Writers on the Move Guru Karen Cioffi Reviews Third Edition of The Frugal Book Promoter

The Frugal Book Promoter

Subtitle: How to get nearly free publicity on your own or by partnering with your publisher

Edition: Three

Awards for all editions: Winner USA Book News, coveted Irwin Award

Award, USA Book News winner, silver medal from Military Writers Society of America, honored by Global Ebook Awards

Publisher: Modern History Press

Publisher’s Website: www.modernhistorypress.com

ISBN: 9781615994687

ASIN: 978161594694

Available in hard cover, print and ebook onAmazon

Reviewed by Karen Cioffi-Ventrice originally for Amazon

Marketing and promotion are changing all the time, from the best ways to get visibility for you and your book to maintaining an effective search engine optimized website.

Continually striving to give her readers the most helpful book promotion tools possible, Carolyn Howard-Johnson has created The Frugal Book Promoter – 3rd Edition.

This third edition provides authors with the latest promotional information and resources. And, it's been reorganized for easier reading.

What's best about The Frugal Book Promoter – 3rd Edition - is that along with well researched tools and tips, it's filled with Carolyn's own marketing experiences. This includes booboos from her early marketing days when her Wiki page was taken down when she was booted off of Facebook.

As Carolyn is a well-known expert book promoter, these tips, insights, and warnings are invaluable.

This latest edition includes everything from writing a query letter to copyright information to using QR codes to backdoor methods for getting reviews. And' there's lots on "You and the Media."

Plus, there are lots and lots of samples, including sample query letters and even a sample blog entry. 

My favorite line in the book is in Chapter 10:

"You can’t count on your publisher. Publishers focus on their next big profit maker when sales of your book dwindles."

This says it all. 

If you're questioning the need to promote your book, even if you're traditionally published, the answer is, YES. It’s essential. And, I can't think of a better book to help you do this than Carolyn Howard-Johnson's The Frugal Book Promoter – 3rd Edition. 

More About the Reviewer

Karen Cioffi is a children’s ghostwriter and author/writer online platform instructor with WOW! Women on Writing. She is also the founder and editor of Writers on the Move.

Learn more about her ghostwriting services at https://karencioffiwritingforchildren.

For her online platform classes, visit:

http://www.articlewritingdoctor.com/content-marketing-tools/

MORE ABOUT THE BLOGGER, THIS BLOG, AND ITS BENEFITS FOR WRITERS

 The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. Of particular interest to readers of this blog is her most recent How to Get Great Book Reviews Frugally and Ethically (http://bit.ly/GreatBkReviews ) that covers 325 jam-packed pages covering everything from Amazon Vine to writing reviews for profit and promotion. Reviewers will have a special interest in the chapter on how to make reviewing pay, either as way to market their own books or as a career path--ethically!

This blog is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.

Note: Participating authors and their publishers may request the social sharing image by Carolyn Wilhelm at no charge.  Please contact the designer at:  cwilhelm (at) thewiseowlfactory (dot) com. Provide the name of the book being reviewed and--if an image or headshot of the author --isn't already part of the badge, include it as an attachment. Wilhelm will send you the badge to use in your own Internet marketing. Give Wilhelm the link to this post, too.

Want a Review for Your Book? We've Got Your Back and Hope You Have Ours Too - Plus Hint #8

Lois W. Stern, an author advocate and former educator, is a frequent contributor to this blog and now offers readers of #TheNewBookReview a path to getting free and ethical reviews for their books. No kidding!  She explains how to do it at the end of this blog, and you'll learn more about her other projects that help writers in her biography below that. Please feel free to let those in the publishing industry know about this service. ~CHJ

Want a Review for Your Book? We've Got Your Back.

Plus Hint Number 8

By Your Get Reviews Advocate, Lois W. Stern

__________________________________________________

This is an "Authors Helping Authors" Project. 

We post your reviews but ask that you:

a) Submit your request in the exact format requested. CLICK HERE.

b) Return the favor by reviewing one of our listed books of interest to you -

 CLICK HERE to select a book from your preferred genre choice and contact that author.

__________________________________________________

CAROLYN'S HINT NUMBER 8 

"Online book tours are relatively easy and inexpensive compared to old fashioned book tours . . . and can reach hundreds of thousands and maybe millions of readers with comparatively www.tales2inspire.com  little work." - How to Get Great Book Reviews Frugally and Ethically - Page 103 - Carolyn Howard-Johnson.

                             __________________________________________________

Lois is a multi award winning author whose work has been featured in the New York Times, on Local Access TV and in live presentations in many varied venues. She has now published ten Tales2Inspire books of her contest winners' stories. Fans of Chicken Soup for the Soul are particularly enamored of Tales2Inspire books, because aside from their inspirational themes, they are filled with original photos to enhance the power of each story. Lois invites interested readers to get a FREE Tales2Inspire sampler book at: www.tales2inspire.com/gifts and to learn more about entering the next Tales2Inspire contest at: www.tales2inspire.com/contest

Learn more about Lois at:

Facebook: www.facebook.com/tales2inspire

Twitter: www.twitter.com/tales2inspire2

__________________________________________________

MORE ABOUT THIS BLOG

 The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. Authors, readers, publishers, and reviewers may republish their favorite reviews of books they want to share with others. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read and love. Please see submission guidelines on the left of this page and in a tab at the top of this blog's home page. Reviews and essays are indexed by genre, reviewer names, and review sites so it may be used a resource for most anyone in the publishing industry. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. #TheFrugalbookPromoter, #CarolynHowardJohnson, #TheNewBookReview, #TheFrugalEditor, #SharingwithWriters, #reading #BookReviews #GreatBkReviews #BookMarketing

Hendrika de Vries Reviews New Self-Help Book on The New Book Review

From Depression to Contentment

Subtitle: A self-therapy guide

By Bob Rich, Ph.D.

ISBN-13: 978-1-61599-435-9 paperback 

http://bobswriting.com/psych/depression.html

Reviewed by Hendrika de Vries

In all my over thirty years of practicing psychotherapy I have read and recommended many self-help books, but seldom have I found one that speaks to me with the spiritual wisdom of Bob Rich’s From DEPRESSION to CONTENTMENT. Here is a book that offers an attitude to life that can change your world-view even if you are not suffering from depression. It is a book not to be read in one sitting, but to be turned to again and again for daily words of wisdom and encouragement.

Dr. Rich puts our current epidemic of depression in a larger framework that helps the reader understand the nature of suffering and provides incremental small steps, baby steps, to move through the helplessness and overwhelm. He generously shares his personal experiences but also reminds us of the deep wisdom found in such timeless works as Viktor Frankl’s Man’s Search for Meaning and Mihály Csikszentmihályi’s Flow. He even includes a chapter on reincarnation and past lives that I found especially fascinating.

It’s like being given a spiritual tool kit. I have a daughter who is a sculptor. When she was a little girl, my father, a craftsman, taught her to use tools. Upon his death, the only thing she desired was his old tool kit. It had everything in it she needed, she said, because his love was in the tools he taught her to use. This book reminds me of that. Not just a self-help book, but a tool kit filled with the timeless wisdom available to us whether we need guidance to move through depression or just a refresher course in the meaning of life.

ABOUT THE AUTHOR

Dr Bob Rich lives inside his computer, because whenever he looks outside it, the news is full of too much horrible stuff. Various countries are acting as terrorists by slaughtering the civilians inside other countries (they pretend that war isn’t terrorism). Those who have so much wealth they don’t know what to do with it are using every means possible to steal more from those who don’t have enough. And the entire global economy is designed to kill all complex life on this planet, for example by bathing everything in chemicals that kill insects, birds, fish and the good bugs inside your digestive system. So, things are MUCH better within that computer. If you want to have a peek in there, visit Bob’s blog, Bobbing Around at https://bobrich18.wordpress.com

Learn more about Dr Bob Rich at Twitter @bobswriting. He writes with two mottos in mind, Commit random acts of kindness and Live simply so you may simply live.  

http://bobswriting.com

MORE ABOUT THE BLOGGER, THIS BLOG, AND ITS BENEFITS FOR WRITERS

 The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. Of particular interest to readers of this blog is her most recent How to Get Great Book Reviews Frugally and Ethically (http://bit.ly/GreatBkReviews ) that covers 325 jam-packed pages covering everything from Amazon Vine to writing reviews for profit and promotion. Reviewers will have a special interest in the chapter on how to make reviewing pay, either as way to market their own books or as a career path--ethically!

This blog is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.

Note: Participating authors and their publishers may request the social sharing image by Carolyn Wilhelm at no charge.  Please contact the designer at:  cwilhelm (at) thewiseowlfactory (dot) com. Provide the name of the book being reviewed and--if an image or headshot of the author --isn't already part of the badge, include it as an attachment. Wilhelm will send you the badge to use in your own Internet marketing. Give Wilhelm the link to this post, too.

An Unlikely Book Full of Learning Opportunities for Kids

Title: The Frogs Buy a New House
Subtitle: an economics story for children
Author: Carolyn Wilhelm
Illustrated by Oxanna Cerra's Teacher's Clip Art
ISBN: 0999776630
Available on Amazon 
Also available at an e-book

It is my guess that most parents don't have an inkling that a teaching aid like this available and that they are most unlikely to think about it when they are in the throes of moving.  But here it is straight from a teacher experienced in helping little humans to adjust to new experiences.

It helps understand the process, what to expect from buying a new house and moving from familiar surroundings to new ones. And it does it with imagination. Imagine water as money. Imagine a book that gives a parent (or teacher) a chance to explain the word "equity!" I believe that words like this are age appropriate at whatever age a child might hear them in conversation around the house or at school.

Though a slim book--a picture book--this book is intended for guided reading, for spending special time with adults to read and discuss its contents, laugh, and start feeling comfortable with a subject loaded with learning opportunities!  As a parent and former teacher myself, I wish I this book had been available for me to read to my daughter when we moved high into the hills around Los Angeles where there just happened to be seasonal ponds full of tadpoles in spring and lots of frogs year round!

MORE ABOUT THIS BLOG

The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. Authors, readers, publishers, and reviewers may republish their favorite reviews of books they want to share with others. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read and love. Please see submission guidelines on the left of this page and in a tab at the top of this blog's home page. Reviews and essays are indexed by genre, reviewer names, and review sites so it may be used a resource for most anyone in the publishing industry. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. #TheFrugalbookPromoter, #CarolynHowardJohnson, #TheNewBookReview, #TheFrugalEditor, #SharingwithWriters, #reading #BookReviews #GreatBkReviews #BookMarketing

Christmas Shopping Time with a Round the World Theme

Title: Sophia
The Christmas Eve Snow bunny and the Real Gift
Author: Wanda Luthman
Illustrated by Mara Reitsma
Genre: Children's Picture Book / Inspirational
Theme: Christmas Round the World
ISBN: 9 780998195889
Paperback: $6.99
Available on Amazon:  https://amzn.to/2B7dZwT

I am fast becoming a Wanda Luthman and Mara Reitsma fan.  I love their imaginations expressed in their poetry and art. I love the rhyme (lots of rhythm but rhyme that doesn't feel forced nor cliche).

I love that children are often introduced to a new word in Luthman's books. Words like "hemisphere" in this 'round-the-world story, a theme that is often seen in Christmas books but is especially needed these days as we work to include and understand other peoples and their cultures.

Is it too early to shop for Christmas? Heavens no! Children 'round the world will enjoy cuddling up before bed to partake of this bunny story from right now through the holidays. Bunny story? Of course! No point in labeling. She even wears a Santa hat.

MORE ABOUT THIS BLOG

 The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. Authors, readers, publishers, and reviewers may republish their favorite reviews of books they want to share with others. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read and love. Please see submission guidelines on the left of this page and in a tab at the top of this blog's home page. Reviews and essays are indexed by genre, reviewer names, and review sites so it may be used a resource for most anyone in the publishing industry. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. #TheFrugalbookPromoter, #CarolynHowardJohnson, #TheNewBookReview, #TheFrugalEditor, #SharingwithWriters, #reading #BookReviews #GreatBkReviews #BookMarketing

Jim Cox Calls The Frugal Book Promoter "Unreservedly Endorsed"

The Frugal Book Promoter, third edition

Subtitle: How to get nearly free publicity on your own or by partnering with your publisher
Series:  First in the multi award-winning HowToDoItFrugally Series of books for writers
Author: Carolyn Howard-Johnson (https://howtodoitfrugally.com)
Publisher: Modern History Press (http://modernhistorypress.com)
Awards: USA News Best Book Award Winner, Business category; Irwin Award, USA Book News winner
ISBN: 978-1-61599-468-7 (paperback)

ISBN 978-1-61599-469-4 (hardcover)

ASIN (e-book): B07X2CCTGL
Pages: 292
Endorsed by the legendary Dan Poynter and hundreds of others.
Includes: Index, Bibliography, Appendix, References
Suggested Retail: Hard cover: $36.95; Ebook: $6.95; Paperback: $24.95
Available Worldwide on Amazon (http://bit.ly/FrugalBookPromoIII)

Reviewed by Jim Cox, Editor-in-Chief Midwest Book Review 

Synopsis
Simply stated, this newly updated third edition of "The Frugal Book Promoter" by Carolyn Howard-Johnson assures even the most novice of authors to get their book gets the best possible start in life, whether their publisher assigns zero dollars or thousands to their book's marketing campaign. Carolyn is a former publicist and draws upon her years of experience to enable authors provides no-nonsense basics to build the essentials needed to build a time-saving social media campaign and knock'em dead lists of influencers that will be more effective than anything paid advertisement you could buy. Authors can pick and choose from dozens of ideas for promotions that Carolyn developed or refined through extensive (and award-winning) book campaigns of her own. There are campaign ideas, techniques and strategies to match any pocketbook and personality considerations.

Critique
It should be noted that the Midwest Book Review is positively cited three specific times as a valuable and valued resource for an author's book marketing campaign, along with a positive endorsement citation for Carolyn's work on her previous 'how to' books for authors and publishers. That said, this new third edition of "The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher" continues to be an unreservedly endorsed and recommended addition to personal, professional, community, college, and university library Writing/Publishing instructional collections. Thoroughly 'user friendly' in organization and presentation, it should be noted for personal reference and reading lists that this new edition of "The Frugal Book Promoter" is also available in hardcover, in a paperback edition (9781615994687, $24.95) and in a digital book format (Kindle, $6.95).

Editorial Note
Carolyn Howard-Johnson brings her experience as a publicist, journalist, marketer, and retailer to the advice she gives in her HowToDoItFrugally Series of books for writers and the many classes she taught for nearly a decade as instructor for UCLA Extension's world-renown Writers' Program.

The books in her How To Do It Frugally series of books for writers have won multiple awards. including from USA Book News, Readers' Views Literary Award, the marketing award from Next Generation Indie Books, and the coveted Irwin award among others

Howard-Johnson is also the recipient of the California Legislature's Woman of the Year in Arts and Entertainment Award, and her community's prestigious Character and Ethics award for her work promoting tolerance with her writing and Diamond Award for Achievement in the Arts. She was also named to Pasadena Weekly's list of "Fourteen San Gabriel Valley women who make life happen."

Of particular interest for the publishing community is a complete listing of her published works which can be found at:

http://www.howtodoitfrugally.com/published_works_almanac.htm

Admitting to carrying a pen and journal wherever she goes, Carolyn's website is www.howtodoitfrugally.com. Those interested can subscribe to her free #SharingwithWriters newsletter by sending an e-mail with "subscribe" in the subject

#TheFrugalBookPromoter #CarolynHowardJohnson #HowToDoItFrugally

Romuald Dzemo Reviews "Publish with a Purpose"

Publish with Purpose

Subtitle: A Goal-Oriented Framework for Publishing Success
Author: Tara R. Alemany
Publisher: Emerald Lake Books https://emeraldlakebooks.com
ISBN 9781945847158

$13.99 PB; $2.99 Kindle

126pp 

www.amazon.com

Reviewed by Romuald Dzemo for Midwest Book Review,
Readers' Favorite

Publish with Purpose: A Goal-Oriented Framework for Publishing Success by Tara R. Alemany is a practical guide to a successful writing and publishing career. With the number of book publishing options in the market, authors still find themselves trapped, unsure of what to do when it comes to getting their book in front of the right audience. While writing can be hard work, marketing a book can be even more demanding. Making the right decisions when it comes to publishing tools and an effective marketing strategy is the secret to not only getting books to the right audiences but building a career that is fruitful. In this self-help book, the author offers great advice and helps authors with tools they need to create a winning publishing strategy.

Tara R. Alemany breaks ground for both new and existing authors and discusses the importance of knowing why they write and connecting that why to the needs of their audiences. This book will help any writer learn the art of defining their purpose of writing, of knowing who their audience is, and of writing a book that addresses concrete needs while helping the author reach specific goals. The author explains the framework in this book and what it is designed to achieve: reader experience and the experience the author wants them to have, the author and their business, and the overall impact of the book. The ideas in this book are well arranged and the bullet points, combined with the step by step process, make a great working tool for readers. Publish with Purpose: A Goal-Oriented Framework for Publishing Success is written in an easy-to-understand conversational style that makes for a great reading experience. Filled with wisdom and insight, it is an excellent companion on the publishing path.

MORE ABOUT THE BLOGGER, THIS BLOG, AND ITS BENEFITS FOR WRITERS

 The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. Of particular interest to readers of this blog is her most recent How to Get Great Book Reviews Frugally and Ethically (http://bit.ly/GreatBkReviews ) that covers 325 jam-packed pages covering everything from Amazon Vine to writing reviews for profit and promotion. Reviewers will have a special interest in the chapter on how to make reviewing pay, either as way to market their own books or as a career path--ethically!

This blog is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.

Note: Participating authors and their publishers may request the social sharing image by Carolyn Wilhelm at no charge.  Please contact the designer at:  cwilhelm (at) thewiseowlfactory (dot) com. Provide the name of the book being reviewed and--if an image or headshot of the author --isn't already part of the badge, include it as an attachment. Wilhelm will send you the badge to use in your own Internet marketing. Give Wilhelm the link to this post, too.

#TheNewBookReview #TheFrugalBookPromoter #CarolynHowardJohnson #GreatBookReviews #GettingGreatBookReviews #HowToDoItFrugally #SharingwithWriters