ENTER YOUR FAVE MARKETING TIP HERE

Hi, it's Carolyn Howard-Johnson here, creator of the blogs: #NewBookReview and #SharingWithWriters.  

MY INVITATION TO OUR SHARINGWITHWRITERS FANS

Do your have one successful marketing tip to share with your fellow authors, publicists, readers and book marketers? Just send it to me at carolynhjohnson@icloud.com with the words "My fave marketing tip" in the subject line, using the format below. We will publish your tip and give a special award to the one which receives the greatest number of views that month.  

A MESSAGE FROM MY ASSOCIATE, LOIS W. STERN

This is an opportunity to get more eyeballs focused on you, whether you are an author, publisher, editor or publicist. 

We all know that even the best of books won’t go far without some good marketing behind them, so how about sending Carolyn your FAVE marketing tip, using the form below. Then Carolyn and I will select one marketing tip each month as the WINNER OF THE MONTH, based on the number of views it gets, and post it on this blog and TheNewBookReview blog too. And that’s a big deal ‘cause it gives you one more opportunity to highlight your accomplishments as an Author, Editor, Publisher or Marketing guru. and i'll kick it off with one of my own, THE ZODIAC.

HOW TO SUBMIT YOUR FAVE MARKETING TIP:

To make the submission process easier, first copy and paste the template below to help you gather all your data. Then I will post it for FREE at: https://SharingwithWriters.com/

 TEMPLATE for SUBMITTING a FAV MARKETING TIP

YOUR NAME: 

YOUR CREDENTIALS:: How you want to be known  

(Author, Publicist, Editor , Marketing guru . . .)

TITLE(S) OF BOOK(S) YOU SUCCESSFULLY MARKETED:

MARKETING TIP  ITSELF, of course!

IMAGES: Please include JPEG IMAGES of your choice, (ie Your logo, Your photo, Anything that helps define you and the book you marketed). Kindly send each with an identifying caption.

ABOUT YOU, THE MARKETING GURU: With Optional Biography/credit line. 

(Don’t be shy. This is your opportunity to let readers know of all your wonderful accomplishments.)

YOUR  FAVE LINKS: 

YOUR E-MAIL ADDRESS: ____________________________

Do you want this email to be included with your marketing tip?

 ___ Yes ___ NO

LAST CHECK: NITTY GRITTY BUT IMPORTANT PUBLISHING STUFF

YOUR SUBMISSION WILL INCLUDE:

Your name as submitter of this marketing tip.

Title of book you are marketing.

Actual marketing tip.

Permission to print your marketing tip. 

Photos of your choice in JPEG format.

Caption to identify each submitted photo.

Note #1: If you would like to quote a testimonial or blurb of twenty-five words or less at the end of your marketing tip, please feel free to do so. 

If you need help editing blurbs, read Carolyn’s “The Frugal Editor” using the Index to find appropriate entries. 

Note #2: Watch for our new feature--a marketmatic free contest to select a winning marketing tip from among all those submitted each season--a veritable zodiac of winners!  

Yay! A way for us to extend one more lucky participants exposure a bit farther, and give them a chance to tout another win! 

And, I think I have talked Lois into making an award-emblem for winners to use in their own campaigns... forever afterward.

Note #3: Did you have trouble choosing which marketing tip to submit? Not to fret, you can make a regular habit of sending them. But only one a month, and ONLY one in each submission email. 

We accept more than a single marketing tip from any given participant, spaced at 30 days or more apart. Please send each tip separately. 

ABOUT THENEWBOOKREVIEW ASSOCIATE:

Lois W. Stern is an Associate & Review Coordinator for TheNewBookReview. She is also the creator of Tales2Inspire®, an #AuthorsHelpingAuthors project/contest to help aspiring writers on their paths to discovery. And best of all, it’s Free. Lois has now published twelve Tales2Inspire® treasured Tales2Inspire Jewel Collection anthologies and six Tales2Inspire 2-in-1 Diamond Collection anthologies. As a multi award winning author, her work has been featured in the New York Times, Newsday, Long Island Press, Barnard Magazine, on Local Access TV and in live presentations in varied venues. As TheNewBookReview review coordinator, Lois serves as an outreach to help other authors brand themselves as authors of talent. 

More About #TheNewBookReview Blog 

The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. Authors, readers, publishers, and reviewers may republish their favorite reviews of books they want to share with others. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read and love. Please see submission guidelines in a tab at the top of this blog's home page or go directly to the submission guidelines at http://bit.ly/ThePlacetoRecycleBookReviews or to the guideline tab at the top of the home page of this blog. Authors and publishers who do not yet have reviews or want more may use Lois W. Stern's #AuthorsHelpingAuthors service for requesting reviews. Find her guidelines in the right column of this blog home page (a silver and gold badge and threee silver-gray circles beneath it. Carolyn Wilhelm is our IT expert, an award-winning author and veteran educator, she also contributes reviews and posts on other topics related to books. Reviews, interviews, and articles on this blog are indexed by genre, reviewers' names, and review sites so #TheNewBookReview may be used as a resource for most anyone in the publishing industry. As an example, writers will find this blog's search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. #TheFrugalbookPromoter, #CarolynHowardJohnson, #TheNewBookReview, #TheFrugalEditor, #SharingwithWriters, #reading #BookReviews #GreatBkReviews #BookMarketing HowToDoItFrugally http://bit.ly/ThePlacetoRecycleBookReviews. Pre-format the post editor for each new post. Cancel Save Post published

http://SharingwithReaders

Review of ASTROLOGY IN THE ERA OF UNCERTAINTY BY JOE LANDWEHR

TITLE OF YOUR BOOK: ASTROLOGY IN THE ERA OF UNCERTAINTY

AUTHOR OF BOOK's NAME: JOE LANDWEHR

AUTHOR'S EMAIL ADDRESS joelandwehr@socket.net 

AUTHOR'S FAVORITE LINKS: https://www.joelandwehr.com/astrologyintheeraofuncertainty

ADD THIS ASSURANCE TO SATISFY COPYRIGHT LAW: 

 _x_ Yes, I have received permission from the reviewer to reprint their review in its entirety. 

REVIEWER’S BYLINE: Armand Diaz, review originally published in the NCGR Memberletter, Spring 2024

INCLUDE THE THE REVIEW ITSELF, of course!

In a kind of symmetry, Joe Landwehr wishes more people would pay attention to astrology, and I wish more astrologers would pay attention to Joe Landwehr. He’s among the most original and grounded astrologers writing today, and his work has a tremendous benefit to offer the thinking astrologer: his work is always thought-provoking. Astrology in the Era of Uncertainty is his latest book, and perhaps his most accessible work.

Reading the title, I thought that I might be in for a book about mundane astrology and how to handle the aftermath of the last decade’s Uranus-Pluto square or other celestial signposts. What I found instead was a reorientation of astrology within the already-accepted ‘era of uncertainty’, an era that extends in both directions well beyond any current transits.

In the first chapters, the author takes up the question of astrology’s relationship to the dominant paradigm in Western culture, scientific materialism. This is a topic that has been frequently addressed by many astrologers— myself included—and Landwehr does an excellent job of showing both why the materialist paradigm is limited and why astrology doesn’t fit in as a science (and should stop trying to do so). 

Thinking that particular argument had been dispatched, I found to my surprise that Astrology in the Era of Uncertainty goes on to deconstruct not only scientific materialism, but the gushier side of the New Age, as well as traditional religion (to some extent). Landwehr has little tolerance for sloppy thinking, whether it comes from the rationalist or non-rationalist, and he doesn’t mind taking aim at astrologers who slide around in the mud of overgeneralizations and simplistic arguments.

The book presents a history of current thought; that is, how we got where we are, both astrologically and in the dominant paradigm. Landwehr follows the New Age back to its origins, and he traces astrology forward into Psychological Astrology and its more modern forms. While recognizing the value of the various twists, turns, and innovations, he also takes out the razor of discrimination to point out where things veer off course.

Although the material is philosophical and historic, Landwehr’s writing is clear and concise, and this makes the book very accessible and a pleasure to read. I read, reread, put it down, and took it up again many times, and presumethis is the way many of us will read it—taking time to think is part of the process.

Later in the book, the author presents an example of the astropoetic approach via an empirical exploration of decades of Vesta transits in his personal chart (actually, Vesta returns rather than transits). This more intimate approach works well to show us how astrological understanding develops as a blend of accepted knowledge with personal experience (although he never really stops addressing historical material).

Rather than resting on rigid principles in a mock-scientific formula, we are encouraged to move around freely within the parameters described by our art. This section of the book is sure to appeal to many astrologers, and it serves as a balance to the more philosophical material. Indeed, Landwehr talks about the balance between yin and yang approaches, or the hermeneutics of faith and suspicion.

It is a common endeavor among astrologers to try to situate astrology within the contemporary world, a world which is—as Landwehr points out—simultaneously hostile to astrology and fascinated by it, depending on what sector of society you fathom on the issue. Generally, I have found that authors on the subject wish to convince the greater world of astrology’s value, or at least generate a group effort to step outside of the dominant paradigm together. There’s often a tightness in these arguments, a plea of “don’t leave me hanging out here by myself.” By contrast, Joe Landwehr offers his insights with an open hand. Once you read Astrology in the Age of Uncertainty, you’ll understand far more about how astrology works, how it fits into contemporary culture, and how you can use it for your personal development as well as for your clients. It would make great summer reading for any and all astrologers, with endless opportunities to chew on the ideas presented.

MORE ABOUT THE REVIEWER: Armand Diaz is a professional astrologer and a frequent speaker at conferences and workshops.  He is currently the president of the National Council for Geocosmic Research.  You can read more about his work at armanddiaz.com. 

ABOUT THE AUTHOR WHOSE BOOK IS BEING REVIEWED:  Joe Landwehr is an astrologer of 50+ years experience, seeking an eclectic integration of astrology, spiritual psychology and ancient wisdom teachings. He is the author of five books and numerous articles for The Mountain Astrologer and other publications. He is Director of The Astropoetic School of Soul-Discovery, which offers individualized correspondence courses, webinar classes and workshops built around the correlation of astrological cycles with actual life experience. He has taught and lectured at ISAR conferences, the Midwest Astrology Conference, and online at International Academy of Astrology. More information about his work can be found at joelandwehr.com.

Review of The Heiress in Kent by Gregory Kopp

TITLE OF YOUR BOOK: The Heiress in Kent

AUTHOR OF BOOK's NAME: Gregory Kopp

AUTHOR'S EMAIL ADDRESS  greg.kopp@kopp-company.com

 

 

AUTHOR'S FAVORITE LINKS:

 

Website: https://www.kopp-company.com/publishing.html

Amazon Profile: https://www.amazon.com/stores/Gregory-Kopp/author/B01LVWZJD7

 

ADD THIS ASSURANCE TO SATISFY COPYRIGHT LAW: 

 _X_ Yes, I have received permission from the reviewer to reprint their review in its entirety. 

 

REVIEWER’S BYLINE: Doanné Deventer for Readers’ Favorite 

 

INCLUDE THE THE REVIEW ITSELF, of course! Gregory Kopp's novel The Heiress in Kent takes place in 19th-century London and New York. Sir Richard Mayne and Her Majesty the Queen ordered Scotland Yard detective Richard Cordwell to investigate urgent matters regarding the British throne's financial investments in the American railroads. During a global financial crisis, Cordwell embarks on his journey to uncover the truth and meets new and interesting people along the way. The handsome detective is entrusted with a secret mission from the queen herself that keeps him on his toes. While traveling to different towns to investigate the financial fraud that could negatively impact Britain's economy, he finds himself in challenging situations to complete this secret mission. The burning question on everyone's mind is, who exactly is The Heiress in Kent?

The Heiress in Kent, a historical mystery novel by Gregory Kopp, is a delightful and easy-to-read book. Kopp skillfully introduces several characters in the plot, including two based on his great-grandparents. He has portrayed the era and two different countries remarkably well and has also conveyed the challenging times faced by the characters to the reader in a touching manner. The financial difficulties that the characters experience are relatable to our current economic situation. Kopp has conducted extensive research on the eras and history of both Britain and America, which is evident from the detailed annexures containing references to some of the characters and other relevant information. The book is fast-paced, and not overly complicated. I thoroughly enjoyed the journey it took me on.

REVIEWED BY: Doanné Deventer for Readers’ Favorite

Review Rating: 4 Stars

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ABOUT THE AUTHOR WHOSE BOOK IS BEING REVIEWED: Gregory Kopp is an Amazon and Goodreads 5-Star Author, Graduate of Northwestern University and a Principal Consultant for Kopp Company, a privately held firm. Gregory is also a Talent Ambassador for The Walt Disney Company. The Amazon and Goodreads 5-Star acclaimed Kopp Chronicles series of novels have been nominated for Reader's Choice Awards, Goodreads Choice Awards and have received glowing reviews and been featured in “First Lines” of "BookLife Publishers Weekly" (,https://www.publishersweekly.com/978-1-981089-24-6)  an international news website of book publishing nd bookselling and by Readers’ Favorite respected by renowned publishers such asRandom House, Simon & Schuster and Harper Collins. They have also received numerous "Cover of the Month" & "Book of the Day" Honors.  

Boost Book Sales with a BOGO Offer (Buy One, Get One Free)

Hi there fellow authors,

It's Lois W. Stern here, your NewBookReview Blog Spot Review Acquisition Coordinator, sharing another helpful tip with you: 

This is a great way to grow book sales and brand awareness on a small budget.

The supermarkets do this all the time: BOGO (Buy One, Get One Free) and you can use this same idea to boost book sales.

 

Try bundling a couple of your titles into a 2 for 1 offer. Then send your offer out to your list, post it on your social media pages, add dit to your newsletter, and promote it in any other creative places you can think of. 

Your offer might look like this: “Buy (1st book title) at (add list price) and get (2nd book title) for FREE. And if you decide to include free shipping, be sure to use USA MEDIA RATE. When you ship your books, include a friendly message thanking them for their interest and telling them you hope they enjoy your books. This will cost you only a couple of dollars, but you can get barrels full of free PR in return.

(Here are a few ways to benefit from your investment. 

Just be sure to ask permission first, as courtesy builds trust.)

• Add their name to your newsletter list.
• Ask them if they could write a testimonial about your books. Then use that testimonial to further spread the word about your books.
• Post a thank you to them for purchasing your books on your social media pages, while adding a picture of your book cover. 
• If they give you a great testimonial, ask them if they would expand it into a review, then post it on any of the creditable online book review sites, and send you the link once that review is posted.
• Submit their review to The New Book Review blog spot, following the format provided at:

https://thenewbookreview.blogspot.com/2023/05/send-us-your-fav-book-review.html .

If you think it’s worth a small investment to get the word out about your books, 

how about giving BOGO a try?