Stan Berenbaum Lends Expertise to New Business Book

LEAD THE CATEGORY
by Stan Berenbaum
iUniverse.com
Paperback Format
May 2009
Business and Investing/Professional and Technical/Business How-To
ISBN 978-1-4401-3228-5

Reviewed by K.J. Johnson

Finally, a businessperson provides the secrets of franchising and business success in a book designed for busy executives, business owners, franchisers and franchisees, and that businessperson is a great leader in this category. Franchise attorney and executive Stan Berenbaum draws on his experience as president and CEO of American Leak Detection as well as his former high-level position with Little Caesar Enterprises, Inc.

Berenbaum offers 95 secrets of effective business and franchise success. Each chapter has a "takeaway" that sums up the lesson Berenbaum delivers. In addition, the author often draws from his own experience and concrete examples to illustrate his points.

While many of the chapters involve the nuts and bolts of franchising, Berenbaum reminds us that business challenges--and solutions--are similar no matter what your market.

A sampling of Berenbaum's ideas demonstrates why this book is valuable:

--Wait until you have a free day to accomplish those goals. "Instead, try living your life in 5 or 10 minute increments." Build your skills and do your work a little at a time.

--"Category leaders make it painless for franchisees and customers to do business with them."

This book, with its secrets of franchising and franchise-specific information, as well as definitions, is a must-read if you are a franchiser or thinking of buying a franchise.

However, you don't have to be involved in a franchise business relationship to benefit from this book. Berenbaum's approach challenges business owners' thinking and provides solutions for many difficulties that anyone doing business faces--especially in this economy (Berenbaum has a lesson or two to cover that, too). This book should be on every category leader's shelf. Now you, too, can lead the category!


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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've loved. Please see submission guidelines on the left of this page. Reviews and essays are indexed by author names, reviewer names, and review sites. Writers will find the index handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.

Debra Gaynor Reviews Memoir Full of Humility

A Full House But Empty
By Angus Munro
ISBN: 9780595437191
IUniverse, 2008


Reviewed by Debra Gaynor for ReviewYourBook.com
5 Stars

Inspiring…

A Full House—But Empty is a story that will bring a smile to your face and tears to your eyes. Angus Munro writes with great humility. I found myself respecting him more and more as I read his memoir.

He calls himself a neat freak. As a child, he was responsible for cleaning the house, cleaning up after poker games, and after the many frequent guests. As an adult, he never felt himself above cleaning the office on weekends. I know some neat freaks. Most complain the whole time they are cleaning up after someone else. Munro does not appear to have that type of personality. He sees something that needs to be done, and he just does it. His mantra is “Whatever you do follow through.” His work ethic is one that is to be admired. Rarely in this day do you meet someone that believes it is a privilege to have a job.

His father’s mantra of “do the right thing” has play a big part in Munro’s life as it should in all lives. It is an honor to recommend A Full House—But Empty to fellow readers. I commend Mr. Munro for living a life worth looking up to. There are not many heroes left in this world, but I deem Mr. Munro a hero.


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The New Book Review is blogged by Carolyn Howard-Johnson, founder of Authors' Coalition (www.authorscoalitionandredenginepress.com). It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews and reviewers who'd like to see their reviews get more exposure and readers who want to shout out praise of books they've loved. Please see submission guidelines on the left of this page. Reviews and essays are indexed by author names, reviewer names, and review sites. Writers will find the index handy for gleaning the names of small publishers.

An Amazing Cross-Cultural Story

Title: Running From Coyote: A White Family among the Navajo
Author: Danalee Buhler
Publisher: iUniverse, August 2007
ISBN 978-0-595-40543-5
E-mail: danaleebooks@gmail.com
See Kirkus Discoveries review on author web site.
See Amazon Shorts story, "Finding a Navajo At The Bottom of the
Baptismal Tank"

Pre-print quotation from Tony Hillerman

"Running From Coyote is a remarkable book, a brilliant example of how a
writer can use memories of her own childhood to introduce the world to
another culture. Not only does Ms. Buhler provide a clear view of the
Navajo people, my own favorite Native American culture, she also tells
a wonderful story of a white girl growing up between the Sacred
Mountains. If I were still teaching my University of New Mexico
classes, I would have it on my required reading list."

The book is available from iUniverse, Amazon, Powells, Barnes and
Nobel, and other internet book stores.
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The New Book Review is blogged by Carolyn Howard-Johnson, founder of Authors' Coaliition (www.authorscoalitionandredenginepress.com). It is a free service offered to those who want to encourage the reading of books they love--and that includes authors who want to share their favorite reviews and reviewers who'd like to see their reviews get more exposure. Please see submission guidelines on the left of this page.