The New Book Review

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Thursday, January 1, 2015

Start 2015 With Career-Building Book for Authors

The Frugal Book Promoter
Subtitle: How to get nearly free publicity on your own or by partnering with your publisher
By Carolyn Howard-Johnson
Winner USA Book News Award

ISBN: 978143743291
Available on Amazon in paperback and e-book
Author’s Web site:

Reviewed by W. Terry Whalin originally for Amazon

An Excellent Book for Authors Got
Even Better With This Updated Version

When I want to increase my understanding of book promotion, I turn to sources with experience and wisdom. One of those sources is Carolyn Howard-Johnson and her excellent, THE FRUGAL BOOK PROMOTER. The information in this book is practical and tested and perfect for a first-time author or one with many published books. The experienced voice of the author echoes on each page of this book. It’s not just theory but these are ideas Howard-Johnson has put into practice with results.

As she writes toward the end of her book, “It’s never too late and it’s never too early to promote. Rearrange your thinking. Marketing isn’t about a single book. It’s about building a career. And new books can build on the momentum created by an earlier book, if you keep the faith. Review the marketing ideas in this book, rearrange your schedule and priorities a bit, and keep at it.” (Page 364)

This new edition has more than 100 additional pages from the first edition yet THE FRUGAL BOOK PROMOTER is practicing frugality—and maintains the same retail price as the first edition. I recommend every author get this book and take action on the multitude of ideas.


W. Terry Whalin, a writer and acquisitions editor lives in Colorado. A former magazine editor and former literary agent, Terry is an acquisitions editor at Morgan James Publishing. He has written more than 60 nonfiction books including Jumpstart Your Publishing Dreams. To help writers, he has created 12-lesson online course called Write A Book Proposal. His website is located at:  Learn more about him and what he does for authors at
Straight Talk from the Editor (FREE Ebook):
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His blog, The Writing Life (over 1,000 entries):

The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.

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