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The Frugal Book Promoter
Author: Carolyn Howard-Johnson
Available on Amazon.com in paperback or as a Kindle book
Star Publish
Available as an e-book at Star Publish
Number 1 in the HowToDoItFrugally series of books for writers
Reviewed by Dana Lynn Smith, publishing consultant, Texana Publishing
Become a master at the book publicity game
Carolyn Howard-Johnson’s PR background shines through as she shares dozens and dozens tips for preparing media materials and working successfully with the media.
The Frugal Book Promoter also offers advice on the effective use of galleys and ARCs, tips for getting blurbs, information on using Amazon’s promotional tools, ideas for book launch announcements and parties, tips for jump-starting sales of books that have been out for a while, and more.
This book is a great tool for both new and experienced authors. New authors will especially benefit from Howard-Johnson’s refreshingly realistic look at the not-always-glamorous world of book signings and book fairs.
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The New Book Review is blogged by Carolyn Howard-Johnson, founder of Authors' Coaliition (www.authorscoalitionandredenginepress.com). It is a free service offered to those who want to encourage the reading of books they love--and that includes authors who want to share their favorite reviews and reviewers who'd like to see their reviews get more exposure. Please see submission guidelines on the left of this page.
