope: The Small Greeting Card Manufacturer’s Guide to Working with Sales Reps. This book will convey to small greeting card manufacturers how to find, recruit and retain a winning sales. Written from both the manufacturer and sales rep perspectives, this nuts and bolts guide is full of industry information, sales tips, and guidance for building successful and profitable rep relationships.

Enjoy meeting Meryl and Rob! Monday, 4pm – 5pm and get your copy hot off the press!

Book Signing on Sunday

Long-time retailer and best-selling author Carolyn Howard- Johnson will launch two new books in her award-winning "How To Do It Frugally" series:

Frugal and Focused Tweeting for Retailers: Tweaking Your Tweets Other Tips for Integrating Your Social Media and Your Blog, Your Business: A Retailer’s Mini Guide to Garnering Customer Loyalty and Sales Online and In Store.


Carolyn is a 30-year veteran of the retail industry, founding and operating a successful chain of stores from Los Angeles to Las Vegas.

Carolyn is also the author of A Retailer's Guide To Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrify Events and Sales Techniques, launched at the National Staterionery Show in 2009. It will also be available for purchase.

Carolyn will be available to meet, greet and sign her books on Sunday, 2pm – 3pm.


Book Signing Monday

Linda Cahan is internationally known for her visual merchandising and store design expertise developed over three decades of working with retail stores.

Get a first run, signed copy of her book 100 Display Ideas Under $100. and chat with Linda on Monday, 10am – 11am.

Linda is also the author of Feng Shui for Retailers.

And as a special exclusively for NSS attendees, Carolyn’s book will be offered at one half the retail price and Linda’s book will be available at a significant discount during these signing events!

Book Signing Tuesday

Wanda Wen, a devoted paper arts enthusiast and founder of Los Angeles stationer Soolip -- the preferred artisanal paper supplier and letterpress correspondence purveyor for L.A.’s trendsetters and Hollywood A-Listers -- has long been a champion of creating simplicity-infused beauty using the ingenuity of the human hand and heart. Wanda's new book The Art of Gift Wrapping (Potter Craft/Random House), an inspiring, visually tantalizing and resourceful how-to on the art of gift wrapping, inspires others to join in the fun with 50 innovative design ideas using organic, unique and uncommon materials.

Enjoy the opportunity to visit with Wanda Tuesday, May 18, 11:00 am – 12:00 pm

Many of these celebrated authors are among the 2010 National Stationery Show’s educational Faculty, and will be presenting seminars throughout the show.

All signings will take place in the Media Resource Lounge, 3600 aisle 


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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've loved. Please see submission guidelines on the left of this page. Reviews and essays are indexed by author names, reviewer names, and review sites. Writers will find the index handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using the widget below:

Must-Have Book for Retailers Reviewed by Rober Medak

A Retailer’s Guide to Frugal In-Store Promotions
by Carolyn Howard-Johnson

Reviewed by Robert Medak for Stormy Writer and Amazon.com


A Retailer’s Guide to Frugal In-Store Promotions lists a series of frugal ways of promoting your business, in good economic times as well as bad; and not break the bank in the process. Anyone in the retail business should read this 120-page book. There is a good deal of information in a small book that is of use to retailers, and their business no matter the present circumstances.

Many of the ideas are common sense, but also things that retailers may not have thought of. There are many inexpensive concepts that are easy to implement in your store, whether it is large or small. The size does not matter, the ideas in this book are what can help retailers grow their customer base with a few simple adjustments to present stock and how to deal with it. Simple promotion ideas that may cost only a few dollars, to free can increase your business over time. Fortunately, the few ideas listed in this book may trigger some things retailers can come up with on their own.

Do you need more business in your store? A Retailer’s Guide to Frugal In-Store Promotions can help you with simple ideas form how to move and arrange your stock and more. There are also some simple and effective ways to garner publicity in your local newspaper and have customers send you business with ideas that may cost you nothing expect some time and training of your employees.

A Retailer’s Guide to Frugal In-Store Promotions is an easy to read book that can help all retailers do more promotion for your business without spending a lot of money.

I recommend this book for any retailer and award it a four star rating.



Endorsement Disclaimer: All reviews posted on this site and written by this reviewer are personal opinions of the book by this reviewer. The reviews are NOT paid endorsements of the book or the author. They are not advertisements. All reviews are honest, forthright and the opinion of this individual reviewer. This reviewer’s opinions are not for sale. (There is however, a small fee for some reviews, and sometimes this reviewer receives complementary copies from the author.) Federal Trade Commission 16 CFR Part 255 (http://www.ftc.gov/os/2009/10/091005revisedendorsementguides.pdf)

The reviewer is a freelance editor and writer.

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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've loved. Please see submission guidelines on the left of this page. Reviews and essays are indexed by author names, reviewer names, and review sites. Writers will find the index handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using the widget below: