Tweeting Help for Those with Something to Sell

Frugal and Focused Tweeting for Retailers
Subtitle: Tweaking Your Tweets and Other Tips for Integrating Your Social Media
By Carolyn Howard-Johnson
Author's Blog: http://www.sharingwithwriters.blogspot.com/
129 pages
ISBN: 9781451546149


Originally reviewed by Aaron Paul Lazar for Amazon

Carolyn Howard-Johnson has written another excellent guide, this time it's suitable for anyone selling a product. I happen to be a writer, and learned a great deal about tweeting to improve book sales. For example, I never knew what "Retweets" were or that one could request them. Written with a straightforward, easy to read style, this is a great reference book. I particularly loved this quote "So let's think freely and with confidence that our good deeds will come back to us. If we act accordingly, we can successfully use all kinds of sites on the Web." Carolyn's positive and optimistic outlook shines through in this book - coupled with astute common sense and experience. Buy it today!
~Aaron Paul Lazar is the author of three lyrical and addictive mystery series. His latest book, FireSong, was just released as an eBook. FireSong: What would you do if your country church was hit by a rogue tornado during services? When the twister unearths the body of a missing churchgoer, Gus LeGarde is led into a bizarre underground labyrinth where he discovers the shock of his life and potential links to the Underground Railroad.

 
 
 
 
 
 
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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :

The Tech Disease: Getting Over Addiction

Title – The Digital Diet:
Subtitle - The 4-Step Plan to Break Your Tech Addiction and Regain Balance
Author – Daniel Sieberg
Author's website link - http://www.danielsieberg.com/
Genre or category - technology
ISBN – 978-0307887382
Publisher -  Random House

The Digital Diet is a 28-day plan that’s meant to reawaken our awareness of technology in our lives, provide tools and gadgets to improve life, and instill the right motivational/practical formula for managing it in the future. It can be tailored based on age, profession, hobbies, and a person’s particular electronic poison and includes a self-assessment, a detox phase, and a week-by-week guide to building time for technology back into your routine.



The 4 Step Plan

Step 1 – Think - Consider how technology has overwhelmed our society and the effect it’s had on your physical, mental, and emotional health.
Step 2 – Boot - Take stock of your digital intake using Sieberg’s Virtual Weight Index and step back from the device.

Step 3 – Connect - Focus on restoring the relationship that have been harmed by the technology in your life.
Step 4 – Vitalize - Learn how to live with technology – the healthy way, by optimizing your time spent e-mailing, texting, on Facebook and web surfing.

Kirkus Review -

Former CBS and CNN technology correspondent recognizes what is lost in a multitasking, digitally obsessed world and outlines suggestions to help people reclaim their lives.

Spending hours on the computer with minimal productivity? Is social-networking a daily necessity, or has the purchase of the latest games, gadgets and apps become routine? Life does not have to be beholden to technology, writes Sieberg, who encourages technology users to take control. The author, an Emmy-nominated journalist and self-rehabbed gaming and social-network addict, urges the plugged-in public to recognize the impact technology is having on their self-esteem, relationships and health. Technology, writes the author, should allow people to work smarter, not harder. It should provide them with more down time, but not consume it. Rather than berating people for their tech obsession, though, Sieberg shares his own fall into compulsive computering and his subsequent struggle to make time off-screen. He outlines his four-step, 28-day plan that instructs readers to take back control through “positive computing” and constructive time-management. The author is aware that one size does not fit all, and he provides a flexible tech cleanse that readers can employ as they see fit. Packed with helpful tips, examples of exercises one can do while incorporating their gadgets and recommendations for apps and software that help achieve positive technology management, Sieberg sets the reader on a path for success.

Take control over technology with this energetic, engaging and uplifting read.

~ For much more information about Daniel Sieberg and The Digital Diet: The 4-Step Plan to Break Your Tech Addiction and Regain Balance in Your Life visit http://www.danielsieberg.com/.

~ Virtual blog tour coordinated by Nikki Leigh and Promo 101 Promotional Services - http://www.bookpromotionservices.com/



----- The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :

You Always Knew "Swum" Was a Word, Right?

Great Little Last-Minute Editing Tips for Writers: The Ultimate Frugal Booklet for Avoiding Word Trippers and Crafting Gatekeeper-Perfect Copy
By Carolyn Howard-Johnson
HowToDoItFrugally Publishing, 2010
55 pages, e-book and paperback
Also available for Kindle
ISBN: 1450507654



Reviewed by Dawn Colclasure

Is there a difference between “childlike” and “childish”? Actually, there is. That's just one of the things I learned when reading Great Little Last Minute Editing Tips by Carolyn Howard-Johnson, which is a companion volume to her other book, The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success.

Reading this book reminded me of the first book in my Revisions series, which is scheduled for publication this spring (and notice that it is “spring” and not “Spring”). In the editing section of that book, I show the difference between popularly confusing words, such as lay/lie, this/that, who/whom and farther/further. In the first part of this book, “Trip-You-Up Words,” Carolyn explores word pairings (or even triplings) of words commonly confused with each other.

I'm glad she included information on the difference between "anxious" and "eager.” I trained myself to stop using "anxious" in a positive way (such as, "I am anxious to see you again") by remembering that the "anx-" prefix is similar to "anxiety." Thus, "anxious" is similar to being filled with anxiety. So would I be feeling anxiety at the prospect of seeing a friend again? Not if it's a good friend! So the correct word is "eager."
This made me laugh: "The sidekick baseball announcers are big on commentary. My gawd! Those statistics and opinions! They go on ad infinitum." (Page 20) One thing Carolyn is known for is her wit and sense of humor. It was pleasant to see this side of her shown in her book.


I wish she had included the difference between compliment/complement. On the other hand, readers must remember that this itty bitty book is only a “companion” volume to her larger, in-depth book on editing. You’ll also find more editing tips on her blog, “The Frugal, Smart and Tuned-In Editor." If a word pairing is not covered here or in her book, chances are good she has taken it on in her blog.
She doesn't exactly explain why there is a difference between "hope" and "hopefully," and why using "hopefully" in the common way it is misused is incorrect. (I was surprised to learn this, myself.) Again, however, check with her book, or her blog.

I really appreciated reading this: "In English, we get to make up a word now and then as long as we don't do it at the threshold of a gatekeeper." (Page 28) So true! And very good advice. One thing about being a logophile (lover of words) is that we like to “take breaks” from our quest for proper grammar and have fun with the object of our addic—er, I mean, “affection.” One way we do this is to make up words, and it’s such fun to make up words. Sometimes, I’ll write out silly words just to pass the time, and the results can sometimes pique my interest or cause me to chuckle. (And Carolyn will be pleased to know that I have use “pique” as her booklet instructs.)

I'm glad she pointed out the difference between “i.e.” and “e.g.” as well as the importance of inserting commas on either side of "i.e." and "e.g." She didn't, however, note that the periods are likewise essential. I’ve seen many people use them as “ie” and “eg.”

Some readers of this book, and many others like it, may reach the conclusion that Carolyn must always have perfect grammar and never make a mistake. Unfortunately, this is a widespread opinion of such authors and writers. Even some may believe such a thing of Mignon Fogarty ("Grammar Girl"). However, these writers are only human, and humans are prone to make mistakes. Even grammarians make mistakes. Editors make mistakes all the time. Carolyn reminds her readers of this by sharing an embarrassing goof in using the wrong word in the title of a poem she shared with her class, concluding with: "This experience gives me a chance to remind you to be forgiving of others when they error; your turn is sure to come."

I was grateful to learn the difference between "podium" and "lectern." I know I have misused "podium" a time or two. Now, thanks to this "great little" book, I'll be sure to remember which word is the correct one to use!

And now for the "curious word of the day." Cue the fanfare! The curious word is: Swum. Yes, "swum" is indeed a word, Carolyn notes. To be honest, I've always, always seen either "swim," "swimmed" or "swam." But never "swum." It made me wonder if there is a difference between "swum" and "swam." ("Swam" is still a word, right?)

I love how she points out the popular mispronunciation of words, some of which even I am guilty of. It is not "mischievious," but "mischievous." It is not "verbage" but "verbiage." Likewise, she points out the popular way sayings are repeated incorrectly. It is not "could care less" but "couldn't care less." It is not "tie you over" but "tide you over." In one of my manuscripts, a character is guilty of often quoting popular phrases incorrectly, and we’ve all gotten a chuckle or two when someone does this in a TV show or movie. Still, it's nice to know the correct way to say such a thing for what you really mean.

This “great little book” of editing tips gives readers a down-to-earth and refreshing approach to better grammar and usage. Grammarians bemoan the incorrect wording of the sign “ten items or less” and chuckle over a sign advertising “tattoo’s.” (Whose tattoo, exactly?) While we are imperfect writers living in an imperfect world filled with grammar mistakes and mispronunciations, it’s editing books like this that helps us get one step closer to writing, and speaking, clearly and succinctly.

Author of the following books: November's Child, Take My Hand, 365 TIPS FOR WRITERS: Inspiration, Writing Prompts and Beat the Block Tips to Turbo Charge Your Creativity, BURNING THE MIDNIGHT OIL: How We Survive as Writing Parents, Love is Like a Rainbow: Poems of Love and Devotion, Songs of the Dead, co-author of TOTALLY SCARED: The Complete Book on Haunted Houses


~Reviewer Dawn Colclasure is an author of Totally Scared: The Complete Book On Haunted Houses where she shares everything you ever wanted to know about haunted houses, and the ghosts who haunt them! http://totallyscared.webs.com/ .She is a contributing writer for SIGNews. Learn more about her at  http://dmcwriter.tripod.com/ . Tweet with her at www.twitter.com/dawncolclasure and follow her book review blog at http://writedmc.livejournal.com/.


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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :

Memoir/Self-Help Book Tour for Susan Avitzour

Title – And Twice The Marrow Of Her Bones
Author – Susan Avitzour
Author's website link – http://www.fiveyearslater.blogspot.com/
Genre or category – Memoir, Grief, Faith, Cancer, Resilience
ISBN-10: 9659146426
ISBN-13: 978-9659146420


In 2001, Susan Avitzour lost her eighteen-year-old daughter Timora to leukemia, after a six-year struggle. In her memoir, And Twice the Marrow of Her Bones, she grapples with many of the profound personal, philosophical, and spiritual questions with which bereaved parents struggle for years – if not for the rest of their lives. Using narrative, poetry, and a journal, she draws us deeply into her family’s world during the “long, wrong years” of her daughter’s illness, and into her own emotional, intellectual, and spiritual journey in their aftermath. She addresses topics that range from food to fun to forgiveness, from pain to purpose to prayer – and ultimately to the challenge of affirming faith and love in an unpredictable, and often cruel, universe. In doing so, she has created a book that will offer invaluable assistance and support not only to bereaved families, but to anyone faced with life’s inevitable challenges and trials.

About Susan Avitzour –


Susan Avitzour was born in 1955. She grew up in Coney Island, Brighton Beach, and Lower Manhattan before leaving New York to earn a BA in French Literature from Wesleyan University. She finished a degree in law at the University of California, Berkeley, shortly before moving to Jerusalem with her family. She left the field of law in 1998, and worked as a mediator, grant-writer, and translator before returning to school in 2005 for a Masters degree in clinical social work. She now works as a cognitive-behavioral therapist both at Hadassah Hospital and privately, helping people who suffer from depression, anxiety, and trauma.


Susan and her husband Daniel raised seven children. Her fourth daughter, Timora, was diagnosed with leukemia at the age of 12. The family spent the next six years struggling to maintain a normal life while she underwent extensive treatment, including two bone marrow transplants. She died in 2001, at the age of eighteen.

In addition to her memoir, And Twice the Marrow of Her Bones, Susan has written short fiction. One of her stories, “Understanding Betsy,” won a Special Commendation in the Third International Short Story Contest sponsored by Firstwriter Magazine. Another, “Jerusalem of Gold,” appears in the recently-published Israel Short Stories, a collection of stories by English-speaking writers living in Israel.

Susan Shares What People Are Saying About And Twice the Marrow of Her Bones…

All the comments I’ve gotten have been very positive, and very intense. Many, many people have told me they couldn’t put it down. Some have told me they found it uplifting or inspiring; others have thanked me for writing it and told me that it’s helped them deal with difficulties they are facing in their own lives, even if these difficulties are very different from those I describe in the memoir. No one has said anything noncommittal or polite, such as “it was interesting.” Everyone has used expressions such as “beautifully written,” “powerful,” and “extremely moving.”



"And Twice the Marrow of Her Bones can take you far from your expectations of a book about losing a child to cancer. The amazingly clear, honest prose can ennoble you no matter what you believe before reading the memoir.... Therapists and bereaved relatives would do well to read this memoir several times."

- Yocheved Golani, The Jewish Press: http://www.jewishpress.com/pageroute.do/47285 
"While focusing on the author's deeply Jewish experience and perspective, And Twice the Marrow of Her Bones is inspiring to people of all faiths, or none. A must-read for both my Jewish and Christian students and colleagues."

- Dr. Debbie Weissman, President, International Council of Christians and Jews


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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :

Deb Hockenberry Reviews Fantasy

TITLE: Ferry Tales

AUTHOR: Brendan Gisby
PUBLISHER: Black Leaf Publishing http://www.blackleafpublishing.com/  
FORMAT: Paperback, Kindle
PAGES: 100
PRICE: Paperback: $9.34 (US), £6.29 (UK), CND$ 10.16 (CA)
Kindle: $6.99 (US), £4.99 (U.K.)
ISBN-10: 190740712X
ISBN-13: 9781907407123

Originally reviewed by Deb Hockenberry for Amazon
Brendan Gisby has done it again! In this touching memoir, we’re transported back to 1950/60’s Scotland where the author grew up and are given a glimpse of his childhood.


I highly recommend this collection of short stories for anyone who enjoys travelling back to a simpler time. Both adults and young adults will like this humorous, sometimes sad but very relatable memoir.


In this collection of short stories, we meet his family and his friends and know everybody. If we don’t know them personally, we’re close to people very much like them. We suffer the hardships he and his family (and so many other families at the time) had to endure. We go on childhood adventures with him. We work alongside Mr. Gisby and his father. We even take his Dad’s place at work at one point in the book.

While this reviewer was reading Ferry Tales, she couldn’t help but think things like: “You’d think he’s talking about my sister.” Or, “I had a friend just like that.” There were several times throughout the book when I’d think, “I used to do things like that!” What is best about this book is that you don’t have to be from Scotland to relate to these stories or the cast of characters. Ferry Tales shows you throughout the book that people are the same the world over. Like Mr. Gisby’s other books, the characters and places are painted so realistically that we can reach out and touch them.


If you would like to learn more about Mr. Gisby and his works just visit his website at: http://www.brendangisby.com/ . He also has two Facebook pages! Just sign in at http://www.facebook.com  and search for either Brendan Gisby, Scottish Author or Brendan Gisby.


~Reviewer Deb Hockenberry blogs at http://thebumpyroadtopublishing.blogspot.com/ and
http://debsbookreviews.blogspot.com/

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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :

Laura L. Mays Hoopes Breaks Spiral Ceiling with New Nonfiction Book

Title: Breaking Through the Spiral Ceiling
Subtitle: An American Woman Becomes a DNA Scientist.

Author: Laura L Mays Hoopes
Author’s web site links: http://www.lauralmayshoopes.com/ ,
http://www.westcoastwriters.blogspot.com/  
http://www.scitable.com/forums/women-in-science 
Genre or category: memoirs and biographies
ISBN-10: 0557923204
ISBN-13: 978-0557923205
Publisher: Lulu.com

Reviewd by Rossana G. D’Antonio originally for Amazon
Reviewer’s rating: 5 stars


Laura L. Mays Hoopes takes us on a colorful journey through time and science as she candidly describes her courageous story of a young woman, who unbeknownst to her, sets off on a trailblazing venture. Experiencing discrimination at a tender age in an era when women were still relegated to a few token professions, her sheer determination drives her to face her obstacles head on. It is this loss of innocence that pulls us in early in her memoir and keeps us rooting for her throughout the story. Hoopes recounts her experiences with humor, sheer honesty, and courage. These are the stepping stones she sets for us to travel alongside her in a path often riddled with self-doubt, guilt and tears as she tries to live her dream of having it all.


Having attended engineering school in the late eighties, I can attest to the difficulties of venturing into a profession that is still very much male-dominated. The obstacles still exist albeit they are much more subtle than Hoopes describes. So I am inspired by her grace, poise, and determination when facing and overcoming these prejudices.


There is still so much inequity in the world of science, math and engineering. To read about someone who has succeeded in these fields is encouraging. To learn about the many obstacles Hoopes overcame to get there is inspirational. To know that she nourished her dream allowing it to grow into something deeper and now she actively impacts future generations is a powerful concept.


In the end, Hoopes succeeds in baring her soul to the reader. A soul that has undergone a transformation with each page. A soul that has experienced love, success, a few tears, and self-discovery...and survived it all! Bravo!
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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :

Tony Eldridge Reviews Book on Tweeting

Frugal and Focused Tweeting
Subtitle: Tweaking Your Tweets and Other Tips for Integrating Your Social Media
The HowToDoItFrugally series of books
ISBN 9781451546149
Paperback or Kindle
129 pages


Reviewed by Tony Eldridge originally for Book Marketing Tips, http://blog.marketingtipsforauthors.com/


Twitter is not just for letting people know the type of cereal you are having for breakfast anymore. Savvy professionals are learning how to use it as a powerful marketing asset in their corner. Fortunately, there are a lot of resources that will help you learn how to harness the power of Twitter for your business. Carolyn Howard-Johnson is one of those people. In her newest Frugal series book, she tackles Twitter for retailers head-on, and the result is a focused, easy-to-follow plan for any retailer when it comes to incorporating Twitter into their business plan.

Frugal and Focused Tweeting for Retailers: Tweaking Your Tweets and Other Tips for Integrating Your Social Media is a wealth of information packed into a easy to navigate book. It will take a retailer from the initial stages of establishing a Twitter presence all the way through the strategies they will need to employ to make Twitter an effective marketing machine.


Carolyn goes beyond the "how-tos" of Twitter by walking through how your Twitter decisions affect the impact of your Twitter presence. For example, she gives great advice on how to set up your tiny biography in a way that reinforces your brand. And this is the kind of business savvy help you get from every page of this book.
By now, you probably have a website up for your business. Most people admit that it's a must-have for any business. But finding traffic to your site is another animal altogether. If you are worried that a Twitter account is another website project you will have to spend time marketing for, take heart. Carolyn spends time in her book showing you how to find followers for your Twitter account. And if you find good followers for Twitter, you will increase your website's presence at the same time.


Frugal and Focused Tweeting for Retailers is far more than just a simple "how-to" book. Carolyn goes on to show you how to implement marketing strategies that are unique to Twitter. She also discusses some Twitter-specific tools you can can use. With tens of thousands of tools out there, it's worth a lot to have a Twitter expert weigh in on where to look for the tools you need.



If you are looking for a Twitter guide that cuts through the fluff, gives you exactly what you need to make Twitter a brand-enhancing tool, and is written in an easy to follow format, Frugal and Focused Tweeting for Retailers is a must for your shelf. It will have you up and running on Twitter in no-time.


~Reviewer Tony Eldridge tweets at www.twitter.com/TonyEldridge

----- The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :