An Author's Complete Guide for Using Book Fairs to Market Books

Title: Book Fairs for Authors
Subtitle: How to Leverage Book Fairs to Build Your Author Platform
Authors: Larry DeKay with Peggy DeKay
ISBN: 9780983414438
Genre: Nonfiction: Writing, Book Marketing, Reference
Publisher: Darby Press
Bonus Materials: Lists of book fairs, book festival, resources for authors, book expos and trade shows

 

 

Marketing whizzes Larry and Peggy DeKay have published Book Fairs for Authors: How to Leverage Book Fairs to Build Your Author Platform. Here’s what I love about it above and beyond what I wrote about book fairs in my The Frugal Book Promoter: The couple includes a lot of resources including lists of book fairs, book festivals, book expos, and trade shows and tells how book fairs can “impact speaking opportunities.” Peggy says, “Your book is not your baby… your book is your business.”

 

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Larry DeKay is a marketing strategist and event planner for The Business of Writing Today (Darby Press) and the Business of Writing Summit. He is also cohost of The Business of Writing Today podcast heard in over eighty countries. Peggy DeKay, award-winning author, speaker, and book coach, is his business partner.  

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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage thse reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.

Book Promotion How-To Lauded by Editor of Midwest Review

The Frugal Book Promoter, second edition
Carolyn Howard-Johnson
HowToDoItFrugally Publishing
Author’s Web site: www.carolynhoward-johnson.com
ISBN: 9781463743291

Paperback $17.95
Paperback on Amazon
Kindle Edition

Reviewed by Jim Cox, editor of The Midwest Review

Originally for The Midwest Review and Newsletter

Carolyn Howard-Johnson draws upon her many years of experience and expertise as a professional book publicist and marketing specialist to author "The Frugal Book Promoter". The 416-page compendium of commentary, advice, tips, tricks and 'real world' techniques on how to authors can obtain nearly free publicity on your own or by partnering with their publishers will prove to be an invaluable, practical, profitable, and thoroughly 'user friendly' instructional reference.

It should be noted that the Midwest Book Review is cited four times.

Of special note in this newly expanded and completely updated second edition are the sample letters query letters, media releases, blog entries, trade show invitations, phone pitch scripts, email auto-signatures, and tip sheets. Simply stated, "The Frugal Book Promoter" is the single most valuable addition any aspiring author or novice small press publishers can add to their personal and professional book marketing reference shelves -- and has a great deal of enduring value for even the more experienced publisher marketing directors and publicists.

----- The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :