Title: Taking the Mystery Out of Business: 9 Fundamentals for Professional Success
Author: Linda Faulkner;
Author website line: http://www.lindafaulkner.com/
Genre or category: Nonfiction, business
ISBN: 978-1-935254-27-0;
Review by June Maffin originally published on: http://bookpleasures.com;
“Running a business – a good business – is work. No doubt about it. The author recognizes this and focuses on the “how-to’s” of professional success in a delightful, conversational way making this book a “must-read” for those about to begin a new business venture and seasoned small business owners alike.
Linda Faulkner began her business career over thirty years ago and her experience in every function within an insurance agency coupled with the ability to write – and write well - result in a compact, hard-hitting, easy-to-read book filled with honesty, forthrightness, encouragement, wisdom and a straight-forward dose of reality. She grabs the reader at the first sentence: “Clueless is a dangerous place to be.” And from that point on, the reader is on a journey with an experienced and wise mentor who skillfully guides the reader away from a state of cluelessness to self-confidence.
While this is an easy read, it’s a book to be reckoned with on several levels for it offers both practical advice for those involved in small businesses – and life in general. Much commonsense is sprinkled throughout the book – nuggets of tips and hints such as “Attitude is the single most important element of success;” and “How you interact with people, your levels of perception and compassion, your sense of humor, your generosity and sincerity … dictate whether people like and trust you. In business, you won’t go far if you’re not likeable or trustworthy.”
See what I mean? That last sentence could easily be rephrased for a self-help book about life’s lessons: “In life, you won’t go far if you’re not likeable or trustworthy.”
But, back to the business world. If you want to know how to identify villains and avoid mayhem, murder, and perhaps even professional suicide in the business world, “Taking the Mystery Out of Business” is for you. It’s quite a different approach from Shepherd Mead’s satirical “How to Succeed in Business Without Really Trying” because to be a success in the business world, one must not only try, one must learn - and work. And Faulkner tells the reader just how to do that through her identification of nine fundamentals for professional success: Mental Attitude; Research; Resources; Essential Business Knowledge; Relationship; Organization; Time Management; Money; and Customer Attention.
What sets this book apart from other similar books? After each chapter, Faulkner gives a brief review and then provides an assignment of a series of questions based on the particular chapter – and, at the end of the book, gives an overview summary of the book - excellent pedagogy.
I suspect that Faulkner facilitates her workshops the way she writes: casual, informative, approachable, articulate and positive, sharing personal highlights (even those learning opportunities when things didn’t go exactly as planned) and the wisdom she has garnered over decades in the business world. So, whether you’re a small business owner or entrepreneur about to begin a new venture, already a small business owner and want to increase your income or reduce your expenses, an MBA student wanting to grasp the basics of business entrepreneurialship, or someone who would welcome learning how to be successful in life, this 190 page book is for you.”
~ Linda M. Faulkner is also the author of and Second Time Around, a mystery. Learn more about her at http://lindamfaulkner.com/
-----
The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :
This blog, #TheNewBookReview, is "new" because it eschews #bookbigotry. It lets readers, reviewers, authors, and publishers expand the exposure of their favorite reviews, FREE. Info for submissions is in the "Send Me Your Fav Book Review" circle icon in the right column below. Find resources to help your career using the mini search engine below. #TheNewBookReview is a multi-award-winning blog including a MastersInEnglish.org recommendation.
Showing posts sorted by relevance for query business. Sort by date Show all posts
Showing posts sorted by relevance for query business. Sort by date Show all posts
Friday, February 25, 2011
Wednesday, May 8, 2013
Book Tour: Learning How To Promote on Cyberspace with Karen Leland
Title – Ultimate Pinterest Guide for BusinessAuthor – Karen LelandAuthor's website link - http://www.karenleland.com/ Genre or category – Business Promotion, Online Marketing, Social Media MarketingISBN-10: 1-59918-5-083ISBN-13: 978-1-59918-508-8
Ultimate
Pinterest Guide for Business by Karen Leland
Pinterest is the third largest social media site
after Facebook and Twitter. It gets 10 million unique views a month and has
over 25 million members.
Pinterest is a social
bookmarking site that allows users to create a visual, online pinboard with
images they love organized around topics of their choice by category. It’s the
fastest growing social media site in history, the third-largest network after Facebook and Twitter and has over 25
million members and 10 million unique visitors a month.
The most
recent studies indicate that nearly 20 percent of women using the Internet are on
Pinterest, 72 percent of Pinterest users are female, and 66 percent of those
are age 35 or older, and the average amount of time visitors spend surfing the
Pinterest site is an hour.
Karen Leland, author of
the new book “Entrepreneur Magazine’s
Ultimate Guide to Pinterest for Business,” has created a comprehensive and
easy-to-use guide to hitting the road running and quickly making Pinterest into
a valuable source of prospects, promotion and profits.
“Great
business brands are about telling compelling, congruent stories, and Pinterest
is at its core about storytelling in pictures,” says Leland. “Pinterest has
tapped into this visceral lover of visuals, and no small business, entrepreneur
or corporation can afford to miss the boat on bringing what they offer beyond
words and into images.”
About
Ultimate Pinterest Guide for Business
“The Ultimate
Guide to Pinterest for Business” is designed to help businesses use Pinterest
to its maximum potential. The book provides both beginning users and seasoned
veterans with the ability to find their specific area of interest “at a
glance.” It uses step-by-step how-to, sidebars, examples, case studies, expert
interviews and tip sheets to show how, from setup to strategy, to use Pinterest
for promotional, branding and marketing objectives.
The book
explores the ins and outs of signing up and getting started on Pinterest and
how to create boards that get noticed, drive traffic and convert fans into
customers. Special chapters are devoted to creating a strong community and
enthusiastic following through high-engagement activities, contests, social
media outreach and smart pinning strategies.
In addition
the book outlines specific marketing applications to small businesses, from
architecture firms to theater companies.
About Karen
Leland
Karen Leland
is the best-selling author of nine business books and the President of Sterling
Marketing Group, where she works with entrepreneurs, small businesses and
Fortune 500 companies around the globe on building stronger personal and
business brands. Her clients have included AT&T, American Express,
Marriott Hotels, Apple Computer and Johnson & Johnson, among others.
She is a
regular speaker for business groups and has spoken for the Young Presidents’
Organization, American Management Association and Direct Marketing Association,
among others. Karen is a frequent guest of the media and has been interviewed
on “The Today Show,” CNN, CNBC and “Oprah.”
She writes a
regular branding and marketing column for Entrepreneur.com and has been
published in Woman’s Day, Self, The Los Angeles Times and others. Her latest
book is “Entrepreneur Magazine’s Ultimate Guide to Pinterest for Business.”
What People Are Saying
Every small
business should read this book — not only because it will show you exactly how to
use Pinterest to promote your business but for the marketing and branding
lessons Karen Leland has managed to weave throughout the book. Make Pinterest
work as hard as you DO! -Berny Dohrmann, Founder, CEO Space, Bestselling
Author, “Redemption: The Cooperation Revolution”
“Ultimate
Guide to Pinterest for Business” provides the reader with a step-by-step
approach and a clear path for maximizing communication in their business or
profession. Karen's in-depth knowledge of social media, marketing and branding
are a bonus for anyone wanting to integrate Pinterest into their marketing mix.
-Michelle Patterson, Executive Director, California Women's Conference
Karen Leland's
“Ultimate Guide to Pinterest for Business” is a gem! She has provided the
must-have, must-read playbook for pinning in business. I've learned so many
ideas, details and strategies that will impact and improve the Pinterest
portion of my business and life.
-Susan RoAne,
Author, “How to Work a Room” and “The Secrets of Savvy Networking”
WOW. This book
is AMAZING! If you're ready to learn everything you need to know about
successfully using Pinterest, then read and absorb the strategies in this
brilliant book by Karen Leland! -James Malinchak, The World's #1 Big Money
Speaker® Trainer & Coach featured on ABC's hit TV show, “Secret
Millionaire,” Founder, BigMoneySpeaker
Can you make
money using Pinterest? Absolutely! Karen Leland's new book shows you the exact
steps to master the art of relationship marketing on Pinterest. Read this
well-written, comprehensive book, and you'll be attracting and converting leads
into paying customers in no time! -Mari Smith, Social Media Thought Leader,
Author, “The New Relationship Marketing,” Co-author, “Facebook Marketing: An
Hour a Day”
Authoritative,
accessible and specific — this guide is an invaluable resource. -Gretchen
Rubin, Author, “The Happiness Project”
Karen Leland
has one of the best grasps on branding I've seen. “Ultimate Guide to Pinterest
for Business” is more than just a book on using Pinterest for marketing; it's a
handbook for anyone who wants to understand how to approach branding and social
media in today's complex online world. -
Olivia Fox Cabane, Author, “The Charisma Myth: How Anyone Can Master the Art
and Science of Personal Magnetism”
Karen is the
behind-the-scenes secret for the success of many small business brands. Her
take on Pinterest makes this a fascinating book with a roadmap on how to use
this popular platform to increase community engagement, brand visibility and
sales. - Susan Harrow, Author, “Sell Yourself Without Selling Your Soul”
For much more information about Pinterest, Karen Leland and this book, visit http://bookpromotionservices.com/2013/04/05/pinterest-for-business-tour/
The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.
Monday, July 20, 2009
Brigitte A. Thompson Gives Writers a Dose of What They Need
Title: Bookkeeping Basics for Freelance Writers
Author: Brigitte A. Thompson
Genre: Nonfiction, business
ISBN: 978-0963212382
Reviewer's rating: 5 stars
Reviewed by Michelle Dunn for Amazon
Review:
- Writers everywhere will be so happy to find this book! I am a writer, not a bookkeeper, but bookkeeping is a big part of being a writer. Unfortunately, many writers do not have bookkeeping or business skills. This book can help you tremendously with forming your business, setting up what you need to do legally, choosing a name, and documenting your income for the IRS. The forms included in this book are invaluable and make the process much easier and stremlined, including a freelance contract and subcontractor agreement. Save yourself much time and aggravation and use this book and the forms included to begin your successful writing career today! ----Michelle Dunn, columnist and author of eight books in the collecting money seri
Synopsis:
Bookkeeping Basics for Freelance Writers addresses issues writers face daily such as how to deduct travel expenses, determine taxable writing income, and claim home office deductions.
Navigating through the recordkeeping required for a small business owner can be difficult. This book is written exclusively for those of us who earn money by writing. It includes useful information to help interpret the complexities of our federal tax code and proven techniques to reduce taxable income. T
hroughout the book we have included tips from both new and seasoned writers. In the Tips forSuccess feature writers share the wisdom they have acquired over time. In the Writer’s Block feature you will discover specific questions writers have submitted which, when answered, helpclarify points made about that topic.
You will also find that each part of this book works together to assist you in forming your overall business plan. Each chapter steps through a comprehensive plan that works as a building block towards a successful writing business.
Q&A/Interview:
An interview with Brigitte A. Thompson, author of eight financial books including the just released Bookkeeping Basics for Freelance Writers published by Crystal Press.
Tell us what Bookkeeping Basics for Freelance Writers is about.
Writers have many important questions to ask about income and expenses, but no single source for answers. I created this book, Bookkeeping Basics for Freelance Writers, to be that source. It is an easy-to-understand guide to organizing a writer’s financial life.
This book addresses issues writers face daily such as how to deduct travel expenses, determine taxable writing income, and claim home office deductions. Navigating through the recordkeeping required for a small business owner can be difficult. This book is written exclusively for those of us who earn money by writing.
Readers will also find that each part of this book works together to assist in forming an overall business plan. The chapters take the writer through a comprehensive process that works as a building block towards a successful writing business.
Have you found that freelance writers require a different set of bookkeeping rules?
Many bookkeeping rules are universal such as the requirement to record income, but there are some areas of the tax law that are of more interest to freelance writers. This includes dealing with royalty payments, bartering, personal property and agent fees. My book addresses the universal tax rules as well as the infrequently discussed rules that apply specifically to freelance writers.
Learning how to document expenses and how to track income will give writers the best chance at overall business success.
What are some tax deductions that freelance writers might not be aware of?
There are many tax deductions available to writers. Some expenses are common, such as the cost of purchasing a case of paper or paying for a computer software upgrade. Other costs incurred in the operation of your writing business may not jump out at you as expenses when they could be.
For example, consider the following accounts.
Mileage: Trips made in your vehicle to pick up office supplies can be counted as a business deduction if you record the proper information to support it.
Meals: Treating your agent to a restaurant meal with the discussion focusing on your next book can also generate a tax deduction when properly documented.
Shipping: UPS charges and postage used to mail a query or review copy of your book can be a small expense, but it should still be tracked. Those small deductions add up and every penny spent as a qualified business expense will reduce the amount of income tax you owe.
Bookkeeping Basics for Freelance Writers devotes an entire chapter to expenses including a comprehensive listing of expenses and detailed information regarding what documentation is required to support each one.
I'm sure you've observed other freelance writers making accounting missteps that cost them time and money. What are some of the most common issues and how can we avoid them?
The most common misstep I’ve seen with writers is not taking themselves seriously as business owners. This can lead to financial pitfalls. Many writers have been honing their craft for years so it’s hard to identify an official starting date for their self-employment. Without this point to mark the beginning, it is easy to put off tracking income and expenses. This can be an unfortunate mistake.
The IRS will consider you to be in business when you are actively pursuing projects intended to generate income and expenses. This means they will expect you to file a tax return to report those transactions. Keeping track of your income and expenses from day one will enable you to pay the least amount of income taxes on the money you earn.
Many people find numbers, especially when related to bookkeeping and taxes, intimidating. Will this book make these things easier to understand"?
Yes, my book breaks down complicated number crunching into easy to follow steps. By reading the book, readers will understand why it's important to keep certain receipts and how those pieces of paper factor into the overall success of their writing business. Sometimes knowing the reasoning behind a task makes it easier to complete.
Writers can take advantage of some wonderful tax deductions, but only when they are aware of the possibility and know how to accurately document the expenses. My book explains it all in a reader friendly format.
What are some of the challenges readers face with regards to bookkeeping?
I found the most common challenge writers face revolves around what they can claim as income and what counts as a tax deduction. For example, if their first job is writing the school newsletter, is the money received really income? Do they need to do something with the Internal Revenue Service before they can be considered a business? How do they handle selfemployment tax?
The second most common concern for the freelance writers is related to proper documentation.What receipts did they need to save? How should they be kept? What information needs to be recorded to prove the expense? These are all great questions and they are addressed in the book.
Why is it important for writers to understand bookkeeping?
Writers are earning money and this money needs to be reported as income on their income tax return. If writers do not have any expenses to claim, their taxable income will be higher and they will owe more income tax.
Understanding what can be claimed as business expenses when you are a writer and how to properly document these expenses will help ensure the success of your business.
The most important thing you can do as a writer is to become organized. There are many books available on how to organize your writing, but this is the best book available about how to organize the financial side of your writing business.
-----
The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've loved. Please see submission guidelines on the left of this page. Reviews and essays are indexed by author names, reviewer names, and review sites. Writers will find the index handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.
Author: Brigitte A. Thompson
Genre: Nonfiction, business
ISBN: 978-0963212382
Reviewer's rating: 5 stars
Reviewed by Michelle Dunn for Amazon
Review:
- Writers everywhere will be so happy to find this book! I am a writer, not a bookkeeper, but bookkeeping is a big part of being a writer. Unfortunately, many writers do not have bookkeeping or business skills. This book can help you tremendously with forming your business, setting up what you need to do legally, choosing a name, and documenting your income for the IRS. The forms included in this book are invaluable and make the process much easier and stremlined, including a freelance contract and subcontractor agreement. Save yourself much time and aggravation and use this book and the forms included to begin your successful writing career today! ----Michelle Dunn, columnist and author of eight books in the collecting money seri
Synopsis:
Bookkeeping Basics for Freelance Writers addresses issues writers face daily such as how to deduct travel expenses, determine taxable writing income, and claim home office deductions.
Navigating through the recordkeeping required for a small business owner can be difficult. This book is written exclusively for those of us who earn money by writing. It includes useful information to help interpret the complexities of our federal tax code and proven techniques to reduce taxable income. T
hroughout the book we have included tips from both new and seasoned writers. In the Tips forSuccess feature writers share the wisdom they have acquired over time. In the Writer’s Block feature you will discover specific questions writers have submitted which, when answered, helpclarify points made about that topic.
You will also find that each part of this book works together to assist you in forming your overall business plan. Each chapter steps through a comprehensive plan that works as a building block towards a successful writing business.
Q&A/Interview:
An interview with Brigitte A. Thompson, author of eight financial books including the just released Bookkeeping Basics for Freelance Writers published by Crystal Press.
Tell us what Bookkeeping Basics for Freelance Writers is about.
Writers have many important questions to ask about income and expenses, but no single source for answers. I created this book, Bookkeeping Basics for Freelance Writers, to be that source. It is an easy-to-understand guide to organizing a writer’s financial life.
This book addresses issues writers face daily such as how to deduct travel expenses, determine taxable writing income, and claim home office deductions. Navigating through the recordkeeping required for a small business owner can be difficult. This book is written exclusively for those of us who earn money by writing.
Readers will also find that each part of this book works together to assist in forming an overall business plan. The chapters take the writer through a comprehensive process that works as a building block towards a successful writing business.
Have you found that freelance writers require a different set of bookkeeping rules?
Many bookkeeping rules are universal such as the requirement to record income, but there are some areas of the tax law that are of more interest to freelance writers. This includes dealing with royalty payments, bartering, personal property and agent fees. My book addresses the universal tax rules as well as the infrequently discussed rules that apply specifically to freelance writers.
Learning how to document expenses and how to track income will give writers the best chance at overall business success.
What are some tax deductions that freelance writers might not be aware of?
There are many tax deductions available to writers. Some expenses are common, such as the cost of purchasing a case of paper or paying for a computer software upgrade. Other costs incurred in the operation of your writing business may not jump out at you as expenses when they could be.
For example, consider the following accounts.
Mileage: Trips made in your vehicle to pick up office supplies can be counted as a business deduction if you record the proper information to support it.
Meals: Treating your agent to a restaurant meal with the discussion focusing on your next book can also generate a tax deduction when properly documented.
Shipping: UPS charges and postage used to mail a query or review copy of your book can be a small expense, but it should still be tracked. Those small deductions add up and every penny spent as a qualified business expense will reduce the amount of income tax you owe.
Bookkeeping Basics for Freelance Writers devotes an entire chapter to expenses including a comprehensive listing of expenses and detailed information regarding what documentation is required to support each one.
I'm sure you've observed other freelance writers making accounting missteps that cost them time and money. What are some of the most common issues and how can we avoid them?
The most common misstep I’ve seen with writers is not taking themselves seriously as business owners. This can lead to financial pitfalls. Many writers have been honing their craft for years so it’s hard to identify an official starting date for their self-employment. Without this point to mark the beginning, it is easy to put off tracking income and expenses. This can be an unfortunate mistake.
The IRS will consider you to be in business when you are actively pursuing projects intended to generate income and expenses. This means they will expect you to file a tax return to report those transactions. Keeping track of your income and expenses from day one will enable you to pay the least amount of income taxes on the money you earn.
Many people find numbers, especially when related to bookkeeping and taxes, intimidating. Will this book make these things easier to understand"?
Yes, my book breaks down complicated number crunching into easy to follow steps. By reading the book, readers will understand why it's important to keep certain receipts and how those pieces of paper factor into the overall success of their writing business. Sometimes knowing the reasoning behind a task makes it easier to complete.
Writers can take advantage of some wonderful tax deductions, but only when they are aware of the possibility and know how to accurately document the expenses. My book explains it all in a reader friendly format.
What are some of the challenges readers face with regards to bookkeeping?
I found the most common challenge writers face revolves around what they can claim as income and what counts as a tax deduction. For example, if their first job is writing the school newsletter, is the money received really income? Do they need to do something with the Internal Revenue Service before they can be considered a business? How do they handle selfemployment tax?
The second most common concern for the freelance writers is related to proper documentation.What receipts did they need to save? How should they be kept? What information needs to be recorded to prove the expense? These are all great questions and they are addressed in the book.
Why is it important for writers to understand bookkeeping?
Writers are earning money and this money needs to be reported as income on their income tax return. If writers do not have any expenses to claim, their taxable income will be higher and they will owe more income tax.
Understanding what can be claimed as business expenses when you are a writer and how to properly document these expenses will help ensure the success of your business.
The most important thing you can do as a writer is to become organized. There are many books available on how to organize your writing, but this is the best book available about how to organize the financial side of your writing business.
-----
The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've loved. Please see submission guidelines on the left of this page. Reviews and essays are indexed by author names, reviewer names, and review sites. Writers will find the index handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.
Monday, December 14, 2009
Harvard Business School Confidential
Title: Harvard Business School – Confidential
Author: Emily Chan
Genre: Nonfiction: Business
ISBN: 978-0-470-82239-5
Reviewed by Greg Saunders for Allbooks Review
One of the toughest things about business school was the books. Dry application of theory presented in clinical absolutes that, like battle plans, failed at the first contact with the enemy. That is why, as a businessman, I found Emily Chan’s presentation of practical and useful business wisdom and strategies so refreshing. Harvard Business School Confidential is a field guide and whether you are CEO of a multinational corporation or job searching, she presents the, yes; theory, but more importantly, real life experience, relevant case scenarios and the secrets of making it all work.
Personal, Operations and Strategy. These are the broad categories Chan uses; she then breaks each one down into easy to assimilate chapters with titles like, “Plans Are Nothing, Planning Is Everything”. Each chapter giving the reader ideas to contemplate or new approaches to old problems. Consider the issues we all face in business and how they apply to the categories above; planning, promotion, communications, placement, process and control, among just a few. Chan presents them, explains them and offers solutions, incite and strategy that makes real-world sense. I found the writing compelling, the layout logical and professional and, most importantly, the message pertinent and compelling.
I highly recommend Harvard Business School Confidential to anyone in business, interested in business or contemplating attending business school. In fact, I would recommend this as a prerequisite for first year business school candidates. It would help make the theory make sense.
-----
The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've loved. Please see submission guidelines on the left of this page. Reviews and essays are indexed by author names, reviewer names, and review sites. Writers will find the index handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.
And while you're at it, as a courtesy to the author, please retweet this post:
Author: Emily Chan
Genre: Nonfiction: Business
ISBN: 978-0-470-82239-5
Reviewed by Greg Saunders for Allbooks Review
One of the toughest things about business school was the books. Dry application of theory presented in clinical absolutes that, like battle plans, failed at the first contact with the enemy. That is why, as a businessman, I found Emily Chan’s presentation of practical and useful business wisdom and strategies so refreshing. Harvard Business School Confidential is a field guide and whether you are CEO of a multinational corporation or job searching, she presents the, yes; theory, but more importantly, real life experience, relevant case scenarios and the secrets of making it all work.
Personal, Operations and Strategy. These are the broad categories Chan uses; she then breaks each one down into easy to assimilate chapters with titles like, “Plans Are Nothing, Planning Is Everything”. Each chapter giving the reader ideas to contemplate or new approaches to old problems. Consider the issues we all face in business and how they apply to the categories above; planning, promotion, communications, placement, process and control, among just a few. Chan presents them, explains them and offers solutions, incite and strategy that makes real-world sense. I found the writing compelling, the layout logical and professional and, most importantly, the message pertinent and compelling.
I highly recommend Harvard Business School Confidential to anyone in business, interested in business or contemplating attending business school. In fact, I would recommend this as a prerequisite for first year business school candidates. It would help make the theory make sense.
-----
The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've loved. Please see submission guidelines on the left of this page. Reviews and essays are indexed by author names, reviewer names, and review sites. Writers will find the index handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.
And while you're at it, as a courtesy to the author, please retweet this post:Wednesday, June 3, 2009
Stan Berenbaum Lends Expertise to New Business Book
LEAD THE CATEGORY
by Stan Berenbaum
iUniverse.com
Paperback Format
May 2009
Business and Investing/Professional and Technical/Business How-To
ISBN 978-1-4401-3228-5
Reviewed by K.J. Johnson
Finally, a businessperson provides the secrets of franchising and business success in a book designed for busy executives, business owners, franchisers and franchisees, and that businessperson is a great leader in this category. Franchise attorney and executive Stan Berenbaum draws on his experience as president and CEO of American Leak Detection as well as his former high-level position with Little Caesar Enterprises, Inc.
Berenbaum offers 95 secrets of effective business and franchise success. Each chapter has a "takeaway" that sums up the lesson Berenbaum delivers. In addition, the author often draws from his own experience and concrete examples to illustrate his points.
While many of the chapters involve the nuts and bolts of franchising, Berenbaum reminds us that business challenges--and solutions--are similar no matter what your market.
A sampling of Berenbaum's ideas demonstrates why this book is valuable:
--Wait until you have a free day to accomplish those goals. "Instead, try living your life in 5 or 10 minute increments." Build your skills and do your work a little at a time.
--"Category leaders make it painless for franchisees and customers to do business with them."
This book, with its secrets of franchising and franchise-specific information, as well as definitions, is a must-read if you are a franchiser or thinking of buying a franchise.
However, you don't have to be involved in a franchise business relationship to benefit from this book. Berenbaum's approach challenges business owners' thinking and provides solutions for many difficulties that anyone doing business faces--especially in this economy (Berenbaum has a lesson or two to cover that, too). This book should be on every category leader's shelf. Now you, too, can lead the category!
-----
The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've loved. Please see submission guidelines on the left of this page. Reviews and essays are indexed by author names, reviewer names, and review sites. Writers will find the index handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.
by Stan Berenbaum
iUniverse.com
Paperback Format
May 2009
Business and Investing/Professional and Technical/Business How-To
ISBN 978-1-4401-3228-5
Reviewed by K.J. Johnson
Finally, a businessperson provides the secrets of franchising and business success in a book designed for busy executives, business owners, franchisers and franchisees, and that businessperson is a great leader in this category. Franchise attorney and executive Stan Berenbaum draws on his experience as president and CEO of American Leak Detection as well as his former high-level position with Little Caesar Enterprises, Inc.
Berenbaum offers 95 secrets of effective business and franchise success. Each chapter has a "takeaway" that sums up the lesson Berenbaum delivers. In addition, the author often draws from his own experience and concrete examples to illustrate his points.
While many of the chapters involve the nuts and bolts of franchising, Berenbaum reminds us that business challenges--and solutions--are similar no matter what your market.
A sampling of Berenbaum's ideas demonstrates why this book is valuable:
--Wait until you have a free day to accomplish those goals. "Instead, try living your life in 5 or 10 minute increments." Build your skills and do your work a little at a time.
--"Category leaders make it painless for franchisees and customers to do business with them."
This book, with its secrets of franchising and franchise-specific information, as well as definitions, is a must-read if you are a franchiser or thinking of buying a franchise.
However, you don't have to be involved in a franchise business relationship to benefit from this book. Berenbaum's approach challenges business owners' thinking and provides solutions for many difficulties that anyone doing business faces--especially in this economy (Berenbaum has a lesson or two to cover that, too). This book should be on every category leader's shelf. Now you, too, can lead the category!
-----
The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've loved. Please see submission guidelines on the left of this page. Reviews and essays are indexed by author names, reviewer names, and review sites. Writers will find the index handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.
Wednesday, May 12, 2010
For Writers Tax Season Lasts All Year!
The Write Life
By Sylvia McClain
ISBN Print: 978-0-974264-39-3
E-book: 978-0-974264-30-X
Usually I run reviews on this blog, today I am taking the liberty of using an excerpt because I know it will help both the working reviewers who have published their reviews here and the authors who have had reviews of their books run here! It is from Sylvia McClain's The Write Life.
Did You Know the Tax Season Isn't Over: For Writers it Last all Year?
You got paid for a story you wrote. Congratulations! You’ve become a recognized and published writer.
Now you have to ask yourself this question. Am I now self employed?
Contrary to public thought, there is an easy answer to it. If you write continuously and regularly with the activity being your primary source of income or profit, then it is a business and you are self employed. If your writing is a sporadic activity or a hobby, it is not a business. Whether you are self-employed or not, all earned income of $400 or more must be reported to the Internal Revenue Service (IRS). Money earned from a sporadic activity is easily reported on a 1040 tax form. There is another side to reporting your income as a sole proprietor of a business. To be self-employed means there is not an employer to withhold monies from your pay to meet your tax obligations. It’s now your responsibility and you can accomplish this new task.
First, let me help you understand the basics of the tax structure for the self-employed. Schedule C, Profit or Loss From Business and Schedule SE, Self-Employment Tax must be filed with your 1040 form. Schedule C calculates the amount of money you made or lost writing and Schedule SE determines taxes owed, if any.
The secret to overcoming a large tax bite is keeping good records of money spent to make money. In other words, knowing what you can deduct as an expense against your profits will help lower your tax liability. This will lower the amount that will appear on Schedule SE’s net income to be taxed. The lower the amount, the less you will have to pay in taxes. So what are the business expenses that a writer can apply against his or her profits? Any ordinary and necessary expenses incurred to operate your business. An ordinary expense is an expense that is common and accepted in your field of business. A necessary expense is one that is appropriate and helpful for your business. Advertising, educational cost, computer paper and postage are a few tax deductible writer expenses. Publication 535, Business Expenses from the IRS can assist you with definitions of other types of business expenses.
If you don’t feel tax savvy, there are preparers to do your taxes for you. You must keep good records of your expenses and income. Also, check to make sure the preparer is familiar with, and an expert in the field of writing. Not all preparers specialize in the writing profession. Preparers sometimes depend on the computer programs to guide them.
Now go on, don’t be afraid to continue doing what you love to do. Write. Before you know it, you could just make a very good living doing it. A tax bite can be turned into just a little pinch.
Author Biography:
Sylvia McClain blogs at http://sylviaspeaks.blogspot.com and is a book reviewer in her own right at MyShelf.com and Atlantic Publishing Company. The Write Life is now available in its 2nd edition.
-----
The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've loved. Please see submission guidelines on the left of this page. Reviews and essays are indexed by author names, reviewer names, and review sites. Writers will find the index handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using the widget below:
By Sylvia McClain
ISBN Print: 978-0-974264-39-3
E-book: 978-0-974264-30-X
Usually I run reviews on this blog, today I am taking the liberty of using an excerpt because I know it will help both the working reviewers who have published their reviews here and the authors who have had reviews of their books run here! It is from Sylvia McClain's The Write Life.
Did You Know the Tax Season Isn't Over: For Writers it Last all Year?
You got paid for a story you wrote. Congratulations! You’ve become a recognized and published writer.
Now you have to ask yourself this question. Am I now self employed?
Contrary to public thought, there is an easy answer to it. If you write continuously and regularly with the activity being your primary source of income or profit, then it is a business and you are self employed. If your writing is a sporadic activity or a hobby, it is not a business. Whether you are self-employed or not, all earned income of $400 or more must be reported to the Internal Revenue Service (IRS). Money earned from a sporadic activity is easily reported on a 1040 tax form. There is another side to reporting your income as a sole proprietor of a business. To be self-employed means there is not an employer to withhold monies from your pay to meet your tax obligations. It’s now your responsibility and you can accomplish this new task.
First, let me help you understand the basics of the tax structure for the self-employed. Schedule C, Profit or Loss From Business and Schedule SE, Self-Employment Tax must be filed with your 1040 form. Schedule C calculates the amount of money you made or lost writing and Schedule SE determines taxes owed, if any.
The secret to overcoming a large tax bite is keeping good records of money spent to make money. In other words, knowing what you can deduct as an expense against your profits will help lower your tax liability. This will lower the amount that will appear on Schedule SE’s net income to be taxed. The lower the amount, the less you will have to pay in taxes. So what are the business expenses that a writer can apply against his or her profits? Any ordinary and necessary expenses incurred to operate your business. An ordinary expense is an expense that is common and accepted in your field of business. A necessary expense is one that is appropriate and helpful for your business. Advertising, educational cost, computer paper and postage are a few tax deductible writer expenses. Publication 535, Business Expenses from the IRS can assist you with definitions of other types of business expenses.
If you don’t feel tax savvy, there are preparers to do your taxes for you. You must keep good records of your expenses and income. Also, check to make sure the preparer is familiar with, and an expert in the field of writing. Not all preparers specialize in the writing profession. Preparers sometimes depend on the computer programs to guide them.
Now go on, don’t be afraid to continue doing what you love to do. Write. Before you know it, you could just make a very good living doing it. A tax bite can be turned into just a little pinch.
Author Biography:
Sylvia McClain blogs at http://sylviaspeaks.blogspot.com and is a book reviewer in her own right at MyShelf.com and Atlantic Publishing Company. The Write Life is now available in its 2nd edition.
-----
The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've loved. Please see submission guidelines on the left of this page. Reviews and essays are indexed by author names, reviewer names, and review sites. Writers will find the index handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using the widget below:
Wednesday, August 21, 2013
Use TV and Radio to Maximize Your visibility
How
to Share Your Message, Your Products and Your Business with the World! By
Kristen White
Order and get bonus gifts at: http://bit.ly/14RMPEe
Many New Book Review readers have a powerful message you'd like to share with the world and you’d love to be an expert on TV and Radio shows. Now,
you can put a voice to your passion with Voice: How to Share your Message, Your Business and Your Product with the World. It was created to help you find your authentic voice and to use your message to transform the lives of others.
You may have amazing solutions to end the suffering on the planet, however,
these strategies remain widely unknown because you do not know how to become a recognized expert using marketing and media appearances.
As a media coach, who is currently active in the media as a broadcaster, Kristen White teaches you:
Kristen's goal is to help you to become an enlightened media expert. When
you do, you're choosing to be perceived as a visible leader who can help guide others to a higher expression of their own potential using
your awakened consciousness to express principals of love and compassion that will help end their suffering.
Read what several happy media expert
clients have to say:
ABOUT THE AUTHOR
-----
The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.
Order and get bonus gifts at: http://bit.ly/14RMPEe
Many New Book Review readers have a powerful message you'd like to share with the world and you’d love to be an expert on TV and Radio shows. Now,
you can put a voice to your passion with Voice: How to Share your Message, Your Business and Your Product with the World. It was created to help you find your authentic voice and to use your message to transform the lives of others.
You may have amazing solutions to end the suffering on the planet, however,
these strategies remain widely unknown because you do not know how to become a recognized expert using marketing and media appearances.
As a media coach, who is currently active in the media as a broadcaster, Kristen White teaches you:
-
How to be effective on camera and
what to wear to create a polished image
-
Steps to create a media soundbite to use effectively during an interview
-
Key strategies to develop a media strategy that attracts the attention of the public and the Media.
-
Insider secrets about what really happens inside the newsroom and how to leverage your expertise with the right message to gain access
Kristen's goal is to help you to become an enlightened media expert. When
you do, you're choosing to be perceived as a visible leader who can help guide others to a higher expression of their own potential using
your awakened consciousness to express principals of love and compassion that will help end their suffering.
Read what several happy media expert
clients have to say:
"Kristen is intuitive and responsive, while keeping
the time spent together on track so that at the end of five hours I had clarity of direction and great content for use in my marketing blueprint. If you are looking for a fast track for a plan of action, I highly recommend
Kristin White." ~Susan Gilbert
the time spent together on track so that at the end of five hours I had clarity of direction and great content for use in my marketing blueprint. If you are looking for a fast track for a plan of action, I highly recommend
Kristin White." ~Susan Gilbert
"I have one word to describe Kristen's advice:
INVALUABLE. The laser-focused approach to Kristen's
coaching is amazing. She will come up with whatever is needed for each person she coaches, on-the-fly, and leave us all astonished. I not only think she's brilliant, but she's a wonderful and generous human being always ready to help out and, most importantly, she delivers results. I
recently signed up for her coaching program and saw definite results from the get-go. If you get the chance to work with Kristen, don't pass it up!" ~Jana Martinez, Quantum
Healing Sounds
INVALUABLE. The laser-focused approach to Kristen's
coaching is amazing. She will come up with whatever is needed for each person she coaches, on-the-fly, and leave us all astonished. I not only think she's brilliant, but she's a wonderful and generous human being always ready to help out and, most importantly, she delivers results. I
recently signed up for her coaching program and saw definite results from the get-go. If you get the chance to work with Kristen, don't pass it up!" ~Jana Martinez, Quantum
Healing Sounds
"A VIP day with Kristin White is not only transformative, it is educational, powerful and soul-enhancing. She will draw out the heart and potential of you and your business and frame both strategically, spotting potential issues, quickly resolving them and creating a clear pathway forward to create the business you envision. She is a rare combination of systems and vision, and knows how to build a plan that will take you and your business beyond what you thought possible. This is high-level, big strategy coaching that takes into account all facets of your business, leveraging them for
success. Big dreams? Here, you'll get the methods, insight and plan needed to make them a reality. I learned more in a VIP day with Kristen than I had in 6 months of running my
business. If you are really ready to skyrocket in your life and career, these VIP days are not options: they are an absolute necessity." ~Jodi Fedor, CEO, Higher Brain Living Inc.
success. Big dreams? Here, you'll get the methods, insight and plan needed to make them a reality. I learned more in a VIP day with Kristen than I had in 6 months of running my
business. If you are really ready to skyrocket in your life and career, these VIP days are not options: they are an absolute necessity." ~Jodi Fedor, CEO, Higher Brain Living Inc.
This Book is for You if You Want to...
-
Become a Recognized Thought Leader in your area of expertise Worldwide
-
Create your own TV or Radio Show and broadcast it to the world
-
Make a lasting impact on the planet with your ideas
-
Release mental and emotional blocks to living your life purpose
-
Overcome Fear of being the recognized expert in your field
-
Unlock your charisma and become a Magnetic Voice
attracting millions -
Create a clear Authentic Message which inspires others
So,
Let’s Start a Ripple! now and begin to create the level of visibility success
you've only dreamed about till now! And when you buy the book today, you'll
download dozens of great bonus gifts! http://bit.ly/14RMPEe
Let’s Start a Ripple! now and begin to create the level of visibility success
you've only dreamed about till now! And when you buy the book today, you'll
download dozens of great bonus gifts! http://bit.ly/14RMPEe
ABOUT THE AUTHOR
Kristen
White, MMC, ICF is a member Professional Business and Life Coach, Media Coach,
Author Mentor, WEB TV Video Producer, Spirituality/ Transformational Author,
Thought-Leader, Speaker and Trainer, Radio Host and Intuitive Business Designer.
Kristen enjoys helping entrepreneurs succeed in business and in life.
Kristen White has more than a decade of
experience as an award-winning television journalist and anchor. She’s
interviewed politicians, Hollywood celebrities, professional athletes and rock
stars including Bill Clinton, Donald Trump, Kevin
Costner, Johnny Depp, Marianne Williamson and Arielle Ford. As the host of her own online radio show, Reporting Live from
the Universe on Vivid Life Radio, Kristen has
featured and interviewed more than 140 best-selling authors and personal growth
experts.
SUBMITTED BY
Denise
Cassino
Now Financing Options Available!
"Make your book an Amazon #1 Bestseller"
Publicist & Book Marketing Specialist
"ALL my experiences with you have superseded my expectations and you gave me more value than the cost of your program. For your professionalism, skill and plain fun personality, I thank you!" - Michelle Podlesni, author of #1 Bestseller Unconventional Nurse
303 838 3399
skype: denise.cassino
www.BestsellerServices.com
www.mybestsellerlaunch.com
Now Financing Options Available!
"Make your book an Amazon #1 Bestseller"
Publicist & Book Marketing Specialist
"ALL my experiences with you have superseded my expectations and you gave me more value than the cost of your program. For your professionalism, skill and plain fun personality, I thank you!" - Michelle Podlesni, author of #1 Bestseller Unconventional Nurse
303 838 3399
skype: denise.cassino
www.BestsellerServices.com
www.mybestsellerlaunch.com
-----
The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.
Monday, July 16, 2007
Cynthia Brian's Star Shines: She'll Help Yours Do the Same
Review of The Business of Show Business, a comprehensive career guide
for actors and models
By Cynthia Brian
ISBN 0-9721140-0-9
304 pages $19.95
E-Book Available@ $25.95
ISBN# e-book: 0-9721140-1-7
From The Midwest Book Review
Want to be an actor, but don’t know how to break into the business with the right approach? You can’t go wrong with-and shouldn’t go without-Cynthia Brian’s The Business of Show Business: A Comprehensive
Career Guide for Actors and Models.
The author has a background in producing, directing, acting, hosting, and consulting, and has coached kids and adults alike. From learning what kinds of jobs are out there to learning about agents, auditioning, rules for child actors and working on the side, this is the ‘insider’’ guide to the industry which should be in the hands and on the minds of any aspiring model or actor before they compete in the show business world.
--
The Business of Show Business is available from on-line booksellers or
directly from the author, Cynthia Brian. Email cynthia@star-style.com for autographed copies or discounts on cases of 32. Books are great for drama, theatre, and acting workshops and classes.
for actors and models
By Cynthia Brian
ISBN 0-9721140-0-9
304 pages $19.95
E-Book Available@ $25.95
ISBN# e-book: 0-9721140-1-7
From The Midwest Book Review
Want to be an actor, but don’t know how to break into the business with the right approach? You can’t go wrong with-and shouldn’t go without-Cynthia Brian’s The Business of Show Business: A Comprehensive
Career Guide for Actors and Models.
The author has a background in producing, directing, acting, hosting, and consulting, and has coached kids and adults alike. From learning what kinds of jobs are out there to learning about agents, auditioning, rules for child actors and working on the side, this is the ‘insider’’ guide to the industry which should be in the hands and on the minds of any aspiring model or actor before they compete in the show business world.
--
The Business of Show Business is available from on-line booksellers or
directly from the author, Cynthia Brian. Email cynthia@star-style.com for autographed copies or discounts on cases of 32. Books are great for drama, theatre, and acting workshops and classes.
Tuesday, July 29, 2008
Jill Lublin Shares Expertise for Businesses: Books are Business, Too
Get Noticed . . . Get Referrals
By Jill Lublin with Mark Steisel
Subtitle: Build Your Client Base and Your Business by Making a Name for Yourself
McGraw Hill, 2008
ISBN 9780071508278
Nonfiction/Business/Promotion
Contact Reviewer: HoJoNews@aol.com
Reviewed by Carolyn Howard-Johnson, award-winning author of three books of fiction and poetry and The Frugal Book Promoter: How to Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success
Advice.
Even good advice is often not believable. And writers are especially immune. Many of us tend not to believe in ourselves, anyway. As writers, we get more advice than we need— well intended perhaps— but mostly uninspired. When to write, how to write, how to query editors, how to punctuate.
The beauty of Jill Lublin's Get Noticed . . . Get Referrals is that what she tells us about promotion and the business world (and, yes, it translates directly to the book biz) comes from her expertise. It also comes from her heart.
That kind of personal involvement is a motivator for anyone and is intended to be. There is way too much talk out there about "self-promotion," a term that reeks of misguided give me this and gimme that tactics. This book is about true public relations.
The word "relations" is the tipoff. Good promotion and the profession of PR is all about relationships and though most of us think we know how to form those, there is lots we may not know. Especially in the business world—whatever business we may be in. Good business relationships don't just happen, they need to be worked like a good marriage. (Come to think of it, some of Jill's approaches to getting noticed and getting referrals might help some marriages out there!)
Then there's the word "public." For those of us who write books, it is an essential word, the word that lets people know enough about us and our books so that we can share what we write with others. That's the whole idea, isn't it?
My favorite chapter is Number Ten (p. 128), "Build on Your Passions." Most writers are passionate about the business of writing—of telling a story or sharing expertise. Much of what is in this chapter is not new but it is reaffirming. Further, it may help writers understand that to be successful their passion must extend beyond the writing of something to the getting of that something into the public consciousness. One of the hints I liked was for people who are having trouble doing it. Lublin says, "Fake it . . . at least initially." Psychologists ascribe to the same theory. You simply "act as if" and you find your life (and your career and maybe even your book sales!) improving.
I am a person who thinks tips and anecdotes are among the best ways to reach people. They give people what they need or want in little easily-read and easily-related to pieces. Jill knows that, too. Her book is scatted with small shaded areas that clip the best and the most pithy stuff from her book and make it easy for you to internalize them in a few seconds.
-------------
The reviewer is an instructor for UCLA Extension's Writers’ Program. She is the author of two award-winning books, THIS IS THE PLACE and HARKENING. TRACINGS, an award-winning chapbook of poetry, is available at www.finishinglinepress.com. Her how-to book for writers, THE FRUGAL BOOK PROMOTER: HOW TO DO WHAT YOUR PUBLISHER WON’T, is the winner of USA Book News' Best Professional Book of 2004 and the Irwin Award and her new book THE FRUGAL EDITOR: PUT YOUR BEST BOOK FORWARD TO AVOID HUMILIATION AND ENSURE SUCCESS is also a USA Book News Best Book and a winner of Reader Views Literary Award.
--------------------------------------------------------------------------------
The New Book Review is blogged by Carolyn Howard-Johnson, founder of Authors' Coalition (www.authorscoalitionandredenginepress.com). It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews and reviewers who'd like to see their reviews get more exposure and readers who want to shout out praise of books they've loved. Please see submission guidelines on the left of this page.
By Jill Lublin with Mark Steisel
Subtitle: Build Your Client Base and Your Business by Making a Name for Yourself
McGraw Hill, 2008
ISBN 9780071508278
Nonfiction/Business/Promotion
Contact Reviewer: HoJoNews@aol.com
Reviewed by Carolyn Howard-Johnson, award-winning author of three books of fiction and poetry and The Frugal Book Promoter: How to Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success
Advice.
Even good advice is often not believable. And writers are especially immune. Many of us tend not to believe in ourselves, anyway. As writers, we get more advice than we need— well intended perhaps— but mostly uninspired. When to write, how to write, how to query editors, how to punctuate.
The beauty of Jill Lublin's Get Noticed . . . Get Referrals is that what she tells us about promotion and the business world (and, yes, it translates directly to the book biz) comes from her expertise. It also comes from her heart.
That kind of personal involvement is a motivator for anyone and is intended to be. There is way too much talk out there about "self-promotion," a term that reeks of misguided give me this and gimme that tactics. This book is about true public relations.
The word "relations" is the tipoff. Good promotion and the profession of PR is all about relationships and though most of us think we know how to form those, there is lots we may not know. Especially in the business world—whatever business we may be in. Good business relationships don't just happen, they need to be worked like a good marriage. (Come to think of it, some of Jill's approaches to getting noticed and getting referrals might help some marriages out there!)
Then there's the word "public." For those of us who write books, it is an essential word, the word that lets people know enough about us and our books so that we can share what we write with others. That's the whole idea, isn't it?
My favorite chapter is Number Ten (p. 128), "Build on Your Passions." Most writers are passionate about the business of writing—of telling a story or sharing expertise. Much of what is in this chapter is not new but it is reaffirming. Further, it may help writers understand that to be successful their passion must extend beyond the writing of something to the getting of that something into the public consciousness. One of the hints I liked was for people who are having trouble doing it. Lublin says, "Fake it . . . at least initially." Psychologists ascribe to the same theory. You simply "act as if" and you find your life (and your career and maybe even your book sales!) improving.
I am a person who thinks tips and anecdotes are among the best ways to reach people. They give people what they need or want in little easily-read and easily-related to pieces. Jill knows that, too. Her book is scatted with small shaded areas that clip the best and the most pithy stuff from her book and make it easy for you to internalize them in a few seconds.
-------------
The reviewer is an instructor for UCLA Extension's Writers’ Program. She is the author of two award-winning books, THIS IS THE PLACE and HARKENING. TRACINGS, an award-winning chapbook of poetry, is available at www.finishinglinepress.com. Her how-to book for writers, THE FRUGAL BOOK PROMOTER: HOW TO DO WHAT YOUR PUBLISHER WON’T, is the winner of USA Book News' Best Professional Book of 2004 and the Irwin Award and her new book THE FRUGAL EDITOR: PUT YOUR BEST BOOK FORWARD TO AVOID HUMILIATION AND ENSURE SUCCESS is also a USA Book News Best Book and a winner of Reader Views Literary Award.
--------------------------------------------------------------------------------
The New Book Review is blogged by Carolyn Howard-Johnson, founder of Authors' Coalition (www.authorscoalitionandredenginepress.com). It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews and reviewers who'd like to see their reviews get more exposure and readers who want to shout out praise of books they've loved. Please see submission guidelines on the left of this page.
Thursday, April 29, 2010
Must-Have Book for Retailers Reviewed by Rober Medak
A Retailer’s Guide to Frugal In-Store Promotions
by Carolyn Howard-Johnson
Reviewed by Robert Medak for Stormy Writer and Amazon.com
A Retailer’s Guide to Frugal In-Store Promotions lists a series of frugal ways of promoting your business, in good economic times as well as bad; and not break the bank in the process. Anyone in the retail business should read this 120-page book. There is a good deal of information in a small book that is of use to retailers, and their business no matter the present circumstances.
Many of the ideas are common sense, but also things that retailers may not have thought of. There are many inexpensive concepts that are easy to implement in your store, whether it is large or small. The size does not matter, the ideas in this book are what can help retailers grow their customer base with a few simple adjustments to present stock and how to deal with it. Simple promotion ideas that may cost only a few dollars, to free can increase your business over time. Fortunately, the few ideas listed in this book may trigger some things retailers can come up with on their own.
Do you need more business in your store? A Retailer’s Guide to Frugal In-Store Promotions can help you with simple ideas form how to move and arrange your stock and more. There are also some simple and effective ways to garner publicity in your local newspaper and have customers send you business with ideas that may cost you nothing expect some time and training of your employees.
A Retailer’s Guide to Frugal In-Store Promotions is an easy to read book that can help all retailers do more promotion for your business without spending a lot of money.
I recommend this book for any retailer and award it a four star rating.
Endorsement Disclaimer: All reviews posted on this site and written by this reviewer are personal opinions of the book by this reviewer. The reviews are NOT paid endorsements of the book or the author. They are not advertisements. All reviews are honest, forthright and the opinion of this individual reviewer. This reviewer’s opinions are not for sale. (There is however, a small fee for some reviews, and sometimes this reviewer receives complementary copies from the author.) Federal Trade Commission 16 CFR Part 255 (http://www.ftc.gov/os/2009/10/091005revisedendorsementguides.pdf)
The reviewer is a freelance editor and writer.
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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've loved. Please see submission guidelines on the left of this page. Reviews and essays are indexed by author names, reviewer names, and review sites. Writers will find the index handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using the widget below:
by Carolyn Howard-Johnson
Reviewed by Robert Medak for Stormy Writer and Amazon.com
A Retailer’s Guide to Frugal In-Store Promotions lists a series of frugal ways of promoting your business, in good economic times as well as bad; and not break the bank in the process. Anyone in the retail business should read this 120-page book. There is a good deal of information in a small book that is of use to retailers, and their business no matter the present circumstances.
Many of the ideas are common sense, but also things that retailers may not have thought of. There are many inexpensive concepts that are easy to implement in your store, whether it is large or small. The size does not matter, the ideas in this book are what can help retailers grow their customer base with a few simple adjustments to present stock and how to deal with it. Simple promotion ideas that may cost only a few dollars, to free can increase your business over time. Fortunately, the few ideas listed in this book may trigger some things retailers can come up with on their own.
Do you need more business in your store? A Retailer’s Guide to Frugal In-Store Promotions can help you with simple ideas form how to move and arrange your stock and more. There are also some simple and effective ways to garner publicity in your local newspaper and have customers send you business with ideas that may cost you nothing expect some time and training of your employees.
A Retailer’s Guide to Frugal In-Store Promotions is an easy to read book that can help all retailers do more promotion for your business without spending a lot of money.
I recommend this book for any retailer and award it a four star rating.
Endorsement Disclaimer: All reviews posted on this site and written by this reviewer are personal opinions of the book by this reviewer. The reviews are NOT paid endorsements of the book or the author. They are not advertisements. All reviews are honest, forthright and the opinion of this individual reviewer. This reviewer’s opinions are not for sale. (There is however, a small fee for some reviews, and sometimes this reviewer receives complementary copies from the author.) Federal Trade Commission 16 CFR Part 255 (http://www.ftc.gov/os/2009/10/091005revisedendorsementguides.pdf)
The reviewer is a freelance editor and writer.
-----
The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've loved. Please see submission guidelines on the left of this page. Reviews and essays are indexed by author names, reviewer names, and review sites. Writers will find the index handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using the widget below:
Monday, March 3, 2008
A Double Whammy! A Special Offer and a New Life from Dr. Joe Capista
Title
What Can a Dentist Teach You about Business, Life and Success? Discover Secrets to Achieving Total Success! Author
Author: Dr. Joe Capista
ISBN-10: 0965815951
ISBN-13: 978-0965815956
Genre: Business/Success/Spiritual
Reviewed by Kathleen Gage, The Street Smarts Marketer
For anyone seeking a refreshing look at success and success principles, What Can a Dentist Teach You about Business, Life and Success? Discover Secrets to Achieving Total Success! is one to add to your personal library.
“You can have anything you want in life if you want it badly enough and are willing to pay the price,” is the opening statement of the book.
With all the success and self-help books available, the last thing we need is another author claiming to have the answers to achieving what you want. The fact is, Dr. Capista doesn’t just talk about success, he lives it. He gives readers an intimate look into the years he struggled in school and grew up in an average blue-collar neighborhood to becoming one of the most successful people in his industry.
What Can a Dentist Teach You about Business, Life and Success? is more than a book about amassing financial wealth. Readers will learn how Dr. Capista combines a pragmatic approach to life as well as a very spiritual approach.
Written in a very relaxed, easy to read style, What Can a Dentist Teach You about Business, Life and Success? will show you how virtually anyone can achieve a life filled with happiness, abundance, joy, love and contribution. achieve your deepest dreams.
Dr. Capista covers everything from career to family and relationships to your relationship with money, to spirituality and finding purpose, to health and well-being. He shares the very strategies he used to build a multi-million dollar business; achieve optimum health, enjoy a loving marriage of over 34 years and live a life that he refers to as Total Success.
This is a must read!
We invite you to take part in a very special promotion that is taking place this week to promote Dr Capista's book. Order you own copy of What Can a Dentist Teach You about Business, Life and Success? within the next 24 hours and receive over $2,551 in bonus gifts from experts around the globe. Go to http://www.joecapista.com/amazon.htm
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The New Book Review is blogged by Carolyn Howard-Johnson, founder of Authors' Coaliition (www.authorscoalitionandredenginepress.com). It is a free service offered to those who want to encourage the reading of books they love--and that includes authors who want to share their favorite reviews and reviewers who'd like to see their reviews get more exposure. Please see submission guidelines on the left of this page.
What Can a Dentist Teach You about Business, Life and Success? Discover Secrets to Achieving Total Success! Author
Author: Dr. Joe Capista
ISBN-10: 0965815951
ISBN-13: 978-0965815956
Genre: Business/Success/Spiritual
Reviewed by Kathleen Gage, The Street Smarts Marketer
For anyone seeking a refreshing look at success and success principles, What Can a Dentist Teach You about Business, Life and Success? Discover Secrets to Achieving Total Success! is one to add to your personal library.
“You can have anything you want in life if you want it badly enough and are willing to pay the price,” is the opening statement of the book.
With all the success and self-help books available, the last thing we need is another author claiming to have the answers to achieving what you want. The fact is, Dr. Capista doesn’t just talk about success, he lives it. He gives readers an intimate look into the years he struggled in school and grew up in an average blue-collar neighborhood to becoming one of the most successful people in his industry.
What Can a Dentist Teach You about Business, Life and Success? is more than a book about amassing financial wealth. Readers will learn how Dr. Capista combines a pragmatic approach to life as well as a very spiritual approach.
Written in a very relaxed, easy to read style, What Can a Dentist Teach You about Business, Life and Success? will show you how virtually anyone can achieve a life filled with happiness, abundance, joy, love and contribution. achieve your deepest dreams.
Dr. Capista covers everything from career to family and relationships to your relationship with money, to spirituality and finding purpose, to health and well-being. He shares the very strategies he used to build a multi-million dollar business; achieve optimum health, enjoy a loving marriage of over 34 years and live a life that he refers to as Total Success.
This is a must read!
We invite you to take part in a very special promotion that is taking place this week to promote Dr Capista's book. Order you own copy of What Can a Dentist Teach You about Business, Life and Success? within the next 24 hours and receive over $2,551 in bonus gifts from experts around the globe. Go to http://www.joecapista.com/amazon.htm
------
The New Book Review is blogged by Carolyn Howard-Johnson, founder of Authors' Coaliition (www.authorscoalitionandredenginepress.com). It is a free service offered to those who want to encourage the reading of books they love--and that includes authors who want to share their favorite reviews and reviewers who'd like to see their reviews get more exposure. Please see submission guidelines on the left of this page.
Thursday, February 16, 2012
Great Marketing Advice: Zero Stress Selling
Title – Zero Stress Selling: 5 No-Fail Strategies to Get More Clients and Fill Your PracticeAuthor – Sue KassonAuthor's website link – http://www.zerostresssales.com Genre or category – Business, Sales, MarketingISBN – B006LQUAAM (Kindle)
Available on Kindle: http://www.amazon.com/Sue-Kasson/e/B006MMJHRM/
Available on Kindle: http://www.amazon.com/Sue-Kasson/e/B006MMJHRM/
Your journey towards your thriving, full and successful practice will be simple yet practical – 5 no-fail strategies to help you achieve your goal of filling your practice with your ideal clients. You will learn the no-fail strategies of building your list, selling your services, doing profitable teleseminars, creating products, marketing with articles and how to connect with joint venture partners.
Zero Stress Selling is written for:
· Business owners
· Female business people
· Solopreneurs
· Entrepreneurs
· Salespeople
· Other Business and Sales people
Some of the topics you will find in Zero Stress Selling include:
· Developing a Zero Stress sales system
· Strategies to build an effective email list
· Strategies to hold profitable teleseminars
· Strategic article marketing
· How to participate in joint ventures
· How to find effective and appropriate joint venture opportunities
You may wonder why Sue Kasson is qualified to write about these topics. Here is some information about her background.
About Sue Kasson
Sue specializes in helping coaches, Soloprenuers and Professional Service Providers get more clients by having relaxed, authentic and confident client enrollment conversations. She is on a mission to help business owners fill their practices and learn to enjoy getting clients without stress or fear. Sue has a 20+ year sales and sales management background with several Fortune 500 companies and, in the last 11 years, has trained and coached hundreds of people to help them get more clients and sell more of their products and services.
What Are People Saying About Sue Kasson and Zero Stress Selling –
“Great Strategies… A Must Read….”
“Follow these strategies, and your business will be busier than you could have ever imagined.” Emma Garcia
“Clear, Concise and Extremely Helpful….”
“I like that each strategy was broken down in a way that made it easy and realistic for me to do. Each chapter is worth it’s weight in gold…” Susan Woods
“A Gem of a Book”
“This book reads as a detailed, step by step guide on how to make your business thrive with clientele!” Tracy from Canada
“This book reads as a detailed, step by step guide on how to make your business thrive with clientele!” Tracy from Canada
“Advice to Live By”
“… what I found inspiring in this book is how the author uses her personal experience to distill the basics of marketing down to clear, easy to understand and practical lessons.” Jeff
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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :
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