Showing posts sorted by relevance for query Frugal Editor. Sort by date Show all posts
Showing posts sorted by relevance for query Frugal Editor. Sort by date Show all posts

Thursday, July 2, 2015

Midwest Book Review Managing Editor Reviews The Frugal Editor

 In The Frugal Book Promoter, I advise that authors choose promotions and marketing tools that fit their title, their personalities, and their pocketbooks.  Recently I have also learned it's a good idea to be kind to oneself and adapt to the circumstances of one's life. The campaign I had planned for the release of the second edition of The Frugal Editor  in paperback is far more casual (and scattered!) than the one I had planned because my husband fell from our roof and broke his vertebrae (four of them!), So, as a full time caregiver,  I'm taking my own advice and doing a what we might call this a dribble campaign. Here is the latest review from Beth Cox the new managing editor of The Midwest Book Review.

The Frugal Editor
Carolyn Howard-Johnson
From the HowToDoItFrugally Series of books for writers
HowToDoItFrugally Publishing
www.howtodoitfrugally.com
ISBN: 9781505712117
 $17.95
Genre: Nonfiction/Writers/Marketing
288pp, 

Review by Beth Cox, Managing Editor of Midwest Book Review
Reprinted with Permission from her June newsletter, the Beth Cox Report

June's Book of the Month is about the writing and publishing trades.
Writing/Publishing books are regularly featured in the Jim Cox Report,
 so I rarely spotlight them here, but this one is exceptionally worthy:

Editing is the process of selecting and preparing written, visual, audible and film media used to convey information. The editing process can involve correction, condensation, organization, and many other modifications performed with an intention of producing a correct, consistent, accurate and complete work. The editing process often begins with the author's idea for the work itself, continuing as a collaboration between the author and the editor as the work is created. As such, editing can involve creative skills, human relations and a precise set of methods. There are various editorial positions in publishing. Typically, one finds editorial assistants reporting to the senior-level editorial staff and directors who report to senior executive editors. Senior executive editors are responsible for developing a product for its final release. The smaller the publication, the more these roles overlap. In the book publishing industry, editors may organize anthologies and other compilations, produce definitive editions of a classic author's works (scholarly editor), and organize and manage contributions to a multi-author book (symposium editor or volume editor). Obtaining manuscripts or recruiting authors is the role of an Acquisitions Editor or a commissioning editor in a publishing house. Finding marketable ideas and presenting them to appropriate authors are the responsibilities of a sponsoring editor. Copy editors correct spelling, grammar and align writings to house style. Changes to the publishing industry since the 1980s have resulted in nearly all copy editing of book manuscripts being outsourced to freelance copy editors.

The Frugal Editor: Do-It-Yourself Editing Secrets for Authors is a complete course of instruction under one cover. From editing query letters to editing final manuscripts to the editorial chores of marketing, The Frugal Editor covers the complete range of editorial tasks and responsibilities -- including common mistakes and errors to avoid. Thoroughly 'user friendly' from beginning to end, The Frugal Editor is ideal for the novice author, and would prove to be of immense value as an instructional reference resource for experienced authors, publishers, publicists, and freelance copy editors.


Bethany Cox
Managing Editor
The Midwest Book Review
http://www.midwestbookreview.com

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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.

Monday, September 1, 2014

Frugal Editor Updates to Include Little-Known Ampersand Guidelines

The Frugal Editor
Subtitle: Do it yourself editing secrets for authors: From your query letter to final manuscript to the marketing of your new bestseller
By Carolyn Howard-Johnson
Genre: Nonfiction: Writers/Editing/Writing
Available as e-book at http://bit.ly/FrugalEditorKind  




Second Edition Gets Spit and Polish
 
Digital Books Make New Edits of Even a Book on Editing Possible
 
Carolyn Howard-Johnson’s newest book is a second edition of the multi award-winning The Frugal Editor: Do-it-yourself editing secrets for authors: From your query letter to final manuscript to the marketing of your new bestseller. And now it’s sporting new formatting and even a few additions all because of the magic of e-books.
 
The author of the HowToDoItFrugally Series of books for writers was inspired a poem one of her clients sent her for editing. The author had used the lovely-to-look at ampersand everywhere she need to use an and. That, of course, could be a style choice, but not all style choices are good choices. Poetry should be trimmed of excess words, but this choice only shortened conjunctions that could have just been red-penciled out. The poet said she had made the choice because ampersands are so pretty. Yes, they are. So pretty and so rarely used that the reader could become distracted from the poem’s intent and the imagery. Carolyn’s editing instinct has always demanded that trickery with font, formatting, strained metaphors and the like should be avoided. She can only hope her client took her advice.
 
But the incident made the author realize that most writers don’t understand when ampersands can and should be used. So, it was back to the recent edition to make additions—thanks to the ease of fixing books published digitally these days.
 
The first edition of The Frugal Editor published in 2007 was winner of USA Book News’ pick for Best Professional Book, a Reader Views winner, and received nods from the Next Generation awards and the Military Writers Society of America, but the new version is Expanded (more than 100 pages)! Updated! And Reformatted. It also has a a new subtitle, a new cover by Chaz DeSimone with a new three-dimensional look by Gene Cartwright. And this e-book version was honored again by Dan Poynter’s Global Ebook Awards and the Next Generation Indie Awards.
The second edition covers new editing tricks the author has come to appreciate since the first was published, including how to spot the overuse of helping verbs when simple past tense would work just as well; a reminder that politically correct usage isn’t always what a writer should strive for (consider some of the language used in the award-winning movie Twelve Years A Slave); and more on style choices vs. grammar rules and how to make those choices. She says, “I'd be embarrassed if I had to say I hadn't learned anything more I could share with my readers in seven years since the first edition was published.”
 The Frugal Editor received plaudits from industry shakers like Marilyn Ross, founder of Small Publishers or North America; Tim Bete, director of Dayton University’s Erma Bombeck Writers’ Conference, and respected industry editors like Barbara McNichol.  
 
Howard-Johnson, an instructor for nearly a decade at UCLA Extension’s Writers’ Program, chose to release this new edition for e-books with Amazon’s Kindle because their free app allows readers to access it for many platforms and the lower price of digital publishing gives her struggling students and clients an affordable choice. It will soon be available for print, too.
 
Whichever format a reader chooses, The Frugal Editor battles the gremlins out there who are determined to keep an author’s work from being published or promoted. Resolved to embarrass authors before the gatekeepers who can turn the key of success for them—these gremlins lurk in a writer’s subconscious and the depths of computer programs. Whether a new or experienced author, The Frugal Editor helps writers present whistle-clean copy (from a one-page cover letter to your entire manuscript) to those who have the power to say “yea” or “nay.”

The author is the recipient of the California Legislature’s Woman of the Year in Arts and Entertainment Award, her community’s Character and Ethics award for her work promoting tolerance with her writing, and its Diamond Award for her work with arts and culture. She was also named to Pasadena Weekly’s list of 14 women of “San Gabriel Valley women who make life happen.” She has worked for Good Housekeeping Magazine and as a journalist for several newspapers and has been a popular presenter at writers’ conferences nationwide like the one at San Diego State University and the Sinclair Lewis Writers’ Conference. She is also a novelist and poet, which informs the advice she gives to authors of those genres.
 
Learn more about Howard-Johnson and her HowToDoItFrugally series of books at http://www.howtodoitfrugally.com.
 
The e-book is available at http://bit.ly/FrugalEditorKind.
 
# # # #
Cover image and media kit available on request at HoJoNews@aol.com.
 
“Absolutely essential for beginning writers and a necessary reminder for the more advanced.  The mentor you've been looking for.  This book won't collect dust!”~Christina Francine, review for Fjords Review


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 The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.

Sunday, July 3, 2016

Costa Rican Author Gleans Editing Tips from The Frugal Editor

Title: The Frugal Editor, 2nd Edition
Author: Carolyn Howard-Johnson
Author’s Web site: http://HowToDoItFrugally.com
Awards: USA Book News, Reader Views, Irwin Award
ISBN: 9781505712117
Available as an e-book or paper, http://bit.ly/FrugalEditor

Reviewed by Helen Dunn Frame

Senior citizens may find it difficult to change a life-long habit, specifically typing two spaces after the end of the sentence. Now it’s possible to keep an old habit and let Word “correct” it for you. Author Carolyn Howard-Johnson, in The Frugal Editor that contains a wealth of information for writers editing their own work, explains how to use “Replace” to fix this element in a document.

She outlines the directions under a “Sidebar” in the book, one of many tips crammed in it. I found it on page 34 of 123 pages in my PDF copy under the heading Let Your Replace Function Spot the Dots.

Be sure to “Select All” to highlight the entire document. Just remember to put the cursor on the “Find what” and “Replace with” bars, to the far left as possible. Press the space bar twice in “Find what” and once in “Replace with.” They will look blank but when you click on “Replace All,” the poltergeist will correct the spaces. A box appears to confirm the app has worked.

The Frugal Editor has helped me before with useful information.

MORE ABOUT THE REVIEWER

Helen Dunn Frame is the author of
Retiring in Costa Rica or Doctors, Dogs and Pura Vida (Second Edition); Greek Ghosts; Wetumpka Widow, Murder for Wealth; Secrets Behind the Big Pencil, Inspired by an Actual Scandal.

Website:
http://bit.ly/1KxXt7T  Facebook: http://on.fb.me/1COtMJn 

MORE ABOUT THE AUTHOR

Carolyn Howard-Johnson brings her experience as a publicist, journalist, marketer, and retailer to the advice she gives in her HowToDoItFrugally series of books for writers and the many classes she taught for nearly a decade as instructor for UCLA Extension’s world-renown Writers’ Program. All her books for writers are multi award winners including both the first and second editions of The Frugal Book Promoter and her multi award-winning The Frugal Editor won awards from USA Book News, Readers’ Views Literary Award, the marketing award from Next Generation Indie Books and others including the coveted Irwin award. Her next book in the HowToDoItFrugally series for writers will be How To Get Great Book Reviews Frugally and Ethically.
Howard-Johnson is the recipient of the California Legislature’s Woman of the Year in Arts and Entertainment Award, and her community’s Character and Ethics award for her work promoting tolerance with her writing. She was also named to Pasadena Weekly’s list of “Fourteen San Gabriel Valley women who make life happen” and was given her community’s Diamond Award for Achievement in the Arts. 
                 

The author loves to travel. She has visited eighty-nine countries and has studied writing at Cambridge University in the United Kingdom; Herzen University in St. Petersburg, Russia; and Charles University, Prague. She admits to carrying a pen and journal wherever she goes. 

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 The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.

Thursday, January 2, 2014

Wish Associates Success in New Year with Gift That Keeps Giving


The new year is upon us and I thought I'd share a new review for my little engine that could, The Frugal Editor : Do-it-yourself editing secrets for authors: From your query letter to final manuscript to the marketing of your new bestseller, because it isn't too late to order it sent from Amazon to your favorite editor to wish professional assoicates success in the New Year of 2014 .  And it's a gift that will keep on giving.

The Frugal Editor 
Second Edition
Subtitle: Do-it-yourself editing secrets for authors: From your query letter to final manuscript to the marketing of your new bestseller
First Edition Published by Red Engine Press
Available as paperback and Kindle on Amazon
Genre: Nonfiction: Writing/Marketing/Editing/Self-Help

 
 
By Helen Dunn Frame
 
When Carolyn Howard-Johnson offered me the opportunity to own The Frugal Editor, I was deep into resurrecting an incomplete mystery manuscript that definitely would require editing. Having begun my writing and editing career in what some would characterize as “the old days,” I am always open to reading articles or books that might inform me about the latest trends or refresh my stuffed memory regarding grammar and punctuation.

 

Carolyn Howard-Johnson deserves commendation for taking the time to explain much about the editing process, especially in this self-publishing era. Her goal is to help authors to obtain a finished product worthy of Simon and Schuster. The book guides readers through the changes evolving in the English language that has no governing academy regulating it.

When I learned to touch typing, for example, our teachers emphasized putting two spaces between sentences. Computers have changed the rule to one space. This habit is ingrained so deeply that now I have to make a conscious effort to strike the space bar only once or to use the wonders of Word to correct those that Gremlins (or Poltergeists) sneak into the piece.

If you are just beginning to create articles, stories, or books, you will find The Frugal Editor a great tool. As a veteran to the craft, you may stir up a memory of something you had stored in the file cabinet of your mind. If somehow the book fails to benefit you, pass it on to that budding writer who will be ever grateful. I, for one, am delighted to have it in my e-book library. For more books and poetry check out The Frugal Book Promoter: http://budurl.com/FrugalBkPromo and the website: http://www.HowToDoItFrugally.com

 ABOUT THE REVIEWER

Helen Dunn Frame
Retiring in Costa Rica or Doctors, Dogs and Pura Vida (Second Edition); Greek Ghosts Website:
www.helendunnframe.com


----- The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.

Saturday, August 1, 2015

Chief Editor at Midwest Book Review Praises The Frugal Editor

The Frugal Editor, second edition
Author: Carolyn Howard-Johnson
HowToDoItFrugally Publishing
www.howtodoitfrugally.com
ISBN: 9781505712117
$17.95 pbk / 
$9.00 Kindle 
Available on Amazon 

Reviewed by James A. Cox, Editor-in-Chief Midwest Book Review for Library Bookwatch (July  2015), the Jim Cox Report, and the Writing/Publishing Shelf at Midwest Book Review


Now in an updated second edition, The Frugal Editor is part of the "How To Do It Frugally" series for writers and publishers, and an absolute "must-have" for virtually all aspiring and practicing authors in these tough economic times. Tips, tricks, techniques, and do-it-yourself editing secrets will aid in improving one's writing at every stage of the process - from creating an initial query letter to revising rough drafts, putting the finishing touches on the final manuscript, and marketing the published work. 

"Remember when you first realized that a blow-by-blow account of a movie bored your parents? It's true with books, too. When space is limited, your plot should be a mere logline, pitch, or teaser. Your credentials or experience will be far more impressive to an agent or publisher." 

Extensive appendices filled with useful things like professional sample cover letters or query letters, tips for Kindle formatting made easy, and more round out this top-notch guide by award-winning author and former New York publicist Carolyn Howard-Johnson. 

Also highly recommended is the second edition of "The Frugal Book Promoter" (9781463743291, $17.95 pbk / $9.95 Kindle).
 
MORE ABOUT THE REVIEWER
Jim Cox and the Midwest Book Review have a long history of providing credible reviews to authors regardless of the press they are printed on. Find them at http://www.midwestbookreview.com. Cox also edits the Library Bookwatch, an online magazine, and his own e-mail newsletter, the Jim Cox Report.
 


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The New Book Review is blogged by Carolyn t is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers.

Sunday, December 2, 2018

Invaluable and Engaging Read for Editing Books with Excellent Advice


The Frugal Editor: Do-It-Yourself Editing Secrets, from your query letters to final manuscript to the marketing of your new bestseller.


Title: The Frugal Editor

  • Series: HowToDoItFrugally Series of Books for Writers
  • Author: Carolyn Howard-Johnson
  • Paperback: 288 pages
  • Language: English
  • ISBN-10: 1505712114
  • ISBN-13: 978-1505712117

This book is engaging and fun to read. It answers the questions you have been considering researching someday as you write and wonder if you are doing the right thing. As I read, I learned answers to questions I didn’t know I had been thinking about.

This book will help you be frugal with your time. It may be used as a research book by consulting the index for all your projects.

Don’t turn in any manuscript without first reading this book. This book will help polish any writing piece.

The author suggests it is important to be open to accepting suggested edits. The difference between an editor and a someone who reads to find typos is well-explained in this book. You might need both!

The author explains:
*Writers should use Word editing, but not rely on it alone.
*Manual and digital proof-reading and editing are both important.
*Step-by-step information is provided for editing in Word.
*Books and web sites that will help a writer are recommended, as well.
*The difference between save and save as when naming manuscripts is explained. This is important to know so work is not accidentally lost.
Howard-Johnson explains why a manuscript should be edited for only one with one kind of edit at a time. The editing is never done!
Did you know the whole publishing world dislikes the term fictional novel? Novels, by definition, are fiction. Other terms the “whole publishing world” dislikes are also discussed to help writers avoid newbie mistakes.
To start a book title with the word the, or not? Certain issues arise if the title of your book starts with the (or a or an).
The author divulges agents’ pet peeves!
The book includes humor, such as this sentence: “Though find function is not a therapist, yours can help you with your personal oddities.”

Howard-Johnson explains the passive voice isn’t all bad, and examples of times it can be used are provided. The author gives the link to Rutgers University, which gives examples of how politicos and others use passive to weasel out of stuff. 

If you write nonfiction exclusively, did you know more nonfiction writers are using dialogue than ever before?

Ten easy ways to improve your dialogue are listed and explained.

Maybe you want to “Get Rid of Dialogue Migraines?”

Legitimate uses for the ampersand are given. Who knew?

Avoiding the green grocer’s apostrophe is discussed to avoid phrases such as, “Avocado’s Sold Here.”

Howard-Johnson says rules and guidelines for print and the Web are galaxies apart, and to think of them as different genres. Speaking of the web, she explains: 

1. How to avoid Internet shams and scams.
2. Guidelines for sending your submission packages by e-mail or snail mail are also discussed.

This book is invaluable!


Invaluable and Engaging Read for Editing Books with Excellent Advice

MORE ABOUT THE REVIEWER

This review was originally posted on Goodreads and Amazon by Carolyn Wilhelm of Wise Owl Factory. 

MORE ABOUT THIS BLOG 

The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.

Friday, September 21, 2018

Midwest Book Review Editor Reviews Book on Getting "Forever Reviews"

Title: How to Get Great Book Reviews Frugally and Ethically
Subtitle: The ins and outs of using free reviews to build and sustain a writing career
Author: Carolyn Howard-Johnson
Publisher: CreateSpace, 4900 LaCross Rd., North Charleston, SC 29406
Author's website: http://howtodoitfrugally.com
ISBN: 9781536948370
$17.95, PB (also available for all ebook readers on Amazon)
340pp
Purchase on Amazon
Reprinted with permission from the Midwest Book Review

Reviewed by James A. Cox, Editor-in-Chief of Midwest Book Review

How to Get Great Book Reviews Frugally and Ethically


Full disclosure -- I have been the editor-in-chief of the Midwest Book Review for some 43 years now and I have known Carolyn Howard-Johnson in a professional capacity as a freelance book publicist and promoter for more than two decades. I and the Midwest Book Review are mentioned quite positively a number of times in the pages of "How to Get Great Book Reviews Frugally and Ethically", which also includes her adaptation of our "Reviewer Guidelines". We are cyberspace pen-pals and I have given positive reviews for her two previous 'how to' books for writers and publishers: "The Frugal Book Promoter" and "The Frugal Editor".

"How To Get Great Book Reviews Frugally and Ethically" deftly draws upon Carolyn's many years of experience and expertise in helping writers avoid various kinds of pitfalls, misconceptions, and in dealing with the out-and-out scams perpetrated on unsuspecting authors, as well as helping them reach their dreams of great reviews, great book tours, and great launches.

Every aspect of acquiring usable reviews on a 'shoestring/no-string' marketing budget is covered. Of special note to me as an editor of reviews is the fifth section (Writing Reviews Are Powerful Platform Builders) with its instructions on writing professional quality reviews.

Thoroughly 'user friendly' in tone, style, commentary and presentation, I have only one little quibble with this first edition -- half the references to the Midwest Book Review are not on the page numbers cited in the Index but are to be found a couple of pages later! I know because (my ego being what it is) that's the first thing I looked at when picking up the book for review! But this is something easily corrected in what is certain to be the next printing now that I've drawn Carolyn's attention to it (she is a notorious stickler for detail!).

A fundamental and superbly organized do-it-yourself instruction manual and guide, "How to Get Great Book Reviews Frugally and Ethically" should be considered mandatory reading for every self-published author aspiring to a professional career and every independent press publisher seeking to achieve financial success. It could well serve as a curriculum textbook for college Writing/Publishing courses.

Carolyn Howard-Johnson's "How to Get Great Book Reviews Frugally and Ethically" is appropriately subtitled -- The ins and outs of using free reviews to build and sustain a writing career.

Unreservedly recommended for personal, professional, community, college, and university library Writing/Publishing instructional reference collections, it should be noted for personal reading lists that "How to Get Great Book Reviews Frugally and Ethically" is also available in a digital book format (Kindle, $5.99).

Simply stated, this comprehensive, definitive, do-it-yourself guide, "How to Get Great Book Reviews Frugally and Ethically", is the next best thing to hiring Carolyn to personally create a review driven marketing campaign for your book.




MORE ABOUT THIS BLOG

 The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.

Midwest Book Review Editor Reviews Book on Getting "Forever Reviews"



Saturday, April 5, 2014

Second Edition Reviews by Well Known Editor Dr. Bob Rich

The Frugal Editor
Subtitle: Do-it-yourself editing secrets for authors; From your query letter to final manuscript to the marketing of your new bestseller
By Carolyn Howard-Johnson
Second Edition: Newly formatted, updated, and expanded
Multi award-winning first edition
Purchase e-book
Genre: Nonfiction/writing, editing, marketing
Print edition is coming soon


Reviewed by Dr. Bob Rich, editor of "Bobbin Around"


Carolyn Howard-Johnson has sent me an invaluable resource: the revised, updated The Frugal Editor: Do-it-yourself editing secrets for authors; From your query letter to final manuscript to the marketing of your new bestseller.

One of the marketing tricks in this digital age is the elephant-size subtitle. Carolyn explains that it contains all sorts of keywords that will direct Internet searches to her book.
The conventions of grammar, punctuation, clear writing, and similar topics are not most people’s idea of light reading. Carolyn’s chatty style and clarity help to make such stodgy stuff more palatable.
This is not a book to read, but a reference book to study. It should be an essential part of any writer’s armoury.


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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.

Monday, August 29, 2011

Compulsive Reader Reviews Expanded Second Edition of Frugal Book Promoter


The Frugal Book Promoter: Second Edition: How to get nearly free publicity on your own or by partnering with your publisher.
The Frugal Book PromoterHow to get nearly free publicity on your own or by partnering with your publisher
by Carolyn Howard-Johnson
Second Edition
CreateSpace
Paperback: 416 pages, August 25, 2011
ISBN-13: 978-1463743291
Reviewed by Magdalena Ball

It doesn't matter how many books you've published. Self-published or traditionally published, gaining publicity is always tricky, always critical, and always a moving target. If your budget is limited, it's even harder, and perhaps, even more imperative. Enter Carolyn Howard-Johnson, the queen of frugal promotion. Her frugal books are pitched at the modern writer: time poor, financially parsimonious, and publicity hungry. The Frugal Book Promoter (www.budurl.com/FrugalBkPromo) is the jewel in the crown. As with the first version, The Frugal Book Promoter is full of ideas, strategies, and tips for promoting your book cheaply, in innovative and effective ways, but it has been updated with a much greater focus on new technologies, the all-important social networks, and a range of strategies designed to help authors with less commercial offerings such as poetry and fiction.

Of course the book is rich with classic techniques too, such as media releases, query letters, and a whole fantastic chapter pulling together a media kit. There's information on using bylines, writing a biography, obtaining endorsements and blurbs, distribution of releases, obtaining reviews, tradeshows, book fairs, setting up a website, and many more 'must-do' items that have really become part and parcel of any author's promotional toolkit. Ignore this kind of stuff and unless you win some kind of book lotto, your book will almost certainly fall into the obscurity that is an ever-present risk of modern authordom. What I like best about Howard-Johnson's book is the simple, informal prose which is both warmly reassuring ('of course you can do this'), and deceptively intelligent. The reader is encouraged and reminded of his or her own innate capabilities even as they're goaded onto to raising the bar:
 
You’ve been practicing PR most of your life. Getting along with family. Impressing a new boss. You’ve been a customer and know why you like some products and businesses better than others. All it takes is some examination of the processes that influence you to get a grip on public relations—even on marketing as a whole.

The new version also contains a chapter on some of the most current topics, including information on blogging, working Amazon, using social networks, and even some common pitfalls to avoid in blogging and networking. Howard-Johnson totally practices what she preaches, so her advice comes directly from her many years of experience, and is rich with innovative ideas to minimise the time involved and maximise the input through such things as integration and cross-linking, clever use of soundbites and re-tweetable tweets, setting up a "Quotable Quotes” page on your Web site (I love that one), using RSS, and many other novel ideas. Throughout the book there are links, anecdotes, worked examples, and excellent templates including queries, a sample media release, blog entries, invitations, and even a tip sheet.
 
No, you don't really need a copy of The Frugal Book Promoter. You could hire a publicist for $100 an hour, or organise a retainer for anywhere from $1,500 to $20,000. But if you're looking to do your own publicity, or to augment your publishers and don't have the kind of budget that can support a publicist, or you simply want to do the legwork, connect with your reading public, and do your best to ensure that your wonderful work of art reaches a maximum audience, then this book is really the self-promoter's bible. You don't have to read it cover to cover, although it's certainly accessible and enjoyable enough to do so. The book is well-referenced and perfectly designed to enable the frugal author to dip in once a week and pull out a new publicity idea to try, or to use as a reference when it's time to pull together a marketing plan for your book, or at that moment when you need to write a press-release and want a template and guide, when you're looking for ideas to maximise your book signing. Whatever kind of promotions you want to do for your book, you're sure to find it in The Frugal Book Promoter. Howard-Johnson makes it all sound simple, and provides such easy instructions, that you'll want to go out straightaway and get to it. Put simply, The Frugal Book Promoter is the best guide around for create interesting, fresh, inexpensive, and relatively easy promotion for your book, whatever the genre.
 
~Magdalena Ball runs the popular review site Compulsive Reader and is an award-winning author and poet in her own right.

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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :

Monday, April 30, 2012

Marketing for Writers Book Gets 5-Star Review from Veteran Reviewer

The Frugal Book Promoter
Subtitle: How to get nearly free publicity on your own or by partnering with your publisher
By Carolyn Howard-Johnson
Author's Web site: www.howtodoitfrugally.com
Genre: Nonfiction/How-to/Business/Book Marketing/ Book Promotion/PR
Available paperback/Kindle www.budurl.com/FrugalBkPromo

Reviewed by Robert Medak

The Frugal Book Promoter is a book every author needs in their library for consultation when promoting their book without spending every dime in their piggy bank.

This copy of The Frugal Book Promoter is a revised and expanded work by Carolyn that tells it like it is as only she can.

This reviewer read and reviewed the original copy of The Frugal Book Promoter, but his copy holds even more information than the original with links to more information, people you might want to contact for help with book covers and marketing your book, which authors need to take on in today’s publishing environment.

It is a sad fact, that publishers are not what they used to be as far as publicity and marketing for your book. More responsibility rests on the shoulders of authors for getting out and making your book sell. The more you can do on your own will save you money, which most authors do not have for hiring a publicist or marketer. It is now up to the author to learn how to do this.

Yes, authors are no longer just authors. They are authors, salespersons, marketers, publicists, and anything else to get their book into the hands of readers.

In The Frugal Book Promoter, authors will find frugal ways to market and promote their books.

Authors need to add The Frugal Book Promoter to their required reference books in writer’s library.

This reviewer highly recommends The Frugal Book Promoter as a must read for anyone thinking of writing a book and getting it into the hands of readers.

The Frugal Book Promoter receives a five out of five star rating from this reviewer who is adding it to other reference books in his library.

~Robert Medak, Freelance Writer/Editor/Reviewer/Marketer

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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :

Thursday, September 22, 2011

Professional Marketer Gives Frugal Book Promoter Five Stars

The Frugal Book Promoter, Second Edition
Subtitle: How to get nearly free publicity on your own or by partnering with your publisher.
Published by HowToDoItFrugally
By Carolyn Howard-Johnson
Cover by Chaz DeSimone, www.chazdesimone.com
ISBN: 9781463743291
Order at www.budurl.com/FrugalBkPromo
Also available for Kindle

Reviewed by
Eric V. Van Der Hope (Fox Hills - Culver City, California) originally for Amazon


This review is from: The Frugal Book Promoter: Second Edition: (Paperback)
My first `introduction' of Carolyn Howard-Johnson was after reading her first edition of `The Frugal Book Promoter: How To Do What Your Publisher Won't' back in 2007. Definitely a book full of useful ideas, strategies & techniques to implement a promotional `plan of attack' for any book! Many authors don't have the means necessary to afford big advertising campaigns to fund their marketing, promotion or publicity. Carolyn is able to share with her readers how they can be just as effective with publicity without having deep pockets. This book was one of my first marketing/publicity resources that I purchased before publishing my first book and it's one of the reasons why my own book Mastering Niche Marketing' has seen the success it has.

If you can compare a book to something of value, I'd say that Carolyn's First Edition was like Silver! However, Carolyn's Second Edition of `The Frugal Book Promoter: Second Edition: How to get nearly free publicity on your own or by partnering with your publisher' can be compared in value to GOLD.

This edition is an update to her first book (128 more pages full of valuable content) that contains additional promotional and marketing techniques that can be used on a limited budget but doesn't take away from the effectiveness. Carolyn is able to draw from her own experience in the industry and reveal how authors can do their own promotion more effectively, better than that of the publisher (who probably wouldn't do it at all) and even a professional publicist. It's been said that the author of a book knows their book best and thus they'd probably be in a position to know what their readers are searching for. `The Frugal Book Promoter: Second Edition: How to get nearly free publicity on your own or by partnering with your publisher' should be one of the first books on your list to get if you wish to promote your book successfully. It's practical and full of useful techniques and strategies that even well-seasoned publishers, authors and publicists would benefit from!

What are you waiting for . . . ? Still undecided . . . ? Then the 100+ reviews from Carolyn's First Edition of `The Frugal Book Promoter: How To Do What Your Publisher Won't' should be a motivating factor that this book should be read, studied and used (put into action)!

~Reviewer Eric V. Van Der Hope is a  publisher and #1 Best-selling Author of 'Mastering Niche Marketing'

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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :

Saturday, November 16, 2019

Writers on the Move Guru Karen Cioffi Reviews Third Edition of The Frugal Book Promoter

The Frugal Book Promoter
Subtitle: How to get nearly free publicity on your own or by partnering with your publisher
Edition: Three
Awards for all editions: Winner USA Book News, coveted Irwin Award
Award, USA Book News winner, silver medal from Military Writers Society of America, honored by Global Ebook Awards
Publisher: Modern History Press
Publisher’s Website: www.modernhistorypress.com
ISBN: 9781615994687
ASIN: 978161594694
Available in hard cover, print and ebook onAmazon


Reviewed by Karen Cioffi-Ventrice originally for Amazon

Marketing and promotion are changing all the time, from the best ways to get visibility for you and your book to maintaining an effective search engine optimized website.

Continually striving to give her readers the most helpful book promotion tools possible, Carolyn Howard-Johnson has created The Frugal Book Promoter – 3rd Edition.

This third edition provides authors with the latest promotional information and resources. And, it's been reorganized for easier reading.

What's best about The Frugal Book Promoter – 3rd Edition - is that along with well researched tools and tips, it's filled with Carolyn's own marketing experiences. This includes booboos from her early marketing days when her Wiki page was taken down when she was booted off of Facebook.

As Carolyn is a well-known expert book promoter, these tips, insights, and warnings are invaluable.

This latest edition includes everything from writing a query letter to copyright information to using QR codes to backdoor methods for getting reviews. And' there's lots on "You and the Media."

Plus, there are lots and lots of samples, including sample query letters and even a sample blog entry. 

My favorite line in the book is in Chapter 10:
"You can’t count on your publisher. Publishers focus on their next big profit maker when sales of your book dwindles."

This says it all. 

If you're questioning the need to promote your book, even if you're traditionally published, the answer is, YES. It’s essential. And, I can't think of a better book to help you do this than Carolyn Howard-Johnson's The Frugal Book Promoter – 3rd Edition. 

Writers on the Move Guru Karen Cioffi Reviews Third Edition of The Frugal Book Promoter
More About the Reviewer

Karen Cioffi is a children’s ghostwriter and author/writer online platform instructor with WOW! Women on Writing. She is also the founder and editor of Writers on the Move.
Learn more about her ghostwriting services at https://karencioffiwritingforchildren.
For her online platform classes, visit:

MORE ABOUT THE BLOGGER, THIS BLOG, AND ITS BENEFITS FOR WRITERS

 The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. Of particular interest to readers of this blog is her most recent How to Get Great Book Reviews Frugally and Ethically (http://bit.ly/GreatBkReviews ) that covers 325 jam-packed pages covering everything from Amazon Vine to writing reviews for profit and promotion. Reviewers will have a special interest in the chapter on how to make reviewing pay, either as way to market their own books or as a career path--ethically!

This blog is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.



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