How-To for Authors Reviewed by Novelist Sarah Pinneo

 

Review: The Frugal Book Promoter, 2nd Edtion
Subtitle: How to get nearly free publicity on your own or by partnering with your publisher
By Carolyn Howard-Johnson
Winner USA Book News Best Business Book in Publishing/Writers Category
Available for Kindle, http://budurl.com/FrugalBkProKindle
Paperback, http://budurl.com/FrugalBkPromo

Reviewed by Sarah Pinneo

I knew I was in strong hands even before I'd opened the mailer containing The Frugal Book Promoter by Carolyn Howard-Johnson. Affixed to the mailing envelope was a very large address label which contained tiny thumbnail images of several of Howard-Johnson's books. As the clever label showcase suggests, The Frugal Book Promoter's author is very thorough.

Weighing in at 416 pages, the book is meant to be a broad survey of twenty-first century book promotion opportunities, covering both fiction and non-fiction. The ideal reader is a motivated author who has already learned a bit about the subject, who could yet benefit from a good primer. For example, if you've read enough to know that you may need a "media release" and "media kit," this is the book which will tell you precisely how--and why--to write one. The tone of the book is that of a knowledgeable aunt who has been around the block frequently enough to have thought the journey through. Dozens of promotion ideas covered: retail opportunities, conferences, media interviews, awards.

The first part of The Frugal Book Promoter helps an author frame her thinking around what book promotion can and cannot accomplish. I particularly enjoyed the short chapter about whether or not to hire a publicist, and also the chapter on being interviewed, and how to be a good radio/TV guest. Because the book tackles so many subjects at once, however, every chapter is short. This book is the #101 survey course, and I sometimes found myself wanting to know more advanced details before I was swept on to the next topic.

If you'd like to peruse the universe of book promotion ideas, this book is for you.

Disclosure: I received a copy of The Frugal Book Promoter when I expressed the desire to review it. You can find more about Ms. Howard-Johnson at www.howtodoitfrugally.com. The book is $17.95 in paperback on Amazon or $9.95 as an e-book.

 

~Sarah Pinneo is the author of Julia's Child, a novel.  She blogs at Blurb is a Verb here on Blogspot.
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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :

Self-Publishing Secrets from Penny Sansevieri

Get Published Today

Subtitle: An Insider’s Guide to Publishing Success

By Penny C. Sansevieri

Publisher: Wheatmark 2011

ISBN: 9781604945591

Nonfiction/ (Writing/Publishing)

Contact Reviewer: hojonews@aol.com

               Let the Expert Make an Expert of You

Marketing Guru Shares Publishing Secrets

Reviewed by Carolyn Howard-Johnson, award-winning author of This Is the Place and Harkening: A Collection of Stories Remembered, Tracings, a chapbook of poetry and the How To Do It Frugally Series of books for writers and retailers.

Many of my consulting clients first come to me because they’ve self-published or used a partner publisher and run into some serious mistakes (and misunderstandings) along the way. When Dan Poynter endorsed the second edition of my Frugal Book Promoter (http://budurl.com/FrugalBkPromo) he noted that “The most expensive parts of book promotion are the mistakes.” That’s true of publishing a book, too.

In Get Published Today, Penny C. Sansevieri has written a definitive book on self-publishing. One glance at the Contents (a reliable resource for being reasonably sure a book will give us the information we need), tells us this book will do the job for any author who has chosen the self-publishing route because they don’t want to bide their time during the long and emotionally strenuous agent/traditional publishing route. Or they know that self-publishing is the best way to make more money for their particular title.

Sansevieri covers the basics in the first section, “Let’s Get Published.” In fact she even covers the different publishing models that will help a writer make the best choice. She doesn’t neglect the publishing process, discussions of where you can get help and what you’re likely to need help with.

The third section works at convincing authors that marketing is indeed part of publishing—an essential part. Thank heaven for that! After the thorough job she does of helping a writer bring their book to market, what would be the point of letting it languish!

I am a big proponent of learning by reading. Any author considering the self-publishing route should have a go at this book. The information in it will stand them in good stead no matter what publishing decisions they finally make. The more any writer knows about the publishing world, the less chance there is of having unrealistic expectations, the less chance of making those expensive mistakes.

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Carolyn Howard-Johnson’s first novel, This is the Place, has won eight awards. Her book of creative nonfiction Harkening, won three. A UCLA Writers' Program instructor, she also is the author of another book essential for writers, USA Book News' Best Professional Book , The Frugal Book Promoter: How to get nearly free publicity on your own or partnering with your publisher to get nearly free publicity on your own or by partnering with your publisher (http://budurl.com/FrugalBkPromo). The second in the HowToDoItFrugally series, The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success (also a multi award-winner) covers writing successful query letters and includes helpful hints from twenty of the nation's top agents. Purchase it at Amazon, http://budurl.com/TheFrugalEditor.  Learn more at her Web site http://HowToDoItFrugally.com.

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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :

Political Thriller Important Study in Culture

Title: The HomeGrown: Narrative of a conversion
Author: Harry Deshpande
Author's Website: www.thehomegrown.info
Genre: Political thriller
ISBN: 1460998316



When recent college graduate Anwar, a Muslim born in Denmark, marries Nahgma, an Indian Muslim, her prosperous father is keen to celebrate the union by treating them to a honeymoon in Hawaii. However, Anwar's father has a markedly different idea in mind to launch their marriage: a visit to the family homeland of Pakistan to acquaint the new bride with Pashtun culture. Reluctantly agreeing, Anwar finds himself in the province of Quetta, and in the forbidding company of Hamid, a member of his extended family who has a palpable madness in his eyes.

Regrettably, this meeting will forever alter Anwar's worldview. When he takes up Hamid's offer to visit a site of American attack as proof that the United States is targeting innocents, Anwar lands in the middle of a skirmish between American Special Forces and the jihadist elements. From there, one traumatic event after another calls into question Anwar's accepted Danish mores, his relationship with his new bride, and his comprehension of Denmark's complicity to Pakistani atrocities at the hands of Americans.

From there, rigorous Jihadist brainwashing quickly transforms a benign Western accountant into an avowed Muslim with a new wife, for whom he has a passion that even surprises him. With that love rendered asunder, Anwar now has the fire to enact the unimaginable, right in his once-beloved Denmark.

With each turn, The Homegrown charts the grave and all-too-common trajectory from world citizen to public enemy, casting crucial light on why terrorists succeed with their message of hatred, and why the United States may be losing in the war of propaganda.

The story is told through Anwar's eyes; fundamentally, it is the story of the definition, breaking, and re-making of his character. Thus he moves from being a more or less vague, dissatisfied, vacillating, and anonymous character to an equally anonymous character, albeit re-made and somewhat hardened in the mold of a terrorist. The irony at the heart of the story is that, in the end, Anwar is no more his own man than he was at the outset, but his closely mentored suffering, combined with his exposure to an exotic and seductive religiosity that appeals to his weak and sentimental nature, makes him an ideal weapon in the hands of higher-ups who, like officers of every stripe, nationality, and era remain safely behind the lines.

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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :

Readers Favorite Gives Five Stars to Historical Suspense Novel

Lost Treasure of the Fourth ReichBy Barrett Clisby
Web site: www.LostTreasureoftheFourthReich.com
Historical Suspense Novel

Published by Island Girl Publications, LLC
ISBN 978-0-578-08749-8
E-book ISBN 978-1-4507-8377-4

Reviewed by Stephanie D. for Readers Favorite (www.readersfavorite.com)

5 Star Rating by Readers Favorite

The Lost Treasure of the Fourth Reich" by Barrett J Clisby describes itself as ‘an historically based suspense novel’. But what exactly does that mean? It means the author has used historical events as a base from which to weave a fictional, highly imaginative and exciting story.

Brad Calder, the book’s hero, uncovers the sunk German submarine U-842, which went down at Hogsty Reef carrying looted treasure en route from Nazi Germany to safe keeping in Argentina during the Second World War. It was also transporting the infamous ‘Red Leather Book’, which listed the names of all the people in Britain and America who had collaborated with the Nazis. There is plenty of action in this book as Brad and his colleagues Sally, Gail and Greg overcome horrific ordeals. It seems everyone wants what they recover from the U-842. Their pursuers include pirates, Nazi sympathizers and ...[others]

The author has obviously done a phenomenal amount of research. His style is detailed and methodical. This might sound slow-going, but it isn’t. Once the author has set the scene in the early chapters, then there’s no stopping it. There is also some jumping around between the present day and the past, which works very well in building up the complexity of the events within this book. It comes as no surprise to learn that this Renaissance Man of a writer is a boat captain and sailing instructor, aviator, diver and amateur treasure hunter. His experience in these skilled fields shines through in the book, lending authenticity and interest.

And the best news of all is that this book is the first in a trilogy!
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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :

BookPleasures Editor Reviews Gloria Galloway's Mystery

Title: Dead By My Side

Author: Gloria Galloway
Buy on Amazon
ISBN: 978-1456579104
Genre: Mystery
Rating: Five Stars

Reviewed by  Norm Goldman originally for Amazon and BookPleasures.com

Reviewer's Link: http://www.bookpleasures.com/websitepublisher/

As the debut novel in Gloria Galloway's Dead By My Side opens, Detective Anthony (Tony) Camarelli of the Sacramento Sheriff's Department along with his attractive partner, Julia (Jules) Reynolds are assigned to watch a snitch in the quiet small river town of Hood with a population of less than three hundred. Both didn't expect much action and even planned to alternate taking naps. At two in the morning they decide to call it a night and to pick up coffee and cinnamon buns at their favorite haunt, Little Italy Bakery. While Julia goes into the bakery without her bullet-proof vest, Tony hears a shotgun blast and sees Julia splayed against the double-glass-door entry. Tony kills the gunman, however, unfortunately, Julia never makes it. Fast forward a week later, Tony, who is still grief-stricken with the loss of the woman he loved and worked alongside for twelve years, is astonished and jolted when Julia reappears as a ghost and carries on her old habit of bugging him with her verbal diarrhea, as she did when she was alive.

Tony returns to work and his first assignment involves the horrifically brutal murder of Janice Hoffman, a mother of twin baby girls who is found bludgeoned to death in her bed. Initially, it looks like a robbery gone bad, however, on closer scrutiny, we learn that the victim's husband is a notorious philanderer who is one of the biggest used car dealers in Sacramento. Although there were no leads in the investigation of the murder of Mrs. Hoffman, incertitude crops up when, shortly after her death, Mr. Hoffman marries the nanny of his two children, Suzan Shelby. Apparently, prior to working as a nanny, Suzan worked as a receptionist at one of Mr. Hoffman's dealerships. We now ask ourselves was it really a robbery gone bad, a staged robbery or did Mr. Hoffman waste his wife. While the probe continues, Julia resolves to offer a helping hand to Tony and together they embark on a quest in getting to the bottom of the murder of Mrs. Hoffman.

As the investigation of the murder of Mrs. Hoffman moves along, another sinister homicide occurs when the body of a young white female in her early twenties is found hideously murdered by a “monster from someone's worst nightmare.” Gathering some of the best law enforcement minds in the business, the authorities including the FBI are faced with little to go on as there are very few clues to crack open the cases. Astonishingly, this murder is in turn followed by a series of others where, as was the case with the young white female, the victims are found with orthopedic stockings on their legs. It would appear that we are now confronted with a serial killer who doesn't seem to fit into any criminal profile and who enjoys taunting the local police enforcement as well as the FBI.

Galloway has certainly succeeded in crafting a haunting and chilling debut with a heady mix of suspense, touching characters, and even at times quirky humor with the bantering between Tony and Julia. Succinctly, what we have here is a thoroughly upsetting yarn that firmly exposes the workings of a crazed mind in all of its complexity while retaining the page-turning pleasures of a genuine thriller with a paranormal twist. Moreover, her masterstroke is that she deftly focuses attention on what is about to happen rather than harping on the past-something indispensable to advancing the story and increasing the reader's curiosity. Just as the law enforcement officers are clueless, so too are her readers, which commit them to finding out what happens next and leaving them constantly tense on the edge of their seats.

Another plus is the straightforward style that moves the story along at the quick pace essential to a good thriller. It is also apparent that Galloway has done her homework, as I detected from reading about her on the last page that states that the novel came together after extensive research of police procedure, crime scene investigation and studies of the criminal mind. As further mentioned, she collaborated with experts in the field, including a crime scene investigator and a former deputy coroner of the Sacramento County Sheriff's Department.

~Reviewer Norm Goldman, BA, LL.L, is the publisher and editor of BookPleasures.com.  

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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :

Compelling Literary Novel Given Five Stars

Two Kinds of Color
Author: Deborah Kennedy
Author’s Website: www.twokindsofcolor.com
Genre: Fiction/Literary/Crime
ISBN: 9781449988012
Amazon: B0031TZPHO

Reviewed by Rusty Beans originally for Amazon

Five-Star Review

Two Kinds of Color, fiction, is an exceptionally beautifully written novel. The characters are compelling and believable and the message of love and sacrifice and true friendship is touching and unforgettable. I savored this book. It is not a book to be skimmed through but read thoughtfully and carefully. The ability of Ms. Kennedy to present her story with such insight and heart-felt emotion is remarkable. I read a great many books and, like most of us, have my favorite authors. I look forward to reading any other novel my newest favorite author writes. Thank-you Ms. Kennedy, I enjoyed Two Kinds of Color very much.

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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :

Book Promotion How-To Lauded by Editor of Midwest Review

The Frugal Book Promoter, second edition
Carolyn Howard-Johnson
HowToDoItFrugally Publishing
Author’s Web site: www.carolynhoward-johnson.com
ISBN: 9781463743291

Paperback $17.95
Paperback on Amazon
Kindle Edition

Reviewed by Jim Cox, editor of The Midwest Review

Originally for The Midwest Review and Newsletter

Carolyn Howard-Johnson draws upon her many years of experience and expertise as a professional book publicist and marketing specialist to author "The Frugal Book Promoter". The 416-page compendium of commentary, advice, tips, tricks and 'real world' techniques on how to authors can obtain nearly free publicity on your own or by partnering with their publishers will prove to be an invaluable, practical, profitable, and thoroughly 'user friendly' instructional reference.

It should be noted that the Midwest Book Review is cited four times.

Of special note in this newly expanded and completely updated second edition are the sample letters query letters, media releases, blog entries, trade show invitations, phone pitch scripts, email auto-signatures, and tip sheets. Simply stated, "The Frugal Book Promoter" is the single most valuable addition any aspiring author or novice small press publishers can add to their personal and professional book marketing reference shelves -- and has a great deal of enduring value for even the more experienced publisher marketing directors and publicists.

----- The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :