Title: Developing an Effective Online Course
Author: Valerie Landau
Publisher: McGraw-Hill
ISBN-10: 0072587024
ISBN-13: 978-0072587029
My Rating - 4 out of 5
Reviewed by Judi Silva
Author Valerie Landau is very thorough in helping you to develop and evaluate a successful online course. Each topic comes complete with goals, objectives, warm up activities, famous quotes, instructor’s notes, student assignments and a list of resources.
Topic 1: Course Introduction
A discussion of the production process of online media (Web sites and multimedia) pros and cons will be the crux of this topic. Features of the online medium and the four stages of it, namely, concept definition, design, production, and testing and quality assurance phases will be discussed in detail.
Topic 2: Evaluation and Criteria
How to find review and evaluate existing online courses will be shown. Included are links to sample courses and a list key questions your course needs to be able to answer.
Topic 3: Survey of Online Courses
The objectives in this topic include: reviewing existing online courses related to your topic, using "Bloom's Taxonomy of the Cognitive Domain" to identify levels of cognition, analyzing the advantages and drawbacks two different approaches the student-centered approach and the teacher-centered techniques
Topic 4: Goals and Objectives
You will learn to write a broad overall goal for the course you are developing, measurable objectives for the course, a broad goal for one module of instruction and measurable objectives for the module of instruction. You will also learn to categorize each learning objective according to "Bloom’s Taxonomy of the Cognitive Domain".
Topic 5: Developing the Course Outline
Learn just what a course outline is and how to write one using your goals and objectives discussed in the previous topics.
Topic 6: Developing Assignments
Here Ms. Landau teaches the most difficult part of developing an online course - how to developing engaging assignments. She also discusses how to describe the type of feedback students will receive, categorize the assignment according to Bloom’s Taxonomy and describe how the assignment leverages the Internet.
Topic 7: Developing Instructor’s Notes
This topic shows how to create properly developed instructor’s notes in order to close the gap between what people already know and what they need to know in order to perform the module objectives.
Topic 8: Web Design
The goal in this topic is to draft a plan outlining the guidelines you will use to design your course so it is accessible and easy to read and navigate. You will also learn to identify basic Web design principles and accessibility requirements.
Topic 9: Course Management & Planning
Here you will define a policy for group work, ‘netiquette’, and student expectations, along with developing a plan on how to complete your course
Topic 10: Planning a Formative Evaluation
Prior to publishing a course, two basic types of testing is recommended: Quality assurance and Formative evaluation (usability studies). This topic will walk you through both of them. Learn when to test, what a test plan should include, examples of commonly used testing methods and formative evaluation reports.
Topic 11: Conducting a Formative Evaluation
Once you have developed a plan for formative evaluation, the next step is to test your course via the target audience. This topic will show you how to conduct a successful evaluation of your course. The 8 top priorities in doing this will be discussed so that you will know what to do with all the useful information that you’ve collected to your course’s benefit.
All in all, a very detailed and informative writer’s guide to developing an effective online course.
You can purchase Ms. Landau’s book at Amazon
http://www.amazon.com/gp/product/0072587024/ref=cm_cr_pr_product_top
Reviewed By Judi Silva
judi.silva@gmail.com
http://www.dark-horse-adaptations.com/
Originally published on Assoicated Content: http://www.associatedcontent.com/user/1968/simran.html
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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've loved. Please see submission guidelines on the left of this page. Reviews and essays are indexed by author names, reviewer names, and review sites. Writers will find the index handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.
This blog, #TheNewBookReview, is "new" because it eschews #bookbigotry. It lets readers, reviewers, authors, and publishers expand the exposure of their favorite reviews, FREE. Info for submissions is in the "Send Me Your Fav Book Review" circle icon in the right column below. Find resources to help your career using the mini search engine below. #TheNewBookReview is a multi-award-winning blog including a MastersInEnglish.org recommendation.
Showing posts with label mcgraw hill. Show all posts
Showing posts with label mcgraw hill. Show all posts
Monday, April 27, 2009
Tuesday, July 29, 2008
Jill Lublin Shares Expertise for Businesses: Books are Business, Too
Get Noticed . . . Get Referrals
By Jill Lublin with Mark Steisel
Subtitle: Build Your Client Base and Your Business by Making a Name for Yourself
McGraw Hill, 2008
ISBN 9780071508278
Nonfiction/Business/Promotion
Contact Reviewer: HoJoNews@aol.com
Reviewed by Carolyn Howard-Johnson, award-winning author of three books of fiction and poetry and The Frugal Book Promoter: How to Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success
Advice.
Even good advice is often not believable. And writers are especially immune. Many of us tend not to believe in ourselves, anyway. As writers, we get more advice than we need— well intended perhaps— but mostly uninspired. When to write, how to write, how to query editors, how to punctuate.
The beauty of Jill Lublin's Get Noticed . . . Get Referrals is that what she tells us about promotion and the business world (and, yes, it translates directly to the book biz) comes from her expertise. It also comes from her heart.
That kind of personal involvement is a motivator for anyone and is intended to be. There is way too much talk out there about "self-promotion," a term that reeks of misguided give me this and gimme that tactics. This book is about true public relations.
The word "relations" is the tipoff. Good promotion and the profession of PR is all about relationships and though most of us think we know how to form those, there is lots we may not know. Especially in the business world—whatever business we may be in. Good business relationships don't just happen, they need to be worked like a good marriage. (Come to think of it, some of Jill's approaches to getting noticed and getting referrals might help some marriages out there!)
Then there's the word "public." For those of us who write books, it is an essential word, the word that lets people know enough about us and our books so that we can share what we write with others. That's the whole idea, isn't it?
My favorite chapter is Number Ten (p. 128), "Build on Your Passions." Most writers are passionate about the business of writing—of telling a story or sharing expertise. Much of what is in this chapter is not new but it is reaffirming. Further, it may help writers understand that to be successful their passion must extend beyond the writing of something to the getting of that something into the public consciousness. One of the hints I liked was for people who are having trouble doing it. Lublin says, "Fake it . . . at least initially." Psychologists ascribe to the same theory. You simply "act as if" and you find your life (and your career and maybe even your book sales!) improving.
I am a person who thinks tips and anecdotes are among the best ways to reach people. They give people what they need or want in little easily-read and easily-related to pieces. Jill knows that, too. Her book is scatted with small shaded areas that clip the best and the most pithy stuff from her book and make it easy for you to internalize them in a few seconds.
-------------
The reviewer is an instructor for UCLA Extension's Writers’ Program. She is the author of two award-winning books, THIS IS THE PLACE and HARKENING. TRACINGS, an award-winning chapbook of poetry, is available at www.finishinglinepress.com. Her how-to book for writers, THE FRUGAL BOOK PROMOTER: HOW TO DO WHAT YOUR PUBLISHER WON’T, is the winner of USA Book News' Best Professional Book of 2004 and the Irwin Award and her new book THE FRUGAL EDITOR: PUT YOUR BEST BOOK FORWARD TO AVOID HUMILIATION AND ENSURE SUCCESS is also a USA Book News Best Book and a winner of Reader Views Literary Award.
--------------------------------------------------------------------------------
The New Book Review is blogged by Carolyn Howard-Johnson, founder of Authors' Coalition (www.authorscoalitionandredenginepress.com). It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews and reviewers who'd like to see their reviews get more exposure and readers who want to shout out praise of books they've loved. Please see submission guidelines on the left of this page.
By Jill Lublin with Mark Steisel
Subtitle: Build Your Client Base and Your Business by Making a Name for Yourself
McGraw Hill, 2008
ISBN 9780071508278
Nonfiction/Business/Promotion
Contact Reviewer: HoJoNews@aol.com
Reviewed by Carolyn Howard-Johnson, award-winning author of three books of fiction and poetry and The Frugal Book Promoter: How to Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success
Advice.
Even good advice is often not believable. And writers are especially immune. Many of us tend not to believe in ourselves, anyway. As writers, we get more advice than we need— well intended perhaps— but mostly uninspired. When to write, how to write, how to query editors, how to punctuate.
The beauty of Jill Lublin's Get Noticed . . . Get Referrals is that what she tells us about promotion and the business world (and, yes, it translates directly to the book biz) comes from her expertise. It also comes from her heart.
That kind of personal involvement is a motivator for anyone and is intended to be. There is way too much talk out there about "self-promotion," a term that reeks of misguided give me this and gimme that tactics. This book is about true public relations.
The word "relations" is the tipoff. Good promotion and the profession of PR is all about relationships and though most of us think we know how to form those, there is lots we may not know. Especially in the business world—whatever business we may be in. Good business relationships don't just happen, they need to be worked like a good marriage. (Come to think of it, some of Jill's approaches to getting noticed and getting referrals might help some marriages out there!)
Then there's the word "public." For those of us who write books, it is an essential word, the word that lets people know enough about us and our books so that we can share what we write with others. That's the whole idea, isn't it?
My favorite chapter is Number Ten (p. 128), "Build on Your Passions." Most writers are passionate about the business of writing—of telling a story or sharing expertise. Much of what is in this chapter is not new but it is reaffirming. Further, it may help writers understand that to be successful their passion must extend beyond the writing of something to the getting of that something into the public consciousness. One of the hints I liked was for people who are having trouble doing it. Lublin says, "Fake it . . . at least initially." Psychologists ascribe to the same theory. You simply "act as if" and you find your life (and your career and maybe even your book sales!) improving.
I am a person who thinks tips and anecdotes are among the best ways to reach people. They give people what they need or want in little easily-read and easily-related to pieces. Jill knows that, too. Her book is scatted with small shaded areas that clip the best and the most pithy stuff from her book and make it easy for you to internalize them in a few seconds.
-------------
The reviewer is an instructor for UCLA Extension's Writers’ Program. She is the author of two award-winning books, THIS IS THE PLACE and HARKENING. TRACINGS, an award-winning chapbook of poetry, is available at www.finishinglinepress.com. Her how-to book for writers, THE FRUGAL BOOK PROMOTER: HOW TO DO WHAT YOUR PUBLISHER WON’T, is the winner of USA Book News' Best Professional Book of 2004 and the Irwin Award and her new book THE FRUGAL EDITOR: PUT YOUR BEST BOOK FORWARD TO AVOID HUMILIATION AND ENSURE SUCCESS is also a USA Book News Best Book and a winner of Reader Views Literary Award.
--------------------------------------------------------------------------------
The New Book Review is blogged by Carolyn Howard-Johnson, founder of Authors' Coalition (www.authorscoalitionandredenginepress.com). It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews and reviewers who'd like to see their reviews get more exposure and readers who want to shout out praise of books they've loved. Please see submission guidelines on the left of this page.
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