The New Book Review

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Showing posts with label Nonfiction: Tech. Show all posts
Showing posts with label Nonfiction: Tech. Show all posts

Saturday, June 2, 2012

How to Blog a Book: Write, Publish, and Promote Your Work One Post at a Time

How to Blog a Book: Write, Publish, and Promote Your Work One Post at a Time
By Nina Amir

  • Paperback: 168 pages
  • Publisher: Writers Digest Books (May 21, 2012)
  • Language: English
  • ISBN-10: 1599635402
  • ISBN-13: 978-1599635408
  • Product Dimensions: 7.4 x 5.4 x 0.7 inches

Reviewed by Deborah Carney, originally for  Amazon.com

5.0 out of 5 stars Excellent book for blog authors or authors who blog, May 5, 2012


This book very clearly lays out what, how and why you would want to blog a book. From making you accountable to an audience that wants you to keep writing, to establishing good writing habits, to actually writing a business plan about what you want the blog and book to accomplish. Easy to read, easy to understand and easy to implement, must read for bloggers and authors both.



Learn more about the author Nina Amir:
http://www.ninaamir.com
http://www.copywrightcommunications.com
http://www.howtoblogabook.com


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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :

Monday, September 5, 2011

Joyce White Reviews Frugal and Focused Tweeting

Frugal and Focused Tweeting for Retailers:
Tweaking Your Tweets and Other Tips for Integrating Your Social Media By Carolyn Howard-Johnson
    Paperback: 130 pages Publisher: CreateSpace (April 1, 2010) Language: English ISBN-10: 1451546149 ISBN-13: 978-1451546149 Product Dimensions: 7.8 x 5.1 x 1 inches Available as paperback, e-book, and for Kindle
This Book Is Sponsored by
Gift Shop Magazine
Blurb: "It's entirely possible that three or four years from now, we'll have moved on [to something new on the Web]. But the key elements of the Twitter platform will persevere. Every major channel of information will be Twitterfied." ~ Time Magazine

Reviewed by Joyce White originally for Amazon and Sculpting the Heart Reviews--Five Stars

“When business is slow,” says Carolyn, “the last budget one should trim is advertising.” Up until now Tweeting cost us nothing unless we become addicted. In that case, I suggest you stop tweeting if it hurts. Carolyn writes that tweeting helps us connect with our target audience in a way that delights them, builds relationships, and creates a sense of community with people of like interest.

Since I am a new author myself, and Yes, I tweet; but,
after reading this book, I realize I haven‘t been
appreciating what an exciting and versatile tool
Twitter can be in promoting my books and myself
over the internet. Carolyn reinforces the ideas that
 tweeting will help you not only drive new traffic to
 your site, but it will also help you create a loyal
 following of repeat clients . . .even help you make
new friends. I like this idea.

There are several books out there on tweeting but
 Carolyn Howard-Johnson's "Frugal and Focused
 Tweeting for Retailers" should be the one considered
 mandatory reading. For all who want to successfully
 compete in the marketplace regardless of the services
or products being offered to a consuming public, her
 books are like a congenial roadmap with all the
 shortcuts and detours to your future prosperity.

Twitter is about making new connections, says Carolyn. For retailers that means, it’s a customer-building process. We aren’t fussy about who comes into our store as long as they are reasonably well behaved. It’s the same with Twitter.


FIVE STARS FOR AMAZON


~Reviewer Joyce White writes  Sculpting the Heart Book Reviews at www.wingedforhealing.com.






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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :

Sunday, May 15, 2011

Tweeting Help for Those with Something to Sell

Frugal and Focused Tweeting for Retailers
Subtitle: Tweaking Your Tweets and Other Tips for Integrating Your Social Media
By Carolyn Howard-Johnson
Author's Blog: http://www.sharingwithwriters.blogspot.com/
129 pages
ISBN: 9781451546149


Originally reviewed by Aaron Paul Lazar for Amazon

Carolyn Howard-Johnson has written another excellent guide, this time it's suitable for anyone selling a product. I happen to be a writer, and learned a great deal about tweeting to improve book sales. For example, I never knew what "Retweets" were or that one could request them. Written with a straightforward, easy to read style, this is a great reference book. I particularly loved this quote "So let's think freely and with confidence that our good deeds will come back to us. If we act accordingly, we can successfully use all kinds of sites on the Web." Carolyn's positive and optimistic outlook shines through in this book - coupled with astute common sense and experience. Buy it today!
~Aaron Paul Lazar is the author of three lyrical and addictive mystery series. His latest book, FireSong, was just released as an eBook. FireSong: What would you do if your country church was hit by a rogue tornado during services? When the twister unearths the body of a missing churchgoer, Gus LeGarde is led into a bizarre underground labyrinth where he discovers the shock of his life and potential links to the Underground Railroad.

 
 
 
 
 
 
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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :

Friday, May 13, 2011

The Tech Disease: Getting Over Addiction

Title – The Digital Diet:
Subtitle - The 4-Step Plan to Break Your Tech Addiction and Regain Balance
Author – Daniel Sieberg
Author's website link - http://www.danielsieberg.com/
Genre or category - technology
ISBN – 978-0307887382
Publisher -  Random House

The Digital Diet is a 28-day plan that’s meant to reawaken our awareness of technology in our lives, provide tools and gadgets to improve life, and instill the right motivational/practical formula for managing it in the future. It can be tailored based on age, profession, hobbies, and a person’s particular electronic poison and includes a self-assessment, a detox phase, and a week-by-week guide to building time for technology back into your routine.



The 4 Step Plan

Step 1 – Think - Consider how technology has overwhelmed our society and the effect it’s had on your physical, mental, and emotional health.
Step 2 – Boot - Take stock of your digital intake using Sieberg’s Virtual Weight Index and step back from the device.

Step 3 – Connect - Focus on restoring the relationship that have been harmed by the technology in your life.
Step 4 – Vitalize - Learn how to live with technology – the healthy way, by optimizing your time spent e-mailing, texting, on Facebook and web surfing.

Kirkus Review -

Former CBS and CNN technology correspondent recognizes what is lost in a multitasking, digitally obsessed world and outlines suggestions to help people reclaim their lives.

Spending hours on the computer with minimal productivity? Is social-networking a daily necessity, or has the purchase of the latest games, gadgets and apps become routine? Life does not have to be beholden to technology, writes Sieberg, who encourages technology users to take control. The author, an Emmy-nominated journalist and self-rehabbed gaming and social-network addict, urges the plugged-in public to recognize the impact technology is having on their self-esteem, relationships and health. Technology, writes the author, should allow people to work smarter, not harder. It should provide them with more down time, but not consume it. Rather than berating people for their tech obsession, though, Sieberg shares his own fall into compulsive computering and his subsequent struggle to make time off-screen. He outlines his four-step, 28-day plan that instructs readers to take back control through “positive computing” and constructive time-management. The author is aware that one size does not fit all, and he provides a flexible tech cleanse that readers can employ as they see fit. Packed with helpful tips, examples of exercises one can do while incorporating their gadgets and recommendations for apps and software that help achieve positive technology management, Sieberg sets the reader on a path for success.

Take control over technology with this energetic, engaging and uplifting read.

~ For much more information about Daniel Sieberg and The Digital Diet: The 4-Step Plan to Break Your Tech Addiction and Regain Balance in Your Life visit http://www.danielsieberg.com/.

~ Virtual blog tour coordinated by Nikki Leigh and Promo 101 Promotional Services - http://www.bookpromotionservices.com/



----- The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :

Thursday, April 21, 2011

Tony Eldridge Reviews Book on Tweeting

Frugal and Focused Tweeting
Subtitle: Tweaking Your Tweets and Other Tips for Integrating Your Social Media
The HowToDoItFrugally series of books
ISBN 9781451546149
Paperback or Kindle
129 pages


Reviewed by Tony Eldridge originally for Book Marketing Tips, http://blog.marketingtipsforauthors.com/


Twitter is not just for letting people know the type of cereal you are having for breakfast anymore. Savvy professionals are learning how to use it as a powerful marketing asset in their corner. Fortunately, there are a lot of resources that will help you learn how to harness the power of Twitter for your business. Carolyn Howard-Johnson is one of those people. In her newest Frugal series book, she tackles Twitter for retailers head-on, and the result is a focused, easy-to-follow plan for any retailer when it comes to incorporating Twitter into their business plan.

Frugal and Focused Tweeting for Retailers: Tweaking Your Tweets and Other Tips for Integrating Your Social Media is a wealth of information packed into a easy to navigate book. It will take a retailer from the initial stages of establishing a Twitter presence all the way through the strategies they will need to employ to make Twitter an effective marketing machine.


Carolyn goes beyond the "how-tos" of Twitter by walking through how your Twitter decisions affect the impact of your Twitter presence. For example, she gives great advice on how to set up your tiny biography in a way that reinforces your brand. And this is the kind of business savvy help you get from every page of this book.
By now, you probably have a website up for your business. Most people admit that it's a must-have for any business. But finding traffic to your site is another animal altogether. If you are worried that a Twitter account is another website project you will have to spend time marketing for, take heart. Carolyn spends time in her book showing you how to find followers for your Twitter account. And if you find good followers for Twitter, you will increase your website's presence at the same time.


Frugal and Focused Tweeting for Retailers is far more than just a simple "how-to" book. Carolyn goes on to show you how to implement marketing strategies that are unique to Twitter. She also discusses some Twitter-specific tools you can can use. With tens of thousands of tools out there, it's worth a lot to have a Twitter expert weigh in on where to look for the tools you need.



If you are looking for a Twitter guide that cuts through the fluff, gives you exactly what you need to make Twitter a brand-enhancing tool, and is written in an easy to follow format, Frugal and Focused Tweeting for Retailers is a must for your shelf. It will have you up and running on Twitter in no-time.


~Reviewer Tony Eldridge tweets at www.twitter.com/TonyEldridge

----- The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :

Friday, December 31, 2010

Gift of Success to Start the New Year

Are you giving New Years gifts this year? Why not give the gift of success this year? Frugal and Focused Tweeting is for anyone in business, especially anyone who has been ignoring Twitter.

Here is a review from reviewing guru Mayra Calvani, author of  the Slippery Art of Book Reviewing.

Frugal and Focused Tweeting for Retailers isn’t only for retailers. I requested a review copy because, as an author, I’m always on the lookout for new ways to promote and market my books. I have to say, I was not disappointed with Johnson’s book.


In an engaging style and simple, straightforward language, the author explains what Twitter is all about, and how to use it effectively in a marketing campaign. There are hundreds of Twitter applications out there, and the whole thing can get pretty confusing, especially for a beginner, so what is most helpful about this book is that the author separates the essential ones from the ones that should be avoided.

From the basics of how to set up an account, to how to integrate Twitter into your other social media, to building your list of followers, to attracting new followers, to much, much more, Frugal and Focused Tweeting for Retailers will take your Twitter marketing efforts to the next stage.

The book also includes sample Tweets and critiques, a list of applications (those that work and those that should be avoided), as well as a glossary of important technical Twitter terms.

I would recommend this book to authors who are new to Twitter, and also to those authors who, like myself, are familiar with the basics but would like to take their tweeting to a higher, more focused and effective level. If you don’t quite ‘get’ what Twitter is all about, your doubts will be clarified after reading this little crash course on the art of tweeting.


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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :

Sunday, August 1, 2010

Tweeting Anyone? Paul Vogel Reviews for Midwest Books

MBR Bookwatch: June 2010
James A. Cox, Editor-in-Chief
Midwest Book Review
278 Orchard Drive, Oregon, WI 53575
 
Vogel's Bookshelf
 
Frugal And Focused Tweeting For Retailers
Carolyn Howard-Johnson
HowToDoItFrugally Publishing
HoJoNews@aol.com
www.howtodoitfrugally.com
9781451546149, $17.95,
www.amazon.com

Reviewed by Paul T. Vogel for Midwest Review
 
No 'brick and mortar' business can survive in today's marketplace without including the advances in communications technology represented by the computer, the internet, web sites, the Blackberry, Facebook, blogging, and now -- twittering. That's why Carolyn Howard-Johnson's "Frugal And Focused Tweeting For Retailers" should be considered mandatory reading for all business managers over the age of 30. And that's because younger generations than that, the phenomena of twittering is already well established and near universally entrenched. Using 'social media' communications technology is vital for successfully competing in the marketplace regardless of the services or products being offered to a consuming public. "Frugal And Focused Tweeting For Retailers" is a 130-page compendium of invaluable, practical, instruction, tips, and techniques for integrating this new technology into marketing and management, maximizing results for publicity, promotion, advertisements, and sales; customer relations; internal communications, and more, making "Frugal And Focused Tweeting For Retailers" an invaluable and highly recommended addition for personal, professional, academic, and community library instructional reference collections and supplemental reading lists.

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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've loved. Please see submission guidelines on the left of this page. Reviews and essays are indexed by author names, reviewer names, and review sites. Writers will find the index handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using the widget below:

Friday, March 12, 2010

Tony Eldridge Reviews Dana Lynn Smith's E-Book on Twitter

Twitter Guide for Authors
by Dana Lynn Smith
Revised and updated February 2010
Category: Publishing – Book Marketing
E-book



Reviewed by Tony Eldridge at Marketing Tips for Authors


If you ever wanted to learn Twitter, then you need to know about Dana Lynn Smith's revised edition of her Twitter Guide For Authors. This guide will take you through the process of opening a Twitter Account, but it will do a lot more than that. It will teach you the decisions you need to make early on in order to have a great experience on Twitter.

In this revised edition, Dana discusses Twitter's newest major feature: Twitter Lists. If you know how to use these lists, it can be a great productivity tool for you. She also has added a valuable troubleshooting section that can help you if you run into issues with your Twitter account.

The thing that makes the Twitter Guide For Authors such a useful resource for authors (or anyone else who needs to be on Twitter for that fact), is the simplicity in which the material is presented. If technology is not your cup of tea, then you don't have to worry. This guide can be read and understood by the least technical savvy of us. But what it will help you accomplish is far from simplistic. You will be able to get into the nuts and bolts of Twitter and use it like a pro.

When you get the Twitter Guide For Authors, you will have a resource that will help you with the following:

Common Networking Mistakes
Managing Your Time Effectively
Choosing Your Twitter Name
Networking Effectively
Twitter Tools

This list just scratches the surface of what you will have available to you in this guidebook. You'll learn everything you need to know about using Twitter in your marketing plan and what issues to avoid. Dana even includes action plans throughout the guidebook to give you step-by-step instructions of how to proceed to accomplish specific task and goals. If Twitter has made you nervous, or if you think that you may not be using Twitter to its full potential in your marketing plan, then check out Dana Lynn Smith's Twitter Guide For Authors. If you're like me, it will be a reference you keep handy to refer to time and time again.

Dana Lynn Smith is a book marketing coach and author of The Savvy Book Marketer Guides
Book Marketing Resources
Blog: www.TheSavvyBookMarketer.com
Newsletter: www.BookMarketingNewsletter.com
Savvy Book Marketer Guides: www.SavvyBookMarketer.com
Networks
Twitter: http://twitter.com/BookMarketer
Facebook Profile: www.facebook.com/DanaLynnSmith
Facebook Page: http://bit.ly/a4OEaj
Facebook Group: http://bit.ly/SavvyMkt
LinkedIn: www.linkedin.com/in/DanaLynnSmith


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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've loved. Please see submission guidelines on the left of this page. Reviews and essays are indexed by author names, reviewer names, and review sites. Writers will find the index handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.
And while you're at it, as a courtesy to the author, please retweet this post: