Frugal Book Promoter Makes Marketing "Easier than Envisioned!"

Title: The Frugal Book Promoter
Subtitles: Nitty-Gritty How-tos for Getting Nearly Free Publicity and How to get nearly free publicity
 on you own or by partnering with our publisher
Second Edition
By Carolyn Howard-Johnson
Published by HowToDoItFrugally Publishing
Series: HowToDoItFrugally Series of books for writers
Multi Award-Winning including USA Book News Gold
Available on Amazon as paper or e-book
ISBN: 9781463743291

Reviewed by Lois W. Stern originally for Amazon
FIVE STARS

Carolyn Howard-Johnson does it again, with another super book in her 'How to Do It Frugally' series. When

 she plunges into publicity basics, she really plunges, giving her readers invaluable who, what, when, where 

detailed directions. What would you pay a consultant for all this advice? I wager a lot more than the price 

of this book. And that’s before I got to the pages with step-by-step instructions on building a media kit. 

Sure, I had read about the importance of media kits for eons, knew that was something I should tackle,

 but it seemed like such as daunting task that I managed to put it off for years. Then along came 

The Frugal Book Promoter, and with its step-by-step guidance, I shouted EUREKA, I can do this! 

Not only does Howard-Johnson provide her recommended 
outline for its development, but gives us specifics 

as margin and font sizes, page headings, types of content
to include with each page and other important

 features one might otherwise overlook.

To my delight, I realized I had already written most of these 
recommended bits and pieces, saved and scattered

 in different folders, so it was far easier than I envisioned. 
Once I searched them out on my computer,

 refined and updated them a bit, my media kit was almost 
complete. It never would have occurred to me to 

include a first person essay, or even that such a piece 
belonged in a media kit. What a clever idea! 

I had such fun writing mine, and it certainly adds flavor, 
giving the author a chance to provide the media with a

 peak into your personality.

Now I can’t wait to read her Section II: "Do-It-Yourself and Partner Publicity". I have learned that when I read 

a Frugal series book, I have my Post-Its handy so I can tab the pages with details I don't want to overlook.

Lois W. Stern
Author, Creator of Tales2Inspire

MORE ABOUT THE REVIEWER
Lois W. Stern is a passionate teacher and that passion carries over to her Tales2Inspire contests and anthology series. Learn more about her on Twitter @tales2inspire2.

Book Promotion How-To Lauded by Editor of Midwest Review

The Frugal Book Promoter, second edition
Carolyn Howard-Johnson
HowToDoItFrugally Publishing
Author’s Web site: www.carolynhoward-johnson.com
ISBN: 9781463743291

Paperback $17.95
Paperback on Amazon
Kindle Edition

Reviewed by Jim Cox, editor of The Midwest Review

Originally for The Midwest Review and Newsletter

Carolyn Howard-Johnson draws upon her many years of experience and expertise as a professional book publicist and marketing specialist to author "The Frugal Book Promoter". The 416-page compendium of commentary, advice, tips, tricks and 'real world' techniques on how to authors can obtain nearly free publicity on your own or by partnering with their publishers will prove to be an invaluable, practical, profitable, and thoroughly 'user friendly' instructional reference.

It should be noted that the Midwest Book Review is cited four times.

Of special note in this newly expanded and completely updated second edition are the sample letters query letters, media releases, blog entries, trade show invitations, phone pitch scripts, email auto-signatures, and tip sheets. Simply stated, "The Frugal Book Promoter" is the single most valuable addition any aspiring author or novice small press publishers can add to their personal and professional book marketing reference shelves -- and has a great deal of enduring value for even the more experienced publisher marketing directors and publicists.

----- The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :