Online Book Launch / Book Tour Resource: How It Works

Many visitors to The New Book Review are authors and reviewers as well as our very welcome readers of books! (Not to say authors and reviewers aren't also readers! Ahem!). At any rate I though most would be interested in online book tours and online book launches--a subject I cover extensively in The Frugal Book Promoter (www.budurl.com/FrugalBkPromo) but that is of special interest to me right now because I just did one with the great guidance of Denise Cassino (www.BestsellerServices.com) , an expert on the subject if there ever was one. 

Of course, online book tours and launches don't work if they don't go viral. That's part of the fun. Thus, this is part of that viral effort, too.  Click on the link in the great page Denise did for me below and see how great bonuses add to the fun and to the value of such an online promotion. My bonuses came from some greats in the industry like Kathleen Gage, Dan Poynter, D'vorah Lansky, Bookbuzzr.com, and about a dozen other book promotion smarties. 

So, check it out! And help me celebrate the new Kindle edition! (Remember, Kindle e-books can also be read on your computer!). All the while you rake it great benefits for yourself.

CAROLYN HOWARD-JOHNSON

Here's the book you writers have been looking for!

The second edition of The Frugal Book Promoter is an updated version of the multi award-winning first edition. It has been expanded to include simple ways to promote books using newer technology--always considering promotion and marketing techniques that are easy on the pocketbook and frugal of time. It also includes a multitude of ways for authors and publishers to promote the so-called hard-to-promote genres. The award-winning author of poetry and fiction draws on a lifetime of experience in journalism, public relations, retailing, marketing, and the marketing of her own books to give authors the basics they need for do-it-yourself promotion and fun, effective approaches that haven't been stirred and warmed over, techniques that will help rocket their books to bestselling lists. You'll also l earn to write media releases, query letters and a knock 'em dead media kit--all tools that help an author find a publisher and sell their book once it's in print.

When you buy the book today, you'll receive more than a dozen great bonuses for writers1 Click here to Buy the Book!

PO Box 1223, Conifer, CO USA

You, too, can get help from Denise. Here is how to learn more about her and contact her:
Denise Cassino

Publicist and Book Marketing Specialist
303 838 3399
skype: denise.cassino
www.BestsellerServices.com
www.spiritoftheseasoncatalog.com
www.mybestsellerlaunch.com
Follow me on Twitter @DeniseCassino
Friend me on Facebook Denise.Cassino

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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :

Book Promotion How-To Lauded by Editor of Midwest Review

The Frugal Book Promoter, second edition
Carolyn Howard-Johnson
HowToDoItFrugally Publishing
Author’s Web site: www.carolynhoward-johnson.com
ISBN: 9781463743291

Paperback $17.95
Paperback on Amazon
Kindle Edition

Reviewed by Jim Cox, editor of The Midwest Review

Originally for The Midwest Review and Newsletter

Carolyn Howard-Johnson draws upon her many years of experience and expertise as a professional book publicist and marketing specialist to author "The Frugal Book Promoter". The 416-page compendium of commentary, advice, tips, tricks and 'real world' techniques on how to authors can obtain nearly free publicity on your own or by partnering with their publishers will prove to be an invaluable, practical, profitable, and thoroughly 'user friendly' instructional reference.

It should be noted that the Midwest Book Review is cited four times.

Of special note in this newly expanded and completely updated second edition are the sample letters query letters, media releases, blog entries, trade show invitations, phone pitch scripts, email auto-signatures, and tip sheets. Simply stated, "The Frugal Book Promoter" is the single most valuable addition any aspiring author or novice small press publishers can add to their personal and professional book marketing reference shelves -- and has a great deal of enduring value for even the more experienced publisher marketing directors and publicists.

----- The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :

Lulu Reviewers Loves "The Time Cavern"

The Time Cavern
By Todd A Fonseca
Paperback: 162 pages
Publisher: Borders Personal Publishing (June 21, 2008)
Language: English
ISBN-10: 1605520101
ISBN-13: 978-1605520100
Genre: Juvenile Fiction
Price: $12.95
Kindle Price: $4.95
Official Website: www.thetimecavern.com
Book Trailer: http://www.thetimecavern.com/booktrailer.html
Amazon listing: http://www.amazon.com/Time-Cavern-Todd-Fonseca/dp/1605520101/


Reviewed by Shannon Yarbrough for The Lulu Review

I immediately think of the phrase, “judging a book by its cover,” as I write this. Face it. We all do it, which is all the more reason for a POD author to spend so much time on making their cover appealing and eye catching. I hope that Todd’s hard work pays off because readers will definitely not be disappointed with what’s behind this cover.

As the story unfolds, the reader is introduced to a ten year old boy named Aaron who is camping on his own for the first time. Of course, all ten year olds have a wild imagination and long for a sense of independence, so Aaron immediately begins to worry about the sounds he hears outside the tent. He also senses that he is being watched. Fonseca dedicates the book to his own son, also named Aaron. As I nestled into the story, I imagined the author creating this story as a bedtime tale for his son. If that is the case, the author has done an excellent job of transpiring his story to the page.

Aaron decides to investigate the noises outside the tent, but before doing so, he records his thoughts in a notebook. Here, we learn that Aaron is actually camping in the backyard of his new home, in which his family just moved into the day before. The beginning of the story is set up as a nice metaphor for the entire book. You may be frowning at the thought of yet another time travel story based on the title alone, but the young protagonist leaving a big concrete city and moving to the corn fields of Amish country makes for a nice set-up in my opinion which many young readers can relate to.

Fonseca has a talent for appealing to a young audience in the use of his subject matter….independence, moving to a new home, making friends, being afraid, exploration, and the use of the imagination, etc. Outside of the young boy’s adventures the author also uses a nice mix of dialog to keep his story moving, evenly exposing the reader to other characters including Aaron’s parents.

Aaron soon forms a friendship with a neighboring girl named Jake, who tells him his house is haunted. This sends Aaron into a frenzy to investigate the noises he’s been hearing, along with the mysterious eyes he sees in the old family barn. While exploring the barn, Aaron finds the page from a diary of a young boy who lived over 100 years ago. The writings on the page echo the mysterious feeling Aaron has been experiencing…”hearing your name being called by the wind.”

The next day, Aaron seeks out Jake to ask her about what she had said about his house and what she might know about the mysterious wind. He shows her the diary page he found and the two begin a journey they will not soon forget as they set out to solve the mystery of the Amish boy who wrote the diary entry, the howling wind that whispers your name, and an ancient cavern filled with even more secrets.

Todd Fonseca’s book is an adventure story that both kids and adults will love. It feeds the imagination, just as the tale itself builds upon the eagerness of its characters to solve the mystery. Fonseca’s main characters, Aaron and Jake, are believable and come alive on the page through their real-life dialog and eagerness to learn the truth. The author does a great job of keeping the momentum going with nicely paced conflict and interest, which will definitely keep the pages turning.

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The New Book Review is blogged by Carolyn Howard-Johnson, founder of Authors' Coalition (www.authorscoalitionandredenginepress.com). It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews and reviewers who'd like to see their reviews get more exposure and readers who want to shout out praise of books they've loved. Please see submission guidelines on the left of this page.