Joyce White Reviews Frugal and Focused Tweeting

Frugal and Focused Tweeting for Retailers:
Tweaking Your Tweets and Other Tips for Integrating Your Social Media By Carolyn Howard-Johnson

Paperback: 130 pages Publisher: CreateSpace (April 1, 2010) Language: English ISBN-10: 1451546149 ISBN-13: 978-1451546149 Product Dimensions: 7.8 x 5.1 x 1 inches Available as paperback, e-book, and for Kindle This Book Is Sponsored by Gift Shop Magazine Blurb: "It's entirely possible that three or four years from now, we'll have moved on [to something new on the Web]. But the key elements of the Twitter platform will persevere. Every major channel of information will be Twitterfied." ~ Time Magazine

Reviewed by Joyce White originally for Amazon and Sculpting the Heart Reviews--Five Stars

“When business is slow,” says Carolyn, “the last budget one should trim is advertising.” Up until now Tweeting cost us nothing unless we become addicted. In that case, I suggest you stop tweeting if it hurts. Carolyn writes that tweeting helps us connect with our target audience in a way that delights them, builds relationships, and creates a sense of community with people of like interest.

Since I am a new author myself, and Yes, I tweet; but,

after reading this book, I realize I haven‘t been

appreciating what an exciting and versatile tool

Twitter can be in promoting my books and myself

over the internet. Carolyn reinforces the ideas that

 tweeting will help you not only drive new traffic to

 your site, but it will also help you create a loyal

 following of repeat clients . . .even help you make

new friends. I like this idea.

There are several books out there on tweeting but

 Carolyn Howard-Johnson's "Frugal and Focused

 Tweeting for Retailers" should be the one considered

 mandatory reading. For all who want to successfully

 compete in the marketplace regardless of the services

or products being offered to a consuming public, her

 books are like a congenial roadmap with all the

 shortcuts and detours to your future prosperity.

Twitter is about making new connections, says Carolyn. For retailers that means, it’s a customer-building process. We aren’t fussy about who comes into our store as long as they are reasonably well behaved. It’s the same with Twitter.

FIVE STARS FOR AMAZON

~Reviewer Joyce White writes  Sculpting the Heart Book Reviews at www.wingedforhealing.com.

Joyce White
Author
Sculpting the Heart with Art Therapy
Read Now - http://bit.ly/d1jGLN
Twitter - @wjoycewhite

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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :

Joyce Gilmour Lauds Book Marketing Technique

Class Act: Sell More Books Through School and Library Author Appearances

By Barbara Techel

www.promoteyourbooktoschools.com

Genre: Book Marketing
ISBN: 978-0-9800052-6-4

Reviewed by Joyce Gilmour originally for Amazon

 

Class Act: Sell More Books Through School and Library Author Appearances by Barbara Techel is a fantastic resource for authors who are considering making appearances and/or selling books at schools and/or libraries. Barbara really has done a superb job of putting together everything an author would need to know in preparation for such presentations.

During this past school year, I had the pleasure of working with Barbara, to set up two Skype presentations, along with an in-person visit at our school in southern Wisconsin. I could tell that she really had her act together when it came to making sure that absolutely everything would run smoothly. After her visits, I had more positive comments than any other time we've had an author visit our school.

The book is very well organized and is set up in a logical order to help authors every step of the way. There are many helps, checklists, and resources throughout the book. Barbara also includes information from authors other than herself. The index makes it a topnotch quality, as it is so easy to go back and find a particular topic when you are in the midst of planning and need something in a hurry.

I highly recommend Barbara Techel as an author for a visit to your school and/or library, but more than that I recommend Class Act as a resource for everyone who is considering going this route as an author/speaker. After seeing Barbara Techel in action, I would say, "Read her book and take her advice. She knows what she is talking about. She truly is a class act!"

~Author Barbara Techel is an the award -winning author of Frankie the Walk ‘N Roll Dog book series and Frankie the Walk 'N Roll Coloring and Paper Doll Activity Book

Website: Joyful Paws

Email: barb@joyfulpaws.com

Invite Frankie to Skype with your classroom or library!

Follow Frankie on Facebook, Twitter, and Blog

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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :

Compulsive Reader Reviews Expanded Second Edition of Frugal Book Promoter

The Frugal Book PromoterHow to get nearly free publicity on your own or by partnering with your publisher
by Carolyn Howard-Johnson
Second Edition
CreateSpace
Paperback: 416 pages, August 25, 2011ISBN-13: 978-1463743291

Reviewed by Magdalena Ball

It doesn't matter how many books you've published. Self-published or traditionally published, gaining publicity is always tricky, always critical, and always a moving target. If your budget is limited, it's even harder, and perhaps, even more imperative. Enter Carolyn Howard-Johnson, the queen of frugal promotion. Her frugal books are pitched at the modern writer: time poor, financially parsimonious, and publicity hungry. The Frugal Book Promoter (www.budurl.com/FrugalBkPromo) is the jewel in the crown. As with the first version, The Frugal Book Promoter is full of ideas, strategies, and tips for promoting your book cheaply, in innovative and effective ways, but it has been updated with a much greater focus on new technologies, the all-important social networks, and a range of strategies designed to help authors with less commercial offerings such as poetry and fiction.

Of course the book is rich with classic techniques too, such as media releases, query letters, and a whole fantastic chapter pulling together a media kit. There's information on using bylines, writing a biography, obtaining endorsements and blurbs, distribution of releases, obtaining reviews, tradeshows, book fairs, setting up a website, and many more 'must-do' items that have really become part and parcel of any author's promotional toolkit. Ignore this kind of stuff and unless you win some kind of book lotto, your book will almost certainly fall into the obscurity that is an ever-present risk of modern authordom. What I like best about Howard-Johnson's book is the simple, informal prose which is both warmly reassuring ('of course you can do this'), and deceptively intelligent. The reader is encouraged and reminded of his or her own innate capabilities even as they're goaded onto to raising the bar:
 

You’ve been practicing PR most of your life. Getting along with family. Impressing a new boss. You’ve been a customer and know why you like some products and businesses better than others. All it takes is some examination of the processes that influence you to get a grip on public relations—even on marketing as a whole.

The new version also contains a chapter on some of the most current topics, including information on blogging, working Amazon, using social networks, and even some common pitfalls to avoid in blogging and networking. Howard-Johnson totally practices what she preaches, so her advice comes directly from her many years of experience, and is rich with innovative ideas to minimise the time involved and maximise the input through such things as integration and cross-linking, clever use of soundbites and re-tweetable tweets, setting up a "Quotable Quotes” page on your Web site (I love that one), using RSS, and many other novel ideas. Throughout the book there are links, anecdotes, worked examples, and excellent templates including queries, a sample media release, blog entries, invitations, and even a tip sheet.
 

No, you don't really need a copy of The Frugal Book Promoter. You could hire a publicist for $100 an hour, or organise a retainer for anywhere from $1,500 to $20,000. But if you're looking to do your own publicity, or to augment your publishers and don't have the kind of budget that can support a publicist, or you simply want to do the legwork, connect with your reading public, and do your best to ensure that your wonderful work of art reaches a maximum audience, then this book is really the self-promoter's bible. You don't have to read it cover to cover, although it's certainly accessible and enjoyable enough to do so. The book is well-referenced and perfectly designed to enable the frugal author to dip in once a week and pull out a new publicity idea to try, or to use as a reference when it's time to pull together a marketing plan for your book, or at that moment when you need to write a press-release and want a template and guide, when you're looking for ideas to maximise your book signing. Whatever kind of promotions you want to do for your book, you're sure to find it in The Frugal Book Promoter. Howard-Johnson makes it all sound simple, and provides such easy instructions, that you'll want to go out straightaway and get to it. Put simply, The Frugal Book Promoter is the best guide around for create interesting, fresh, inexpensive, and relatively easy promotion for your book, whatever the genre.
 

~Magdalena Ball runs the popular review site Compulsive Reader and is an award-winning author and poet in her own right.

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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :

Memoir/Spirtuality Reviewed

Title: Inner Pilgrimage: Ten Days to a Mindful Me
IndiaAuthor: Raji Lukkoor
Website: www.rajilukkoor.com

Publisher: Third Eye, an imprint of Pentagon Press
Genre: Memoir; spirituality
ISBN: 9788182745025
Available for Purchase at: www.printsasia.com
Price: $6.00 + s/h

Reviewed by: Dr. Sriharsha Achar, Faridabad, India, (part of the review originally posted on www.flipkart.com )

Reviewer's Rating: 5-star

Delightful reading! It took me exactly 110 minutes to complete at a leisurely pace. Superb flow, easy understanding, and a powerful message.

It was indeed a thrilling experience to go through the book Inner Pilgrimage: Ten Days to a Mindful Me by Raji Lukkoor.

The flow of thoughts, the choice of words, the lucid description of the ten-day vipassana meditation retreat – it kind of transported me into that very place where her pilgrimage and the events that followed, unfolded. I could sense the vibrations in me as I went through the chapters. Raji came to the retreat as an ordinary citizen seeking a calmer, more centered existence. Who knew that vipassana meditation could help her transform her inner chaos into an inner calm?

The articulacy is perfect. Raji sure knows how to capture the attention and imagination of her readers with her eloquence of the English language, as well as her experience of discovering the realms and rewards of vipassana meditation.

I was penning an article for my staff on Leadership and was looking for words to complete the write-up. Believe me, I found close to 200 words that I was looking for, and those very words have enriched my own thought-flow in the said article.

I look forward to the sequel of the book.

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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :

Poet Gives Fellow Poet's Oak Wise Rave Review

Title: Oak Wise: Poetry Exploring an Ecological Faith
Publisher: Little Red Tree Publishing
Author: L.M. Browning
Author's Web site:  http://lmbrowning.com
ISBN: 987-1-935656-02-2
Subject: Poetry / Spirituality / Earth-Based Religion

Reviewed by Theodore Richards originall for his Web site's homepage  and the author's homepage.



I have been suggesting now for a while that we need a new Dante, someone who can give a poetic voice to a new worldview that allows us to live more harmoniously with the Earth and with one another. I borrow this notion from the cultural historian Thomas Berry who famously said that our problem right now is that we need a good story. Human beings need stories to integrate information and to express it meaningfully. The story—or the poem—is how information becomes wisdom, how it comes to life. The philosopher-cosmologist Brian Swimme has been at this for years, as has the poet Drew Dellinger. L.M. Browning is another such poet, giving voice to the embedded consciousness of the Celtic world.

Browning’s poetry works because it is both personal and universal. Essentially, Oak Wise is her story, a story of leaving the modern world behind for the world of “the shaman”, the world of her ancestors.

I travel across your hills
—across the curves of your shapely body—
making my way yonder,
towards the small gathering
of long-standing native folk

The Earth’s subjectivity comes forth here, in stark contrast to the Modern perspective that thinks of it as what Berry calls “a collection of objects.” Just as it is an intensely personal story, is also very much our story, the story of the end of modernity and our collective search for a return to a more meaningful culture and a deeper connection to the Earth:

We take our harvest from your body.
We peel back your grassy skin and plant our seeds
Within the deep tissue of your flesh.

…you are the womb of us all mother
we all connect to you and live off you.

Browing is establishing her self in the tradition eco-philosopher Charlene Spretnak calls “embedded literature.” This connection to the Earth comes with a warning:

We cut down the trees
—the lungs through which you breathe—
and while you could regenerate from our theft,
your natural cycles are impeded
as now the few maples and oaks that remain
yield their bounty of seeds into tar roads

Indeed, if we do not find such a connection the consequences could be disastrous.

One of Browing’s strengths as a poet is her ability to convey a cohesive narrative through the poetic form. In doing so, she joins in the ancient tradition of narrative poetry that reflects an archetypal, mythic pattern. She takes the reader on a journey, a journey of remembrance. For it is a journey we have all been on before, deep within our cultural memory, a journey that involves return. And this notion of return works two ways: First, she is inviting us to return to an older way of being in the world, the way of our shamanic ancestors. “An ecological faith,” she calls it, created “not by prophets, but by peasants.” Second, and more subtly, she is returning from this journey to teach us. While she recapitulates ancient patterns and traditions, Browning does so from her unique perspective, and with a sensitivity to the unique problems of our age. She closes the poem with a challenge to the oft-used phrase of North Carolina novelist Thomas Wolfe, and a challenge to the common sense of the modern age:

We coined the modern adage,
“you can’t return home,”
condemning ourselves to a way of life
where joy is seldom found;
closing the door
that would have always remained open to us…
a door that can still be reopened,
if only we admit that we are a people of the Earth
and what we need to be fulfilled
lies within the simple ways we left behind.

Indeed, if only we could admit.

______________________________________________________________

Theodore Richards is author of Cosmosophia: Cosmology, Mysticism and the Birth of a New Myth.   He is a poet, writer, and religious philosopher. He is a long time student of the Taoist martial art of Bagua and hatha yoga and has traveled, worked and studied in 25 different countries, including the South Pacific, the Far East, the Indian subcontinent, the Middle East, Africa, and Latin America. Richards received degrees from the University of Chicago, The California Institute of Integral Studies, Wisdom University, and the New Seminary where he was ordained. He has worked with inner city youth on the South Side of Chicago, Harlem, the South Bronx, and Oakland, where he was the director of YELLAWE, an innovative program for teens. He is the author of Handprints on the Womb, a collection of poetry. Theodore Richards is the founder and executive director of The Chicago Wisdom Project. He currently resides in Chicago with his wife and daughter.
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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :

Fan Reviews Potter Fan Fiction

Title: James Potter and the Hall of Elders' Crossing
Author: Norman Lippert
Author Website: http://www.elderscrossing.com/
Genre: Fan fiction.



Reviewed by Aakanksha Singh, Mumbai, India.

Yup you guessed it! The title says it all, doesn’t it? What else could I be pottering around for except for Harry Potter??? Well not exactly among the 7 Rowling books but among the Potter fan fiction. And it is quite fun to read all these stories to pass your time. Most of what I read were short stories but I came across this novel on Goodreads website by Norman Lippert titled, ‘James Potter and The Hall of Elders’ Crossing.’ At first I thought its about Harry’s dad, James but no, its about his son, James’ first year in Hogwarts.

Firstly, anyone can read the book in PDF format on the following website: www.speedbumpstudios.com/chapters/JPHEC.pdf

The author obviously makes no money out of this but he himself has written a book called, ‘The Flyover Country’ and has also written books of James’ 2nd and 3rd years at Hogwarts, although I haven’t read them as yet.

Taken from elderscrossing.com

The plot concerns James going into the first year of Hogwarts. Initially he is nervous, in general because it is his first year and in particular that he is great Harry Potter’s son and has to live up to that legend. Eventually he does make friends and relaxes a little. The novel touches upon other students as well and the mischief they do. But of course, being Harry’s son, adventure can’t be far behind right? This year at Hogwarts representatives from Alma Aleron and United States Department of Magical Administration are to arrive at Hogwarts. Also, a movement called the ‘Progressive Element’ is spreading among the students that questions the recent history of the whole Battle with Voldemort and the fact that the existence of the magical community has to be kept a secret from the Muggle world. James and his two friends, Ralph and Zane, an American whose father works in England, discover a sinister plot to bring back the most dangerous wizard, Merlin, to this time. And these three are determined and confident to foil this plan. Well, the book is more exciting than it sounds here. It really is.

Being a Harry Potter fan, it was good to read this particular book. ‘James Potter and The Hall of Elders‘ Crossing‘ is definitely not fantastic yet it gives a plausible imaginative story about Harry’s first kid. Reading the novel will stimulate any Potter fan as it takes the reader back to the school, gives tidbits of Harry and gang’s future and everything. Its quite fun to plunge back into that world again and is definitely enjoyable. So ok, Lippert is not a Rowling but his writing is decent, simple and comprehensible and retains the magic of the Potter world. The dash of the American element is well blended in in the book. Certain other imaginative bits like Snape’s portrait and Diggory’s ghost add a touch of nostalgia. The friendship between different houses, James need to become like his father and the slight sketches of the old characters like Harry in the role of the Head of Auror Department, Neville as the Herbology professor and several such more elements show Lippert’s desire to be different while still capturing the charm of the Harry Potter books. In fact, all sort of fan fiction does require neccesarily to hold on to the original books to make a connection with the reader. I remember feeling very happy seeing all the old characters in a new avatar.

However,there were some odd discrepancies which haven’t been explained such as James having subjects like Muggle Studies in his first year itself(which in Rowling’s case is supposed to be studied in the third year) or that different year students are attending the same lecture etc. The whole idea of magic as a science wasn’t too appealing either but those classes of Technomancy were good nonetheless. It just showed(along with the American flavour) that Lippert has the capability to imagine quirky bits while mingling the original ideas from JK Rowling.

In all, its worth a read for sure. Its good to be back in Potter world and ‘James Potter and the Hall of Elders’ Crossing‘ just helps you take the plunge into it! Go for it!


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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :

Unconventional Memoir Reviewed

Title: Proud Pants: An Unconventional Memoir

Author: Gregory G. Allen

Website: ggallen.net

Genre: Memoir

ISBN: 978-0-9836049-2-1

Available for Kindle at only 99 cents.

http://www.amazon.com/Proud-Pants-ebook/dp/B005CQ5O3K

Reviewed by Brittany Jedrzejewski, originally for Amazon

Reviewer’s Rating: 4-star

Oh, the beauty and courage of perspective, of putting yourself in someone else's shoes (or in this case, purple and yellow striped pants) to help understand another's personal struggles and choices. Gregory G. Allen's unique memoir, Proud Pants, bravely does just this.

In this quick paced snapshot into the mind of Johnny, a troubled, angry and misunderstood boy, we learn of his heartache and confusion at his absent mother and how he is derailed because of this and blind to the other love surrounding him. Proud Pants shows how fragile we are at our core and how much we all need love, acceptance, security and little things that make us feel special...unconditionally. Even though Johnny's stepmom in particular is absolutely amazing, he continues to fall all the way into a destructive path of drug addiction.

Only at the end of this book do we realize that that the book is told from the perspective of the author, Gregory himself, the half-brother of Johnny. Understanding this unique voice explains the story structure and concludes with a powerful memory of Gregory's own perspective of an encounter from the book, "When I was nine years old I picked up a lead pipe and prepared to hit my fourteen-year old half brother in case he did something to my mother."

If only all of us were lucky enough to have someone try to truly understand us by putting themselves in our shoes. While reading this, I wanted Johnny to prevail, to recover, to find his freedom. Above all, this memoir shows the power we have in being present in each other's lives and the affect we have on each other.

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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :