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Friday, January 16, 2015

Midwest Review Raves About Book as Author Aid

Title: Book Fairs for Authors
Subtitle: How to Leverage Book Fairs to Build Your Author Platform
Authors: Larry DeKay with Peggy DeKay
Authors' Website:
Genre/Category: Writing – Reference – How-To
ISBN: 9780983414438
Journal Published: Small Press Bookwatch: January 2015
Reviewed by Jim Cox originally for Midwest Book Review and for MidWest Book Review Newsletter 

Synopsis: Dozens of book fair links are included in "The Author's Guide to Book Fairs", an essential resource and reference for all authors, both traditionally published and self-published, who want to learn how to leverage book fairs to build their platform and sell more books. "Book Fairs For Authors" covers  why you go to a book fair; who can be in a book fair; where to find book fairs; applying to be in a book fair; preparing to go to the book fair; tips on engaging buyers at the book fair; post book fair marketing; and book fair traps and pitfalls. "Book Fairs For Authors" is enhanced with the inclusion of a list of book fairs by state; a list of book festivals by state; resources for authors; book expos and trade shows.

Critique: Informed, informative, exceptionally well organized and presented, as well as thoroughly 'user friendly' from beginning to end, "Book Fairs For Authors" should be considered mandatory reading for authors and publishers who hope to expand the audience for their books -- and the financial revenues that expanded readership would engender.




The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.

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