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Friday, September 21, 2018

Midwest Book Review Editor Reviews Book on Getting "Forever Reviews"

Title: How to Get Great Book Reviews Frugally and Ethically
Subtitle: The ins and outs of using free reviews to build and sustain a writing career
Author: Carolyn Howard-Johnson
Publisher: CreateSpace, 4900 LaCross Rd., North Charleston, SC 29406
Author's website: http://howtodoitfrugally.com
ISBN: 9781536948370
$17.95, PB (also available for all ebook readers on Amazon)
340pp
Purchase on Amazon
Reprinted with permission from the Midwest Book Review

Reviewed by James A. Cox, Editor-in-Chief of Midwest Book Review

How to Get Great Book Reviews Frugally and Ethically


Full disclosure -- I have been the editor-in-chief of the Midwest Book Review for some 43 years now and I have known Carolyn Howard-Johnson in a professional capacity as a freelance book publicist and promoter for more than two decades. I and the Midwest Book Review are mentioned quite positively a number of times in the pages of "How to Get Great Book Reviews Frugally and Ethically", which also includes her adaptation of our "Reviewer Guidelines". We are cyberspace pen-pals and I have given positive reviews for her two previous 'how to' books for writers and publishers: "The Frugal Book Promoter" and "The Frugal Editor".

"How To Get Great Book Reviews Frugally and Ethically" deftly draws upon Carolyn's many years of experience and expertise in helping writers avoid various kinds of pitfalls, misconceptions, and in dealing with the out-and-out scams perpetrated on unsuspecting authors, as well as helping them reach their dreams of great reviews, great book tours, and great launches.

Every aspect of acquiring usable reviews on a 'shoestring/no-string' marketing budget is covered. Of special note to me as an editor of reviews is the fifth section (Writing Reviews Are Powerful Platform Builders) with its instructions on writing professional quality reviews.

Thoroughly 'user friendly' in tone, style, commentary and presentation, I have only one little quibble with this first edition -- half the references to the Midwest Book Review are not on the page numbers cited in the Index but are to be found a couple of pages later! I know because (my ego being what it is) that's the first thing I looked at when picking up the book for review! But this is something easily corrected in what is certain to be the next printing now that I've drawn Carolyn's attention to it (she is a notorious stickler for detail!).

A fundamental and superbly organized do-it-yourself instruction manual and guide, "How to Get Great Book Reviews Frugally and Ethically" should be considered mandatory reading for every self-published author aspiring to a professional career and every independent press publisher seeking to achieve financial success. It could well serve as a curriculum textbook for college Writing/Publishing courses.

Carolyn Howard-Johnson's "How to Get Great Book Reviews Frugally and Ethically" is appropriately subtitled -- The ins and outs of using free reviews to build and sustain a writing career.

Unreservedly recommended for personal, professional, community, college, and university library Writing/Publishing instructional reference collections, it should be noted for personal reading lists that "How to Get Great Book Reviews Frugally and Ethically" is also available in a digital book format (Kindle, $5.99).

Simply stated, this comprehensive, definitive, do-it-yourself guide, "How to Get Great Book Reviews Frugally and Ethically", is the next best thing to hiring Carolyn to personally create a review driven marketing campaign for your book.




MORE ABOUT THIS BLOG

 The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.

Midwest Book Review Editor Reviews Book on Getting "Forever Reviews"



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