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Monday, July 21, 2008

Early Bird Special for LA Times Festival of Books

Dear Subscribers and Authors' Coalition Members:

Join us now as a signing author at the Authors' Coalition booth at the LA Times Festival of Books on the beautiful UCLA campus and get a substantial discount. It is the last weekend of April 2009. The book-signing portion of the fair requires that you attend but other value-added promotions do not. You'll hear more about those later.

Authors' Coalition will again be sponsoring a booth at the LA Times/UCLA Festival of Books on April 2009. We focus on making a humdrum fair into a sizzling success; we make changes every year based on what we learned the year before and the year before that.

Register before August 15th and receive an early bird discount for the signing slots. One hour signing segments (50 minutes to allow set up) cost $100 for the first and $80 for a second hour. After August 15, the fee will return to its regular $150 for the first and $100 for the second day. The fee includes display or your book, your order forms and your bookmark or business card and a poster for the full two days, Those who are not members of Authors' Coalition will be asked to join at the Silver Membership level. The regular cost is $25, but will be discounted to $20 for those signing. Participants whose memberships from last year come due in April can join for only $10 in addition to the signing fee.

Last year we had our booth televised on the Internet. Rey Ybarra from Best Selling Author Television was there to cover the event. He conducted short three-minute interviews with the several authors. The program proved to be a great success. Rey will be there with his crew again this year. (To see the 2008 video made by Rey Ybarra, go to Best Selling Author Television site at :

The advantages of our LA Times Booth:

1. Ongoing education on PR and promotion for participants during the planning of the booth.

2. Value-added promotions designed to draw readers to our booth (more to come on these later.)

3. Cross promotion benefits of many participating authors rather than of only a few.

4. Excellent location at the fair for a fraction of the cost of an individual booth.

5. Association with a recognized name and with other authors with recognized names.

6. A stable, high trafficked booth location and a booth with an established history among return visitors to the fair.

7. A booth with double the usual frontage of most (The booth size is subject to the number participating).

8. Assorted ways to participate, some available to authors who don't live in the area (more on those later).

9. A limited number of books and authors accepted to increase visibility.

10. Display of the books of signing authors for the full two days of the fair.

11. Display of your poster for the full two days of the fair.

12. Exposure of your name and book's title on Authors' Coalition blogs.

13. Your book listed on an Amazon Listmania.

14. The credibility of being associated with a well-planned booth sponsored by a professional organization.

15. Associated value-added promotion like our catalog for booksellers, our video special, our tote program, our slide show and our gift with purchase help attract interest in the booth, help encourage sales, and help us keep cross-promotional efforts going long after the fair.

16. You participation in signing and display, includes an ad on the Authors' Coalition website for one month at no additional charge.

17. An opportunity to have your favorite review posted at The New Book Review (

Here's What's NEW In 2009
Poetry reading

Story time for kids

Promotional Tote Bags

We are planning to have a poetry-reading hour and a children's story reading hour in the afternoon slots. The cost will be approximately $25.00 for a 15 minutes-reading time. This is new and details will be provided in the subsequent issues. Please let me (Christine Alexanians) know of your interest and I'll put you on the list. I am not taking deposits at this time. Imagine, saying you read from your work at this prestigious fair!


Books on display will be shown on a bookstand, not tossed into a bin with hundreds of others. There is room near each participant's book to have a flier 4 x 5 3/4 and, to give away bookmarks or business cards--any two of the three. Each author may also supply laminated signs with grommets to be hung around the perimeter of the booth. Note: We are not offering display to anyone not signing this year. All books on display will be those of signing authors.


No books will be sold out of the booth except by signing authors at the time of their signing. Books will be displayed with order forms when they are not signing. (See above.).


Our Authors' Coalition fair-focused blog is open to all. It further exposes our participants' books. We use the blog as a kind of journal of our experiences and the blog comments as a way to share promotion ideas and ask questions. It is an ideal way to keep a record but also to share with other writers who might be planning a fair booth elsewhere.
We also offer a free review blog ( where participants can have their favorite reviews (with permission from the reviewer) posted.


Local authors or authors willing to travel may purchase one hour segments of signing time. Signings will be posted in the booth (Sorry, but the LA Times Festival of Books administration does not provide a way to list multiple authors in the brochures, etc. that the LA Times sends out.) Thus signing authors will be responsible for their own promotions including media releases and invitations to drive traffic to their signing. In fact, for everyone to benefit we will ask for a pledge that each of them will do so.)

One hour (50 minutes to allow set up) signing segments cost $150 for the first and $100 for a second hour. We offer a discounted cost of $100 and $80 for authors signing before August 15th, 2008. The fee includes display in the booth for the full two days. If you choose to sign, we strongly recommend that participants consider the stands and banners we tested last year to make their signing times a standout. (Information on these amazingly-effective stands to come and at )

All signing positions are available on a first-come, first-served basis. We have had authors with books traditionally published as well as subsidy--and self-published. We only ask that no one with pornographic material apply because we are located near the children's section and sometimes have children's authors as signers. Those who are not members of Authors' Coalition will be asked to join at the Silver Membership level. The regular cost is $25, but will be discounted to $20 for those signing or reading. Participants whose memberships come due in April can join for only $10 in addition to the signing fee.


It is our policy to supply ideas, templates and resources for book fair promotion. We begin early which is one reason to take advantage of this early bird special. Many find this an educational experience equivalent to taking an expensive class in promotion.

Disposal of Fair Materials and Limitations:

Books and promotion materials will not be returned. Display books will be donated to a library after the fair.

Other terms: Because of the training process and because we must pay our expenses early, fees must be paid upon signing and cannot be refunded. There are also no refunds for natural or unnatural disasters and, yes, that includes rain. An author must participate in the signing segment to actually sell books. They sell their own books in our booth only during their signing time and handle their own sales (or bring an assistant to do that for them.)


To participate send an e-mail to Christine Alexanians at She can invoice you for PayPal or give you an address to send a check. Please put "LA Times Fair" in the subject line and please let her know the programs you would like to participate in so she will know how to bill you. (As an example, you should tell her if you are already a CURRENT paid member of AC or if you need to be billed for your membership.) She will then send you details for participation and answer other questions regarding this show. The fair booth is under the auspices of Authors' Coalition and booth promotion will be handled by Christine and Carolyn Howard-Johnson.

The New Book Review is blogged by Carolyn Howard-Johnson, founder of Authors' Coalition ( It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews and reviewers who'd like to see their reviews get more exposure and readers who want to shout out praise of books they've loved. Please see submission guidelines on the left of this page.

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