A Retailer’s Guide to Frugal In-Store Promotions
by Carolyn Howard-Johnson
Reviewed by Robert Medak for Stormy Writer and Amazon.com
A Retailer’s Guide to Frugal In-Store Promotions lists a series of frugal ways of promoting your business, in good economic times as well as bad; and not break the bank in the process. Anyone in the retail business should read this 120-page book. There is a good deal of information in a small book that is of use to retailers, and their business no matter the present circumstances.
Many of the ideas are common sense, but also things that retailers may not have thought of. There are many inexpensive concepts that are easy to implement in your store, whether it is large or small. The size does not matter, the ideas in this book are what can help retailers grow their customer base with a few simple adjustments to present stock and how to deal with it. Simple promotion ideas that may cost only a few dollars, to free can increase your business over time. Fortunately, the few ideas listed in this book may trigger some things retailers can come up with on their own.
Do you need more business in your store? A Retailer’s Guide to Frugal In-Store Promotions can help you with simple ideas form how to move and arrange your stock and more. There are also some simple and effective ways to garner publicity in your local newspaper and have customers send you business with ideas that may cost you nothing expect some time and training of your employees.
A Retailer’s Guide to Frugal In-Store Promotions is an easy to read book that can help all retailers do more promotion for your business without spending a lot of money.
I recommend this book for any retailer and award it a four star rating.
Endorsement Disclaimer: All reviews posted on this site and written by this reviewer are personal opinions of the book by this reviewer. The reviews are NOT paid endorsements of the book or the author. They are not advertisements. All reviews are honest, forthright and the opinion of this individual reviewer. This reviewer’s opinions are not for sale. (There is however, a small fee for some reviews, and sometimes this reviewer receives complementary copies from the author.) Federal Trade Commission 16 CFR Part 255 (http://www.ftc.gov/os/2009/10/091005revisedendorsementguides.pdf)
The reviewer is a freelance editor and writer.
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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've loved. Please see submission guidelines on the left of this page. Reviews and essays are indexed by author names, reviewer names, and review sites. Writers will find the index handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using the widget below:
This blog, #TheNewBookReview, is "new" because it eschews #bookbigotry. It lets readers, reviewers, authors, and publishers expand the exposure of their favorite reviews, FREE. Info for submissions is in the "Send Me Your Fav Book Review" circle icon in the right column below. Find resources to help your career using the mini search engine below. #TheNewBookReview is a multi-award-winning blog including a MastersInEnglish.org recommendation.
Thursday, April 29, 2010
Monday, April 26, 2010
RJ Medak Reviews Fun Grammar Brush-Up Book
Great Little Last-Minute Editing Tips for Writers: The Ultimate Frugal Booklet for Avoiding Word Trippers and Crafting Gatekeeper-Perfect Copy
By Carolyn Howard-Johnson
Published by HowToDoItFrugally.com
EAN-13: 9781450507653
Paperback booklet
55 pages
$6.95
Reviewed by Robert Medlak for Amazon and asorted review sites
This pamphlet is only around fifty pages, but filled with an assemblage of word trippers written in a conversational style that will help writers from aspiring to seasoned with their copy.
The best way to appear amateurish as writers is to make simple word usage errors. There are homophone words that writers should know the difference, and which one of them to use in their copy. Some of the most common errors found in editing by author and editor, Carolyn Howard-Johnson lists in “Great Little Last-Minute Editing Tips for Writers.”
This reviewer found this pamphlet to be inspirational and a brush up for any writer. Any time a writer submits copy not up to professional standards there is a gatekeeper who will bounce it. Reading this pamphlet can save writers the embarrassment of receiving a rejection slip for poor writing.
“Great Little Last-Minute Editing Tips for Writers” is a postscript to Carolyn’s book, The Frugal Editor. No writer is a consummate writer in every sentence and word choice. Writers can only strive for perfection, but not consumed by it.
This reviewer found this small pamphlet chock full of useful information for all writers. Great Little Last-Minute Editing Tips for Writers receives a five star rating by this reviewer.
The Reviewer
Robert (Bob) Medak is a writer/editor/reviewer. He reviews for AllBook Reviews and New York Journal of Books. He is acquisitions editor for Real Time PUblishing. Find him at Stormy Winter. He tweets at www.twitter.com/RJ_Medak.
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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've loved. Please see submission guidelines on the left of this page. Reviews and essays are indexed by author names, reviewer names, and review sites. Writers will find the index handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.
As a courtesy to the author, please tweet and retweet this post using the widget below:
By Carolyn Howard-Johnson
Published by HowToDoItFrugally.com
EAN-13: 9781450507653
Paperback booklet
55 pages
$6.95
Reviewed by Robert Medlak for Amazon and asorted review sites
This pamphlet is only around fifty pages, but filled with an assemblage of word trippers written in a conversational style that will help writers from aspiring to seasoned with their copy.
The best way to appear amateurish as writers is to make simple word usage errors. There are homophone words that writers should know the difference, and which one of them to use in their copy. Some of the most common errors found in editing by author and editor, Carolyn Howard-Johnson lists in “Great Little Last-Minute Editing Tips for Writers.”
This reviewer found this pamphlet to be inspirational and a brush up for any writer. Any time a writer submits copy not up to professional standards there is a gatekeeper who will bounce it. Reading this pamphlet can save writers the embarrassment of receiving a rejection slip for poor writing.
“Great Little Last-Minute Editing Tips for Writers” is a postscript to Carolyn’s book, The Frugal Editor. No writer is a consummate writer in every sentence and word choice. Writers can only strive for perfection, but not consumed by it.
This reviewer found this small pamphlet chock full of useful information for all writers. Great Little Last-Minute Editing Tips for Writers receives a five star rating by this reviewer.
The Reviewer
Robert (Bob) Medak is a writer/editor/reviewer. He reviews for AllBook Reviews and New York Journal of Books. He is acquisitions editor for Real Time PUblishing. Find him at Stormy Winter. He tweets at www.twitter.com/RJ_Medak.
-----
The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've loved. Please see submission guidelines on the left of this page. Reviews and essays are indexed by author names, reviewer names, and review sites. Writers will find the index handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.
As a courtesy to the author, please tweet and retweet this post using the widget below:
Sunday, April 25, 2010
#Entrylevel Tweet for Business Help
Title: #Entrylevel Tweet
Author: Heather Huhman
Genre or category: career and business
ISBN: 978-1-61699-024-4
Publisher: ThinkAha
Reviewed by Teresa Morrow for www.successful-blog.com
This week I would like to share with you a book I have read and one I am working with the author entitled #EntryLevel Tweet by Heather Huhman.
The author was questioned why she wrote #EntryLevel Tweet and Heather replied, “Hiring managers expect young professionals to be job hunting experts. And there’s a strong need for quick, easy-to-digest information about entry-level job searching.”
When I was reading #EntryLevel Tweet I found myself shaking my head in agreement due to several of the points stated in the book are right on, such as:
"Don’t beat yourself up for not making the right choice at first–most of us don’t!" —>How true this is! I was going to be a marine biologist, until I went to college and found out I was not as good as math and science as I thought I once was in this subjects.
She goes on to say,"You need to choose a career that makes you happy and excited about going to work, but remember that not every day on the job will be fun". —>there is some part, it may only be 1% of your job, that you will not like doing as part of your job.
Huhman then continues on to discuss how the world for those seeking their first job out of college has changed. “Even in a candidate saturated market, there are many more (and better) ways to get in front of hiring managers than there used to be." —>Oh, yes, this is certainly true. There are people who can do a video resume for you. *Actually that is how my niece landed her first job as a reporter.
She seeks to help recent grads by providing them stepping stones to secure the proper tools to obtain in order to be more successful at landing the job.
About the Author:
Heather R. Huhman is a career expert and Founder of Come Recommended, an exclusive online community connecting the best internship and entry-level job candidates with the best employers. As an experienced hiring manager and someone who has been in nearly every employment-related situation imaginable, Heather knows and understands the needs of today’s employers and internship and entry-level job seekers.
Her expertise in this area led to her selection as Examiner.com’s entry-level careers columnist in mid-2008. The daily, national column educates high school students through recent college graduates about how to find, land, and succeed at internships and entry-level jobs.
The reviewer is Teresa Morrow of Key Business Partners, LLC, providing marketing & publicity solutions for writers, coaches, and speakers
(727-644-1773) and contributing editor at large at WE Magazine for Women.
Follow her on Twitter - http://www.twitter.com/teresamorrow
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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've loved. Please see submission guidelines on the left of this page. Reviews and essays are indexed by author names, reviewer names, and review sites. Writers will find the index handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.
As a courtesy to the author, please tweet and retweet this post using the widget below:
Friday, April 23, 2010
Just What Mothers-in-Law Need!
Title: The Mother-in-Law’s Manual: Proven Strategies for Creating Healthy Relationships with Married Children
Author: Susan Abel Lieberman, PH.D.
Genre: Nonfiction/Family Matters
Publisher: bright sky press
ISBN: 978-1933979410
Originally reviewed by Karen Cioffi for Bookpleasures.com
The Mother-in-Law’s Manual is a wonderfully insightful and at times humorous advice manual for dealing with not only in-laws, but also other family members. Having recently seen a commercial for Monsters-in-Law, with Jennifer Lopez, it was refreshing to read a much more realistic portrayal of mother-in-laws, especially since I am one myself.
Lieberman’s first chapter explains that when our children are young we are afforded an abundance of advice from professionals such as Dr. Spock. But, when our children are grown, leave the nest and marry, we are left to fend for ourselves. Lieberman’s analogy for the marriage is: “They are moving to a new country that they will create together. Yes, we get territorial. Use my bill of rights. Celebrate my holidays. Serve my food. Even if we don’t see it like a competition, we are likely to consider each deviation a loss.”
Situations that never existed before are now ones that can cause hurt, sadness, and even anger, along with satisfaction and happiness. This book delves into all the emotions that come into play. The child who was once yours now belongs to someone else. The author alludes to the fact that this is more of an issue when it is your son and you are dealing with a daughter-in-law. But, whether son or daughter, the dynamics of the family change.
The Mother-in-Law’s Manual is jammed packed with bits and pieces of wisdom. One of my favorite gems comes right after the “10 most recommended rules” for mothers-in-law which are all the same, “Keep your mouth shut.” Lieberman cleverly explains: “Even if we could follow the rule(s) and not say one word that would be heard as contentious, judgmental, argumentative, or critical […] our children would still hear contentions, judgments, arguments, and criticisms.” As a mother and mother-in-law, these are words that ring true. At times it seems you just can’t win. I thought this section was so funny, I had to read it to my husband.
It is difficult to do justice to all the pearls of wisdom in this book. It explains not to fret over the small things, our perceptions and our intent matter, when not to offer advice, and so much more. It even considers the roles of grandparents, children’s relationships to aging parents, and the aging process itself as Lieberman coins as “zippy to droopy.” She even includes a glimpse of her relationship with her own mother, the frustrations and sometimes guilt that is inevitable when a parent reaches an old age or is ill. Having taken care of a quadriplegic mother my experiences are somewhat different, but in some aspects they are the same. When watching your parent age, you wonder if you’re looking at your future.
Lieberman’s efforts produced an impressive book that all family members should read. Her research involved interviews with as many mothers-in-law across the country and from different backgrounds as she could. She even interviewed a number of daughters-in-law and sons-in-law. Many of these interviews are in the book. Some of their stories/advice sounded familiar, others were surprising. But, they all brought another element of enlightenment. Adult children who read this, married or unmarried, will hopefully gain insight into their parents as not only Mom or Dad, but as individuals with a life of their own including hopes, needs and feelings.
One final gem from the book that struck a chord with me is in Chapter Ten: “I understand my children are not my friends, that our relationship is that unique connection between parent and child. But, there is a way in which we are candid and honest with close, old friends, yet show a carefulness, a respectfulness that can be forgotten with parents. As soon as we begin to feel superior to a friend, the nature of the friendship shifts.” Lieberman hit just about every nail on the head with The Mother-in-Law’s Manual. I give this book 5 Stars and highly recommend it.
About the author:
Susan Abel Lieberman currently lives in Houston and works as an executive coach. She has written five books, including New Traditions: Redefining Celebrations for Today’s Family. The Mother-in-Law’s Manual springs from the realization that her assumption that anyone would be thrilled to have her for a mother-in-law was off base. Rather than accepting family tension, she put her skills as a researcher and an executive coach to work to improve the situation. Ordained as an interfaith minister, Lieberman also holds a master’s from Berkeley, and a Ph.D. from the University of Pittsburg. As a wife, mother, mother-in-law and grandmother, she is well-versed in the challenges presented by every stage of family life. The Mother-in-Law’s Manual brings her personal and professional insights together to help mothers-in-law everywhere start a new chapter in their family life.
About the reviewer:
Karen Cioffi-Ventrice may be reached at
http://www.dkvwriting4u.com
http://karencioffi.com/media-page/
She blogs at http://karenandrobyn.blogspot.com and is co-Author of Day's End Lullaby. She is also author of The Self-Publisher's Guide, Writing, Publishing, and Marketing - You Can Do It!, and Walking Through Walls
Tweet with her at http://twitter.com/KarenCV
-----
The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've loved. Please see submission guidelines on the left of this page. Reviews and essays are indexed by author names, reviewer names, and review sites. Writers will find the index handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.
As a courtesy to the author, please tweet and retweet this post using the widget below:
Author: Susan Abel Lieberman, PH.D.
Genre: Nonfiction/Family Matters
Publisher: bright sky press
ISBN: 978-1933979410
Originally reviewed by Karen Cioffi for Bookpleasures.com
The Mother-in-Law’s Manual is a wonderfully insightful and at times humorous advice manual for dealing with not only in-laws, but also other family members. Having recently seen a commercial for Monsters-in-Law, with Jennifer Lopez, it was refreshing to read a much more realistic portrayal of mother-in-laws, especially since I am one myself.
Lieberman’s first chapter explains that when our children are young we are afforded an abundance of advice from professionals such as Dr. Spock. But, when our children are grown, leave the nest and marry, we are left to fend for ourselves. Lieberman’s analogy for the marriage is: “They are moving to a new country that they will create together. Yes, we get territorial. Use my bill of rights. Celebrate my holidays. Serve my food. Even if we don’t see it like a competition, we are likely to consider each deviation a loss.”
Situations that never existed before are now ones that can cause hurt, sadness, and even anger, along with satisfaction and happiness. This book delves into all the emotions that come into play. The child who was once yours now belongs to someone else. The author alludes to the fact that this is more of an issue when it is your son and you are dealing with a daughter-in-law. But, whether son or daughter, the dynamics of the family change.
The Mother-in-Law’s Manual is jammed packed with bits and pieces of wisdom. One of my favorite gems comes right after the “10 most recommended rules” for mothers-in-law which are all the same, “Keep your mouth shut.” Lieberman cleverly explains: “Even if we could follow the rule(s) and not say one word that would be heard as contentious, judgmental, argumentative, or critical […] our children would still hear contentions, judgments, arguments, and criticisms.” As a mother and mother-in-law, these are words that ring true. At times it seems you just can’t win. I thought this section was so funny, I had to read it to my husband.
It is difficult to do justice to all the pearls of wisdom in this book. It explains not to fret over the small things, our perceptions and our intent matter, when not to offer advice, and so much more. It even considers the roles of grandparents, children’s relationships to aging parents, and the aging process itself as Lieberman coins as “zippy to droopy.” She even includes a glimpse of her relationship with her own mother, the frustrations and sometimes guilt that is inevitable when a parent reaches an old age or is ill. Having taken care of a quadriplegic mother my experiences are somewhat different, but in some aspects they are the same. When watching your parent age, you wonder if you’re looking at your future.
Lieberman’s efforts produced an impressive book that all family members should read. Her research involved interviews with as many mothers-in-law across the country and from different backgrounds as she could. She even interviewed a number of daughters-in-law and sons-in-law. Many of these interviews are in the book. Some of their stories/advice sounded familiar, others were surprising. But, they all brought another element of enlightenment. Adult children who read this, married or unmarried, will hopefully gain insight into their parents as not only Mom or Dad, but as individuals with a life of their own including hopes, needs and feelings.
One final gem from the book that struck a chord with me is in Chapter Ten: “I understand my children are not my friends, that our relationship is that unique connection between parent and child. But, there is a way in which we are candid and honest with close, old friends, yet show a carefulness, a respectfulness that can be forgotten with parents. As soon as we begin to feel superior to a friend, the nature of the friendship shifts.” Lieberman hit just about every nail on the head with The Mother-in-Law’s Manual. I give this book 5 Stars and highly recommend it.
About the author:
Susan Abel Lieberman currently lives in Houston and works as an executive coach. She has written five books, including New Traditions: Redefining Celebrations for Today’s Family. The Mother-in-Law’s Manual springs from the realization that her assumption that anyone would be thrilled to have her for a mother-in-law was off base. Rather than accepting family tension, she put her skills as a researcher and an executive coach to work to improve the situation. Ordained as an interfaith minister, Lieberman also holds a master’s from Berkeley, and a Ph.D. from the University of Pittsburg. As a wife, mother, mother-in-law and grandmother, she is well-versed in the challenges presented by every stage of family life. The Mother-in-Law’s Manual brings her personal and professional insights together to help mothers-in-law everywhere start a new chapter in their family life.
About the reviewer:
Karen Cioffi-Ventrice may be reached at
http://www.dkvwriting4u.com
http://karencioffi.com/media-page/
She blogs at http://karenandrobyn.blogspot.com and is co-Author of Day's End Lullaby. She is also author of The Self-Publisher's Guide, Writing, Publishing, and Marketing - You Can Do It!, and Walking Through Walls
Tweet with her at http://twitter.com/KarenCV
-----
The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've loved. Please see submission guidelines on the left of this page. Reviews and essays are indexed by author names, reviewer names, and review sites. Writers will find the index handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.
As a courtesy to the author, please tweet and retweet this post using the widget below:
Wednesday, April 21, 2010
#DreamTweet a Fun Concept in Self Help
Title: #DreamTweet
Author: Joe Heuer, aka The Rock and Roll Guru
Publisher: ThinkAha Books
Reviewed by Theresa Morrow
I would like to introduce a book I have read. I have also and worked with the author. It is #DreamTweet by Joe Heuer, aka The Rock and Roll Guru published by ThinkAha books.
While watching TV a few weeks ago, I began to notice the commercials were predominately about the Winter Olympics. I watched and listened to the athletes as they talked about what it meant to them to be a part of this worldly event. The described how much dedication it took for them to reach this goal of a lifetime but they wouldn’t have it any other way because it was their DREAM. It was so important to them, that no matter what, it was the one thing they wanted to do it was a part of who they are as a human being.
Well, this is the kind of advice, tips and inspiration you will receive when you read, #DreamTweet by Joe Heuer.
Here are just a few of the wise words from Joe in #DreamTweet:
Be specific in creating your dream. Clarity provides tremendous power. (pg 3)
~Find people who are living their dream and study them. (pg 19)
~You absolutely, positively gotta be the number one believer in your dream. No ifs, ands, or buts! (pg. 28)
~Fear is your dream’s adversary. The most effective technique for casting off your fears is to bathe them in the
light of love. (pg. 49)
~Each day spend time imagining your dream in all its resplendent glory, while feeling the rush of positive emotion that accompanies it. (pg 74)
And Joe is a great role model for his kids because they had this to say about their dad: “Our dad is the perfect person to write ‘DREAMtweet,’ since he’s living his own dream as the Rock and Roll Guru!” –Alex and Rachel Heuer
What else more can I say? So Rock on and live your dreams!
You can order your copy of download a copy of #DreamTweet at ThinkAha website.
Author Bio:
Joe Heuer, is known worldwide as the Rock and Roll Guru (http://RockandRollGuru.com ). An entertaining speaker, author, and full-time rocker, he shares the nuggets of wisdom he has gleaned from Rock & Roll with professional audiences throughout this third rock from the sun.
He believes that in addition to being a groovy musical genre, rock and roll is a way of life that has served as his constant companion and inspiration. Joe has lived numerous dreams, including a stint as the youngest collegiate head basketball coach in the country… who never played the game.
He has written several books. Recent titles include ‘The NEW Rock and Roll Guru Guide to Customer Loyalty’ and ‘The Rock and Roll Guide to Patient Loyalty.’ He also has several rock and roll books in the works.
His wife calls him an idiot savant for his uncanny recall of obscure rock and roll lyrics and trivia.
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The reviewer is Teresa Morrow of Key Business Partners, LLC, providing Marketing & Publicity Solutions for Writers, Coaches, and Speakers
727-644-1773 www.twitter.com/teresamorrow
-----
The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've loved. Please see submission guidelines on the left of this page. Reviews and essays are indexed by author names, reviewer names, and review sites. Writers will find the index handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.
As a courtesy to the author, please tweet and retweet this post using the widget below:
Author: Joe Heuer, aka The Rock and Roll Guru
Publisher: ThinkAha Books
Reviewed by Theresa Morrow
I would like to introduce a book I have read. I have also and worked with the author. It is #DreamTweet by Joe Heuer, aka The Rock and Roll Guru published by ThinkAha books.
While watching TV a few weeks ago, I began to notice the commercials were predominately about the Winter Olympics. I watched and listened to the athletes as they talked about what it meant to them to be a part of this worldly event. The described how much dedication it took for them to reach this goal of a lifetime but they wouldn’t have it any other way because it was their DREAM. It was so important to them, that no matter what, it was the one thing they wanted to do it was a part of who they are as a human being.
Well, this is the kind of advice, tips and inspiration you will receive when you read, #DreamTweet by Joe Heuer.
Here are just a few of the wise words from Joe in #DreamTweet:
Be specific in creating your dream. Clarity provides tremendous power. (pg 3)
~Find people who are living their dream and study them. (pg 19)
~You absolutely, positively gotta be the number one believer in your dream. No ifs, ands, or buts! (pg. 28)
~Fear is your dream’s adversary. The most effective technique for casting off your fears is to bathe them in the
light of love. (pg. 49)
~Each day spend time imagining your dream in all its resplendent glory, while feeling the rush of positive emotion that accompanies it. (pg 74)
And Joe is a great role model for his kids because they had this to say about their dad: “Our dad is the perfect person to write ‘DREAMtweet,’ since he’s living his own dream as the Rock and Roll Guru!” –Alex and Rachel Heuer
What else more can I say? So Rock on and live your dreams!
You can order your copy of download a copy of #DreamTweet at ThinkAha website.
Author Bio:
Joe Heuer, is known worldwide as the Rock and Roll Guru (http://RockandRollGuru.com ). An entertaining speaker, author, and full-time rocker, he shares the nuggets of wisdom he has gleaned from Rock & Roll with professional audiences throughout this third rock from the sun.
He believes that in addition to being a groovy musical genre, rock and roll is a way of life that has served as his constant companion and inspiration. Joe has lived numerous dreams, including a stint as the youngest collegiate head basketball coach in the country… who never played the game.
He has written several books. Recent titles include ‘The NEW Rock and Roll Guru Guide to Customer Loyalty’ and ‘The Rock and Roll Guide to Patient Loyalty.’ He also has several rock and roll books in the works.
His wife calls him an idiot savant for his uncanny recall of obscure rock and roll lyrics and trivia.
---
The reviewer is Teresa Morrow of Key Business Partners, LLC, providing Marketing & Publicity Solutions for Writers, Coaches, and Speakers
727-644-1773 www.twitter.com/teresamorrow
-----
The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've loved. Please see submission guidelines on the left of this page. Reviews and essays are indexed by author names, reviewer names, and review sites. Writers will find the index handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.
As a courtesy to the author, please tweet and retweet this post using the widget below:
Monday, April 19, 2010
Two Faces, Two Dreams: A Novel Not To Be Forgotten
When She Sleeps
By Leora Krygier
Toby Press, 2004
ISBN: 1592640869
Adult/Mainstream Fiction
Author’s Site: www.leorakrygier.com
Toby Press, a small publishing house with a knack for discovering prize-winning authors features Leora Krygier’s When She Sleeps in their fall fiction lineup. It looks as if they have acquired another winner.
Leora Krygier weaves the enchanted world of Vietnam and the asphalt streets and privileged hillside homes of LA into an intricate story. When She Sleeps is as much about language and how we are shaped by it as it is about two girls in different parts of the world who are attached genetically to one another but who have no knowledge of the other’s existence. Out of neglect and destitution, the child of war-stricken Saigon takes to living her Vietnamese mother’s life through the fragile woman’s dreams; the American daughter of a doctor in Los Angeles’ San Fernando Valley finds little sleep and when she does, it is troubled.
Two stories are told with distinctive voices that somehow are entwined. Their real lives throb with vibrant sights, sounds and smells while their dream sequences feel much like a song that was sung in the past and remains with us as we walk our every day lives. The reader comes to understand the emotional needs that draw the two to one another; the sisters are like two parts of a Miz Pah coin, each worn as a charm by strangers a half globe away. Inevitably the jagged edges begin to fit and the mystery of their lives is revealed.
Krygier has woven a kind of magical realism that fits this literary category and, at once, is uniquely her own. Publishers often become jaded, believing that there nothing new is offered to them; some don’t recognize it when it comes to sit in their laps. This press deserves much credit for taking a chance on a story entirely its own, on a book--from the story line to the melody--consuming and beautiful.
This book is out of print but you should still be able to get it on Amazon's New and Used feature. The author is also wrote another book I love, First the Raven.
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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've loved. Please see submission guidelines on the left of this page. Reviews and essays are indexed by author names, reviewer names, and review sites. Writers will find the index handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.
And while you're at it, as a courtesy to the author, please retweet this post:
By Leora Krygier
Toby Press, 2004
ISBN: 1592640869
Adult/Mainstream Fiction
Author’s Site: www.leorakrygier.com
Toby Press, a small publishing house with a knack for discovering prize-winning authors features Leora Krygier’s When She Sleeps in their fall fiction lineup. It looks as if they have acquired another winner.
Leora Krygier weaves the enchanted world of Vietnam and the asphalt streets and privileged hillside homes of LA into an intricate story. When She Sleeps is as much about language and how we are shaped by it as it is about two girls in different parts of the world who are attached genetically to one another but who have no knowledge of the other’s existence. Out of neglect and destitution, the child of war-stricken Saigon takes to living her Vietnamese mother’s life through the fragile woman’s dreams; the American daughter of a doctor in Los Angeles’ San Fernando Valley finds little sleep and when she does, it is troubled.
Two stories are told with distinctive voices that somehow are entwined. Their real lives throb with vibrant sights, sounds and smells while their dream sequences feel much like a song that was sung in the past and remains with us as we walk our every day lives. The reader comes to understand the emotional needs that draw the two to one another; the sisters are like two parts of a Miz Pah coin, each worn as a charm by strangers a half globe away. Inevitably the jagged edges begin to fit and the mystery of their lives is revealed.
Krygier has woven a kind of magical realism that fits this literary category and, at once, is uniquely her own. Publishers often become jaded, believing that there nothing new is offered to them; some don’t recognize it when it comes to sit in their laps. This press deserves much credit for taking a chance on a story entirely its own, on a book--from the story line to the melody--consuming and beautiful.
This book is out of print but you should still be able to get it on Amazon's New and Used feature. The author is also wrote another book I love, First the Raven.
-----
The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've loved. Please see submission guidelines on the left of this page. Reviews and essays are indexed by author names, reviewer names, and review sites. Writers will find the index handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.
And while you're at it, as a courtesy to the author, please retweet this post:Sunday, April 18, 2010
Writing Character: Essential Writers' E-Book
The Three Dimensions of Character: Going Deep and Wide To Develop Compelling Heroes and Villains
By Larry Brooks
E-book
www.storyfix.com
Synopsis
Larry Brooks, the creator of Storyfix.com and the bestselling author of five novels, has released a new ebook entitled, "The Three Dimensions of Character -- Going Deep and Wide to Create Compelling Heroes and Villains."
The ebook is available from his Web site for $14.95.
Brooks takes a unique approach to the essential task of characterization by breaking the process down into three realms of depth, each with a succinct aspect of character and each with inherent risks and rewards, as well as criteria for effectiveness. The common shortfall of characterization, says Brooks, is that writers stop short of fully vesting their heroes and villains with all three dimensions, rendering them shallow stereotypes based on only the first dimension of quirks, ticks, habits and surface identity choices.
Group licensing and bulk order discounts available.
Brooks has two other ebooks available from his site, one on story structure and the other offering 101 "slightly unpredictable" tips for writers. His new novel, Whisper of the Seventh Thunder releases in March, and he has a writing book coming out in early 2011, published by Writers Digest Books. He is a frequent workshop instructor and keynote speaker at writing conferences across the United States. You may contact him at storyfixer@gmail.com.
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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've loved. Please see submission guidelines on the left of this page. Reviews and essays are indexed by author names, reviewer names, and review sites. Writers will find the index handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.
And while you're at it, as a courtesy to the author, please retweet this post:
By Larry Brooks
E-book
www.storyfix.com
Synopsis
Larry Brooks, the creator of Storyfix.com and the bestselling author of five novels, has released a new ebook entitled, "The Three Dimensions of Character -- Going Deep and Wide to Create Compelling Heroes and Villains."
The ebook is available from his Web site for $14.95.
Brooks takes a unique approach to the essential task of characterization by breaking the process down into three realms of depth, each with a succinct aspect of character and each with inherent risks and rewards, as well as criteria for effectiveness. The common shortfall of characterization, says Brooks, is that writers stop short of fully vesting their heroes and villains with all three dimensions, rendering them shallow stereotypes based on only the first dimension of quirks, ticks, habits and surface identity choices.
Group licensing and bulk order discounts available.
Brooks has two other ebooks available from his site, one on story structure and the other offering 101 "slightly unpredictable" tips for writers. His new novel, Whisper of the Seventh Thunder releases in March, and he has a writing book coming out in early 2011, published by Writers Digest Books. He is a frequent workshop instructor and keynote speaker at writing conferences across the United States. You may contact him at storyfixer@gmail.com.
-----
The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've loved. Please see submission guidelines on the left of this page. Reviews and essays are indexed by author names, reviewer names, and review sites. Writers will find the index handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.
And while you're at it, as a courtesy to the author, please retweet this post:
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